FOR IMMEDIATE RELEASE
Contacts: Kate Lohmuller, Target Communications, (612) 761-6863
Target Media Hotline, (612) 696-3400
MINNEAPOLIS (July 16, 2012) – This back-to-college season, Target® Corp. (NYSE: TGT) is offering college students a chance to win one of 16 unconventional scholarships through the Target Stuff Scholarship program. Candidates can enter to win by participating in interactive video interviews at TargetStuffScholarship.com, where an array of unusual prize packages – from a mini fridge and water pitchers to enough flip flops for an entire dorm – are up for grabs.
“Half the fun of going to college is shopping for all of the stuff you need,” says Stacia Andersen, senior vice president, merchandising, Target. “For students who still need some of the essentials, the Target Stuff Scholarship program is an easy and fun way to compete for the gear that will make for a great school year.”
Beginning July 15, 2012, there will be three separate rounds of competition to win one of the 16 Target Stuff Scholarships. To apply, students will select the scholarship of their choice and then participate in a video interview with a panel of comedic professors who ask a series of fun and quirky questions. Students must then share the interview through their social media channels to garner votes from friends and family. At the end of each round, the five videos with the most votes will be reviewed by a panel of judges to determine the final winner.
A sampling of the 16 Target Stuff Scholarships include:
- The Target Clean Teeth Scholarship: An electric toothbrush and a year’s supply of toothpaste
- The Target Hangout Scholarship: Six bungee chairs, four beanbag chairs and two body pillows
- The Target Dorm Gourmand Scholarship: A blender, a microwave, a grill, a hotplate, a toaster oven and a year’s supply of cereal
- The Target Ink Scholarship: A printer, paper and enough ink to print four years’ worth of papers
For the full list of Scholarships that are available, visit TargetStuffScholarships.com.
These scholarships are just one of the many ways Target is helping students head back to college this year. With these customizable resources, Target takes one more thing off students’ to-do lists:
- Target.com/college: As the ultimate back-to-college hub, Target.com/college offers savings, helpful resources and stylish dorm décor to fit every college style and need.
- uStyler: New this year at Target.com/college is an online program that allows students to mix and match dorm room products as they begin shopping for their personalized look. Students can design their own virtual dorm room by test driving how different bedding and decorative accents look together. Students can then share their design with their roommates and other friends through Facebook, Twitter, blogs and Pinterest.
- The Checklist: Available at Target.com/college, this customizable tool helps students organize and personalize their back-to-college shopping list. This year, The Checklist offers product recommendations – via filters and dropdowns – based on living situation for easy shopping. The Checklist can be printed at home or at a Target registry kiosk. The list can be shared via Facebook or sent to friends via a mobile device.
- Fresh Product: Target is introducing all new back-to-college dinnerware and drinkware for 2012 that boast bright colors and bold patterns. The collection is microwave safe and stackable for easy storage. Also new this year are organic sheets, reversible comforters and jersey duvets.
- Target After-Hours Busing Events: For the eleventh consecutive year, Target will host private after-hours shopping events for incoming freshman at 69 colleges and universities across the country. Throughout August and September, freshman students will be transported from their campus to Target for an evening of entertainment and exclusive offers, and be able to shop after-hours for any last minute items on their list. Students can check their school’s Facebook page to see if an event is scheduled for their college.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
For more information, visit Target.com/Pressroom
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