Monthly Archives: March 2015

Lip Sync Battle with YouTube Stars Spreads truth About Tobacco

Truth Logo

March 25, 2015

Social Influencers Frankie J. GrandeMegan Nicole, Chris Collins, Brittani Louise Taylor, Jason Chen, and Charity Vance Challenge YouTubers To “Left Swipe Dat” Lip Sync Competition

Washington, DC – By “Lip Syncing Dat” truth gives teens the opportunity to become a YouTube star. To emphasize the unattractiveness of smoking truth is challenging teens to join in the “Left Swipe Dat” movement by creating their own lip sync video. Riffing off the creativity of popular YouTube icons, truth encourages teens nationwide to put their own imagination to work. The best lip syncs will be included as part of a supercut video released by truth in April.  

“It was so cool to see all of the cameos in the original ‘Left Swipe Dat’ music video. It’s a funny video and also gets the point across that smoking is not good for you and our generation has the power to end smoking” said Megan Nicole. “It was great to work with Chris Collins on the song and put my own spin on ‘Left Swipe Dat’!”

“Left Swipe Dat” calls attention to the negative impact smoking images have on teen behavior. Tobacco use is not only deadly, with half of those who smoke long-term dying prematurely from smoking, it’s also unattractive. Since the video’s release, #leftswipedat has been a number one trending topic across social platforms worldwide. More than 28 million video views have propelled left swiping smoking into popular culture: “Left Swipe That” now appears in the Urban Dictionary.

“’Left Swipe Dat’ has been amazingly successful,” said Cas Marburger, the social media manager for truth. “And now we get to see what other hilarious and talented YouTubers and YouTube stars can do with it. We hope more people put their spin on it by Lip Syncing Dat. It’s like karaoke for a cause, without the pressure of hitting any notes.”

truth is sparking conversations about tobacco through the Finish It campaign launched in August 2014. Finish It empowers this generation to be the one that ends tobacco for good. “Left Swipe Dat,” offers another way for teens to creatively join, support, and make an impact on the tobacco issue – whether that be by left swiping a smoking selfie, erasing smoking photos from the web, or putting an X through their social profile.

To join the Finish It campaign or create an original “Lip Sync Dat” video, visit How? Pick a favorite part of the song, record a lip sync, then post it to Twitter, Facebook, YouTube, Instagram, or Vine using #LeftSwipeDat AND #PickMe. Using the hashtag makes the video eligible for inclusion in the “Lip Sync Dat” supercut video that will debut on truth social media in April.

View the original “Left Swipe Dat” in its entirety at: or visit to learn more about how teens are using their creativity and social power to end tobacco use for good.


ABOUT truth
truth® is the most successful and one of the largest national youth smoking prevention campaign. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit truth is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy’s life-saving programs, visit

Media Contacts:

Sarah Shank, Legacy

Mickey Chagnon, Legacy
202-454-5902 Announces New Student-Caregiver Scholarship

Three U.S. College Students to Receive #CaringScholar Grants of $1,500 Each, a leading senior care resource for family caregivers, today announced a new financial aid scholarship for students attending an accredited U.S. university or college while also caring for an aging or ailing loved one.

According to a 2005 report from the American Journal of Public Health and per 2010 U.S. census data, there are an estimated 5-8 million young adult family caregivers in America (ages 18-24), the majority of whom are caring for an elder female relative such as a grandparent. In multiple research studies with family caregivers over several years, has found that providing unpaid care for a relative can be costly, taking a significant financial, emotional, and physical health toll.

“Juggling the responsibilities of caregiving while also pursuing a degree in higher education is really difficult. The time spent on caregiving has the potential to negatively impact academic success, whether by prolonging years of study or lowering their grades,” says co-founder and CEO Andy Cohen. “Helping to ease the burden of family caregivers has been’s social mission from day one, and this new scholarship for student caregivers is one more way we’re delivering on that promise.”

The new Student-Caregiver Scholarship will award each of three (3) university students in the United States a $1,500 #CaringScholar grant for tuition and/or books, based on the applicants’ compelling 1,500-word essay or 2-minute video story submissions. The deadline to apply is May 31, 2015 (11:59 p.m. Pacific Time), and grant recipients will be selected and announced by June 30. will share some of the caregiving stories it receives, and is building a new national conversation around the hashtag #CaringScholar.

“We’re excited to receive these students’ grant applications, select the best three to receive the awards, and raise more awareness about family caregivers at America’s colleges and universities,” said Cohen.

For more information about the Student-Caregiver Scholarship, please visit Accredited universities and colleges are encouraged to share this information on their financial aid websites and/or in their campus offices, and may contact to reach the staff managing the grants.

With three million unique visitors to its website monthly, is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses, and other elder loved ones. A Bankrate company headquartered in San Mateo, CA, provides helpful caregiving content, online support groups, and a comprehensive Senior Care Directory for the United States, with more than 75,000 consumer ratings and reviews and a toll-free senior living referral line at (800) 325-8591. Connect with on FacebookTwitterGoogle+PinterestLinkedIn, and/or YouTube.

For more information, please contact
Denise Graab,’s Director of Social Community
(650) 762-8190

Skout Offers Unique “Global Friendship Ambassador” Summer Internship in San Francisco

San Francisco, Calif. – March 19, 2015 – San Francisco-based startup Skout, the leading global platform for meeting new people, is offering a unique summer internship within its marketing department. The company is looking for a Global Friendship Ambassador to join its team for 8 weeks in San Francisco.

Serving as Skout’s Global Friendship Ambassador is a role that is tailor-made for an energetic student who loves connecting with friends through social media and mobile apps, enjoys making new friends around the world, and is interested in gaining hands-on experience in marketing.

“We are a fast-growing company with a fun team and a great product used by people in more than 180 countries,” said Jane Barrett, Head of Marketing at Skout. “Our Global Friendship Ambassador intern will have a real impact on our company while gaining valuable skills and experiencing the unique culture of the startup scene in San Francisco.”

Skout’s Global Friendship Ambassador will play a key role in activities like daily in-app chatting with Skouters around the world, dreaming up community contests, producing social content, and ideating new partnerships, ads and virtual gifts. The intern will also be involved in various marketing activities ranging from social media and community engagement to public relations and advertising.

To be eligible for the internship, candidates must be at least 19 years of age, enrolled in a four-year degree program in the U.S., and eligible to work in the U.S. To apply, candidates are invited to create a Skout ID and complete an online application by April 19, 2015. Visit Skout on to learn more about the Global Friendship Ambassador internship and apply.

To download Skout for iOS, Android or Windows, or to sign up online, visit You can also find Skout on Facebook and Twitter.

About Skout
Skout is the largest global platform for meeting new people and expanding your social circle. The Skout community spans more than 180 countries, is available in 14 languages and can be downloaded on iOS, Android and Windows devices. Skout is dedicated to providing a platform through which people can easily and safely connect. The Andreessen Horowitz backed company was founded in 2007 and is headquartered in San Francisco. Visit to learn more.

Media Contact
Katy Gaenicke
(781) 585-1717

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Your College in a Word Releases College Students’ Most Searched Words Across the Country

OAKLAND, Calif., March 18, 2015 –, the leading online and mobile resource for everything word related, today released the most popular lookups at colleges across the country.

“While many searches from college students look at words you’d expect to see for homework or research, such as effect and affect, we saw vastly different searches from students once we drilled down on specific areas of the country,” said Michele Turner, CEO of “This shows that the issues affecting each campus are very different.”’s list of most searched words at colleges include:

• University of Alabama – maelstrom
• University of Arkansas – equivocation
• United States Military Academy – ethics
• Boise State University – cauliflower
• University of California, Los Angeles – egregious
• Duke University – deacons
• Harvard University – sustainability
• Howard University – impeccable
• University of Kentucky – academia
• University of Minnesota – elucidate
• University of New Mexico – suffrage
• New York University – courtesy
• University of North Dakota – cubism
• University of Northern Iowa – benefactor
• Northwestern University – widower
• University of Notre Dame – judeo-christian
• Ohio State University – bold
• University of South Carolina – sociopath
• Stanford University – blithe
• Texas Southern University – beneficiary
• Wichita State University – serendipity
• University of Wisconsin, Madison – evidence
• University of Wyoming – gag
• Villanova University – autonomy

Data for Your College in a Word was determined through zip code matches to search data in 2014. To inquire about the most frequently searched word at a specific university, contact To view an interactive map of College in a Word, visit: and to embed the map use this code: <iframe width=’100%’ height=’520′ frameborder=’0′ src=’; allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>.

About, an IAC (NASDAQ: IACI) company, is the world’s leading, definitive online and mobile resource for everything word related. We provide tens of millions of global monthly users with reliable access to millions of definitions, synonyms, audio pronunciations, example sentences, translations and spelling help through our services at,, and Our leading mobile applications for reference and education have been downloaded more than 90 million times.

Media Contact
Jennifer Conway
(978) 463-0289

vitaminwater® Launches Project Hustle

VM Logo

vitaminwater® is launching the crowdfunding-inspired program, Project Hustle, and calling all aspiring entrepreneurs to enter by delivering their business pitch via an “elevator” or online

(New York, New York) March 16, 2015 – Project Hustle, the crowdfunding-inspired program by vitaminwater, is calling all aspiring entrepreneurs, artists-in-training, dreamers and future film directors to prepare their elevator pitch for the opportunity to see that their dreams can become reality and the chance to win up to a total of $500,000 (across ten finalists) to bring them to life.

Beginning March 12 through April 30, applicants can submit their business idea at Alternatively, invited guests can deliver their business pitch live, March 18-21, at The FADER FORT in Austin, in a unique “elevator” activation that’s a first for this event. This simulated elevator is designed to capture and record an elevator pitch in a setting that physically represents the theme of Project Hustle.

Creators can submit their ideas in the following five categories: music, film, fashion, art and technology, and the top ten best and brightest ideas will be chosen by a panel of judges.

“Project Hustle is our way of supporting the dedication and tenacity of our most driven fans, hustling to make their goals and dreams reality,” explained vitaminwater Senior Brand Manager, Ryan Robertson. “vitaminwater hustled its way from a small start-up in Queens, so we understand first-hand that hard work is the only path to success, and now we want to support those at the beginning of their journey. There’s no better place to launch this program than at The FADER FORT – the epicenter of creativity and innovation.”

This summer, vitaminwater will put the power into the public’s hands to decide which finalists will potentially have their projects funded up to $50,000 each, giving them a chance to come one step closer to their ultimate goal. Beginning in July, participating vitaminwater and vitaminwater zero™ bottle caps will contain a code that people can enter online at Each code holds a specific value, which can be allocated to one of the ten finalists’ projects. Backers can be choosers, right?

No entrepreneur has made it to the top without some help, so as a thank you, every valid code entered wins a prize that is tied to the value of the code, ranging from: vitaminwater, tablets, wireless speakers, streaming music and video subscriptions, tickets to top festivals, and much more.

vitaminwater has been hydrating The FADER FORT as a partner for four years. To keep up with the excitement at The FADER FORT, follow vitaminwater (@vitaminwater) and The FADER (@thefader) on Twitter and Instagram. Keep hydrating the hustle at, and join the conversation at #hydratethehustle and #projecthustle.

For official contest rules, prizing information, odds of winning, and more information, please visit:

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at, follow us on Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

Emily Johnson
T: 212.545.6144

The Coca-Cola Company
Public Affairs & Communications Department
260 Madison Avenue, 9th Floor
New York, NY 10016


VH1 Logo

“Walk of Shame Shuttle” Premieres Wednesday, March 18th at 9PM on VH1

NEW YORK, NY (March 11, 2015) – VH1 is taking over the Summit Beach Resort in Panama City Beach, Florida from March 12-17, coming to the rescue of hard partying spring breakers with a branded activation surrounding the premiere of the new series “Walk of Shame Shuttle” on Wednesday, March 18th at 9PM ET/ PT.

For the full month, spring breakers will walk the ‘Walk of Shame Lane’ from the elevators in the lobby, outside past the pool, and all the way down the boardwalk to the beach at the Summit Beach Resort. From March 12-17, a VH1 pop-up tent and SUV will be manned by brand ambassadors who will encourage revelers to play several “Walk of Shame Shuttle” themed games (corn hole and pong) and to spin the Walk of Shame Prize Wheel for the chance to win The Walk of Shame Survival Kit which includes a hat, tank top, boy shorts, flip flops, sunglasses, mints, hand sanitizer, toothbrush, hairbrush and keychain. For those out partying hard, branded SUV’s will be parked throughout Panama City Beach at several clubs in the area with ambassadors giving out  the essentials for any future walk of shamers.

VH1’s all-new series “Walk of Shame Shuttle” takes an uninhibited ride with hard-partying merrymakers rehashing the previous night’s escapades in the harsh daylight of the following morning.  The “Walk of Shame Shuttle” drivers (Kellyann WargoJordan Pease and Michelle Collins) provide real life partygoers with a ride home the morning after, and VH1 has rigged each driver’s car with cameras to document every hilarious ride. Find out why sometimes the morning-after stories are better than the ones from the night before when “Walk of Shame Shuttle” premieres Wednesday, March 18 at 9PM ET/ PT on VH1.

“Walk of Shame Shuttle” is executive produced by Brian Graden, Lois Curren, Gaurav Misra, and Carrie Franklin for BG Media. Susan Levison, Jill Holmes, Kristen Kelly, Fernando Mills and Tricia Biggio serve as executive producers for VH1.

About VH1:
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun.  VH1 is available in 99 million households in the U.S.  VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, and @VH1, the hub for all things music and pop culture.  Fans may also access current and retro VH1 programming via the VH1 App, the network’s three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms.  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms.  For more information, go to, or the VH1 Facebook page.  Follow us on Twitter @VH1PR.

Media Contact:

Nyle Washington

Michael Cilnis


College students across U.S. and Canada can team up and represent their school—more than $450,000 in tuition and other prizes up for grabs

Anyone can fill out a fantasy bracket, cheer on their favorite schools, and win big

ESPN to deliver exclusive live coverage of Heroes of the Dorm competition on TV and digital platforms

IRVINE, Calif.—March 6, 2015—Wrap up that term paper, because you’ll want to hit the battlegrounds with no distractions. Today, Blizzard Entertainment and TeSPA revealed plans for Heroes of the Dorm™—the ultimate Heroes of the Storm™ college tournament, offering an unprecedented prize pool where the winning team will receive free tuition for the rest of their college career. Currently in closed beta testing, Heroes of the Storm is Blizzard Entertainment’s free-to-play online team brawler featuring iconic heroes from more than 20 years of the developer’s rich gaming history. ESPN, the worldwide leader in sports, will deliver exclusive live coverage for Heroes of the Dorm on television and digital platforms. This represents the first live televised coverage of a collegiate eSports event on an ESPN network.

Heroes of the Dorm will bring together teams of college students from across the United States and Canada in an epic showdown to determine the strongest scholars in the Nexus, with hundreds of thousands of dollars in tuition at stake. Every competing team will get access to the Heroes of the Storm closed beta test in order to participate. Plus, everyone’s invited to show their school spirit—and compete for prizes of their own—by participating in the Heroes of the Dorm fantasy bracket challenge.

“College sports do great things for student athletes—they help pay for schooling, build teamwork and communication skills, and create lasting memories,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We believe eSports has the same kind of power, and this tournament aims to bring positive experiences like these to college gamers. We can’t wait to fill out our fantasy brackets and cheer on a new generation of eSports athletes as they compete in Heroes of the Storm.”

The Heroes of the Dorm tournament is open to active college students in the United States and Canada and will be played across three rounds of competition:

• Open Qualifiers – Begin March 28
• Single-Elimination Bracket Play (Round of 64) – Begins April 11
• The Heroic Four live event to be held in late April

All five members of the first-place team will each enjoy up to $25,000 per year in college tuition for their remaining years of undergrad or graduate enrollment (up to three full years as an undergrad or up to two years as a grad student). Seniors and grad students with no remaining years of enrollment will receive one year’s worth of tuition to help repay student loans (or an equivalent cash prize if the student does not have any remaining student loans). Each player whose team emerges from the Round of 64 and makes it to the Heroic Four will take home a top-of-the-line gaming PC and officially licensed Heroes of the Storm peripherals and accessories.

ESPN3 will carry the Round of 16, Round of 8, and “Heroic Four” live exclusively on the multi-screen sports network. It is accessible in more than 99 million households nationwide to fans who receive their Internet or video subscription from an affiliated provider. The network is also available at no cost to approximately 21 million U.S. college students and U.S.-based military personnel via computers, smartphones, and tablets connected to on-campus educational and on-base military broadband and Wi-Fi networks. The coverage will also be available across ESPN media platforms in several international regions.

Viewers will be able to access Heroes of the Dorm tournament action on ESPN3 under the eSports category online at, on smartphones and tablets via the WatchESPN app (visit for a list of compatible devices), and streamed on televisions through Apple TV, Roku, and other connected devices.

In late April, the Heroes of the Dorm championship match will be televised live in prime time on an ESPN network and also accessible via WatchESPN. Further details on the telecast will be shared at a later date.

Heroes of the Dorm presents an exciting opportunity to once again work with Blizzard, a leader in the games industry,” said Raphael Poplock, Vice President of Games and Partnerships, ESPN. “By delivering the tournament to an audience of gaming fans in the US and beyond, we are able to experiment with new formats and programming across our networks.”

To sign up, students should form a team of five players and register by visiting the official Heroes of the Dorm website, Complete rules and eligibility requirements will be posted there as well.

Fantasy Bracket for Everyone
The Heroes of the Dorm tournament isn’t just for collegiate competitors—spectators can also create and share fantasy brackets to root for their favorite teams and partake in an epic prize pool valued at more than $25,000, including a $10,000 top prize for whoever predicts the final bracket most accurately, and top-of-the-line gaming PCs for the best five predictions. In addition, everyone who participates will receive a Heroes of the Storm in-game portrait, as well as opportunities to win high-end gaming PCs and a range of gaming peripherals. Check the Heroes of the Dorm website for complete rules and eligibility. Fantasy brackets will be available there starting on April 3.

In Heroes of the Storm, gamers can play some of their favorite characters from the Warcraft®, StarCraft®, and Diablo® universes, and team up with friends to battle other teams online. Heroes of the Storm features a variety of battlegrounds with multiple objectives that affect strategy in unique ways. In addition, players will be able to customize their heroes with a variety of skins, as well as special mounts that help them cover ground on the battlefield more quickly.

With multiple games in development, Blizzard Entertainment has numerous positions currently available—visit for more information and to learn how to apply.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games* and multiple Game of the Year awards. The company’s online-gaming service,®, is one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution partners.

About ESPN
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn., with 4,000 employees (7,000 worldwide) ESPN Plaza includes 950,000 square feet in 16 buildings on 123 acres (116 contiguous), with additional office space (400,000 sq. ft.) rented nearby. The company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About TeSPA
TeSPA is the premier college gaming network in North America, dedicated to creating a home for gamers on every campus. Recognized as the leader in collegiate gaming, TeSPA cultivates student communities, known as Local Chapters, which host epic gaming events on over 90 campuses in the United States and Canada. TeSPA supports its Local Chapters by connecting them to national partners for events, hosting cutting-edge competitions for college gaming athletes, facilitating collaboration between Local Chapters, and empowering student leaders to become entrepreneurs in the gaming industry.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about Heroes of the Storm and the Heroes of the Dorm tournament, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activ ision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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For more information contact:

Rob Hilburger
VP, Global Communications

Emil Rodriguez
Director, Global PR
949.955.1380 x12064

Che’von Slaughter
PR Manager
949.955.1380 x14338

Entries Now Open for 7th Annual College Sports Media Awards

Winners to be Honored at SVG College Sports Summit, May 28 in Atlanta

NEW YORK – March 5, 2015 – The Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA) have announced that entries are now being accepted for the 7th Annual SVG/NACDA College Sports Media Awards (CSMA).

The SVG/NACDA College Sports Media Awards recognize the best in college sports video production, celebrating those who have pushed the envelope and set a higher standard for the quality of live and pre-/post-produced college sports video content.

Winners and finalists will be honored during a ceremony on May 28 at the 2015 SVG College Sports Summit (May 27-29, Omni Hotel at CNN Center, Atlanta).

The SVG College Sports Summit is the leading, national conference for college sports video production, bringing together over 500 industry leaders from broadcast networks, athletic departments, broadcast schools, production companies, and more. To learn more, visit

This year’s awards will be given in four divisions across five categories:

National Networks/Professional
Regional, Local, and Conference Digital Networks
Collegiate Athletics
Collegiate Student

Live Game Production
Special Feature
Program Series
Live Studio/Remote-Hosted Programming
Program Open, Tease, Promotional Video, PSA, and Campaigns

Deadline for submissions to the College Sports Media Awards is April 20, 2015. For complete rules and to enter your production, visit

About Sports Video Group
The Sports Video Group was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content. Leagues, owners, teams, players, broadcasters, webcasters, and consumer technology providers have joined the SVG to learn from each other, turn vision into reality, implement new innovations, while sharing experiences that will lead to advancements in the sports production/distribution process and the overall consumer sports experience. For more information, visit

About National Association of Collegiate Directors of Athletics
NACDA, now in its 50th year, is the professional and educational Association for more than 11,000 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 4,000 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 15 professional associations and three foundations. For more information on NACDA, visit

Media Contact
Andrew Lippe
Sports Video Group
(212) 481-8133

Rescue your Spring Break with new app dubbed the “Uber of Roadside Assistance”

WASHINGTON—March 4, 2015–Let’s face it, sometimes when you hit the road, the road hits back. But when a breakdown interferes with break time, every second counts.

Picture this – you’re on the road with your best friend riding shotgun to the spring break destination of your dreams, and you get a flat tire. Problem is, you’re in the middle of nowhere and have no clue who to call to come help.

Fortunately, your friends told you to download before you left. With just a few taps on your smartphone, a nearby tow truck is immediately en route – and just like Uber, you can watch help arrive right on your phone’s map.

So whether you’re heading to the white sandy beaches of Florida or the freshly powdered mountains of Colorado, don’t head out on your adventure without first downloading It’s free, and with a nationwide network of rescue vehicles and flat-rate, pay-per-use pricing, it’s an altogether better (and far cheaper) way to get roadside help than anything that’s come before it.

And for a limited time, Urgently is offering a lifetime discount on service of 15% to anyone who downloads the app and enters promo code “SB15” during registration.

Less paying, more playing. Sounds like a plan. Now, download the app by clicking here!


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Contact: Laura Gross,, 202-695-8223

First Lady Michelle Obama and the Peace Corps Join Together to Expand Girls’ Education

CONTACT: Press Office, 202.692.2230

WASHINGTON, D.C., March 3, 2015 – President Barack Obama and First Lady Michelle Obama today will announce a powerful collaboration with the Peace Corps to expand access to education for girls around the world. Peace Corps Director Carrie Hessler-Radelet will join the President and First Lady for the announcement of the Let Girls Learn initiative at the White House.

Educating girls is essential to healthy and thriving communities, but globally, 62 million girls are not in school. Let Girls Learn will address that challenge by empowering local leaders to put lasting solutions in place that confront the barriers to girls’ education.

“Every girl matters, and when she is given the opportunity to get an education, everyone in her life benefits,” Hessler-Radelet said. “Peace Corps volunteers live and work at the grassroots level and develop strong relationships with local change-makers, which uniquely positions them to serve as catalysts for this community-led change.”

As part of Let Girls Learn, the Peace Corps and First Lady are making three specific commitments across 11 initial countries, including Albania, Benin, Burkina Faso, Cambodia, Georgia, Ghana, Moldova, Mongolia, Mozambique, Togo and Uganda:

• To build local capacity through targeted training, with a goal of training thousands of Peace Corps volunteers and tens of thousands of community leaders over the next six years to be champions of girls’ education.

• To raise awareness among the American people and garner support for community-based solutions through the Peace Corps Partnership Program, which supports Peace Corps volunteer community projects worldwide, and the newly established Peace Corps Let Girls Learn Fund.

• To increase Peace Corps volunteers’ impact as they work to break down barriers to girls’ education by aiming to recruit, train and place at least 650 additional volunteers in targeted countries to promote girls’ education and empowerment.

Last year, more than 82,000 girls and young women around the world participated in camps and youth clubs led by Peace Corps volunteers, and more than 2,000 Peace Corps volunteers led girls’ education and empowerment activities across 60 countries. From helping to start a school library to organizing a technology camp for girls, this collaboration will bring increased focus, resources and impact to the critical global issue of girls’ education.

Learn more and support Peace Corps’ Let Girls Learn efforts by visiting

About the Peace Corps: The Peace Corps sends the best and brightest Americans abroad on behalf of the United States to tackle the most pressing needs of people around the world. Volunteers work at the grassroots level to develop sustainable solutions that address challenges in education, health, economic development, agriculture, environment and youth development. Through their service, volunteers gain a unique cultural understanding and a life-long commitment to service that positions them to succeed in today’s global economy. Since President John F. Kennedy established the Peace Corps in 1961, nearly 220,000 Americans of all ages have served in 140 countries worldwide. For more information, visit and follow us on Facebook and Twitter.