Author Archives: uwirepr

N. American Effie Awards Announces 2017 Collegiate Effie Competition

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Call for entries issued to college students across the US & Canada; IBM and Campbell Soup Company present 2017 brand challenges

New York (February 17, 2017) – The North American Effie Awards is eager to announce its Call for Entries for the eighth annual Collegiate Effie competition. Collegiate Effie has teamed up with two Effie-winning companies to introduce the 2017 brand challenges: IBM® and Campbell Soup Company, for Pace.

The Collegiate Effie Awards serve to recognize, inspire, educate, and engage the marketers of tomorrow. Modeled after the North American Effie Awards competition, the Collegiate Effies give students an opportunity to research, ideate, and execute comprehensive marketing communications plans that address professional-level marketing challenges.

The IBM® Brand Challenge is a regional competition, open to students in the US and Canada.

Students must develop a non-traditional integrated marketing campaign, focusing on IBM Watson®, to help make a younger generation of consumers aware of the IBM brand and Watson’s cognitive capabilities. The IBM Brand Challenge tasks entrants to create a strategy that will help young people discover surprising ways to incorporate cognitive computing technologies into their daily lives. This is IBM’s first Collegiate Effie challenge.

The Pace Brand Challenge is a national competition, open to students in the US.

Students must develop an integrated, multi-channel marketing campaign designed to encourage the target audience to try Pace and define the brand as the salsa of choice for Taco Night. This is Campbell Soup Company’s second consecutive year presenting a challenge. Last year, the company chose to highlight their V8+Energy brand.

Both challenges are open to students who are currently enrolled full/part-time, with at least junior standing, at an accredited educational institution, graduate students, and students enrolled in portfolio programs.

Qualifying entries will be judged by industry professionals across various disciplines, including creative, strategic planning, media strategy, branding, marketing, and social media. Selected finalists for each challenge will have the opportunity to present their work to senior members of the IBM and Pace brand teams.

The entry deadline for both challenges is April 4, 2017. For complete details on the Collegiate Effie competition, please visit www.effie.org/collegiate-effie.

About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization devoted to championing and improving the practice and practitioners of marketing effectiveness. Effie Worldwide, organizer of the Effie Awards, spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness, while serving as an educational resource for the industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the preeminent effectiveness award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie Award has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/N orth Africa and North America. All Effie Awards finalists and winners are included in the annual Effie Effectiveness Index rankings. The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers, and brands by analyzing finalist and winner data from all Effie Awards competitions worldwide.

For more details, visit www.effie.org and follow the Effies on TwitterFacebook and LinkedIn

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Media Contact
Nisha Stephen
nisha@effie.org
646-254-6311

Students Increasingly Turn To GoFundMe To Pay For College

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GoFundMe Releases New Tools and New Data to Help Students Pay for College

REDWOOD CITY, CA | February 15, 2017 — GoFundMe today released a new guidebook highlighting the growing trend of college students who are turning to GoFundMe to pay for tuition and other costs associated with college. In the last three years alone, over 130,000 GoFundMes have raised $60 million from over 850,000 donations for college tuition and related expenses.

The GoFundMe Guidebook includes three sections:

1. National Data:

New national data about the growing trend of students using social fundraising to pay for school.

2. Step-by-Step Instructions and Tips to Launch a Successful GoFundMe:

Step-by-step instructions and important tips for students about how to create a successful GoFundMe to raise money for college.

3. State-Specific Data:

State-specific data about the cost of college and information about students in your state who have turned to GoFundMe to help reduce their college costs.

To view the guidebook, click HERE.

GoFundMe today also released a new college fundraising hub, which will serve as a resource for students and their communities. We want to make it as easy as possible for GoFundMe donors to find students, as well as giving students and their families the tips and tools they need for a successful campaign. Students and donors can visit the college fundraising hub here: https://www.gofundme.com/college-tuition-fundraising

GoFundMe has made these new resources available to all students, parents, faculty and staff at college campuses across the country to show how easy it is to reduce a student’s bills. GoFundMe will continue to share tips and best practices directly with students to empower them to start campaigns.

About GoFundMe
Launched in 2010, GoFundMe is the world’s largest social fundraising platform, with over $3 billion raised so far. With a community of more than 25 million donors, GoFundMe is changing the way the world gives.

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Media Contact
Bobby Whithorne
(949) 233-9977
bwhithorne@gofundme.com

O2 BARS: LATEST RAGE AT COLLEGE DE-STRESS, SOCIAL, & WELLNESS EVENTS

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Colleges All Over The U.S.A. and Canada are Using Oxygen Bars to Decrease Student Stress and Increase Health & Wellness Awareness.

Delray Beach, Florida – February 13th, 2017

Exam week is probably the most stressful time in a college students life. In many instances the student’s future is riding on how well they do. Universities and colleges are structuring stress free days and weekends to provide some stress relief during this difficult period. We have seen the deployment of everything from juice bars, chair massages, and petting zoos, but nothing seems to deliver the excitement, attention, and results that an oxygen bar rental does for these kind of student events.

Colleges and universities all across the U.S. and Canada are making the oxygen bar THE focal point of student stress-free days. Students line up for the relaxing and stress reducing effects offered by breathing oxygen with the added benefit of aromatherapy through the use of all-natural and organic essential oils. There are usually up to a dozen scents offered to the users to choose from. Lavender and vanilla add to the already calming effects of oxygen, while other scents such as eucalyptus and peppermint will energize the student looking to be “on top of their game” studying and focused.

Just a 10 minute session on an oxygen bar provides:
• Healthful revitalizing oxygen
• Stress relief
• Benefits of aromatherapy
• A social environment where students can interact with their peers
• A unique photo opportunity to be posted on the social network

Airheads Oxygen Bars is the largest oxygen bar manufacturer and rental company in the world. They have been providing oxygen bars to colleges, universities, and high schools since 1998. Other school related events where oxygen bars are being used are:
• Homecoming events
• Fraternity and sorority pledging parties and events
• Smoking cessation events
• Student orientation
• Concerts and campus special events

Airheads Oxygen Bars - The world’s largest oxygen bar manufacturer and rental company – “Breathing New Life Into Student Life Events!”
Contact: Martin Unger 1.888.622.7662 or via email at oxygenbars@airheads1.com

Deadline Approaching for Phi Kappa Phi Study Abroad Grants

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The deadline to apply for a study abroad grant from The Honor Society of Phi Kappa Phi is Wednesday, February 15. Phi Kappa Phi, the nation’s oldest and most selective all discipline honor society, will award 50 $1,000 grants to students nationwide.

Awarded twice a year—50 in the spring and 25 in the fall—the grants are designed to support undergraduates, both members and nonmembers, as they seek expanded knowledge and experience in their academic fields. Interested students do not have to be a member of Phi Kappa Phi to apply, but must currently attend an institution with an active chapter.

“Throughout my entire life I have been fascinated with science and mathematics and have had a passion for education, teaching, and learning,” said John Heeg, a 2016 grant recipient from Southern Illinois University Edwardsville. “In order to reach a greater number of students, I have a desire to become more proficient in the Spanish language and experience Spanish culture. The Phi Kappa Phi Study Abroad Grant will make this dream a reality.”

Phi Kappa Phi gives 75 study abroad grants annually to students on its chapter campuses. Since its inception in 2001, the program has awarded more than $775,000.

In addition to the study abroad program, the Society awards $1.4 million each biennium to qualifying students and members through graduate fellowships, funding for post-baccalaureate development, member and chapter awards, and grants for local, national and international literacy initiatives.

The application period for students to apply for a $1,000 study abroad grant is currently open until February 15. For full eligibility requirements and application instructions, visit www.phikappaphi.org/studyabroad.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit www.phikappaphi.org.

Media Contact
Hannah Breaux
Communications Director
The Honor Society of Phi Kappa Phi
hbreaux@phikappaphi.org
225.923.7777

ESA Foundation launches 2017-18 Scholarship Program

ESA Foundation

Since 2007, ESA Foundation has provided more than $800,000 in scholarships for next generation of gaming innovators

Washington, D.C. February 1, 2017 – The Entertainment Software Association (ESA) Foundation scholarship program today announced it is accepting applications for its Computer and Video Game Scholarship Program for the 2017-18 academic school year.

ESA Foundation aims to enhance education and encourage diversity in the computer and video game industry. Each year, ESA Foundation awards up to 30 scholarships of $3,000 each to women and minority students pursuing video game-related degrees. Since the program’s inception, ESA Foundation has awarded more than 260 scholarships to students.

“My ESA Foundation scholarship is a pathway for me to make an impact on the gaming industry in ways that have yet to be discovered,” said past scholarship recipient Anna Nguyen.

Scholarships are offered for full-time undergraduate study at accredited four-year colleges and universities in the USA. Current high school seniors, college freshmen, sophomores and juniors are eligible to apply.

International Scholarship and Tuition Services, Inc. (ISTS), an independent scholarship administration company, manages the online application. Eligible applicants are evaluated on academic performance, academic honors, career plans and goals, extracurricular activities and special circumstances such as military service. Finalists are selected by an independent jury of industry experts.

Learn more about ESA Foundation scholarship program at http://esafoundation.org/scholarship.asp. The deadline to apply is April 27, 2017.

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About ESA Foundation
Created by the American entertainment software industry, the ESA Foundation works to make a positive difference in the lives of America’s youth by providing scholarships to the next generation of industry innovators and supporting charitable organizations and schools that leverage entertainment software and technology. ESA Foundation is primarily supported by proceeds from its signature annual fundraiser, Nite to Unite and other charitable initiatives. For more information, please visit ESA Foundation’s website or follow us on Twitter and Facebook.

About International Scholarship and Tuition Services, Inc. (ISTS)
Founded in 1985, International Scholarship and Tuition Services, Inc. provides comprehensive scholarship, grant, tuition assistance and tuition reimbursement program management. ISTS is a 100% women-owned company, focused on offering cutting-edge technology and sustainable solutions to corporations, foundations, associations, unions and other scholarship-granting organizations worldwide. For more information about ISTS, visit www.applyISTS.com.

Media Contact
Carissa Reeves
Marketing and Public Relations Manager, ISTS
creeves@applyISTS.com / 615.777.3735

Phi Kappa Phi Hosts National Book Drive Competition

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The Honor Society of Phi Kappa Phi—the nation’s oldest and most selective all discipline honor society—today announced the start of its annual book drive competition. Established by the Society’s Council of Students, the competition aims to encourage and promote literacy in the communities and campuses served by Phi Kappa Phi’s chapters.

Interested chapters can participate in the competition by hosting a drive to collect books or funds to be applied toward literacy materials. To be eligible, the drives must take place any time between February 1 and April 30, 2017.

“The book drive competition is a fitting extension of the Phi Kappa Phi mission,” said Society Executive Director Dr. Mary Todd. “The competition provides an opportunity for our chapters to engage in service to others while enabling access to resources and opportunities that promote lifelong learning.”

The Phi Kappa Phi chapters that collect the most books or monetary donations will receive a “Little Free Library” to be placed at a location of their choice. Winning chapters will also receive $150 to cover the cost of design materials to personalize the library.

The annual competition, now in its fourth year, has donated nearly 30,000 books to organizations both locally and abroad. Organizations that have received donated books as part of the competition include schools, libraries, hospitals, correctional centers, tutoring and mentoring programs, shelters and more.

To learn more about the competition or to locate your local chapter, visit www.phikappaphi.org/bookdrive.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit www.phikappaphi.org.

Media Contact
Hannah Breaux
Communications Director
(225) 923-7777
hbreaux@phikappaphi.org

College Students Head Back to Campus with Amazon Prime Student

Amazon Prime Student members enjoy Free Two-Day Shipping on more than 30 million items and now receive $10 when they refer a friend to the program.

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SEATTLE, Wash. — The New Year is in full swing and Amazon is helping college students return from the holidays and get ready for the second half of the academic year, from restocking everyday essentials to renting textbooks. Amazon Prime Student, which is half the price of a regular Amazon Prime membership, offers students the ease of shopping online with Free Two-Day Shipping, unlimited streaming of tens of thousands of movies and TV shows with Prime Video, exclusive college deals and so much more. And, for a limited time, students can earn themselves and their friends a $10 credit for every person they refer who signs up for an Amazon Prime Student trial. Find out more here.

Students who sign up for Amazon Prime Student receive a six month trial and immediately start enjoying Free Two-Day Shipping on more than 30 million items plus free game content with Twitch, unlimited listening to original Audible series and unlimited reading on any device with Prime Reading. Amazon Prime Student members can also take advantage of unlimited streaming of movies and TV shows through Prime Video.

Once bags are unpacked and students settle in to prepare for classes, Amazon makes the transition from vacation back to class easy with the Amazon Textbooks Store, offering savings of up to 80% off list price for rentals between 30 to 360 days and up to 60% off purchases. With Amazon’s flexible rental program, students can decide how long to keep the material. And, when it comes time to send items back, Amazon will pay for return shipping.

And, don’t forget to redeem those Amazon Gift Cards. Amazon Gift Cards do not expire and can be redeemed on hundreds of millions of items on Amazon.com from physical to digital products, including those dorm room or apartment necessities.

For the latest deals on must-have back-to-school essentials, follow Amazon Prime Student on InstagramFacebook and Twitter.

About Amazon Prime Student
Amazon Prime Student gives college students unlimited Free Two-Day Shipping on more than 30 million items. Students can sign up for a six-month trial of Amazon Prime Student at no cost to access these benefits, plus unlimited streaming of tens of thousands of movies and TV shows with Prime Video, free unlimited photo storage with Prime Photos and unlimited reading across devices with Prime Reading. After that it’s just $49 a year — half the price of a regular Amazon Prime membership — and includes over a million songs with Prime Music and exclusive gaming discounts with Twitch Prime. To learn more, visit amazon.com/join-student.

Media Contact:
Carly Golden
gocarly@amazon.com

Phi Kappa Phi 2017 Award Programs Now Open

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The Honor Society of Phi Kappa Phi—the nation’s oldest and most selective multidisciplinary honor society—is now accepting applications for its 2017 award programs. These awards include Fellowships, Study Abroad Grants, Literacy Grants and Love of Learning Awards. The awards provide funds for graduate study, continuing education, professional development, literacy initiatives and studies abroad.

Since 1933, Phi Kappa Phi’s award programs have recognized members and students on its chapter campuses for outstanding academic achievement. Currently, $1.4 million is awarded each biennium. Last year the organization recognized over 280 individuals.

Programs now accepting applications include:

  • Study Abroad Grants: 50 grants of $1,000 each will be awarded to both members and non-members studying abroad. The deadline to apply is February 15.
  • Literacy Grants: Grants of up to $2,500 are available to Phi Kappa Phi chapters and individual members seeking funding for literacy initiatives. The deadline to apply is April 1.
  • Love of Learning Awards: One hundred awards, at $500 each, are available to help fund post-baccalaureate studies and professional development for members. The deadline to apply is April 1.
  • Fellowships: Six Fellowships of $15,000 each and 51 Fellowships of $5,000 each are available to members entering their first year of graduate or professional study. The deadline to apply varies by chapter. Contact your local chapter for deadline information.

For more information including eligibility requirements and application instructions for each program, please visit www.phikappaphi.org/awards.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit www.PhiKappaPhi.org.

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Media Contact
Hannah Breaux
Communications Director
hbreaux@phikappaphi.org
225.923.7777

MAX FROST RELEASES NEW VIDEO FOR INFECTIOUS TRACK “ADDERALL”

WATCH HERE:

“Adderall” available now!
http://smarturl.it/GetAdderall

Adderall

Max Frost, named by RollingStone and NPR as one of their “10 Artists You Need To Know,” has released the video for “Adderall”. This incredibly addicting new song follows up his ‘Intoxication’ EP, which featured several tracks that hit #1 on Hype Machine’s “Most Popular Tracks on Blogs” chart.

The video was shot mainly in an ice cream truck on the streets of Los Angeles and according to Max, “I wanted to portray a character who shows both the light side and the dark side of a useful drug like Adderall. The come up and the crash.”

Off the back of the ‘Intoxication’ EP, 2016 has seen Max on the road and selling out shows around the world from the US to Australia to Europe, including his first extremely successful US headline tour. Frost has toured with such names as Gary Clark Jr., Fitz & The Tantrums, HONNE, and Wild Child.

Max’s “INTOXICATION” EP is available everywhere now for download and streaming.

For more information, please visit:
maxfrost.net
twitter.com/maxfrostmusic (@maxfrostmusic)
www.youtube.com/maxfrostguitar
www.facebook.com/maxfrostmusic
www.atlanticrecords.com

MEDIA CONTACT:

Christina Kotsamanidis
Christina.Kotsamanidis@atlanticrecords.com

Amy Laudicano
Amy.Laudicano@atlanticrecords.com

PEPSICO AND 21ST CENTURY FOX ANNOUNCE “THE SEARCH FOR HIDDEN FIGURES”

Contest inspired by the upcoming film ‘Hidden Figures’, will award up to $200,000 in scholarships to promising female leaders

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PURCHASE, NY, Nov 30, 2016 – PepsiCo and 21st Century Fox, in partnership with the New York Academy of Sciences (NYAS), announce “The Search for Hidden Figures” – a new scholarship contest designed to help uncover the next generation of female leaders in science, technology, engineering and math (STEM). The program is inspired by the highly-anticipated feature film “Hidden Figures”, in theaters nationwide on January 6, 2017, produced by Pharrell Williams, starring Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, and Jim Parsons. The film tells the ‘untold’ story of three African American female NASA mathematicians during the Space Race of the 1960’s. This contest will support today’s emerging STEM visionaries by awarding over $200,000 in scholarships and other prizes to over 20 winners.

“PepsiCo is incredibly proud to work with 21st Century Fox and the New York Academy of Sciences to shine a light on women and girls doing outstanding but unheralded work in science, technology, engineering and math,” said Mehmood Khan, PepsiCo’s Vice Chairman and Chief Scientific Officer, Global Research and Development. “The ‘Hidden Figures’ story is being told at a time when advances in each of these fields are creating unprecedented opportunities to develop solutions for many of the world’s biggest challenges. PepsiCo is proud to actively support the discovery of STEM talent and the development of STEM skills in the workforce.”

Beginning November 14, 2016 through December 10, 2016, online entries will be accepted directly at www.SearchforHiddenFigures.com. Semi-finalists will be selected in mid-December, and each will be asked to provide a video submission for continued consideration. Top video submissions will then be judged by a notable panel of judges that include: “Hidden Figures” Producer Pharrell Williams; “Hidden Figures” Producer Donna Gigliotti; Fox 2000 President Elizabeth Gabler; and President of the New York Academy of Sciences Ellis Rubinstein.

On January 12, 2017, two grand prize winners will be announced. Winners will receive access to the NYAS STEM skills training materials and programs, up to $200,000 in scholarships, and a trip to the Kennedy Space Center in Orlando, Florida.

“We are honored to have the opportunity to share the story of Katherine Johnson and her peers whose contributions have remained hidden for too long,” said Lachlan Murdoch, Executive Chairman of 21st Century Fox. “At 21CF, we believe in the power of storytelling to inspire the next generation of talent to dream bigger and unlock their full potential, and through The Search for Hidden Figures contest we are excited to give young women across the country the encouragement to pursue those dreams.”

To help encourage participation, PepsiCo and 21st Century Fox will be supporting the campaign with a national TV and digital media campaign featuring the film’s lead actress, Taraji P. Henson, as well as messages of encouragement from the film’s actresses and exclusive behind-the-scenes footage from “Hidden Figures” on the contest’s website. To further discussion around STEM, PepsiCo will also be launching a collection of STEM mobile and web games, quizzes and challenges for students and fans of the film to test their skills. The mobile and web games can be found at http://searchforhiddenfigures.com/stem-challenges/.

PEPSICO’S GLOBAL COMMITMENT TO STEM
At PepsiCo, deep scientific and technological expertise is critical to meeting the company’s Performance with Purpose goals. Unlocking new ways to create more nutritionally advantaged foods and beverages or delivering tangible plans to increase production while reducing the company’s environment footprint, all rely on STEM leadership. By investing in today’s emerging talent, PepsiCo is playing a role in inspiring the next generation of STEM leaders who will likely become the driving force behind the company’s future innovation and topline growth.

PepsiCo recently announced a commitment to improve the lives of 12.5 million women and girls by 2025, as part of its Performance with Purpose goals. Given that women represent only 24 percent of the STEM workforce, PepsiCo is particularly committed to expanding and encouraging STEM opportunities among female students and professionals.

Prior to the Search for Hidden Figures contest, PepsiCo was the founding chair of the STEM Innovation Taskforce, a coalition on of more than 35 industry, government, educator and NGO partners who work cross functionally to develop and implement programs to help solve the STEM shortfall. Additionally, PepsiCo holds a longstanding relationship with NYAS and continues to support “The Junior Academy of the New York Academy of Sciences” – a virtual program dedicated to engaging exceptional STEM students. For more information about The Junior Academy of NYAS, please visit www.thejunioracademy.org.

“HIDDEN FIGURES”, A NEW MOTION PICTURE FROM 20TH CENTURY FOX
“Hidden Figures,” directed by Theodore Melfi, is the incredible untold story of Katherine G. Johnson (Taraji P. Henson), Dorothy Vaughan (Octavia Spencer) and Mary Jackson (Janelle Monáe)—brilliant African-American women working at NASA, who served as the brains behind one of the greatest operations in history: the launch of astronaut John Glenn into orbit, a stunning achievement that restored the nation’s confidence, turned around the Space Race, and galvanized the world. The visionary trio crossed all gender and race lines to inspire generations to dream big. The film was written by Allison Schroeder and Melfi and is based on the book by Margot Lee Shetterly.

The film opens wide on January 6, 2017. For more information and to watch the trailer, please visit www.foxmovies.com/movies/hidden-figures.

About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

About 21st Century Fox:
21st Century Fox is the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, FOX Sports, Fox Sports Network, National Geographic, STAR India, 28 local television stations in the U.S. and more than 350 international channels; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group. The Company also holds a 39.1% ownership interest in Sky, Europe’s leading entertainment company, which serves 22 million customers across five countries. For more information about 21st Century Fox, please visit www.21CF.com.

About the New York Academy of Sciences
The New York Academy of Sciences is an independent, not-for-profit organization that since 1817 has been driving innovative solutions to society’s challenges by advancing scientific research, education, and policy. With more than 20,000 members in 100 countries, the Academy is creating a global community of science for the benefit of humanity. Please visit us online at http://www.nyas.org/ and follow us on Twitter at @NYASciences.

Media Inquiries:
Andrea Canabal
PepsiCo Media Relations
andrea.canabal@pepsico.com

For PepsiCo:
Margot Leeds, PMK*BNC
Margot.Leeds@pmkbnc.com

For 20th Century Fox, East Coast:
Sue Warde, East Coast
Sue.Warde@fox.com

For 20th Century Fox, West Coast:
Sara Hull
Sara.Hull@fox.com

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