INTRODUCING VISINE® MAXIMUM REDNESS RELIEF FORMULA

MORRIS PLAINS, NJ (November 29, 2010) – For college students the end of the year brings more: more papers, more projects and certainly more parties. With the holidays (and finals!) approaching, it’s hard to find time to get enough rest. Now no matter why they were up all night, VISINE® Maximum Redness Relief Formula will make sure every college student’s red, irritated eyes don’t betray them in the morning – or distract them from the task at hand!

Red eyes impact not only how people feel about their own looks, but they also have been shown to impact how people view each other. In a national survey* of adults, 38% thought people with red eyes look hung over and 20% found them to be unattractive. Whether it’s from working, studying or finally taking time to let loose, the last thing anyone wants is to look like a mess on campus (and in front of their professors!).

New! VISINE® Maximum Redness Relief Formula features a fast acting redness reliever that GETS THE RED OUT™ in seconds, coupled with the exclusive HYDROBLEND® Formula to soothe irritation and provide up to ten hours of comfort. Now available in a range of VISINE® products, HYDROBLEND® Formula acts like natural tears to provide long-lasting moisturization and protect against further irritation.

VISINE® Maximum Redness Relief Formula ($5.99 for ½ FL OZ) is available nationwide now at food, drug and mass merchandisers.

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About VISINE®
VISINE® has an arsenal of eye care products that provide relief of redness as well as irritation due to dryness, fatigue, seasonal allergies & more. Whether you’re working hard or playing hard, trust VISINE® to help your eyes keep up with your life.

Contact:
INK & ROSES
Christi Maple
646-306-9311
christi@inkandroses.com