Insomniacs can party in their PJs on Sept. 16 to receive a free cookie and be the first to taste the new limited-edition Peanut Butter S’mores Cookie
PHILADELPHIA (Sept. 11, 2025) – Insomnia Cookies, the beloved late-night bakery brand, continues its late night era with the return of its seventh annual PJ Party on Tuesday, Sept. 16 in honor of National PJ Party Night. The fan-favorite celebration is back and sweeter than ever complete with giveaways, exclusive offers and the debut of its new limited-edition cookie. This year’s event is leveling up at college campus locations with bigger experiences set to be the ultimate late-night hangout. Insomnia Reward members are invited to get baked after bedtime in their pajamas to receive one free Classic cookie in-stores at locations nationwide.
To own the night, Insomnia Cookies is debuting its new limited-edition Peanut Butter S’mores made with REESE’S Classic cookie at the upcoming PJ party, starting at 8 p.m. local time. The new cookie features a buttery brown sugar cookie packed with chopped REESE’S Peanut Butter Cups, golden graham crackers, melty chocolate chunks and gooey marshmallows. The new cookie will be available in-store and for local delivery at all Insomnia locations until supplies last.
The late-night bakery is celebrating their ‘real ones’ by offering Insomniacs some sweet deals and freebies, including:
• 1 FREE Classic cookie for Insomnia Rewards members wearing their PJs with no purchase necessary. New Peanut Butter S’mores Cookie may result in an additional charge.
• $20 PJ Party Pack for all Insomniacs, inclusive of 2 Peanut Butter S’mores Classics, 1 Salted Caramel Deluxe, 1 Confetti Deluxe, 1 Brookie, and 1 Brownie. This exclusive fan-favorite party pack will be available in-store only on Sept. 16.
• $1 Deluxe cookie party favor for Insomnia Rewards members that attend and check in via their Rewards. Offer available from Wednesday, Sept. 17 – Sunday, Sept. 21 for in-store and delivery orders.
But that’s not all, college campus Insomnia bakeries will be hosting the most epic PJ party with sweet giveaways for Insomniacs including glowsticks, Insomnia Cookies swag and more. Insomnia is partnering with Red Bull at five participating college campus bakeries, providing energy for the night with Red Bull™ Energy Drink Infusions.
Founded on a university campus, Insomnia Cookies hosts its seventh annual PJ Party which has become a tradition to connect with Insomniacs across the globe into the late hours of the night. Learn more about Insomnia’s PJ Party by visiting welcome.insomniacookies.com/pjparty/ and find your closest Insomnia Cookies location here. Fans are encouraged to share their PJ Party ‘fits by tagging @insomniacookies on Instagram, Facebook, Twitter, and TikTok.
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About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded at the University of Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 300 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.
REESE’S trademark, trade dress and REESE’S Orange Color are used under license.
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Jenna Greene
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