Monthly Archives: August 2015


Coke Zero

Atlanta, August 31, 2015 – Coke Zero™ is bringing its first-of-its-kind drinkable marketing campaign to the football field, giving fans a chance to try delicious and refreshing zero-calorie Coke Zero through multiple innovative avenues. This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.

To kick off the third year of its partnership with ESPN College GameDay, Coke Zero is returning to college football with Section Zero — now, a Saturday staple, and the most coveted seat for the ultimate fan. At each campus ESPN College GameDay visits, Section Zero will treat 50 fans to premium seating and a chance to see ESPN College GameDay’s newest cast member, Rece Davis! Students can gain access to Section Zero by showing their school spirit on game day and participating in a few classic tailgate games on campus. Those fans not on campus can experience the fun of Section Zero by tuning in to the show nationwide, or by following @CokeZero on Twitter and Instagram.

“Coke Zero fuels the most passionate college fans throughout the season, allowing them to enjoy the ritual of watching ESPN College GameDay on television or — if they’re lucky — in person,” said Racquel Mason, Vice President, Coca-Cola & Coca-Cola Zero. “Section Zero was created to offer the pinnacle viewing experience, and by posting social content from this premium section, we can show fans at home that Section Zero truly has the best seats in the house at ESPN College GameDay.”

Along with Section Zero, Coke Zero’s 23,000-pound, 26-by-36 foot drinkable billboard will be making an appearance this season at a few ESPN College GameDay campuses. After running through a giant contour bottle and 4,500 feet of straw tubing that spells out “Taste It,” ice-cold Coke Zero is dispensed through a free sampling station to thirsty fans.

Football fans around the country, watching the game from their homes, will also have the chance to try Coke Zero – for free! The “You Don’t Know Zero ‘Til You’ve Tried It” campaign will bring 11 spots to football, and for the first time ever, includes drinkable commercials with the ESPN College GameDay crew. Three :30 spots will feature a mix of Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard and David Pollack, and will provide a behind-the-scenes look of the guys prepping for an ESPN College GameDay show. Viewers should have their mobile devices ready: as they watch a delicious Coke Zero pour from a glass contour bottle, they will be asked to open the Shazam app to redeem a mobile coupon for a free 20-ounce bottle of Coke Zero at participating retailer locations. Three more :30 spots will feature Herbstreit, Howard and Corso describing their first time trying a Coke Zero, and the last four spots (three :15s, one :30) will pair delic ious imagery of Coke Zero product with iconic sounds of the game.

The original Drinkable Commercial, which debuted during the NCAA® Men’s Final Four® weekend, will launch “You Don’t Know Zero ‘Til You’ve Tried It” campaign’s expansion into college football, and can be seen nationally on September 5th on ABC, NBC and online.

“ESPN College GameDay vividly conveys the excitement of being on campus before the big game, and a focal point for that excitement will be Section Zero, for those at the event. For all of those who are not in Section Zero, our ‘drinkable’ commercials make it fun to try the delicious, ice-cold refreshment of Coke Zero,” said Ivan Pollard, Senior Vice President, Connections and Assets, Coca-Cola North America. “Thinking how fans consume college football on multiple screens at once, we worked hard to make our broadcast and digital experiences intertwine wonderfully to surprise and delight fans during ESPN College GameDay all the way through to watching the games themselves.”

Football fans on campus can also try Coke Zero through additional innovative drinkable elements, including:

Select students will be given a Drink Me! Drinkable Jersey, which will feature their home team colors and a logo that can sync with the Shazam app. Fans will be encouraged to Shazam the logo to get a free 20-ounce bottle of Coke Zero at participating retailer locations.

Fans from opposing teams can prove their dedication to their team, and attempt to finish a virtual Coke Zero before the other. The microphone on their smartphone becomes a straw, and as if by magic, the Coke Zero on their screen disappears with each “sip” they take. The winner will get a free 20-ounce bottle of Coke Zero (at participating retailer locations) and other great prizes.

Throughout the college football season, Coke Zero will share social content from ESPN College GameDay, straight from the fans sitting in Section Zero. Each week, drinkable social content will be shared, giving fans online another chance to use their Shazam app to receive a free 20-ounce bottle of Coke Zero. Don’t miss any of the excitement by following @CokeZero on Twitter and Instagram, and joining the conversation with #sectionzero.

Coke Zero’s drinkable advertising campaign was developed in partnership with Ogilvy & Mather New York, one of the largest marketing communications agencies in the world.

Entering its 29th season and 23nd of originating from a game, ESPN’s College GameDay won the Sports Emmy in 2015, 2014, 2011, 2010 and 2008 for best weekly studio show and was the recipient of the 2006 Outstanding Contributor to Amateur Football Award, given by The National Football Foundation & College Hall of Fame Awards Committee. Hosted by first-year host Rece Davis, GameDay analysts include two-time Sports Emmy winner (2010 & 2011) for best studio show analyst Kirk Herbstreit, former coach and player Lee Corso, Heisman Trophy winner and Super Bowl MVP Desmond Howard and former University of Georgia football All-American David Pollack. Samantha Ponder, Tom Rinaldi and Gene Wojciechowski serve as contributors.

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest e beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and en hance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at


Andrew Miller
Coke Zero
(612) 746-4610

Start the Year Off Right: Tips and Tricks for Improving Time Management

Part 1

For students settling in for the new school year, we know starting off the semester strong is of top of mind. To help make this your strongest semester yet, Cengage Learning shares a two-part article focusing on best practices for staving off procrastination and becoming a time management expert, which can help to give you a leg up.


College students, we know you are busy – really busy. Between academics, work, social activities, sports, clubs, family responsibilities and volunteering, you face endless pressure on your time. And although it is important to be well rounded and maintain a full and satisfying schedule, juggling so many commitments can often lead to burnout and fatigue. It’s no wonder that 78% of students report that they have struggled with time management at some point during school. Moreover, of the students that struggle with managing their time, 59% point to procrastination as the main cause.  Instructors also agree time management is a challenge for students with 91% of instructors surveyed in a recent Cengage Learning study reporting their students struggle with time management all or most of the time (Cengage Learning Student Engagement Insights Survey, Spring 2015).

Luckily, with a few small changes, you can start the school year off right, gain more control over your schedule and kick procrastination to the curb. And the best part? Successful time management can have a major positive impact on grades and classroom performance. In addition, students who improve their time management report less stress, better focus and improved quality of life.

Make a Schedule: Once priorities are established, the next step in successful time management is to create a schedule. Writing down a concrete schedule is an extremely helpful tool for tracking time. Each week, evaluate upcoming assignments, projects and activities, and design a schedule that makes time for the priority items. This will help you stay organized, focused and in control of the most important items on your to-do lists.

Take Advantage of Small Chunks of Time: Contrary to popular belief, studying doesn’t have to be done in marathon crunch sessions or all-nighters to be effective. Actually, some of the best studying occurs in small chunks where you can do a little bit at a time without burning out. Taking advantage of a ten-minute commute on public transportation, a 15-minute break before class or even just 5 minutes waiting for a friend can add up to very valuable study time. Mobile study tools, like MindTap Mobile from Cengage Learning, provide students with flashcards and quizzes to test your knowledge while on the go, allowing you to turn short-periods of time into small study sessions.

Study Smarter: Many students don’t realize that their study habits could be negatively impacting their attempts at time management. Oftentimes, even after countless hours reviewing coursework and notes, your grades don’t show improvement. This could be a result of ineffective study skills. Reviewing material is one of the most common study strategies out there; however, it can often make you feel more confident about your understanding of the material than you should. Instead, integrate self-testing into your study habits to be sure you truly know the material, and quickly identify areas where you need more work.

As you can see, a few small changes can have a big impact on managing your time.

Stayed tuned for Part 2 of our article for even more best practices on time management and avoiding time-suck pitfalls!


Five Tips for Making Your Dorm Room Feel Like Home

College is the best time of your life. Mostly because you have lots of freedom and your own space. But it might be hard to feel that way the first day you walk in and see your dorm room with those blank off-white walls, twin bedframe and thin mattress. Don’t worry, it’s actually not a bad problem to have. This setup actually means it’s that much easier to turn your room into your very own home away from home.

Follow these five tips to transform that small, plain dorm room into the perfect space for hanging out with friends, studying and getting a good night’s sleep.

Make It Your Own
As small or uncomfortable as your dorm room may be, it will still be the place you rest your head (almost) every night for the next year. Inject your personality! Your dorm room should be a representation of who you are. Turn that bland space into a comfy escape from the pressures of school with posters or pictures from your room back home, a string of lights, a calendar to keep you on schedule and other personal touches. Your room will feel like home in no time.

Stock the Mini-fridge
Nothing will help you enjoy spending time in your room (or make you popular among your friends) like a well-stocked mini-fridge. Make the grocery store your first stop after getting your room setup and load up on solid snack foods. Fill that mini-fridge with water, soda and snacks and anything else your heart (or stomach) desires.

Set Yourself Up for Sweet Dreams
Sleep is your most essential school supply, so it’s important to make sure your room is conducive to getting a good night’s rest. If your dorm room mattress just isn’t up to your standards, you might consider investing in new pillows or a mattress topper/protector. Swing by the nearest Mattress Firm (there’s sure to be one near your school) or go online to check out options for turning your nightmares into sweet dreams.

Open Door Policy
Whether you’re new to campus or staying in a particular dorm for the first time, meeting new people is always fun. When in your room, keep the door open. This way, you can meet and greet your new neighbors and make new study buddies. Buy a few bean bags for friends who might pop in to chat, play video games or come for impromptu get-togethers in your room.

Study in Style
There will be plenty of nights where you just want to study in your room. Let’s face it, eating, playing music and talking to yourself in the library is just a no-no. Whether you’re studying on the bed, at the desk or in a common area, deck out your study space. Get a laptop pillow, highlighters, dry erase board, sticky notes and other things that will make your room study central.

Tinder Reveals Top 50 U.S. College Campuses with Most Popular Men and Women


Los Angeles – Aug. 26, 2015 – Tinder, the world’s most popular social app for meeting new people, has just released its list of “Most Right-Swiped” U.S. campuses. According to Tinder’s proprietary data, the list was compiled based on male and female students enrolled in a college or university who received the most right swipes, indicating collectively which schools had the most desirable student body.

Summary of Insights
• Top 10 campuses for females and males who received the most right swipes are widely dispersed, not similar
• University of Mississippi made the top 10 most right-swiped male and female lists
• Top 10 campuses with the most popular females are all public schools
• The majority of campuses with the most popular males are private schools, with the 5th most right-swiped being a military academy
• Top 4 most right-swiped males attend a religiously affiliated university
• Top 25 males: ACC Schools lead with 7; Ivy League came in second with 4 schools
• Top 25 females: SEC schools lead with 5; Big 12, ACC came in second with 4 schools
• Profiles with the most right swipes all contained bios

Top 25 List: Campuses with Most Swiped Right Females
1. Florida State University
2. University of Miami
3. University of Mississippi
4. University of Colorado Boulder
5. University of Alabama
6. Colorado State University
7. Boise State University
8. Iowa State University
9. University of Arizona
10. University of Iowa
11. Kansas State University
12. Indiana University
13. Texas Christian University
14. San Diego State University
15. Virginia Tech
16. Miami University (Ohio)
17. Clemson University
18. Ohio University
19. University of Florida
20. University of Kentucky
21. Auburn University
22. Texas Tech University
23. Pennsylvania State University
24. West Virginia University
25. Southern Methodist University

Top 25 List: Campuses with Most Swiped Right Males
1. Georgetown University
2. Brigham Young University
3. University of Notre Dame
4. Texas Christian University
5. Air Force Academy
6. Yale University
7. Dartmouth College
8. University of Virginia
9. University of Mississippi
10. University of North Carolina Chapel Hill
11. United States Naval Academy
12. Brown University
13. Rice University
14. Tulane University
15. University of Vermont
16. Wake Forest University
17. Cornell University
18. University of Tennessee
19. Ohio University
20. Loyola Marymount University
21. Miami University (Ohio)
22. United States Military Academy (West Point)
23. Mississippi State University
24. Clemson University
25. Boston College

See the full Top 50 list published on Tinder’s blog. Data is based on the ratio of right swipes received by students attending each university, ages 18-23 in the spring of 2015.

About Tinder
Launched in 2012, Tinder is the world’s leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 70 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than eight billion matches made to date.

Media Contacts
Rosette Pambakian
VP Communications & Branding

Alex Munson
Rogers & Cowan for Tinder

Little Known Tips to Pay Less at College Bookstores



 Little Known Tips to Pay Less at College Bookstores

Learn the Hidden Bookstore Hacks That Help You Pay Less for Textbooks

WESTCHESTER, IL, [August 26, 2015] – College students are always looking for opportunities to save money in a sea of rising costs. Even though the prices of tuition, room, and board are going up, there’s one place students are actually paying less – the campus bookstore. But you have to know the tricks of the trade ahead of time, according to Follett’s higher education division, which has been selling books for more than 140 years and manages more than 1,200 college bookstores.

Did you know many bookstores offer to pay students the difference between buying a book online and buying it at the bookstore? If you buy a book and then find it elsewhere at a lower price, you can ask the bookstore manager if there is a low-price guarantee or price-match program that offers compensation for the difference in price between a new, used, or rented book found at another source.  Also, many students and their families are completely unaware that financial aid money can be used to buy books and supplies. Students often don’t read the fine print of grants, which means book money is left on the table.

And don’t forget to check the school library for the book you need. Copies are not always available, but you can’t beat free if you can get it. Even beyond that, the sheer number of options for obtaining textbooks is growing rapidly, with new opportunities for even greater discounts (up to 70 percent off the price of new books) through collaboration between faculty, campuses, publishers and the campus store to bundle course materials as part of tuition or fees.

The best way to acquire textbooks and course materials this fall is to weigh the pros and cons of all your options, according to John C. Hoffman, vice president of Business Intelligence at Follett’s Higher Education Group. Check out this chart illustrating the average potential savings a student can realize when in the market for a $100 textbook, and learn more details about each available option below.


1. Buying new textbooks: If you have the money and want to keep a book forever, then buying it new is your best bet. Generally this applies to primary textbooks within your major that you’ll reference repeatedly, mark up with notes, and keep even after college. But because new books carry the highest cost, be sure you actually want to keep them. If it’s a first edition, used copies will be hard to find. If the content of the book is likely to change over time, you may want to consider other options.

2. Buying used textbooks:  For those who want to avoid paying full price for a new book, used textbooks sell for roughly 25 percent less, and you can choose to keep them when you’re done or sell them again to recoup some of the cost for an even greater savings. The downside: while used textbooks are cheaper, they may come complete with notes and highlights from the previous owners. Also, not all used books come with supplemental materials required by professors, such as an online application passcode, DVD or worksheets.

3. Renting textbooks:  Students who are even more cost-conscious can rent textbooks from 35 percent to 50 percent off the retail price. This is great for people on a budget, but it also has drawbacks. First of all, rental isn’t for every student and every situation. While it represents major savings, students have to return the book on or before a set date – which is usually tied to finals week. Also, some companies don’t allow you to highlight or make notes in a rented book, and late fees could apply if it is not returned on time.  In some cases, you’ll have the option to buy that rented book, but your total out-of-pocket cost may be higher than if you had initially purchased it used.

4. Buying the license for digital books:  Many students are opting for digital course materials. Accessing your textbooks online can save anywhere between 40 and 60 percent compared to buying a new book. This is truly the best of all worlds, allowing you to save money and access the content anywhere, anytime, without having to carry a heavy book.  Digital readers like BryteWave from Follett have rolled textbooks and study tools into one product, giving students the ability to highlight, take notes, and organize notes using your existing laptop, tablet, or phone.  So if you’re mobile, always studying on-the-go, and accessing your education from multiple locations, the digital option might be best.

5. Exploring Custom Programs:  Ask your dean, admissions officer or local campus store manager what custom programs your institution may have in place for even deeper savings.  Today, more and more schools are offering the option of including the cost of required materials directly in tuition and fees.  This puts materials in the hands of students for the first day of class, and most times, at deeper discounts than what’s available online.

6. Building a Professional Library: Don’t immediately default to the lowest cost – in the end, it may cost you more.  Mix types and formats of textbooks to match class requirements to your immediate and longer term plans for the book, as well as your budget and career goals.  If that economics textbook is core to your studies as a business major, buy it new and keep it for years and reference it later. But because that English class is not likely to be core to future economists, save money by renting that big book of poetry and give it back at winter break. Remember most digital content licenses expire—and no doubt so will your computer—so if you really want a book as a reference, go for the hard copy.

Information on Follett’s book-buying options can be found at

For more information about the Follett Higher Education Group,
go to

For more than 140 years, Follett has been a trusted partner to pre-K and K-12 schools, districts, and college campuses, taking care of the critical details that make it easier for schools to run, teachers to teach and students to learn. Every day, Follett serves over half of the students in the United States, and works with 70,000 schools as a leading provider of education technology, services and print and digital content. Follett is higher education’s largest campus retailer and a hub for school spirit and community, operating more than 1,200 local campus stores and 1,600 virtual stores across the continent. Headquartered in Westchester, Illinois, Follett is a $2.6 billion privately held company. For more information on Follett, visit


Media Contact:
Lauren Mucci

Elsevier Launches Ambassador Program for Medical Students


Elsevier OnCampus Ambassador Program connects medical students with Elsevier content; students share tips and tools for surviving and thriving in medical school

Philadelphia, PA, August 6, 2015 – Elsevier, a world-leading provider of scientific, technical and medical information products and services, announces the launch of Elsevier OnCampus, a new medical student ambassador program. Elsevier OnCampus connects medical students across the United States, allowing them to share their experience using Elsevier solutions and their advice for surviving medical school.

“As a trusted source of textbooks, eBooks, and online solutions for medical students, we are excited to work with Elsevier OnCampus Ambassadors to support their medical school careers and provide a platform to share how they use Elsevier’s world-class content,” said Linda Belfus, Senior Vice President of Content, Elsevier Clinical Solutions. “Not only will OnCampus Ambassadors interact with and share insights with students on their campus, they will also have the opportunity to network with professors, other OnCampus Ambassadors and distinguished Elsevier authors.”

OnCampus Ambassadors will earn points for completing activities that get the word out about Elsevier solutions including writing blog posts, posting photos/videos on social media using #ElsOnCampus, handing out Elsevier content on campus, hosting meet ups to discuss medical school survival tips, and more. Points are redeemed for Elsevier print books, eBooks, prizes and exclusive discounts.

All OnCampus Ambassadors will automatically receive an Elsevier Toolkit containing over $600 worth of Elsevier content. Elsevier Toolkits contain books such as Netter’s Atlas of Human Anatomy, Guyton and Hall Textbook of Medical Physiology, access to ClinicalKey, and more. OnCampus Ambassadors will also have the opportunity to be featured in prominent Elsevier blogs, review new products and technologies and build their resume with leadership experience.

Elsevier OnCampus is actively seeking student leaders to be OnCampus Ambassadors. Applicants should be able to commit 10-15 hours per semester, have a passion for medicine, social media, interacting with peers, and be currently enrolled at one of the following medical schools:

Indiana University School of Medicine
Marian University College of Osteopathic Medicine
University of Illinois at Chicago College of Medicine
Rush Medical College of Rush University Medical Center
Sidney Kimmel Medical College of Thomas Jefferson University
Drexel University College of Medicine
Temple University School of Medicine
Philadelphia College of Osteopathic Medicine, Philadelphia
Baylor College of Medicine
University of Texas Medical School at Houston
University of Pennsylvania School of Medicine

For more information about Elsevier OnCampus or to apply, visit or email

Tweet this: @Elsevier_Med seeking #medschool students for new Elsevier OnCampus Ambassador Program

About Elsevier
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions – among them ScienceDirectScopusElsevier Research Intelligence and ClinicalKey - and publishes more than 2,500 journals, including The Lancet and Cell, and more than 33,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

Media Contact
Christopher Capot
Director, Corporate Relations
+1 212 633 3164