Monthly Archives: November 2021

New Data-Driven Company Troove Engages Current Students and Alumni In the College Search Process

Predictive AI Technology Used to Successfully Match Applicants with Schools

An exciting new company called Troove has entered the higher education arena with the goal of making college search and admissions more efficient and accessible. Troove helps applicants find their ideal fit, in and out of the classroom, by engaging current college students and alumni in the search process for the first time.

“Today, we all rely on the digital experience of others in how we date, dine and decide what to binge watch next. Troove will use this same technology to match applicants with the schools where people who share their same priorities, values, and interests have already found the success they want,” said Troove founder David Hurwitt.

Troove believes that current students and graduates of a school are the best predictor of what it takes to be happy and successful. The data derived from their experiences define the unique characteristics of a school and allow prospective applicants to immediately understand the qualities and priorities they share.

The company’s methodology includes a series of questions that students answer about their learning and social culture preferences and priorities. This information is compared to data about every school in the country, as well as answers to the same questions provided by people currently in college and those who have graduated.

Troove rates compatibility by assigning either a Green (High), Yellow (Medium) or Red (Low) score. Green means their learning and social answers are a great fit. Yellow means one or both of their learning or social scores don’t fit very well, and Red means their answers don’t fit well. For each score, Troove will provide an explanation so students can dig further into any areas of concern and can then gather more information from their schools, family, friends, counselors and the internet. Troove’s objective is always to empower and support students with honest, direct and clear information. Maintaining the trust of students will always be the highest priority. Individual answers to questions are kept completely confidential and Troove only ever connects Green matches.

“The average college freshman today is twice as likely to drop out or transfer as they are to graduate on time from their first school,” Hurwitt points out. “We believe today’s best matching technologies can change this and help everyone find their people and their place right from the start.”

Troove’s mission is to change outcomes by focusing on the right fit and therefore increasing the chances of finishing college as opposed to just getting in, which is often the easier part. Hurwitt believes students will come to Troove for the best insights into major, career and school matches and schools for the deepest, most diverse pre-qualified selection of future graduates and opportunities to reach and engage alumni.

Visit for more information and to take the questionnaire.

Media Contact:
Karen Brennan

StudentUniverse Teases Black Friday/Cyber Monday Student Travel Deals

StudentUniverse, the world’s leading travel booking site for students and youth, prepares to launch their biggest flight discounts of the year, coming on Black Friday and Cyber Monday.

StudentUniverse, the world’s leading travel booking site for students and youth, has announced today that Black Friday and Cyber Monday 2021 will offer their best flight and travel deals of the year.

Black Friday (November 26, 2021) and Cyber Monday (November 29, 2021) are traditionally StudentUniverse’s biggest discount days of the year. This year, StudentUniverse has announced they’re partnering with United Airlines, American Airlines, British Airlines, Finnair, Iberia Airlines, Dubai Tourism, Korea Tourism and Qatar Airways to offer steep discounts and deals for student travelers.

StudentUniverse offers year-round discounts on flights, hotels and more, with most flights on StudentUniverse discounted up to 30% off for students. Travelers can take advantage of student-exclusive discounts by signing up with an .edu email address.

This year on Black Friday, students will be able to find extra steep discounts on all United Airlines flights, including last-minute holiday flights. Both domestic and international flights will be on sale. On Cyber Monday, students can expect to find extra discounts on ALL domestic flights and flights to or from the US. There will also be additional discounts on flights to featured destinations, such as India, Dubai, Korea and more. Cyber Monday partners American Airlines, British Airlines, Finnair and Iberia Airlines will also have additional discounts on their routes.

“Travel has been so difficult for much of the last two years,” Steven de Blois, Manager Director of StudentUniverse says, “especially for students—the pandemic has halted their college experiences, cancelled study abroad programs and eliminated many opportunities for work or internships abroad. Now that the world is opening up again, we are working hard to provide discounts to make sure as many students as possible can take advantage of the benefits and lessons international travel has to offer.”

Students can get early access to Black Friday and Cyber Monday sales by signing up on In addition, all students who sign up for early access will also be automatically entered to win a $500 promo code off their flights.


Launched in 2000, StudentUniverse is a Boston-based company that operates the world’s largest student and youth travel marketplace. Through negotiations with a network of global partners, StudentUniverse offers exclusive pricing and terms for its members.

With operations in the US, UK, Australia, Canada and the Philippines, StudentUniverse empowers students and youth to travel more. Acquired in 2015, StudentUniverse is a wholly-owned subsidiary of Flight Centre Travel Group, one of the world’s largest travel companies. For more updates, follow us on LinkedIn.

Media Contact
Rachel Bicha

The Honor Society of Phi Kappa Phi to Install Chapter 356 at Florida Gulf Coast University

The Honor Society of Phi Kappa Phi will install its 356th chapter at Florida Gulf Coast University in Fort Myers, Florida, today, Nov. 8, 2021. Founded in 1897 at the University of Maine, Phi Kappa Phi is the nation’s oldest and most selective all-discipline collegiate honor society recognizing academic excellence.

The installation of the Florida Gulf Coast chapter comes after a thorough petitioning process, site visit and approval from the Society’s board of directors. To be eligible, an institution must be a regionally accredited four-year college or university with an established reputation of excellence and an expressed commitment to upholding the values of the Society.

“The Honor Society of Phi Kappa Phi is pleased to welcome Florida Gulf Coast University to its community of scholars. The academic leadership at FGCU is enthusiastic about the value a chapter will bring to their campus and is committed to its success. We look forward to initiating their first round of students this spring,” said acting Society Executive Director Traci Navarre.

Officers elected by the chartering group to serve the newly installed chapter include President Dr. Minh Nguyen, President-Elect Dr. Senthil Balaji Girimurugan, Treasurer Dr. Jan-Martijn Meij, Secretary Dr. Linda Colding, Awards and Grants Officer Dr. Terumi Rafferty-Osaki and Public Relations and Marketing Officer Jen Jordan.

Phi Kappa Phi was founded in 1897 when Marcus L. Urann had a desire to create a different kind of honor society—one that recognized excellence in all academic disciplines. Today, the Society has chapters on more than 325 select campuses in the United States, its territories and the Philippines and inducts approximately 25,000 new members each year. Membership is by invitation only to the top 7.5 percent of juniors and the top 10 percent of seniors and graduate students, along with faculty, professional staff and alumni who have achieved scholarly distinction.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 25,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 325 select colleges and universities in the United States, its territories and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and engage the community of scholars in service to others.” For more information, visit

Media Contact
Alyssa Papa
Communications Director
(225) 923-7777