Monthly Archives: November 2011

Sodexo Foundation announces final week for students to apply for 2012 Stephen J. Brady STOP Hunger Scholarships

Deadline to apply for $5,000 scholarships and matching grants to students’ hunger charity of choice is December 5th

GAITHERSBURG, Md., November 29, 2011 – The Sodexo Foundation, the anti-hunger charitable arm of Sodexo, Inc., announces the final week for accepting applications for the Stephen J. Brady STOP Hunger Scholarship program. The application period closes December 5, 2011.Up to five students will be selected as national winners. Each will receive a $5,000 scholarship award and a matching $5,000 grant in their name for the hunger charity of their choice. In addition, up to 20 students will earn regional recognition, with a $1,000 donation in their name to the hunger charity of their selection.”There are 16.2 million children living in food insecure homes in the United States. That is one in five children,” said Robert A. Stern, president of the Sodexo Foundation. “As a result of job scarcity and an unstable economy, children at risk of hunger are emerging in food insecure homes and neighborhoods where we least expect it.”

The Stephen J. Brady STOP Hunger Scholarships recognize students, who are driving awareness and mobilizing youth to be catalysts for innovative solutions to eliminate hunger in America. First introduced in 2007, the scholarships support the education of young people who are working to end hunger in communities across the country – and draw attention to the innovative and effective solutions that they are implementing toward ending hunger in their lifetime.

“It was amazing to be selected for this honor. My first thought was the joy of presenting the $5,000 grant to Carroll County Food Sunday and all the people it will help feed,” said Travis Robinson, a 2011 recipient of the Stephen J. Brady STOP Hunger Scholarship, who had helped collect more than 31,000 pounds of food donations for his local food bank in Carroll County, Maryland.

To be eligible, students must be enrolled in an accredited education institution (kindergarten through graduate school) in the United States and be able to demonstrate an ongoing commitment to hunger-relief activities in their community.

The deadline for applications is December 5, 2011. The 2012 Stephen J. Brady Scholarship recipients will be announced on June 14, 2012 at the annual Sodexo Foundation Dinner in Washington, D.C. For a complete description of the program or to apply, please visit

The Sodexo Foundation works to ensure that every child in the United States, especially those most at risk, grows up with dependable access to enough nutritious food to fuel  a healthy, productive life. To make a contribution to the fight against hunger or for more information, please visit


About Sodexo

Sodexo in North America
Sodexo, Inc. (, leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (, an independent charitable organization that, since its founding in 1999, has made more than $15 million in grants to fight hunger in America. Visit the corporate blog at

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations. Based on this conviction, Sodexo acts as the strategic partner for companies and institutions that place a premium on performance and employee well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees in 80 countries design, manage and deliver an unrivaled array of On Site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the fulfillment of its employees and the economic, social and environmental development of the communities, regions and countries in which it operates.

Samuel E. Wells
301 987 4893

Student Discount Society Helps Student Interns Launch Campus Businesses Making People Laugh and Promoting Daily Deals


CONTACT: Rich Alapack, 773-322-6851,

Student Discount Society helps interns earn money and gain experience in sales, content creation and social media marketing to help get jobs after graduation.

CHICAGO, November 29, 2011 – Student Discount Society is looking for college students who want to gain business experience, nurture job skills, make extra money and have fun doing it. The company provides resources and trains college interns to run their own local daily-deal businesses under the Student Discount Society brand.

“A degree only gets you a spot in line. If you don’t have job experience, you’ll lose out to candidates with better qualifications. But it’s difficult to get a job when you haven’t had one before, and that’s why we started Student Discount Society,” said Rich Alapack, one of the company’s co-founders, along with Jon Benson. “We provide all the resources that interns need to run daily deals, produce funny videos, earn money and improve skills that help them get jobs later. Student interns, in return, help us spread the fun of Student Discount Society throughout College campuses.”

According to Alapack, Student Discount Society’s national office provides sales strategy, training, weekly calls, software and video capabilities to assure the success of its student interns. The company is looking for interns who want to hone three skills increasingly important to today’s employers: sales, content creation and social media marketing.  “Today’s employers are looking to hire people with experience in these skills but in reality it’s very hard to find opportunities to acquire this experience.  I guarantee students won’t get the same level of experience from any other internship.”

Student Discount Society student interns give local businesses the ability to run daily deals on local college campuses. Then interns create funny, cool viral videos that help promote the deals. Finally, students use what is often innate knowledge of social media to promote the deals. The harder they work to sell the deals, the more money they make.

“Interns hoping to go into sales after graduation get a chance to learn how to increase contacts in their network, for example,” said Benson. “Interns who want to go into creative careers learn skills that will help them succeed in the film, graphic design and video worlds.”

In addition to earning money, student interns are recognized through regular contests and other rewards. “One of the most unique aspects of this program is that we help motivate our interns,” Alapack said. “We don’t just give them goals and let them sink or swim. We believe people should be encouraged and rewarded for good work. It helps keep them on track to meet their goals.”

The company intends to launch Student Discount Society internship programs on every U.S. campus. “After all, every student deserves to have the best possible shot at a good future, and we can help them gain the experience they need to take that first step from college to their first professional position,” Benson explained.

For more information on how to become an intern, students should visit Student Discount Society’s website at

About Student Discount Society

Student Discount Society is an organization built by students for students, to entertain students and help them save money and enjoy successful careers. The national Student Discount Society office provides resources, training and motivation. Student interns run daily online deals locally, then promote them on college campuses through viral video and other social media marketing techniques. Ultimately, interns gain job experience and build skills that make it more likely they’ll be hired after college. Visit Student Discount Society online at


New, Free Exam Offers Students New Opportunities to Find Jobs, Internships

November 29, 2011 – Students at more than 250 colleges and universities seeking jobs and internships in finance, consulting and related fields are discovering a new exam designed to showcase their abilities at no cost to major companies throughout the world.

The Bloomberg Assessment Test (BAT) is a comprehensive aptitude exam that measures a student’s strengths in 11 different areas ranging from economics and analytical reasoning to situational judgment and verbal skills.

The BAT ( was quietly launched less than one year ago and, so far, more than 20,000 students have taken the exam at such universities and colleges as Michigan State, Johns Hopkins, Cornell, Mt. Holyoke, UC Santa Cruz, and Notre Dame.

The free, three-hour exam is open to undergraduate and graduate students, no matter what their major, if they are seeking internships or jobs in areas such as finance or consulting or just want to measure their competitive strengths or weaknesses in a range of subjects.

The exam results are available to the student and included in the BAT Talent Search database, which lists the scores anonymously. A number of major employers, including investment banks and consulting firms, in the Asia, Africa, Europe, and the United States are using the BAT for recruitment purposes.

More than 500 test takers have already made connections with prospective employers.

The test results provide considerably more insights into a student’s skills and abilities than a resume. Recruiters can search the database to find students who have strengths in areas of particular interest to them.

The recruiter then invites the student, who remains anonymous, to connect with the company and learn about potential positions. Students interested in the company can accept the connection and then will be contacted by the recruiter.

The BAT was developed by the Bloomberg Institute, a subsidiary of Bloomberg LP, in partnership with a global team of senior executives from leading financial institutions and faculty from major universities.


THE RECORDSETTER BOOK OF WORLD RECORDS: More than 300 Extraordinary Feats by Ordinary People

Contact: Lauren Reddy

Quirky, fresh, and funny, this is the world record authority for the NEW generation where anyone, anywhere, at any age, can be the best at something!

Highest Tap Dance, Longest Word in a Tweet, Largest Toothpick Beard

More than 300 Extraordinary Feats by Ordinary People


From the time he was 10 years old, Dan Rollman dreamed of being in The Guinness Book of World Records, but later he discovered that there was a lot of red tape to deal with before a record could be admitted. Disheartened, but determined, Dan and his friend Corey Henderson, two self-professed “world record junkies,” saw an opportunity to create a similar, but more accepting, model for recording human achievement. The duo spent years building with money out of their own pockets, finally launching the site at the end of 2008. Within days, submissions to the video-based site began trickling in. Soon, Dan and Corey were buried under a mound of records, making regular guest appearances on Late Night with Jimmy Fallon , and selling out live world record events from coast to coast.

Today, has catalogued over 20,000 record setters from more than 50 different countries, with hundreds of new records submitted weekly. The site is used by summer camps, church groups, juggling clubs, professional skateboarders, ex-Olympians and even the folks who run National High Five Day. Led by a team of moderators, the RecordSetter community plays an active role in approving records.

And now, at last, there is a book to chronicle some of the most extraordinary and outlandish achievements! THE RECORDSETTER BOOK OF WORLD RECORDS (Workman) expands on the content of the website and features over 300 categorized records, with chapters including The Creative Arts, Food and Drink, Sports and Games, Science and Technology, Money and Style, Groups, Visionaries, Earth and Environment, and The Human Body. Each record features:

  • A photo or illustration
  • Related data (date, location, tools, etc.)
  • A short description, including funny or offbeat trivia
  • Criteria to complete the record
  • Related records
  • Ideas for other records to be set

The book also includes profiles of record setters and interviews, back stories on buzz worthy records, tips for setting records, failed attempts, and amazing tales like “The International Battle for Giraffe Tattoo Supremacy.” In addition, there is an examination of RecordSetter culture with unique lists of outrageous records, in-depth stories of RecordSetter rivalries, and details on how readers can host their own record setting events! All readers are encouraged to not only break records in the book, but also to invent bold, new feats worthy of inclusion.

Just a few of the captivating records featured are:

  • Most People Hit in Face with Pies in 30 Seconds While on Roller Skates (PG 81)

Current record: 13 by Drew Barrymore (yes, that Drew Barrymore!)

  • Most Pizza Slice Face Slaps in 15 Seconds (PG 69)

Current record: 210 by Mel Sampson from Canada

  • Longest Office Chair Train Pulled by a Motorcycle (PG 186)

Current record: 19 people by members of Wieden + Kennedy’s Team Maroon from Oregon

  • Fastest Time to Recite All 50 States in Alphabetical Order While Being Hit in the Head with Wooden Spoons (PG 216)

Current record: 16.75 seconds by Stefanie Ward from Pennsylvania

  • Fastest Time to a Open Bag of Skittles and Sort Them by Color (PG 73)

Current record: 21.95 seconds by Caitie McMekin and Melanie Crampton from New Jersey

  • Most Vertical Fist Pumps in 30 Seconds (PG 278)

Current record: 255 by Abraham Collins from New Jersey (of course!)

THE RECORDSETTER BOOK OF WORLD RECORDS will indulge readers of any age in the weird, wacky, and wild and perhaps inspire them to set a record of their own!

DAN ROLLMAN is the president and co-founder of RecordSetter. Dan is a lifelong world-record fanatic who tried in college, unsuccessfully, to set a Guinness World Record for ravioli eating. He has set 12 RecordSetter world records, but all but two have been beaten. An Emmy Award-winning advertising copywriter, with two Super Bowl commercials to his credit, Dan lives in Brooklyn.

COREY HENDERSON is the CTO and co-founder of RecordSetter. A competitive marathoner, who hails from a family of entrepreneurs, he has been at the leading edge of web development since 1997. Corey is proud to hold the RecordSetter world record for Most Fiery Crashes in One Game of Pole Position, and dares anyone to try and beat it. He lives with his family in New York City.

THE RECORDSETTER BOOK OF WORLD RECORDS More than 300 Extraordinary Feats by Ordinary People
By Dan Rollman and Corey Henderson
Workman Publishing • November 2011 • ISBN: 9780761165774 • $12.95

For more information or to schedule an interview with Dan Rollman and Corey Henderson, please contact:
Lauren Reddy/ /212.614.7597

Visit them on the Web at WWW.RECORDSETTER.COM


New Social Question and Answer site Looking for Student Ambassadors; Offering Daily $50 Gift Cards and an iPhone 4S promotion

CAMBRIDGE, Mass., November 14, 2011 – Striving to become the go-to resource for college students to discover and make Boston their home, social question and answer platform is looking for student ambassadors to join the site and help shape its future. Started by a Bentley University graduate Khalid Kassim, is aimed at Boston newcomers and Boston natives, the curious and the experienced, where students can engage in a dialogue on everything from the best student-friendly restaurants and underground music scenes, to tips and specials offered to students by retailers, clubs and venues around town.

Based on a simple” Where can I…” question structure, offers many ways for students to get the most out of Boston. Students can answer daily, curated questions, eligible for $50 gift cards to over 20 retailers of their choice such as Starbucks, GAP, Best Buy and Travelocity. Students are also encouraged to ask and answer questions of particular interest across popular categories, and discover new places and friends in the Boston area.

Students who engage on the site are automatically entered to win an iPhone 4S, which will be awarded during the beginning of December at a great location in Boston to be announced later on this month on

I started with a vision of creating a digital meetup place for students looking to make their college city feel like home,” shares TipnTag’s founder Khalid Kassim. “ We are starting with Boston and will be rolling out to more cities in 2012. We are looking to partner with students to help us shape as their place to ask, answer and discover.”

Students are encouraged to visit and sign up for a member account. They can leave tips for the daily Top Tip Giveaway, the daily curated question promotion, or choose from among 14 popular categories, including Dining and Nightlife and Entertainment. They can also visit the TipnTag blog, which features the best tips shared on the platform weekly. Members of are welcomed and encouraged to share ideas for new site feature, suggestions for new questions and categories, and any general feedback that will make the platform more useful and fun for students. Students can also download the TipnTag iPhone app to search and get tips on the go.


alex@tipntag.comTipnTag on Twitter

TipnTag on Facebook

First-Ever Advertising Campaign to Address Unplanned Pregnancy Among Young Women in the U.S. Launches Nationwide; Offers Tools and Advice at

Media Contacts:
The National Campaign, Bill Albert, 
The Ad Council, Ellyn Fisher, 
Euro RSCG, Jared Kreiner,

Nearly one in ten unmarried young women has an unplanned pregnancy each year, according to new data released today 

WASHINGTON, DC, November 10, 2011 - The National Campaign to Prevent Teen and Unplanned Pregnancy is joining the Ad Council to debut a groundbreaking, first-ever national multimedia public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. The three-year campaign drives sexually active women ages 18-24 to, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently in an effort to prevent unplanned pregnancy.

The U.S. has one of the highest rates of unplanned pregnancy in the entire developed world. Nearly one in ten unmarried young women (ages 20-29) has an unplanned pregnancy each year, according to new data developed by the Guttmacher Institute and released today by The National Campaign. That is approximately 1.3 million unplanned pregnancies annually—a 13 percent increase in this age group between 2001 and 2006.

According to public opinion data also being released today, the vast majority (84 percent) of unmarried young adults in their 20s believe it’s important to avoid getting pregnant or cause a pregnancy right now. Even so, previous research conducted by The National Campaign suggests that less than half of young women are using birth control consistently. Young adults who experience unplanned pregnancy and birth have fewer opportunities to complete their education or achieve other life goals, and their children experience more health risks and social risks as well.

Bedsider aims to help young women (ages 18-29) find a method of birth control that’s right for them and stick with it through a series of online, video and mobile components. At Bedsider, visitors can explore, compare, and contrast all available methods of contraception, set up birth control and appointment reminders, view videos of their peers discussing personal experiences, and view animated shorts that debunk myths about birth control. The strategy for Bedsider was developed by IDEO, an award-winning global innovation and design firm.

Dr. Drew Pinsky, M.D., a practicing physician, board certified in internal and addiction medicine, got an early look at Bedsider. Dr. Drew is also a relationship expert with a 28-year run as host of the nationally syndicated Loveline radio program.

“I’m excited about Bedsider,” said Pinsky. “It’s an exceedingly rare bird—an authoritative and engaging resource that young adults can trust. It’s not preachy; it’s fresh, funny, and easy to use. It also makes the difficult decisions about birth control easier to navigate and answer. It’s unlike anything I’ve seen before.”

The multimedia PSA campaign that is being launched in partnership with the Ad Council was created pro bono by ad agency Euro RSCG in New York and includes television, radio, print, web and non-traditional advertising, as well as an integrated social media program. The light-hearted ad campaign uses humor to communicate to young women about the importance of birth control. Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”

“Bedsider and the accompanying PSA campaign are trying to ‘rebrand’ contraception as a positive part of life that promotes self-determination, education and achievement,” said Sarah Brown, CEO of The National Campaign. “Both bring fun and a light touch to an area that is too often hush-hush, serious and boring.”

The social media portion of the PSA effort will include outreach and engagement via the ad campaign’s Facebook and Twitter communities, including a new application launching later in November that will invite users to anonymously submit their funniest fails and most awkward romantic moments on both Facebook and Twitter. The Twitter program also includes the promotion of campaign-designated hashtags: #sexfail and #dontgiveup.

“Despite the public’s perception that unplanned pregnancy is largely confined to teens, new research reveals that this issue is a major problem among young adults and the consequences can be very serious,” said Peggy Conlon, president and CEO of the Ad Council. “This breakthrough ad campaign uses identifiable humor to empower young women to find the birth control method that is best for them. It’s a public health effort that has the potential to benefit many, many young women.”

“The Bedsider PSA Campaign has an important message that we wanted to communicate in a world full of important messages,” said Lee Garfinkel, Co-Chairman of Euro RSCG New York. “In order to get this cynical young woman to pay attention and break through the clutter, we had to do something that was relatable and would have a high impact.”

The Ad Council is distributing the new PSAs to more than 33,000 media outlets nationwide today. The ads will air and run in advertising time and space entirely donated by the media.

Several media companies have made early commitments to support the new PSAs in donated media, including Viacom, Demand Media, re:fuel (a former division of Alloy Media + Marketing) and long-standing National Campaign partner mun2.

The new research data is based on special tabulations conducted by the Guttmacher Institute ( ). Information on pregnancy intentions comes from the 2002 and 2006-2008 National Survey of Family Growth (NSFG) surveys conducted by CDC’s National Center for Health Statistics (NCHS) and a Guttmacher survey of abortion patients, and were combined with data on births from NCHS, induced abortions from a national survey of abortion providers, and estimates of miscarriages calculated from the NSFG surveys. Population denominators came from the U.S. Census Bureau.

The public opinion polling was conducted by telephone by Social Science Research Solutions (SSRS), an independent research company. The survey is weighted to provide a nationally representative estimate of the unmarried populations ages 18-29. Telephone interviews (both landline and cell phone) were conducted by SSRS with 1,025 respondents from August 17-September 25, 2011.

The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy seeks to improve the lives and future prospects of children and families. Our specific strategy is to prevent teen pregnancy and unplanned pregnancy among single, young adults. We support a combination of responsible values and behavior by both men and women and responsible policies in both the public and private sectors. If we are successful, child and family well-being will improve. Please visit to find out more.

The Ad Council
The Ad Council ( ) is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.

Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L’Oréal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA).