“Kia’s Driving Creativity” Contest Will Inspire and Celebrate Design Leaders of Tomorrow
NEW YORK – JUNE 20, 2018 – Advertising Age, the leading source of news, intelligence and conversation for the global marketing and media community, announced today that it is partnering with Kia Motors America to spotlight design talent from accredited art schools across the country with the “Kia’s Driving Creativity” contest.
The contest is a challenge to design school students to produce a print ad that depicts an artistic representation of the award-winning Kia Stinger fastback sedan alongside a documentary-style video that explains the students’ vision behind the creative. The winner will receive an all-expense paid trip to the 2019 Cannes Lions International Festival of Creativity, a $10,000 scholarship and a $5,000 grant which will be awarded to the winner’s school.
“At Kia, we are fueled by youth and design influences every aspect of the vehicles we produce. Styled and engineered by legends in the automotive industry, the Stinger brims with power, passion and performance and proves that Kia is different by design,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “We are thrilled to share our passion for design and cultivate the innovators and stars of tomorrow.”
The contest will be announced by Ad Age on June 20, 2018, in France at the Ad Age Cannes Lawn Party. Entries will be accepted on the contest hub at www.kiasdrivingcreativity.com through September 30, 2018. Up to six finalists will be chosen by a panel comprised of Ad Age editorial board members and Kia Motors America brand executives and featured on AdAge.com. The grand prize winner will be chosen by the Ad Age online audience from October 15 – December 3, 2018. The winner will be announced on December 10, 2018.
“Our business celebrates youthful challengers, and we are proud to partner with Kia to help showcase the talents of the next generation of creative disruptors who can change the way we find meaning in marketing,” said Josh Golden, president and publisher, Ad Age.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
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* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
About Ad Age
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.