AUSTIN, Minn., Jan. 21, 2026 - College seniors and recent graduates looking to make their office a 26-foot-long peanut on wheels have until Valentine’s Day to apply for one of the most unique roles in the marketing world.
The PLANTERS® brand is officially seeking its next class of “Peanutters,” brand ambassadors to pilot the iconic NUTmobile across the country starting in June 2026. The year-long program offers three adventurous applicants a chance to run a “rolling public relations firm,” covering over 20,000 miles and 46 states annually.
For new grads, the position offers a competitive alternative to entry-level office life. Peanutters receive a full-time salary, benefits and travel stipends while gaining high-level experience in content creation, media relations and experiential marketing.
The role also serves as a pipeline for long-term careers; upon completion of the tour, Peanutters are eligible to apply for full-time positions at Hormel Foods, the parent company of the PLANTERS® brand.
“Trading my cap and gown for the keys to a 26-foot peanut was the best career move I could have made,” said Aria Conte, also known as “Almond Aria” until June 2026, after which she’ll transition to working at Hormel Foods. “The NUTmobile program offers real-life immersion into media relations and grassroots marketing. It’s a high-impact experience that I think is rare at the start of a career. If you’re seeking a unique blend of adventure and professional development, I highly recommend applying.”
What the Role Entails
The job description goes far beyond driving. Peanutters act as the primary face of the brand, representing MR. PEANUT® in local television and radio interviews, managing social media channels and coordinating appearances at major festivals, parades and community events. Last year’s class interacted with more than 160,000 people.
Who Should Apply?
The brand is specifically looking for adventurous college graduates with a knack for storytelling and, naturally, a love of nut-based puns. Ideal candidates are:
• College graduates (BA or BS required).
• Charismatic presenters comfortable with media interviews.
• Creative content creators proficient in social media.
• Travel enthusiasts ready for a year on the road.
How to Apply
Applications are being accepted through Feb. 14, 2026, at BeAPeanutter.com. Prospective Peanutters must submit a resume and a short video highlighting their personality and humor. The selection process is famously competitive, as the brand looks for a “nutty” squad capable of handling the logistical challenges of cross-country travel while maintaining the brand’s high-energy public persona.
About the PLANTERS® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you’re craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS® products have you covered. The PLANTERS® brand, which has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to the beloved MR. PEANUT® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS® brand can request the world’s largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS® products, visit planters.com.
About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.
About the NUTmobile
Owned by Hormel Foods, the NUTmobile is a 26-foot-long, 11-foot-tall promotional vehicle. It serves as a mobile hub for the 120-year-old PLANTERS® brand, which has been a staple of American snacking since its founding in 1906.
Contact
Media Relations
Hormel Foods
media@hormel.com
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