Monthly Archives: May 2018




Atlantic Records and independent music publishing and artist development company Big Yellow Dog Music have joined forces in an exclusive label partnership. Based in Nashville, Tennessee, Big Yellow Dog was founded by Co-owner/CEO Carla Wallace and Co-owner Kerry O’Neil. Over the past two decades, the company’s roster has been recognized with numerous accolades, including four GRAMMY® Awards; 34 #1 songs; four Song of the Year awards from ACM, BMI, and ASCAP; five ASCAP/BMI Pop awards; and many more.  This marks Big Yellow Dog’s first label venture.

The first release from the Big Yellow Dog/Atlantic partnership is the new track from rising singer/songwriter Brynn Elliott. “Time Of Our Lives” arrives today – the same day Elliott graduates from Harvard University, where she has spent the past four years studying philosophy while simultaneously earning attention for her uniquely provocative pop songcraft. Elliott’s debut EP, slated for release later this year, will also include her breakthrough single, “Might Not Like Me,” which has already drawn more than one million streams and counting.

Co-written with GRAMMY® Award-winning producer Nathan Chapman (Taylor Swift, Kylie Minogue), the “TIME OF OUR LIVES” EP features a series of distinctive pop songs fueled in large part by Elliott’s studies at Harvard. Each of the five songs on the EP was inspired by a different philosopher or set of ideas, with “Time of Our Lives” drawing on Heidegger and existentialism and “Might Not Like Me” absorbing feminist critiques of Descartes into a buoyant and empowering pop anthem.  In addition to studying philosophy as song inspiration, the Atlanta-born singer-songwriter and multi-instrumentalist spent most of her weekends and summers on the road, playing over 200 shows both on her own and as special guest to such artists as Brandi Carlile, Grace Potter, and Alanis Morissette.

“I’ve been friendly with Carla and Kerry for a while and have always been impressed by their taste, sincerity, and successful early bets on creative talent who have gone on to incredible long-term careers,” said Atlantic President of A&R Pete Ganbarg. “The more we spoke about it, the more it seemed like a no-brainer to partner up.  And the fact that literally one day after our deal closed, Carla heard Brynn’s music for the first time is such incredible synchronicity that we couldn’t have made it up if we tried.  Brynn is a world-class talent who is just beginning to scratch the surface of what’s to come. All of us at Atlantic are thrilled to be working with both Brynn and Big Yellow Dog.”

“We couldn’t be happier to join with such a legendary label, and most importantly, to be able to work with Atlantic’s powerful team of highly innovative music lovers.” adds Co-owner/CEO of Big Yellow Dog Music, Carla Wallace.  “I’m delighted to be collaborating with Pete after all these years of friendship, and thank you to Craig, Julie, and Espo for believing in this exciting partnership. I couldn’t imagine starting this deal any other way than coming out of the gate with such an inspiring artist as Brynn Elliott. “

For more, please visit BRYNNELLIOTT.COM

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From left to right: Nina Webb (SVP, Marketing for Atlantic Records), Julie Greenwald (Chairman & COO, Atlantic Records), Pete Ganbarg (President of A&R, Atlantic Records), Carla Wallace (Co-Owner & COO, Big Yellow Dog), Brynn Elliott, Bruce Flohr (Red Light Management), Nathan Chapman (Producer), Katie Hoaldridge (Red Light Management)

Atlantic Records celebrates its 70th anniversary in 2018. Founded in New York City, the label literally grew from a one-room operation into one of the world’s most preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world’s most popular recording artists, among them Kelly Clarkson, Bruno Mars, Ed Sheeran, Cardi B, Coldplay, David Guetta, Death Cab for Cutie, Lil Uzi Vert, Janelle Monae, Jason Mraz, Panic! At the Disco, Paramore, Charlie Puth, Skrillex, Sia, Sturgill Simpson, Twenty One Pilots, Rob Thomas, The War on Drugs, Wiz Khalifa and many more.

The Big Yellow Dog catalog includes songs performed by Meghan Trainor, Maren Morris, Lady Antebellum (including 2011’s GRAMMY® Song of the Year, “Need You Now”), Demi Lovato, Rascal Flatts, Luke Bryan, Charlie Puth, Keith Urban, Jennifer Lopez, Chris Lane, Jason Derulo, Florida Georgia Line, DJ Khaled, Dierks Bentley, Cole Swindell, Fifth Harmony, Martina McBride, Michael Buble, Kacey Musgraves, and more. Big Yellow Dog’s film, television and brand division had over 400 placements in both 2016 and 2017, including soundtracks and campaigns for Big Little Lies, Apple, JC Penny, How To Get Away With Murder, Grey’s Anatomy, PetSmart, 13 Reasons Why, Weight Watchers, Smurfs: The Lost Village, Toyota, and many more.  For additional information, please visit

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Kim Ballen
Publicity | Atlantic Records

Cengage and VitalSource expand collaboration to include Cengage Unlimited subscription

Cengage Logo VitalSource Logo

BOSTON (May 21, 2018) – Cengage, an education and technology company, and VitalSource®, the leading Inclusive Access provider for higher education institutions nationwide, announced today that they are expanding their existing collaboration to support the distribution, fulfillment and marketing of Cengage Unlimited.

Cengage and VitalSource work together to provide affordable and accessible learning materials for students nationwide. In 2017, more than a million students in the U.S. used VitalSource to access Cengage content. Beginning in August 2018, Cengage Unlimited will be available through the VitalSource E-commerce solutions and onsite campus stores, as well as through and numerous other channel partners.

Cengage Unlimited is the first-of-its-kind subscription service for digital higher education materials that gives students complete on-demand access to all Cengage digital resources for $119.99 per semester or $179.99 a year. The expanded collaboration with VitalSource will make Cengage Unlimited available to hundreds of thousands of U.S. students through, partner campus stores, and VitalSource’s Inclusive Access model, which provides students immediate access to all required course materials on the first day of class at affordable prices.

In addition to distribution, VitalSource will power many of Cengage Unlimited’s 20,000 plus eTextbooks. The VitalSource platform gives Cengage Unlimited students both online and offline access to textbooks and course materials on all major operating systems and mobile devices, with the best accessibility and student ratings in the industry.

“At Cengage, we’re disrupting the traditional textbook publishing model with a focus on providing affordable access to high-quality digital learning materials for students,” said Todd Markson, Chief Strategy Officer at Cengage. “In working more closely with VitalSource, we will be able to reach even more students with our comprehensive subscription service. The collaboration with VitalSource continues the brisk momentum behind Cengage Unlimited.”

Students and faculty at more than 7,000 institutions will have the opportunity to access Cengage Unlimited.

“Ensuring students, stores and instructors have access to the best educational materials and experiences at more affordable, competitive price points has been the VitalSource mission for over twenty years, “said Pep Carerra, president of VitalSource. “This collaboration is the next generation of innovation in educational materials, reaching students where they are, and helping to provide options the way modern consumers expect and deserve. We couldn’t be more excited to distribute Cengage Unlimited and support it with our eTextbook platform, bringing both worlds seamlessly together for hundreds of thousands of students.”

For more information on Cengage Unlimited visit To learn more about VitalSource, visit

About VitalSource |

VitalSource Technologies LLC, part of Ingram Content Group, is improving the learning experience by making it easier to create and deliver effective and affordable content. The preferred choice among educational institutions and companies for digital learning materials, VitalSource® helps over 1,000 educational content providers create and deliver seamless interactive learning experiences through its exclusive Bookshelf® platform to millions of learners at 7,000 institutions. Bookshelf users opened more than 20 million digital textbooks last year and read more than 3.4 billion pages. Follow VitalSource on Twitter at @VitalSource.

About Cengage
Cengage is the education and technology company built for learners. As the largest US-based provider of teaching and learning materials for higher education, we offer valuable options at affordable price points. Our industry-leading initiatives include Cengage Unlimited, the first-of-its-kind all-access digital subscription service.  We embrace innovation to create learning experiences that build confidence and momentum toward the future students want. Headquartered in Boston, Cengage also serves K-12, library and workforce training markets around the world. Visit us at or find us on Facebook or Twitter.

Media Contacts:
Lindsay Stanley

Erin Shannon

Online Test Prep Pioneer, ExamPAL, Leverages Artificial Intelligence to Develop Ground-breaking GRE Course

examPAL logo

Success Guaranteed; Crowd Wisdom and Machine Learning Personalize Prep Course to Increase Student Scores by 7 Points

BOSTON, MA – May 15, 2018 – Leveraging the power of data and artificial intelligence, online test prep company, examPAL, today announced the launch of its ground-breaking course to prepare students to take the GRE.  Using crowd wisdom and machine learning, examPAL’s algorithm identifies what has been statistically proven to be the best way to solve each question on standardized tests, and develops a personalized prep course for each student. The latest in its pioneering test prep courses, examPAL’s GRE prep platform draws on each student’s unique way of thinking and learning to identify the best way for each student to master the GRE.


“Through the power of AI, each student prepares for the GRE in an entirely personalized way,” explained CEO and co-founder Oren Jackman.  “examPAL improves a student’s cognitive flexibility, finding the fastest tool to solve each question. examPAL guarantees success.  A student using the GRE prep platform can increase his/her GRE score by at least 7 points.”

Rather than being cemented in traditional and outdated test prep approaches, examPAL provides a new way, harnessing data on both the test and the test-taker.  The result is a personalized test-prep path that identifies the fastest approach to each question.  This personalized and interactive experience is unlike anything available on the market today.


“examPAL has been recognized for its break-through learning technology,” CEO Jackman continued.  “By studying the way each user thinks, and studying all solution approaches used by dozens of thousands of students from 156 countries, examPAL provides each student with proven, tailor-made prep sessions, based on his or her personal way of thinking.  The result is higher scores, faster.”

Start A Free Trial is as affordable as it gets – there is no charge for students to start preparing for the GRE.


About examPAL

examPAL resulted from the combined talents of more than 50 people from multiple industries, including educators, trainers, data scientists, and interactive programmers.  Drawing on over 20 years of experience in the test prep industry, examPAL uses artificial intelligence and crowd wisdom to create a unique learning path for each student, identifying the best way for him/her to solve standardized test problems quickly.  In a very short time, examPAL has received multiple industry awards and recognitions, including being and SXSWEdu and Microsoft Innovate.AI finalist (chosen among 8 other AI companies out of 117) and winning the Google sponsored DLD Innovation bronze award. examPAL offers online test prep courses for both the GMAT and GRE, and has served more than 35,000 students in 156 countries.  examPAL students awarded it 5 stars and 9.5/10 on Trustpilot.

About the GRE

The GRE – Graduate Record Exam – was developed in 1949 and administered by Educational Testing Service to provide graduate and business schools with common measures for comparing applicants’ qualifications and preparedness for graduate-level academic work.  More than 580,000 people take the standardized GRE annually.


Josef Blumenfeld

5 Money-Saving Tips For The Upcoming Semester


Budgeting is incredibly challenging, especially as a college student. From worrying about the ever-increasing cost of housing, to meal plans and tuition – it’s a lot. Not to mention school supplies and books! You are not alone in the pain of preparing for a new semester, so here are five tips on how to save money this fall.

Cut Coffee Consumption

College is rough and it’s hard not to bite, literally, into the temptations of all the convenient campus fast foods and coffee shops. Whether you spend $5 a day on Starbucks, or $2 on a vending machine snack, it can add up. In fact, ABC News discussed a study that found the average American spends about $1,100 a year on coffee alone. By investing in a coffee maker this fall (some pots are as cheap as $25, that’s less than a week’s worth of coffee shop drinks), or packing snacks, you can minimize the amount of money you spend on campus food, and thus maximize savings.

Walk, Bike or take Public Transportation

Uber and Lyft are incredibly convenient options for getting around, especially when you are running late for class across campus. However, the costs can add up if it becomes a habit. Check out the public transportation in your area, where students often receive a discount, or your institution’s bus services, which are often free! Or, even better, consider leaving yourself a few extra minutes to bike or walk across campus. Not only is this cost-effective but it’s a great way to get fresh air and stay in shape.

Shop Around for Course Materials

Books are one of the most expensive parts of college but they don’t have to be! Your university will often carry copies of textbooks at the library for you to check out when you need it. If your friends have previously taken the course, ask to borrow their book if they purchased it.

In addition, check out Cengage Unlimited, a new subscription where students pay a one-time fee of $119.99 per term ($179.99 per year) to get access to all the digital learning platforms, online homework & study tools, as well as ebooks that Cengage offers. For students who need to purchase multiple books, this is a great tool because you can get all your materials in one place, and access all the other study tools Cengage offers for about the cost of just one book! And, if you want print, you can receive a free print rental at no cost – just pay $7.99 for shipping. Figure out how much you can save today by using the Cengage Unlimited Calculator.

Score Student Savings

Don’t overlook college student discounts – they’re an easy way to save money throughout your time as a student. Many stores, like Banana Republic, Topshop and ASOS, all offer discounts if you have a valid student ID. Amazon Prime also offers a 6-month free trial for students and the New York Times offers access to all publications for $1! Apple, Dell, Spotify and Microsoft give significant student discounts, as well. Find out if your university offers Microsoft products for free as many colleges do.

Plan Courses According to Expenses

The classes you take and the professor teaching it can make a huge difference in the course materials you’ll need. Some professors might require a subscription to a news service, while others may require three different textbooks. This could be the difference between spending $20 and $200.

To better prepare, check out websites like Rate My Professors, where students often mention whether the materials are required or just recommended. If, for instance, you know that one professor requires an expensive book or a digital program, plan to take that class when you don’t have many other expenses. Scheduling classes with this in mind can help you plan accordingly and minimize the amount you spend.

-Kat Humphries


Kat Humphries is a freshman majoring in Political Science and Criminal Justice at the University of Akron. She works as a Student Ambassador for Cengage and is a Student Assistant for the Engineering Department at her University. In her free time, she is an assistant debate coach for high school students and a writer for Her Campus Akron.

The Honor Society of Phi Kappa Phi Accepting Applications for Council of Students

The Honor Society of Phi Kappa Phi, the nation’s oldest and most selective all-discipline collegiate honor society, is currently accepting applications for its 2018-2020 Council of Students. The Council, comprised of student vice presidents from chapters across the nation, serves as the student engagement committee for the Society.

Established in 2007, the Council is tasked with enhancing communication with Phi Kappa Phi’s student vice presidents, planning and hosting a student leadership conference, and interacting with student vice presidents in the Society’s five divisions, among other tasks.

The Council of Students will be comprised of no fewer than five members, representative of the student membership as a whole. These students will gain valuable leadership skills and will communicate regularly with staff at the national office and the two student representatives who serve on the Board of Directors.

“Being part of the Council made me feel an important part of my chapter. I made sure to help others feel important and essential as well,” said Ana Lu Ramirez, a 2016-2018 Council of Students member. “I mobilized my chapter and we accomplished events and chapter growth. We hosted a book drive and a member drive. It was a fantastic experience, and I highly recommend it to all the students.”

The Council will meet for the first time at the 2018 Convention in Minneapolis from August 1-4 with all expenses covered by Phi Kappa Phi. The Council will also be expected to attend and take a leadership role in the Student Leadership Summit held in July 2019. The opportunity to serve on the Council requires a commitment to serve through the 2020 biennium, when the Society selects its next Council of Students. The selected Council members must maintain student status at their institution for at least one full year of the two-year term served on the Council.

“The Honor Society of Phi Kappa Phi has given me numerous opportunities to expand my horizons outside the academic setting and get engaged in the community services,” said Amreen Mughal, a 2016-2018 Council of Students member. “Council of Students is a platform for me to connect with hundreds of other chapters to learn and effectively share new ideas to fulfill the motto of the Society, ‘Let the love of learning rule humanity.’”

Current Phi Kappa Phi student vice presidents interested in applying should visit to download the application and access full eligibility requirements. The deadline to apply is May 25, 2018.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit


Hannah Breaux
Communications Director