Monthly Archives: October 2012

Ford Supports Education Through the 2012 Heart Behind the Oval Community Challenge

  • Ford Motor Company Fund supports education through the 2012 Heart Behind the Oval Community Challenge, calling all U.S. high school seniors and college students to showcase their commitment to their communities for a chance to receive funding for college
  • Students can enter this year’s contest on the Ford Blue Oval Scholars Facebook page now through Dec. 14 with a video or photo essay showcasing their current community work and outlining a future project they could complete with more funding
  • Public voting will select three prizes of a $2,500 college scholarship and a $2,500 grant to complete a future service project

DETROIT, October 18, 2012 - Ford Motor Company is inviting high school seniors and college students who exemplify innovation and commitment to their communities to compete in this year’s Heart Behind the Oval Community Challenge.

Students can submit a brief video or photo essay on the Ford Blue Oval Scholars Facebook page now through Dec. 14. Based on public voting, the three submissions that receive the most votes will win a grand prize of a $2,500 college scholarship and a $2,500 grant to a partnering nonprofit to complete a future service project.

For more information or to enter and vote for the 2012 Heart Behind the Oval Community Challenge, please visit www.facebook.com/fordblueovalscholars.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit
www.corporate.ford.com.

Contact:
Hillary Mulka
313.203.7170
hmulka@pcgcampbell.com

TopThat.com Challenges Students Across The Nation To “Battle It Out”

New Site Allows Members to Pit Their Best Videos of Crazy Stunts and Top Performances Against Each Other to Help Settle the Score on Which University is Truly the “Best of the Best!”

CAYMAN ISLANDS – October 17, 2012 – Do you think you have what it takes to be called the “best of the best” right in your home town or on your college campus? How about versus your rivals just next door or across the country? Are you the ultimate beer pong champion? Can you eat more wings in five minutes than anyone else? If you truly think so, now you have a chance to prove it, as today TopThat introduced its online combat arena, TopThat.com, to colleges across the nation.

The free site, which is built for trash talking, in-your-face, socially competitive people, allows students to create, compete and judge 1-on-1 or group-based competitions to see who can out-do the other for ultimate bragging rights with other students from colleges around the country.

Think you can Top That?
Only your imagination is the limit as competitions on TopThat.com span a wide array of categories including Sports, Arts & Entertainment, Technology, People, Places & Events and Lifestyle. Examples of competitions on TopThat can include: Craziest Skateboard Trick, Best School Pride, Greatest Football Catch, Funniest Prank, Gnarliest Stunt, “Gangnam Style” University Clash, Coolest Instagram Picture and many more.

Promote yourself and have loads of fun!
Students can brand themselves by creating a profile, which includes a photo, personal URL, personal quote, description, and success rate with the ultimate goal of creating their own unique TopThat personality. And, a robust social networking integration allows students to promote their profile, competitions, and entries via Facebook, Pinterest, Twitter and Google+.

And, to further community engagement, students are encouraged to vote for competitive entries, giving each one a rating of either: “Love it,” “No Opinion” (a neutral vote), or “Hate it.” Voting is based not only on the people that “love” an entry, but also the people that “hate” that same entry.

“With the fall semester in full swing, students can now use TopThat.com to show their school pride and prove that their school can top its rivals at anything,” said Brandon Caruana, founder & CEO, TopThat. “Whether it’s USC vs. UCLA, Alabama vs. Auburn, Michigan vs. Michigan State or any other rivalry, big or small, students finally have an online platform to put up or shut up and prove they are the best at any activity.”

Make some money, too!
In Q1 2013, TopThat members will be introduced to an innovative points system called “Karma” that will allow them to monetize their competitions. By gaining high point totals, members can increase their stature on TopThat.com. Members with higher point totals, will not only receive further exposure around the website, they will also be offered the opportunity to generate revenue from competitions they create.

YouTube Videos: youtu.be/dpNTuqnAzy8 and youtu.be/lQ_7kRKklWw

Screen Shots and other press assets: sparkpr.box.com/s/41a30cb435cf84003a14

About TopThat
Founded in 2011, TopThat is the ultimate online combat arena where members create, compete, and judge in 1-on-1 or group-based competitions by uploading their best images and videos capturing life’s random moments, crazy stunts, and top performances. By pitting these uploads in competition vs. other members, the game is on to see who can out-do the other for global bragging rights! The brainchild of Brandon Caruana, a Toronto, Canada native, the idea behind TopThat was originally developed for a snowboarding competition in the winter of 2008, which saw a huge number of people enter. Today, and after a few years of intensive development and refinement, TopThat is built with the latest technologies that are setting the paradigm for tomorrow’s Internet experience. As part of the site’s socially competitive culture, TopThat members are highly encouraged to send each other messages to promote themselves, their entry, and even to provide in-your-face, trash tal king commentary about entries from other members. For more information, visit www.topthat.com.

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PR Contact:
Glenn Mandel
Sparkpr
gmandel@sparkpr.com
704.321.0351

TRESemmé Launches 24/7 Digital Styling Platform

NEW YORK, October 15, 2012 – TRESemmé, the #1 styling brand in the U.S.*, is proud to announce the launch of TRESemmé Style Studio. TRESemmé Style Studio is an innovative digital styling platform that gives women 24/7 access to the tools and knowledge they need to create “salon-worthy” hair everyday at home, so tight budgets and cramped schedules will never again stand in the way of great hair.

TRESemmé Style Studio was born from the insight that women feel their best when they leave the salon, but have difficulty recreating styles at home and are uncertain about which products to use and how to use them. With TRESemmé Style Studio, women can browse a comprehensive library of how-to videos and get expert tips and product recommendations straight from the brand’s stylists.

“This year we’re aiming to further engage with our fans through the launch of TRESemmé Style Studio, which gives users personal, customized hair styling options and tips, and offers them access to the latest technology in digital styling,” said David Rubin, Brand Building Director, US Hair, Unilever.

The latest innovation in virtual makeover technology takes the digital styling experience to the next level, and for the first time ever, allows women to test styles and products on their hair online, offering them a truly customized experience.

TRESemmé Style Studio had a limited release during Mercedes-Benz Fashion Week, from September 6th-13th, 2012, with a concentrated marketing support plan across multiple platforms following later this year and the beginning of 2013.

*Source: Nielsen F/D/M all outlet dollar sales 52 weeks ended 8/4/12

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding b rand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the pre ceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.
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Dropbox Launches the Great Dropbox Space Race

Participating Students, Professors Can Win Free Space; Leading Schools Gain Up To 25GB

SAN FRANCISCO, October 15, 2012 – Dropbox, a free service that lets you bring your documents, photos and videos everywhere and share them easily, today launched the Dropbox Space Race. By signing up and referring fellow classmates and friends, students and professors can earn up to 25 GB of free Dropbox space for two years!

“Dropbox traditions are rooted in schools and students,” said Jon Ying, designer at Dropbox. “Space Race is our way of showing students and professors how much we appreciate them. We love hearing stories about how people use Dropbox at school, whether it’s for submitting homework, sharing class notes, or working with your team on a group project.”

How Space Race Works
It’s simple – you get points by referring your classmates, friends and professors to Space Race (they just need to sign in with their school email and download Dropbox). Individual points are tallied per school, and as your school earns more points, everyone registered for Space Race will get to the next level of free space.

The Details

  • You must register for Space Race with an eligible school email address
  • Just for signing up and installing Dropbox (if you haven’t already), you earn 3 GB of space for two years
  • Your school gets one point for each person who registers for Space Race and installs Dropbox (if they haven’t already)
  • Your school gets two points for each person that goes through the “Get Started” guide
  • The more people who sign up, the faster your school moves through levels and each level equals more space, up to 25 GB for two years

Starting today, you’ll have eight weeks to get as many people as you can from your school to sign up for the Great Dropbox Space Race. So grab your books, your notes and your closest friends and let the race begin by signing up: www.dropbox.com/spacerace!

About Dropbox
Dropbox simplifies millions of people’s lives by letting them bring their docs, photos, and videos anywhere and share them easily. The service has more than 50 million users in over 175 countries. Dropbox was founded in San Francisco in 2007 by Drew Houston and Arash Ferdowsi. For more information, please visit www.dropbox.com/press.

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KICKING OFF THE COLLEGIATE SEASON, SOL REPUBLIC ENABLES THE ULTIMATE FAN EXPERIENCE WITH ITS CUSTOM HEADPHONES

For immediate release 

Celebrating the sound and style of Collegiate teams, SOL REPUBLIC introduces a new way to fly your colors

SAN FRANCISCO, October 11, 2012 – Committed to changing the world one listener at a time, SOL REPUBLIC is proud to announce the release of its Collegiate Series of Tracks on-ear headphones. Combing sound performance that’s powered by V8 Sound Engines, which deliver deep bass and clear highs, with the colors, logos and spirit of a growing list of the nation’s top Universities, SOL REPUBLIC offers collegiate fans an entirely new way to celebrate their favorite team.

“College fans are deeply connected to their teams and we are just as passionate about connecting people to their music. We’re excited to offer a custom Collegiate headphone that celebrates the spirit of the fan with the unmatched sound, style and durability of SOL REPUBLIC headphones,” said SOL REPUBLIC President Scott Hix.

Tracks Collegiate Series
Inspired by the devotion of collegiate fans who crave customization and team celebration in all aspects of life, SOL REPUBLIC designed its licensed Collegiate Tracks to pay homage to each University’s tradition and history and combine it with the cutting-edge approach that we apply to our headphones and sound technology. Based on the original SOL REPUBLIC Tracks platform, the Collegiate Tracks are the first fully interchangeable/modular headphones to feature incredible sound, style and durability. Designed for customization, Tracks & Tracks HD offer swappable “Sound Track” headbands and detachable cables with full mic/remote control, so you can easily change your headphone colors and styles during the off-season.

Beyond great style that can be easily changed, SOL REPUBLIC Tracks, which are also available in HD with amplified sound, address two of the most pressing concerns among headphone users today – durability and comfort. Constructed from SOL REPUBLIC’s proprietary new polymer called FlexTech™, the Sound Track headbands are virtually indestructible – you can twist, bend and drop without worry. SOL REPUBLIC’s innovative 90-degree angle plug adds to their rock-solid durability. For the ultimate in comfort, Tracks ear cushions are designed to be extra-wide and lightweight. This allows users to enjoy unprecedented comfort because the larger surface area reduces the pressure on the ear, adding to comfort and ensuring the perfect fit. SOL REPUBLIC’s Sound Engines feature a unique tension mechanism that allows them to easily slide up and down the Sound Track headbands so they can be ideally positioned on anyone.

Participating Universities/Colleges
The first round of licensed SOL REPUBLIC Collegiate Tracks celebrate the unique heritage of the following Universities:

  • Alabama
  • Arkansas
  • Auburn
  • Boise State
  • California Berkeley
  • Clemson
  • Florida
  • Georgia
  • Kansas
  • Kentucky
  • LSU
  • Minnesota
  • Missouri
  • Nebraska
  • Oklahoma State
  • Oregon
  • Oregon State
  • Penn State
  • Purdue
  • South Carolina
  • Stanford
  • Tennessee
  • Texas
  • Washington

Additional Universities will be announced weekly at SOLREPUBLIC.com/collegiate.

SOL REPUBLIC Tracks Collegiate On-Ear Headphones are available now at major campus bookstores, select InMotion Entertainment airport stores and at SOLREPUBLIC.com for an MSRP of $129.99.

About SOL REPUBLIC
SOL REPUBLIC is global consumer electronics company dedicated to enhancing people’s lives through better-sounding headphones. Comprised of music fanatics, SOL REPUBLIC develops its products from the ground up to make headphones that look, sound and feel unlike anything else in the market. SOL REPUBLIC has offices in California, Oregon and New York City and is developing an army of followers, fans and dreamers in its worldwide social media communities.

MEDIA CONTACTS:

Pippa Edelen
SOL REPUBLIC
PR@solrepublic.com
+1.503.702.0060

Philip Gomes
DBA-PR
Pgomes@dba-pr.com
212.388.1400

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TWILIGHT: THE COMPLETE JOURNEY By the Editors of Entertainment Weekly

For immediate release 

Stunning Photos, Candid Interviews, Inside Scoop on All Five Movies and 5 Pullout Magazine Cover Posters

NEW YORK, October 9, 2012 – Long before The Twilight Saga became an international phenomenon, Entertainment Weekly was writing about it, and Twilight: TheComplete Journey (Time Home Entertainment, Inc.; Trade Paperback; October, 2012; $17.95 www.ew.com/twilightbook) represents the best of five years’ worth of behind-the-scenes access. EW’s writers won the trust of the cast and Stephenie Meyer as they talked openly, honestly and often hilariously about the Twilight journey.

The book tells the story from the beginning, precisely as it happened. You’ll be able to meet Robert Pattinson, Kristen Stewart, and Taylor Lautner when they’re still unknown stars and follow them on their five-year adventure from the first film to the premiere of Breaking Dawn Part 2 – seeing what changes from fame and what doesn’t. Edited by EW Deputy Managing Editor Jeff Giles along with stories contributed by Senior Writers Sara Vilkomerson and Karen Valby, Twilight: The Complete Journey offers insight into the world of Hollywood through three young stars that are proud of being raw and real.

Twilight: The Complete Journey features:

  • Intimate interviews with the cast and behind-the-scenes set photos
  • Brand-new EW coverage of the films, including spotlights on the Wolf Pack and Bella’s friends and family
  • In-depth stories and “By the Numbers” trivia on all five movies
  • 5 pullout magazine cover posters from EW’s Twilight issues

Readers will also get an in-depth look at the making and success of the films with behind-the-scenes photos of the cast on set and the fan frenzy at Twilight premieres. With a preface from Stephenie Meyer and dozens of iconic photographs, the book is a keepsake for fans of a phenomenon that changed not only the lives of three young actors, but of Hollywood itself.

Twilight: The Complete Journey
Time Home Entertainment Inc.; October 2, 2012
Trade Paperback; $17.95
ISBN 10: 1-60320-169-6
ISBN 13: 978-1-60320-196-8

ABOUT ENTERTAINMENT WEEKLY AND EW.COM

Entertainment Weekly helps readers have fun. It is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The print weekly was introduced by Time Inc. in 1990 and is America’s leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of over 17 million loyal, engaged fans. It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) and was named one of min’s 25 Most Notable Magazine Launches of the Last 25 Years. Entertainment Weekly is the first to know about the best (and worst) in entertainment, and with sharp insight and a trusted voice, EW keeps readers plugged into pop culture. This is where buzz begins.

Each day, EW.com publishes a myriad of online-only articles, blog posts, videos, and photo galleries – plus a complete archive of Entertainment Weekly magazine. Over the last year EW.com has received more than a half dozen industry awards including the 2011 Ad Age Media Vanguard award for Best Social-Media Strategy and a 2011 Folio Gold Eddie award for Best Online News coverage. In July 2012, the site set new records with 130mm pageviews. As of Dec 2011, Entertainment Weekly is also available on the iPad®, NOOK Color™, HP Touchpad, Kindle Fire and select Android™ devices.

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GANGNAM — HALLOWEEN’S MOST ANTICIPATED POPULAR COSTUME

GoGangnam.com Contact: Dana@gogangnam.com

For immediate release

October 4, 2012 – Pop Culture trends have often burgeoned from song and dance crazes. The most recent in history was the “Macarena” whose iconic moves of the 1990′s has now been officially surpassed. “Gangnam Style” was recognized Sept. 20, 2012, by Guinness World Records as the “Most ‘Liked’ Video in YouTube History.” South Korean pop singer, Psy’s Gangnam Style music video was released on July 15, 2012 and soared to being viewed over 286 million times on YouTube as of Sept. 26th – making it the site’s most watched pop video in history.

And on the heels of pop culture crazes ultimately comes the merchandising mania. Whether branded stickers, lunch boxes, cereal boxes, posters or such this year’s big Gangnam trend will most certainly be an in-demand costume. But the craze only popped up a few weeks ago. Who could get to market fast enough?

Racing against the impossible time frame challenge, former movie marketing executive, Dana Precious and star-power photographer, Peter Tangen, have delivered the Gangnam costume look with bright green and powder blue tuxedo jackets in time for Halloween only available online at www.GoGangnam.com.

“As a photographer, I spotted the growing trend early on and became intrigued.” says Peter Tangen of his idea. Dana is the only person I know who has all of the skills necessary to realize this impossible goal, so together we created a Gangnam Halloween costume that, we think, is the only one like it available in the world.” Pete has photographed movie stars from Shia LaBouef, Chris Hemsworth, Emma Stone and Neil Patrick Harris to Samuel L. Jackson, Anthony Hopkins and Steve Martin.

“With Halloween looming there is an apparent gap in the marketplace for what the fans themselves have proclaimed by viewership “votes” as the hottest song and dance trend of this decade, if not the millennium, so it seemed like a natural merchandising move.” said Dana Precious. “We used skills and resources from our experiences in the movie marketing industry to create and manufacturer costumes within the span of three weeks.

Dana Precious is no stranger to movie magic as Sony Pictures’ EVP of Creative Advertising who launched movie franchises such as “Spider-Man”, “Charlie’s Angels,” and “Stuart Little” and most recently as Marvel’s EVP of Worldwide Marketing who launched “Thor” and “Captain America”. All have been been movie merchandise magnets, including Halloween costumes based on movie characters. The fast paced Halloween creation of the dancer’s tuxedos was a natural fashion “fit” for her career and it’s being sold online “since social media started the craze, it seemed best to follow the consumer trend and sell it online.” summarizes Dana.

Mark Workman, an entertainment trend prognosticator and President of Fireworks Enterprises, Inc.
says “Wow, this product is going to hit and hit big. It’s clear that the Gangnam trend is a giant tidal wave that’s hitting the world. With Halloween less than four weeks away this craze may be on its way to overtake Zombies, Monsters, Fairies and Politicians costumes.”

Available only online at GoGangnam.com

This article appeared on Yahoonews.com, September 28, 2012
news.yahoo.com/gogangnam-com-gangnam-anticipated-halloween-most-popular-costume-210059844.html

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SiriusXM P.O.T.U.S. Channel Launches “Pete Dominick’s Electoral College Tour”

Leading in to the live 2012 presidential debates, P.O.T.U.S. host/stand-up comedian Dominick hosts live broadcasts and student town hall events at the University of Denver, Hofstra University and the University of Virginia

NEW YORK, October 2, 2012 – Sirius XM Radio (NASDAQ: SIRI) announced today that SiriusXM P.O.T.U.S. host/stand-up comedian Pete Dominick will host “Pete Dominick’s Electoral College Tour,” a series of special broadcasts and student events live from the sites of the first two presidential debates—the University of Denver and Hofstra University—as well as the University of Virginia.

“Pete Dominick’s Electoral College Tour” broadcasts will air live before each of the three presidential debates, serving as a lead-in to these pivotal events marking the last weeks of the 2012 race to the White House.

At each campus location, Dominick will host a special one-hour forum with students and faculty, before the presidential debate and live from 8:00 – 9:00 pm ET, to talk about the issues that matter most to them in this election. Dominick will also be doing his daily show Stand Up! with Pete Dominick on campus from 3:00 – 6:00 pm ET. Both shows will air live on SiriusXM P.O.T.U.S. channel 124.

“Every day I host a respectful and informative discussion with the best policy experts available while encouraging listeners to think for themselves,” said Pete Dominick. “I look forward to hearing directly from students about what issues and candidates—including those who won’t be on stage debating—inspired them this political season, and to sharing their perspective with SiriusXM listeners across the country.”

“Pete is a rarity in talk radio: an independent voice who uses experts, ideas and humor to flesh out the issues affecting all of us today,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “By bringing his microphone to college campuses to engage and interact with American students on SiriusXM, he’s giving this generation of voters the chance to be heard across the nation.”

“Pete Dominick’s Electoral College Tour” kicks off on October 3 at the University of Denver— host of the first debate in the swing state of Colorado—as part of the school’s DebateFest event during which 5000 students, faculty and local community members are invited to campus to participate in events celebrating the election and a screening of the debate itself.

The tour’s next stop will be October 16 at Hofstra University, host of the second debate. Dominick will broadcast Stand Up! from “Issue Alley,” an outdoor area where students can participate in a variety of interactive and informational activities related to issues surrounding the election. That night’s live student town hall event will take place at Hofstra USA, where hundreds of students will gather for the broadcast and evening festivities as part of a campus debate watch party.

The final stop of “Pete Dominick’s Electoral College Tour” will be at the University of Virginia in cooperation with the school’s non-partisan Center for Politics on October 22, the day of the final presidential debate. Dominick will host the pre-debate student town hall from the West Oval Room in The Rotunda—designed by Thomas Jefferson as the architectural and academic heart of his University— where he will speak with students about voting in this swing state and how this election will affect them.

SiriusXM P.O.T.U.S.—the unfiltered, unbiased 24/7 channel that covers the “Politics of the United States” from every perspective—tells the story of American politics daily with unbiased news programs, live coverage and unfiltered audio of major political events from inside and outside the Beltway.

“Pete Dominick’s Electoral College Tour” will be available on SiriusXM On Demand after it airs on SiriusXM P.O.T.U.S. to subscribers listening via the SiriusXM Internet Radio App for smartphones and other mobile devices, or online at SiriusXM.com. Visit www.siriusxm.com/ondemand for more information.

For more information follow @PeteDominick on Twitter and visit www.siriusxm.com/Election2012.

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About Sirius XM Radio

Sirius XM Radio Inc. is the world’s largest radio broadcaster measured by revenue and has 22.9 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events;bcomedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our competitive position versus other forms of audio entertainment; our dependence upon automakers; general economic conditions; failure of our satellites, which, in most cases, are not insured; our ability to attract and retain subscribers at a profitable level; royalties we pay for music rights; the unfavorable outcome of pending or future litigation; failure of third parties to perform; and our substantial indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2011, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disc aim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Follow SiriusXM on Twitter or like the SiriusXM page on Facebook.

Contact:
Hillary Schupf
SiriusXM
212.901.6739
hillary.schupf@siriusxm.com

Below: SiriusXM’s Pete Dominick, host of “Stand Up! with Pete Dominick”

SiriusXM’s Pete Dominick, host of “Stand Up! with Pete Dominick”