Once-in-a-Lifetime Opportunity for One Lucky Viewer To Work for Groundbreaking Cable Network
NEW YORK, February 22, 2011 - Current TV’s “Bar Karma,” the world’s first community-developed television series, is on the hunt for a viewer with great creative ideas who will be offered a six month stint at the cable network.
The “Be a TV Programmer Challenge” launched on February 10th, in time to usher in the premiere of the network’s highly anticipated series, Bar Karma (which airs Friday nights at 10PM ET/9C). The 12 episode series, the first to offer viewers a chance to control content before a program hits the air, was created by gaming icon Will Wright and is the network’s latest effort to create a new benchmark for viewer engagement.
“The launch of this challenge couldn’t be better timed,” noted David Cohn, Current TV’s Executive in Charge, Bar Karma. “Our goal is to find a very talented individual whose passion, enthusiasm and outside the box thinking can help elevate our own way of looking at our programming model. ‘Bar Karma’ is the perfect example of the kind of series we have always wanted to do – a show that celebrates storytelling while retaining their kind of edgy sensibility that you rarely see on television.” He added: “We hope that whoever is chosen for this role will be willing to go there with us in the coming months.”
The premise for the contest revolves around the use of the same Storymaker application utilized in the creation of Bar Karma – but instead of pitching Current TV execs about content for the series, viewers will be pitching themselves for the programming position. Through April 29th, entrants will be able to log onto www.Current.com/BeATVProgrammer and describe their first day on the job at Current TV. Entries must include between five and fifteen scenes, one of which much feature the potential winner at work and another which explains why that entry should be chosen winner of the challenge.
ABOUT CURRENT TV:
Current’s Programming
Current’s programming includes a slate of original and acquired TV series aimed at a broad adult audience. Current’s programming attracts viewers who seek authentic, thought-provoking and meaningful television and an alternative to the ‘scripted reality’ or hard news found on other non-fiction networks. Current engages its viewers by sparking debate and discussion, and via interactive formats that allow viewers to inform its stories. Some of Current’s 2011 programming includes: “Vanguard,” Current’s signature, hour-long investigative series; “Infomania,” a half-hour weekly comedy series; “Bar Karma,” the first community-developed TV series which is set in a bar at the edge of the universe; “4th and Forever” a docu-series premiering in April which goes inside the extraordinary Long Beach Poly High School football program, which has sent more players to the NFL than any other school in history.
About Current Media:
Current Media, the Peabody-and Emmy Award-winning television and online network founded in 2005 by Al Gore and Joel Hyatt, engages viewers with smart, provocative and timely programming –stories that no one else is telling in ways that no one else is telling them. Current’s programming shines a light where others won’t dare and boldly explores important subjects — opening minds, sparking conversations and forming deep connections with its viewers. The channel’s audience is comprised of affluent, curious, social and connected adults who crave the kind of entertaining, enlightening, witty and informative programming found on Current’s TV and online properties. Current is now available via cable and satellite TV in 75 million households worldwide – 60 million households in the US – through distribution partners Comcast (Channel 107); Time Warner ; DirecTV (Channel 358 nationwide); Dish Network (Channel 196 nationwide); Verizon and AT&T. In the UK and Ireland, Cur rent is available on BSkyB (Channel 183) and Virgin Media (Channel 155), and in Italy, Current is available on Sky Italia (Channel 130). Viewers can also find Current online at www.current.com.
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Press Contacts:
Cynthia Arntzen
FerenComm for Current TV
212-983-9898
cynthiaa@ferencomm.com
Amelie Tseng
Current TV PR
973.897.8868
atseng@current.com