Monthly Archives: May 2015


Students recognized for inventions in healthcare, transportation, food and agriculture, and consumer devices

CAMBRIDGE, Mass., May 19, 2015 – The Lemelson-MIT Program today announced the winners of the Lemelson-MIT National Collegiate Student Prize Competition (NCSPC), a nationwide search for the most inventive team of undergraduate and individual graduate students. The Lemelson-MIT Program awarded $65,000 in prizes for inventions in the healthcare, transportation, food and agriculture, and consumer device spaces. Each winning team of undergraduates received $10,000, and each graduate student winner received $15,000. The winners of this year’s competition were selected from a diverse and highly competitive applicant pool of students from 28 colleges and universities across the country.

“This year’s Lemelson-MIT National Collegiate Student Prize Competition winners are inventors who recognize pressing issues and are pioneering concepts that will translate into impactful solutions,” said Joshua Schuler, executive director of the Lemelson-MIT Program. “Their work is as remarkable as their passion to mentor and inspire creative thinking among youth.”

2015 Prize Winners & Categories

The “Cure it!” Lemelson-MIT Student Prize
“Cure it!” rewards students working on technology-based inventions that can improve healthcare.
• Stephen John and Joseph Barnett, Western Michigan University, $10,000 Lemelson-MIT “Cure it!” Undergraduate Team Winner: John and Barnett developed a device that provides respiratory support to infants by delivering pressure to prevent lung collapse; it is a simple, energy efficient, safe, reliable and inexpensive way to provide biphasic positive airway pressure and nasal intermittent positive pressure ventilation for hospitals with limited resources. The team seeks to equip medical centers in developing countries to deliver more comprehensive treatment for neonates struggling with Respiratory Distress Syndrome.
• Carl Schoellhammer, Massachusetts Institute of Technology, $15,000 Lemelson-MIT “Cure it!” Graduate Winner: Schoellhammer is developing two inventions that will drastically enhance pain-free drug delivery in patients via the gastrointestinal (GI) tract. His first invention, the Microneedle Pill (mPill), allows medicine that is traditionally administered by painful injection to be ingested orally. The ingestible capsule has small micron-scale needles protruding from it, which introduce the drug directly into the GI tissue in a painless and safe manner. His second invention, the Ultrasound Probe (uProbe), enables the fast, local delivery of therapeutics to the GI tract by using low frequency ultrasound to physically drive medication into tissue painlessly.

The “Drive it!” Lemelson-MIT Student Prize
“Drive it!” rewards students working on technology-based inventions that can improve transportation.
• Josh Siegel, Massachusetts Institute of Technology, $15,000 Lemelson-MIT “Drive it!” Graduate Winner: A typical car has hundreds of sensors and actuators for manufacturer use, but today, drivers are only able to access data for 23 standard parameters. As a pioneer in the “connected car” world, Siegel is developing a system to access this “hidden” data through a car’s On Board Diagnostics (OBD) port and connect this information to a common-cloud development app platform. Dubbed Carduino, his inventive hardware device enables users to access real-time data from all their cars’ sensors and actuators and develop apps that enable them to predict vehicle failures, provide remote control of vehicle functions, and crowdsource information like traffic data and road conditions.

The “Eat it!” Lemelson-MIT Student Prize
“Eat it!” rewards students working on technology-based inventions that can improve food and agriculture.
• Alexander Richter, North Carolina State University, $15,000 Lemelson-MIT “Eat it!” Graduate Winner: Agricultural productivity must rise dramatically if the world is to grow enough food to meet the needs of the projected population in 2050. Despite the vast resources spent each year on crop protection applications, crop damage is estimated at 37 percent due to plant pests and diseases occurring to a large extend because of loss of pesticide efficacy related to pesticide clumping, drying, and run off. Furthermore, today’s toxic and expensive pest control solutions can impact nature’s ecological balance and could pose untold long-term risks. Richter is developing a novel approach to delivering antimicrobial and antifungal pest control agents via lignin-core environmentally-benign Nano Particles (EbNPs). These biodegradable EbNPs could be the basis for Reduced Risk Conventional Pesticide Products that have the potential to reduce the amount of chemicals used in plant protection by as much as 90 percent, save farmers more than 25 percent on pest control initiatives and, in a world facing looming food shortages, help increase crop yields for more and better food.

The “Use it!” Lemelson-MIT Student Prize
“Use it!” rewards students working on technology-based inventions that can improve consumer devices and tools.
• Justin Keenan and Kevin Paroda, Pennsylvania State University, $10,000 Lemelson-MIT “Use it!” Undergraduate Team Winner: Keenan and Paroda are roommates who are passionate about expanding the field of 3D printing. They have created ECHOdrive, an aftermarket vacuum chamber build plate to automate the 3D printing process. ECHOdrive is sold as an add-on to existing 3D printers and allows continuous automated printing, mitigates warping of prints of all shapes and sizes, and boasts remote printing capabilities, eliminating the need for human/machine interaction. ECHOdrive also offers improved print quality over traditional aftermarket build plates. This technology is designed to attract those who cannot afford to purchase a new machine, but want to enhance their 3D printing capabilities.

Applicants were evaluated by screening committees with expertise in the inventive categories as well as a national judging panel of industry leaders – who also select the annual $500,000 Lemelson-MIT Prize winner – from a variety of inventive disciplines. Screeners and judges assessed candidates on breadth and depth of inventiveness and creativity; potential for societal benefit and economic commercial success; community and environmental systems impact; and experience as a role model for youth.

The competition, supported by The Lemelson Foundation, builds on the legacy of the Lemelson-MIT Student Prize, which has served as a springboard for collegiate inventors for 20 years.

“It is both incredible and inspiring to learn of the societal contributions being made by our Student Prize applicants and winners,” said Dorothy Lemelson, chairman of The Lemelson Foundation. “It is a privilege to be associated with each of them.”

Students interested in applying for the 2016 Lemelson-MIT National Collegiate Student Prize Competition can find more information here.

The Lemelson-MIT Program is seeking partners with interest in sponsoring the competition, in addition to supporting the execution and scaling into any new categories. Interested sponsors should contact Joshua Schuler at

Celebrating invention, inspiring youth

The Lemelson-MIT Program celebrates outstanding inventors and inspires young people to pursue creative lives and careers through invention.

Jerome H. Lemelson, one of U.S. history’s most prolific inventors, and his wife Dorothy founded the Lemelson-MIT Program at the Massachusetts Institute of Technology in 1994. It is funded by The Lemelson Foundation and administered by the School of Engineering at MIT, an institution with a strong ongoing commitment to creating meaningful opportunities for K-12 STEM education.

Based in Portland, The Lemelson Foundation uses the power of invention to improve lives. Inspired by the belief that invention can solve many of the biggest economic and social challenges of our time, the Foundation helps the next generation of inventors and invention-based businesses to flourish. The Lemelson Foundation was established in the early 1990s by prolific inventor Jerome Lemelson and his wife Dorothy. To date the Foundation has made grants totaling more than $185 million in support of its mission. For more information, visit

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For More Information:

Molly Owen
Cone Communications
(617) 939-8445

Stephanie Martinovich
Lemelson-MIT Program
(617) 258-0632



PP Logo


Tarrytown, New York (May 18, 2015) –Founder Dean Scaros  announced today the introduction of a website that enables college students to find and engage college professors for one-on-one online tutoring.

Dr. Scaros, a former college professor himself said, “Personal gives college students access to professors far beyond their own campus. It erases traditional boundaries and expands students’ choices for learning and academic enrichment.”

The professors affiliated with the site at its introduction are qualified to teach 25 college-level subject categories such as, chemistry, physics and philosophy and over 200 specialized sub-categories such as, quantum mechanics and existentialism. “As colleges take on more and more students, economies of scale don’t seem to apply,” Scaros remarked. “Lecture halls are crowded, professors seem overworked.  But at Personal no matter how many students are served, it will always be about individualized instruction.”

Students find their best match of professor-tutors by means of Prof-Select  a customized selection process developed exclusively for Students enter their desired subject and area of focus and view professors’ profiles and available hours. They can then book a session with a click of the mouse and engage with the professor via Skype or Google Hangouts.

Students seeking tutoring and professors seeking to participate as Personal Professors are invited to visit or call 1-800-485-4260 to learn more.


Media Contact:
Dean Scaros, Ph.D.

Dickinson College and Jadu Reinvent Website and Portal with ‘Single Experience Student Platform’

Dickinson College, Carlisle, PA and web and mobile experience management vendor Jadu, Inc. have partnered to implement a single online experience for students and staff, consolidating portal and CMS system into a ‘single campus engagement platform’, Jadu’s Content Portal.

Dickinson, a highly selective college, is home to 2,400 students from across the nation and around the world. A nationally recognized liberal-arts institution, Dickinson is dedicated to global education― at home and abroad—and the study of the environment and sustainability, which is integrated into the curriculum and the campus and exemplifies the college’s commitment to providing students with the skills relevant to 21st century careers.

Described by the college as a project based on “opportunity” and “integration,” Dickinson consolidated Campus Portal and Web Content Management requirements into a single web platform from Chicago-based Jadu, Inc. This platform integrates with the college’s student information system (Banner by Ellucian) for student and employee authentication and identification.

The platform replaced the college’s previous CMS and legacy portal with a system that is available on any mobile, tablet, or desktop device. Students and staff now have a single point of entry for locating important information and functions that are vital to the operation of the college and its day-to-day business transactions. Integration with the college’s CAS authentication services also provides personalization, so students and staff have access to real-time information on courses, academic resources, and other college-related content that is specific to an individual user’s needs.

Robert Renaud, Vice President and CIO at Dickinson College, stated “Given the strategic value of Dickinson College’s web presence we looked not just for a product, but for a long term relationship with a dynamic and responsive company. Jadu’s vision and spirit of teamwork align perfectly with our ambitions.”

“We’re really excited to have partnered with Dickinson and their talented team in delivering this transformational platform”, says Suraj Kika, CEO of Jadu. “What Jadu Content Portal represents is an opportunity for every College and University that uses an enterprise portal and web CMS to consolidate on a single platform for student/prospective student, parent, teacher and alumni engagement on any device. What the teams at Dickinson have delivered is quite simply, beautiful.”

The content in the website portal is personalized based on roles and profiles that exist in the college’s student information system. Jadu Content Portal can also co-exist with an institution’s existing Web CMS system by leveraging seamlessly designed templates. It can be integrated with the college’s enterprise systems such as Student Information Systems (SIS), Document Imaging Systems (ECM) and Learning Management Systems (LMS).

The college’s new website and integrated portal is now live. The web site can be viewed at The integrated portal is accessible to those with valid access credentials.

Dickinson is now beginning ‘phase 2’ — implementation of the Online Forms capability of the Jadu Content Portal. The Online Forms product will significantly advance how the college delivers online services, especially during times of high-volume activity such as first-year orientation and student organization registration.

For more information, see

John Euston
Vice President, Jadu

Christine Dugan
Director, Media Relations

Dickinson College logo:
Jadu Logo:

UT Austin Tops All-America Student Analyst Competition 2014-15




May 12, 2015 (Stamford, CT) – Mark My Media announces the results of the 2014-15 All-America Student Analyst Competition which have been published in the May 2015 print issue of Institutional Investor magazine ( Over 2,300 portfolios were managed by college and graduate students from 74 schools across North America.

Using the ALPHASEAL software platform, developed by Mark My Media, student competitors could buy and sell stocks and index funds, use leverage and take short positions in mock portfolios between September 2, 2014 and January 30, 2015. All competitors participate in an Overall Competition judged by a six-factor algorithm that rewards money-making ability as well as risk management. Other categories for competition included Long Alpha, Short Alpha, Net Benchmark Outperformance (vs. the Russell3000) and a Sectors Competition that covers the following seven industry categories: Basic Materials; Capital Goods/Industrials; Consumer Products; Energy; Financials; Healthcare; Technology/Telecommunications/Media.

Roy Ophir, president of Mark My Media, explained “every industry has its ‘chicken/egg’ paradigms. ALPHASEAL gives new entrants an opportunity to prove their abilities before entrusting them with fiduciary responsibilities. It’s a total immersion experience that has been quite popular with our system users and very effective at verifying specific skill-sets for employers.”

City University of New York’s Baruch College undergraduate student Matthew K. Feldman took the #1 spot in the Overall Competition. Mr. Feldman was also #2 in the Net Benchmark Outperformance Competition and #11 in the Long Alpha Competition. As a school, Baruch was #2 with 16 students in the top 100; Professor Bruce Kamich was the adviser.

The #1 graduate student in the Overall Competition was Jason Ayat, an MBA student at Fordham University’s Gabelli School of Business. Mr. Ayat was #5 in the Overall Competition; #3 in the Energy Sector Competition; #13 in the Short Alpha Competition, and #15 in the Net Benchmark Outperformance Competition. Fordham was the #3 school in this school year with 14 students in the top 100; Professor Robert Fuest was the adviser.

Mr. Feldman and Mr. Ayat will each receive an award for their performance at Institutional Investor’s 6th Annual U.S. Investment Management Awards on this Thursday May 14, 2015 in New York City.

The #1 school in 2015 was the University of Texas at Austin, which had 20 students in the top 100. Professor Kelly Kamm, the winning team’s faculty adviser says, “Luck alone will never do it, you have to have skill, and you have to put effort into it.” UT Austin dominated the Short Alpha Competition with seven of the top 20 spots and put up a strong showing in the Sectors Competitions with eleven students placing. The top UT Austin student in the Overall Competition was Suzanne Felfelli, who placed #3. Ms. Felfelli made eight trades during the Competition and had a 100% batting average. Her impressive portfolio can be seen at UT Austin’s Katherine Cramer tied for the most individual awards of any student in the 2014-15 school year with a #1 finish in the Basic Materials Sector Competition; #4 in the Energy Sector Competition; #6 in the Short Alpha Competition and #29 in the Overall Competition.

Complete results can be found online at

The top 10 schools in the 2014-15 competition:


Over 5000 students have participated in ALPHASEAL competitions since 2011. Many top performers from previous years are currently working at prestigious firms in the financial services industry. Employers and recruiters are invited to use our proprietary talent database to match the skill-sets they require against what’s available in this year’s graduating class.

About Mark My Media
Mark My Media, based in Stamford, Connecticut has a sophisticated software platform called ALPHASEAL® that helps business students bridge the gap between what is taught in the classroom and what is expected on the trading floor by giving them a tool to track stock performance along similar metrics as those used by investment professionals. Mark My Media gives recruiters and employers access to precious data about highly qualified and engaged entry-level prospects. For additional information please visit

About Institutional Investor
Now in its fifth decade, Institutional Investor has consistently distinguished itself among the world’s foremost financial publications with groundbreaking journalism and incisive writing that provides essential intelligence for a global audience. In addition, Institutional Investor offers a host of proprietary research and rankings that serve as respected industry benchmarks. For more information, visit


Mark My Media Contact:
Roy Ophir,  
(203) 359-5695

Institutional Investor Contact:
Tom Johnson
(212) 224-3160

SVG, NACDA Announce Finalists for 2015 College Sports Media Awards

The Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA) have announced the finalists for the 2015 SVG/NACDA College Sports Media Awards.

Winners will be selected by a panel of judges and announced at the College Sports Media Awards ceremony on May 28 at the SVG College Sports Summit at the Omni Hotel at CNN Center in Atlanta. The event will be hosted by FOX Sports’ Joel Klatt.

Representing a variety of college athletic and academic departments, as well as professional networks, production companies, and student productions, the finalists are spread across four divisions in a total of 20 categories.

“The 2015 College Sports Media Awards is a reflection of the growth in consumption by fans of all things college sports,” says Tom Buffolano, chairman of the SVG/NACDA College Sports Media Awards. “Both networks and universities are placing emphasis not just on traditional platforms like television but providing additional access on digital platforms. In order to serve this fan base, there is a greater reliance on universities to produce more and higher quality video.”

“Our partnership with SVG and the College Sports Media Awards has been instrumental in showcasing the efforts of athletics administrators throughout the industry,” said NACDA Executive Director Bob Vecchione. “To see the quality and quantity of submissions grow each year has been a true testament to the evolving video industry and NACDA is thrilled to be a part of it.”

The Sports Video Group and NACDA extend their congratulations to all of the nominees. To learn more about the SVG/NACDA College Sports Media Awards, and to register for the College Sports Summit visit Follow the event on Twitter at @SVGCollege.
2015 SVG/NACDA College Sports Media Awards

CBS Sports | 2015 NCAA Men’s Basketball Championship: Duke vs. Wisconsin
ESPN | 2015 NCAA Men’s Wrestling Championships
ESPN | Football – Notre Dame vs. Florida State
ESPN | Men’s Basketball – North Carolina vs. Duke
FOX Sports | Football – Big Ten Championship: Ohio State vs. Wisconsin
FOX Sports | Football – USC vs. Arizona State
Pac-12 Networks | Football – California vs. Arizona

FOX Sports South/SportSouth | Men’s Basketball – Florida Sate vs. Miami
Longhorn Network | Baseball – Baylor vs. Texas
Southland Conference | 2014 Baseball Championship: Southeastern Louisiana vs. Central Arkansas
Webstream Productions | Baseball – NCAA Regionals: Indiana University vs. Stanford University
West Coast Conference (W.TV)/Time Warner Sports Net | Men’s Basketball – Gonzaga vs. Pepperdine

Rochester Institute of Technology (RIT SportsZone Live) | Men’s Ice Hockey – RIT vs. Robert Morris
Rochester Institute of Technology (RIT SportsZone Live) | Men’s Ice Hockey – RIT vs. Army
Texas A&M University (12th Man Productions) | Men’s Basketball – Sam Houston State vs. Texas A&M
University of Arkansas | Baseball – LSU vs. Arkansas
University of North Carolina | Baseball – Virginia Tech vs. North Carolina

Jacksonville State University | Football – Jacksonville St. vs. Tennessee-Martin
Northern Arizona University | Football – Northern Arizona vs. Southern Utah
St. Cloud State University (Husky Productions) | Men’s Ice Hockey – St. Cloud State vs. Nebraska-Omaha
St. John’s University (Red Storm Productions) | Men’s Basketball – St. John’s vs. Humboldt State
Ryerson University | Men’s Ice Hockey – Ryerson vs. York

ESPN | College Football Playoff Selection Special
ESPN | College GameDay (Basketball)
ESPN | College GameDay (Football)
FOX Sports | FOX College Sports Live
Pac-12 Networks | College Football Game Day
Pac-12 Networks | College Football Playoff Championship Pre-Game Show

BYUtv | After Further Review
FOX Sports South/SportSouth | ACC Gridiron Live!
FOX Sports South/SportSouth | The New College Football Show
Longhorn Network | Texas Game Day Live
Longhorn Network | Texas Pro Day

Liberty University | Liberty University National Signing Day 2015
Minnesota State University Moorhead | Dragons Live: From Evansville, Indiana
Texas A&M University (12th Man Productions) | Texas A&M National Signing Day Show
University of Arkansas | National Signing Day Show
University of Buffalo | UB Bulls National Signing Day Special
University of Notre Dame (Fighting Irish Digital Media) | Shamrock Series Pre-Game: Live From Indianapolis
University of Wyoming | Inside Wyoming Football with Craig Bohl

Arizona State University (Walter Cronkite School of Journalism) | Cronkite Sports Live
Ball State University (Ball State Sports Link) | The Chirpies
St. Cloud State University (Husky Productions) | Husky Mag
Texas A&M University (12th Man Productions) | Toast with Toates
University of Oklahoma | Sonner Sports Pad


Big Ten Network | The Journey (Basketball)
Big Ten Network | The Journey (Football)
CBS Sports | Men of March
Pac-12 Networks | Mascot Challenge
Pac-12 Networks | The Drive: PAC-12 Football
Turner Sports/ | Once A Champion
University of South Florida | New Era On The Bay

America East Conference | The AE Report
Conference USA | C-USA Showcase
FOX Sports San Diego/San Diego State University | San Diego State Football Weekly
Longhorn Network | All-Access
Mind Over Media | “R” Athletics
Mind Over Media | The Penn State Hockey Story

La Salle University | La Salle Coaches Mic’d Up
Northwestern University | The Foundation: 2015 Northwestern Spring Football
Ohio University | Ohio Soccer – The Camp
Texas A&M University (12th Man Productions) | The Pulse: Texas A&M Football
University of San Francisco | Hilltop Hoops

Ball State University (Ball State Sports Link) | Out of the Shadows
University of Alabama | Gene Stallings Golf Tournament/Legacy
University of Minnesota | Price on Ice: Gopher Hockey 2014-2015
University of Missouri | Mizzou Analysis
University of South Carolina (Gamecock Productions) | Gamecock Confidential: It’s Time
Virginia Tech University (HokieVision) | Sports Nutrition Tip of the Week
Virginia Tech University (HokieVision) | The RunDown
Virginia Tech University (HokieVision) | VT One-on-One


ESPN | Jacob Jarvis: A Season to Remember
ESPN | Live Like Lutz
ESPN | Sammie’s Strength
FOX Sports | College Basketball – Luther Wright
Turner Sports/ | Greg and Peggy Nibert: Fostering Lives

Longhorn Network | Her Voice – The Imani McGhee Story
Longhorn Network | Myles and Alyssa
Mind Over Media | “R” Athletics Foundation
Northeast Conference | St. Francis – U Believe
West Coast Conference/W.TV | The Long Road to Recovery

Baylor University | Back-to-Back Big 12 Championships
Clemson University | Military Appreciation
North Dakota State University | Heroes
University of Delaware | Pro Day
University of Georgia | Malcom Mitchell Book Club
University of Notre Dame (Fighting Irish Digital Media) | Matthias Farley – Tattoo Stories

Ball State University (Ball State Sports Link) | A Rugged Path – The Shelby Merder Story
Ball State University (Ball State Sports Link) | Broken – The Andrew Stutz Story
Florida State University (Seminole Productions) | Renegade’s Last Ride
Middle Tennessee State University (EMC Productions) | 100 Years of Football
University of Alabama | Gene Stallings
University of Oregon | 2014 Volleyball Highlights


Big Ten Network | The Journey (Basketball)
ESPN | College Football Top 25
ESPN | The Game Hasn’t Changed
FOX Sports | Big Ten Championship
Pac-12 Networks | Brand Campaign

BYUtv | Countdown to Kickoff
FOX Sports South/SportSouth | Memphis-Ole Miss Tease
Longhorn Network | All The Live Long Day Campaign
Mind Over Media | “R” Athletics – Navy tease
Pac-12 Conference | Power of 12 Campaign

Lafayette College | Lafayette Rivalry 150 Intro
Northeastern University | Jock The Vote
St. John’s University (Red Storm Productions) | Men’s Basketball Intro
Tennessee Tech University | Men’s and Women’s Basketball Season Ticket Campaign
University of Michigan | Heart and Purpose
University of Michigan | Softball Intro
University of South Carolina (Gamecock Productions) | Here Campaign

Harvard University | The Game Intro
St. Cloud State University (Husky Productions) | Hockey Open
University of South Carolina (Gamecock Productions) | Softball Intro
Virginia Tech University (HokieVision) | Bad Lip Reading
Western Illinois University | Football Pregame

About Sports Video Group
The Sports Video Group was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content. Leagues, owners, teams, players, broadcasters, webcasters, and consumer technology providers have joined the SVG to learn from each other, turn vision into reality, implement new innovations, while sharing experiences that will lead to advancements in the sports production/distribution process and the overall consumer sports experience. For more information, visit

About National Association of Collegiate Directors of Athletics
NACDA, now in its 50th year, is the professional and educational Association for more than 11,000 college athletics administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. More than 4,000 athletics administrators annually attend NACDA & Affiliates Convention Week. Additionally, NACDA manages 15 professional associations and three foundations. For more information on NACDA, visit

Fifth Third Bank Offers $1 Million in Job Search Training Scholarships to Help Recent College Graduates Land Jobs

New ‘Brand of You’ Integrated Campaign Gives Hope, Resources

Cincinnati – More than half of recent college graduates do not have full-time jobs. This shocking statistic prompted The Curious Bank to ask “could a bank help recent graduates find jobs?” As a result, Fifth Third Bank is working with national reemployment company, NextJob, Inc., to help job seekers develop their personal brands and land employment that will put them on the path for long-term success.

Launching today, Fifth Third’s new Brand of You integrated campaign invites recent graduates, many of whom fall into the millennial generation, to enter for one of 1,000 job coaching scholarships during the campaign period (May 11, 2015-July 20, 2015). Interested participants can enter by Tweeting an answer to the following statement: “Tell us why you deserve free one-on-one job search coaching” with both the #BrandOfYou and #53Enter hashtags. The campaign’s website is

“Brand of You is a natural extension of Fifth Third’s commitment to be curious about new and different ways to improve people’s lives,” said Maria Veltre, senior vice president & chief marketing officer. “The statistics for millennial employment are compelling, if not a bit discouraging, for recent graduates and their parents. Their employment challenge is compounded further when you add in the pressures of student debt. This innovative campaign is focused on helping the next generation of the workforce.”

Fifth Third Bank has worked with NextJob since 2012 to help unemployed consumers gain meaningful employment—an effort which earned Fifth Third the BAI-Finacle Global Innovation Award for Societal and Community Impact in 2014.

Tweet this news: Can a bank help graduates promote themselves and find jobs? @FifthThird answers with new campaign: #BrandOfYou

Recent graduate job seekers who visit can access some of NextJob’s comprehensive job search training tools to help them develop a personal brand and learn valuable job search techniques. They can access tools to create a standout resume with free templates and utilize the site’s headshot creator with professional selfie tips from portrait photographer, Peter Hurley. Additionally, Fifth Third and NextJob are opening up full access to the Job Seeker’s Toolkit to any one interested during the campaign period

Developed by Fifth Third Bank and agency of record, Leo Burnett, the Brand of You campaign integrates television, radio, digital, public relations and social media. It features Gina, a real-life recent college graduate and current job seeker, to encourage other recent grads to apply for job coaching scholarships and demonstrate that anyone can gain the knowledge necessary to create and promote their own personal brand and find meaningful employment.

As part of Brand of You, Fifth Third will host a series of one-day Twitter events for recent graduates, Job Twitterviews and TwitterResumes. For Job Twitterviews, held on May 19 and June 23, Fifth Third will pose a single-question job interview on Twitter and challenge participants to answer with a 30-second video response. During TwitterResume events, job seekers will get to advertise their personal brands in a single Tweet. TwitterResume events will be held on June 2 and July 8. NextJob coaches will be providing feedback to Tweets from participants during the live events, and on all four event dates, Fifth Third will award 50 job coaching scholarships for the best responses.

“With this campaign, Fifth Third has once again attempted to find a solution to a very pressing real-life, real-world problem,” said John Courtney, CEO of NextJob. “This is a wonderful use of our talented and dedicated career coaches who get the opportunity to make an immediate and lasting impact on the millennial generation by helping them find and start their careers.”

The campaign operates from the online hub,, where the job search training comes to life and the best submissions from the Twitterviews and TwitterResumes will be featured. The campaign also utilizes seeded video and pre-roll as well as flash and rich media banners across high-profile websites, networks, and social media, including Twitter, Facebook, LinkedIn and YouTube.

Jon Wyville, executive vice president and executive creative director, Leo Burnett, said, “It’s inspiring to see the evolution of this program and Fifth Third’s commitment to helping people. Recent graduates will be impressed at the length our teams have gone to help them find jobs. But that’s who Fifth Third Bank is, a bank willing to invest in people to improve their lives.”

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2015, the Company had $140 billion in assets and operated 15 affiliates with 1,303 full-service Banking Centers, including 101 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,637 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2015, had $308 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About Leo Burnett Company, Inc.:
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand’s purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in “New World Thinking” by The Gunn Report and was named an Agency to Watch on Advertising Age’s 2015 A-List. In 2015, Leo Burnett was named “Network of the Year” at the International ANDY Awards and ADC Awards. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

About NextJob:
Headquartered in Bend,Ore., NextJob is a nationwide outplacement firm focused on full employment in America. Centered on the Golden Rule, its mission is to provide creative reemployment solutions for employers, lenders, government and others to help job seekers land jobs and avoid the many impacts of unemployment. NextJob’s service provides high quality, one-on-one job coaching and multimedia online learning that is highly effective, affordable and accountable. To learn more, visit

Copyright © 2015. Fifth Third Bank, Member FDIC, Equal Housing Lender, All Rights Reserved.

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Media Contact:
Stacie Haas
(513) 560-0286

Route Plan Paris Brings Maps and a Metro Route Planner to Android


ROUTE PLAN PARIS brings maps and a Metro route planner to Android 
Dependable offline solution helps travelers easily navigate Paris and avoid roaming charges

May 5, 2015 - PARIS, FRANCE – Forge Factory has announced the release of Route Plan Paris onto Google Play and the Amazon Appstore. The mobile app brings users a detailed city map of Paris and finds the best subway routes between stations and many of the city’s top attractions, all without internet connectivity. Route Plan Paris also injects some fun into the mix, with a Metro-themed trivia challenge designed to entertain users with interesting facts on the city.

Route Plan Paris allows on-the-go travelers to search for any Metro station, point-of-interest or previously saved address. The built-in route finder identifies their location, scans Paris Metro, RER and Tramway maps, then displays the optimal route to their desired destination. To lighten the traveler’s load even further, dozens of Paris’ top points-of-interest are already bookmarked within the app to allow for even quicker navigation – no internet required.

“In the past, visitors and new residents carried around a book of neighborhood maps, plus a separate metro map, to try and get the most out of Paris,” said Kevin Morris, Forge Factory’s Managing Director. “Today, that’s no longer necessary. Route Plan Paris delivers all of that and a whole lot more directly onto your phone.”

In addition to the app’s search functionality, Route Plan Paris also features three unique map view modes: street-only, metro-only, and street + metro. The street map modes allow users to quickly orient themselves by zooming in to any district. The app also allows for saving “favorite” places or street addresses, so users can access those locations later, perhaps while offline or underground.

Due to the global appeal of a city like Paris, the app was built with a wide array of users in mind, offering features that appeal to everyone from students and budget travelers to jet setters and residents of Paris. The app’s primary features work without internet connectivity to ensure users always have access to critical information while on-the-go.

Route Plan Paris is scheduled to be released on iOS later this year, followed by other popular travel destinations for both Android and iOS.
The app is now available on Google Play and the Amazon Appstore.

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About Forge Factory
Forge Factory is devoted to developing innovative and entertaining products for end-users. The Company is led by its Managing Director, Kevin Morris, who was previously a Product Manager at Macromedia in San Francisco (now part of Adobe) and has over 20 years experience in commercial software and internet development.
Forge Factory s.r.o. is located in Prague, Czech Republic.

To learn more about Route Plan please contact:

Diana Awamlehova
Press Lead


NYT Bestselling Author Martin Yate’s Book for Graduates

“He’s really just about the best in the business.”—ALL Business, Dun & Bradstreet

“Classic winner . . . This is one of the most valuable career books on the market.” —Los Angeles Times

“Required reading.”—Library Journal

“The best book on job hunting.” —Financial Times

BOSTON, MA—May 5, 2015—Unemployment is down, and entry-level job openings are up for high school and college graduates—but competition for all jobs will remain high, and a fast start is critical to launching a successful career. These young professionals need proven strategies for getting their foot on the ladder of success now.

Martin Yate, the New York Times bestselling author of Knock ‘em Dead 2015: The Ultimate Job Search Guide (Adams Media, 2015), the 31st annual edition of this job search phenomenon, shares his cutting-edge approaches to job search and career management. He gives fresh grads, and professionals at all levels, a firm grasp of practical job search tactics that are critical for an effective job search, and seamlessly weaves in strategies for long-term career success.

With an approach continually refined over three decades, Yate has the rare ability to translate long-term strategy into practical action for today’s problems. Plus, he’s down to earth, friendly, and witty.

This new edition is revised to address the latest tricks for resumes, networking, job search, and the magic of turning job interviews into job offers.

In Knock ‘em Dead 2015 Martin Yate shows new graduates, and professionals at all levels, how:

  • Alumni associations can play a pivotal role in a successful professional life
  • Internships have become the new “first jobs”
  • Successful, fulfilled lives are built on common sense and practicality, not “following your bliss”
  • Resumes must be built to perform in today’s marketplace
  • To maximize social networks to quadruple interviews
  • To turn those job interviews into job offers
  • To negotiate the best salary

As the Lord of late night radio Jordan Rich says, “His knowledge is beyond impressive and his enthusiasm and energy are infectious. There is no more cutting-edge guy on career building; he’s as sharp as they come and there is no one better on the subject.”

About the Author

Martin Yate, CPC, is one of the foremost experts in the field of job search and career management and acknowledged as the father of the new career management. For 30+ years the author of Knock ‘em Dead: The Ultimate Job Search Guide, he has also written 16 other books on almost every conceivable aspect of job search and career management. Published collectively in 62 languages, his work has helped millions of people achieve success and millions more turn their careers and their lives around. For more job hunting resources and advice, visit


Media Contact:
Bethany Carland-Adams
Adams Media
Phone: (508) 427-6726

Deadline Approaching for Scholarship Program Benefitting First-Year Law Students

The LMJ Scholarship Program will award up to $150,000 in scholarships for the 2015-16 academic year

NASHVILLE, Tenn. May 1, 2015 – Time is running out for law-school bound college students to submit an application for a chance at winning a $10,000 scholarship.

This year, the Minority Corporate Counsel Association (MCCA) LMJ Scholarship Program will award up to 15 scholarships of $10,000 each to students beginning their law school journey in fall 2015. The program is currently open and accepting online application submissions until May 15, 2015.

Established to nurture the academic and professional careers of outstanding law students, the LMJ Scholarship Program has provided financial assistance totaling over $2.7 million dollars to help more than 150 students pursue a law degree since its inception in 2004.

“The legal pipeline for minority students has become increasingly constricted. MCCA’s scholarship program is the centerpiece of our effort to address this issue,” said Joseph K. West, MCCA’s President and CEO.

To be eligible for this scholarship, students must:
• Have an interest in corporate law and diversity
• Be financially disadvantaged and have completed the FAFSA
• Have a minimum undergraduate GPA of 3.2
• Be accepted into an ABA-accredited U.S. law school for a full-time Juris Doctorate Program on or before the application deadline (to start in fall 2015)

Recipients are selected based on academic achievement, community involvement, financial need and essay responses. Recipients who maintain good academic standing may be eligible for additional scholarship monies for up to two additional years.

For more information on this program and instructions regarding the application process, please visit

About Minority Corporate Counsel Association, Inc. (MCCA)
MCCA was founded in 1997 to advance the hiring, retention and promotion of diverse attorneys in legal departments and the law firms that serve them. MCCA accomplishes its mission through publishing, research and training, pipeline initiatives and networking. MCCA’s work has been recognized with awards from the National Minority Business Council, Inc., the U.S. Equal Employment Opportunity Commission, the National LGBT Bar, and the Association of Corporate Counsel. MCCA is headquartered in Washington, D.C. For more information, go to

Media Contact
Carissa Miller
(615) 777-3735