GRAMMY AWARD-WINNING BAND ANNOUNCE HIGHLY ANTICIPATED NEW ALBUM

ARRIVING EVERYWHERE ON MAY 12TH

ALBUM PRE-ORDERS BEGIN TODAY
WITH INSTANT GRAT OF FIRST SINGLE, “HARD TIMES”

COMPANION VIDEO FOR “HARD TIMES” OUT NOW (WATCH HERE)

EUROPEAN HEADLINE TOUR BEGINS THIS JUNE

Fueled By Ramen recording group Paramore has announced the eagerly awaited release of their fifth studio album. “AFTER LAUGHTER” will arrive everywhere on Friday, May 12th.  The GRAMMY Award-winning band’s first new album in more than four years, “AFTER LAUGHTER,” is available for pre-order beginning today and accompanied by an instant grat download of the just unveiled new single, “Hard Times.”  “Hard Times” is joined by a dynamic new companion video. The clip, directed by Andrew Joffe, premieres today exclusively on Fueled By Ramen’s official YouTube channel.

“AFTER LAUGHTER” was recorded at Nashville’s historic RCA Studio B – Paramore’s first time recording in their own beloved hometown. The album is produced by Justin Meldal-Johnsen and Paramore’s own Taylor York.   “AFTER LAUGHTER” also marks the return of original member Zac Farro back to the band.

Paramore will kick off a European headline tour this June.  For tour dates and more news, please visit paramore.net.

Paramore – 4x GRAMMY nominees and winner of the “Best Rock Song” trophy at the 57th Annual GRAMMY Awards – have long established themselves as international rock superstars.  Their previous self-titled album “PARAMORE” made a chart topping debut atop the SoundScan/Billboard 200 upon its April 2013 release marking Paramore’s first #1 album to date – and also scoring an array of #1 debuts around the globe. “PARAMORE” showcased a string of blockbuster singles including two 2x RIAA platinum-certified hits, the top 10 “Still Into You” and the #1 smash, “Ain’t It Fun.” The latter track proved Paramore’s biggest single to date, ascending to #1 at Hot AC and Rock radio outlets nationwide, #2 at Top 40, as well as to the top 10 on Billboard’s “Hot 100” – the band’s first ever top 10 hit on the overall chart and their highest peaking song thus far.

Paramore has had a truly remarkable run of RIAA certified albums and singles since coming together in Nashville in 2004, from 2005’s gold-certified debut, “ALL WE KNOW IS FALLING” and 2007’s 2x platinum-certified breakthrough, “RIOT!” (with its 3x platinum-certified hit, “Misery Business,” as well as the platinum-certified singles “crushcrushcrush” and “That’s What You Get”) to 2008’s worldwide platinum “Decode” (from Chop Shop/Atlantic’s chart-topping “TWILIGHT – ORIGINAL MOTION PICTURE SOUNDTRACK”) and 2009’s platinum-certified “brand new eyes” and its GRAMMY®-nominated smash, “The Only Exception.”

Long regarded as an exhilarating live act, Paramore has spent much of the past decade-plus on the road, with highlights including sold out headline arena tours and show-stealing festival sets around the globe. Paramore has consistently drawn both critical acclaim as well as a wide ranging list of international honors and accolades, now including a GRAMMY® Award, two People’s Choice Awards, three NME Awards, three MTV Video Music Award nominations, and much much more.

PARAMORE
“AFTER LAUGHTER”
(Fueled By Ramen)
Release Date: Friday, May 12th

TRACK LISTING:
1. Hard Times
2. Rose-Colored Boy
3. Told You So
4. Forgiveness
5. Fake Happy
6. 26
7. Pool
8. Grudges
9. Caught In The Middle
10. Idle Worship
11. No Friend
12. Tell Me How

CONTACT:
Christina Kotsamanidis
212.707.2241
Christina.Kotsamanidis@atlanticrecords.com

Over 150 Leading Museology and Masters for Fine Arts (MFA) Programs Enlisted to Identify Top Students; Easy Online Video Submission Allows “Stars” to Shine on National Stage.

WASHINGTON, D.C. – April 18, 2017 – “New Museum Star” is launching today online at www.NewMuseumStar.com as part of the MOV! Broadcast Network’s new push to identify and showcase the museum curators and docents of tomorrow. The work of the best “New Museum Stars” will be featured on various MOV! channels, including Curators & Docents.

More than 300 department heads and faculty members at over 150 college and university museology and Masters of Finance Arts (MFA) programs are being enlisted by MOV! to encourage possible “New Museum Star” entrants to go to the Web site at www.NewMuseumStar.com to submit videos.

Entrants are able to record their video directly on the site and then send it to MOV! Videos will be reviewed during May and June. The best of the New Museum Star entrants will be engaged to generate longer-form programming for MOV! about museum exhibits, specific pieces of art, archeological digs, historical artifacts and other items.

The MOV! Broadcast Network features more than a dozen channel that are available on Roku, Amazon Fire TV, Android TV, Apple TV, smart TVs and other devices.

New Museum Star is the creation of MOV! CEO Gloria J. Fredricks, who is an oil painter, sculptor and interior designer: “Museum curators and docents are among the great unsung heroes of the art world. They have never received their proper due and ‘New Museum Star’ is intended to shine a spotlight on the best emerging talent on college campuses. We believe that our bright and energetic young Stars can help reinvigorate museum going by using the power of television to connect with millennials and other young Americans.”

Fredricks continued: “We want to want to know what moves these most talented students. We want to share in their studies and pursuits. For those who are working at museums and historical and archeological sites this summer, we want them to take us along with them. Museums must continue to play a vital role in American life and we want to honor those who will ensure that they do.”

MOV! is currently speaking with organizations interested in supporting its broader mission, which includes planned foundation activity such as art in the schools, art camps, art competitions, and the promotion of art around the world.

Gloria J. Fredricks is a resident of Washington, D.C., Minnesota and Arizona. For 10 years, she has been a full-time practicing artist, with a focus on plein air oil painting, figurative drawings, photography, sculpture, fashion design, and the culinary arts. Fredricks ran an interior design firm for 15 years. Her works have been featured in a variety of shows throughout the U.S. and have been sold to collections internationally. She is member of Landscape Artists International, International Plein Air Painters, and a signature member of Northern Plains Artists. For more information, go to https://www.linkedin.com/in/gloria-fredricks-87041321.

MOV!, the parent company of Art Walk America, is the growing center of a number of new brands and services designed by artists for artists .and those who appreciate the arts. MOV! products and services evoke strong responses from their users. MOV! will move you.

MEDIA CONTACT: Alex Frank, for New Museum Star and MOV! Broadcast Network, (703) 276-3264 or afrank@hastingsgroup.com.

More and more students all over the globe are starting to look towards personally adjusted solutions for better progress in their professional skill set of choice. Both classrooms and learners are trying to find answers beyond the conventional group teaching standards and strike an effective plan, personalized for each individual. This is where Analyze.AcademicHelp.net comes in.

A brand new educational startup, powered by AcademicHelp.net, Analyze is rapidly gaining its own following by offering one of a kind tutoring and reviewing support to help tomorrow’s writers define their learning goals and follow them through. The online service offers a special opportunity to review your written home assignments essays, assisted by professionals with unique insights, invaluable both for aspiring writers and those looking to boost their language proficiency.

Today with this innovative online service the student can submit an unsure essay and get every tangible concern or error highlighted and commented upon. Every element of the written work is discussed as long as it is needed to make it clear. Without any need for rush, all from the comfortable environment of one’s home.

Analyze.AcademicHelp.net gives you an in-depth report to direct your efforts at points of utmost interest, based on performance in your writing. Plus, you get your essay pre-checked, so that before it gets to your professor, you’ve already removed every imperfection therein.

This innovative approach helps to greatly complement the classroom teaching methods, making for a more valuable learning at home and well-rounded academic progression with nothing lost to wild guess.

The team of experts is thoroughly reviewing each paper submitted, providing a comprehensive report, based on a number of distinctive aspects, the same way these are evaluated in academia. They include:
- punctuation;
- grammar;
- content;
- amount of research;
- organization of text;

The online service is flexible to provide a suitable payment plan based on the urgency of your essay with varied price range for different deadline timeframes.

ABOUT ACADEMICHELP.NET
AcademicHelp.net is an innovative educational platform featuring unique educational materials, resources and guides for better learning in academia with 180 000 monthly visits by both students and teachers. It holds a number of diverse organizational web tools to help students be more productive when studying at home.

MEDIA CONTACT
Brian Johnson – Manager
manager@academichelp.net

Current political climate in the U.S. has created demand for international and Study abroad stoles.

Memphis, Tennessee—In the past, graduation ceremonies were usually a sea of uniformity. However, that is changing. As graduating seniors walk across the stage to receive their diplomas, many want to differentiate themselves from their classmates by adding some personalization to their caps and gowns. For the last few years, there has been a growing trend of wearing personalized graduation outfits that reflect each individual’s tastes and interests. Ethnic-themed graduation stoles are being offered by several online retailers like Graduation-Stoles.com and Goldcoastafrica.com.

This year, more international students will be showing pride in their countries of origin with stoles displaying their country’s flags. Mexican and Mexican-American graduates will wear colorful serapes that reflect their heritage. A colorful, traditional Native American design is also available. African and African-American graduates can purchase hand-woven Kente stoles that are imported from Ghana.

According to Haven Hughlett, Graduation-stoles.com’s Chief Production Officer, “Current political climate in the U.S. has created demand for international and Study abroad stoles at Graduation-Stoles.com. More graduating seniors are personalizing their stoles with quotes such as Proud daughter/son of an Immigrant, Si Se Puede, Proud Immigrant and Black Grads Matter. It’s a unique way for today’s graduates, tomorrow’s leaders to express their position regarding the current immigration debate and be involved in the political process.”

Personalized stoles can be embroidered with names, dates, flags, achievements, degrees, majors, special quotes, dedications, and nicknames. If personalization is not desired, the stoles can also be left plain, relying on the beautiful colors and designs to make a statement rather than personalized words or symbols. Stoles are available for the LGBTQ community, Greek letter fraternities and sororities.

Online retailers are encouraging graduating seniors to order early to avoid rush fees, overnight delivery charges and disappointments on delivery of their stoles.

# # #

Media Contact
A.J Akoto
(901) 774-5554
info@primeheritage.com

 

Effort aims to help communities profiled by the tobacco industry

Washington, D.C. April 13, 2017 – Truth Initiative^® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities (HBCUs) and community colleges across the country to advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies.

Where you live, who you love, your race, your mental health and financial status play an important role in how hard tobacco companies come after you. For decades, African Americans, low-income neighborhoods, LGBTQ communities and those with mental illness have been disproportionally targeted with advertising and promotional efforts. The “truth x CVS Health Foundation” tobacco-free campus initiative follows the launch of the latest campaign by truth^®, #STOPPROFILING, that underscores the fact that tobacco use is more than a public health issue, it’s a social justice issue.

Despite lower youth and young adult smoking rates overall, smoking on college campuses remains a problem in the U.S. Of the 102 federally recognized HBCUs in the country, less than half have smoke-free and/or tobacco-free campus policies. Of the 1,108 community colleges in the U.S., only 360 have 100 percent smoke-free policies in place[1].

“With 99 percent of smokers starting before age 27, college campuses are critical to preventing young adults from starting tobacco use, aiding current smokers in quitting and reducing exposure to secondhand smoke for all,” said Robin Koval, CEO and President of Truth Initiative, the national public health organization that directs and funds the truth campaign. “Our partnership aims to counteract the decades of profiling of African Americans and low income communities by Big Tobacco. We are thrilled to be working with the CVS Health Foundation to make smoking and tobacco use a thing of the past on HBCU and community college campuses.”

Since the launch of their tobacco-free college program in 2015, Truth Initiative has awarded funding to 135 colleges. To date, 50 colleges have gone smoke- or tobacco-free (40 community colleges and 10 HBCU’s).

The “truth x CVS Health Foundation” tobacco-free campus initiative is part of CVS Health’s Be The First campaign, the company’s five year, $50 million commitment to helping deliver the nation’s first tobacco-free generation. CVS Health and the CVS Health Foundation have set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free educational institutions in the United States.

In addition to supporting Truth Initiative to expand technical assistance to support 42 HBCUs and 64 community colleges advance their campus policy effort, the CVS Health Foundation is also working with the American Cancer Society to help 125 colleges advocate for, adopt and implement 100 percent smoke- and tobacco-free campuses. Students, faculty and staff at the schools are charged with developing a campus task force, assessing tobacco use on their campus and developing public-education campaigns to support comprehensive tobacco- and smoke-free polices on the campus.

“Today’s young people are a generation with an unyielding commitment to diversity, inclusivity and equality, and that includes making sure health benefits are equally distributed across ethnic and socioeconomic classes,” said David Casey, Chief Diversity Officer at CVS Health. “We’re proud that the CVS Health Foundation is working with Truth Initiative to help HBCUs and community colleges adopt tobacco-free campus policies. Helping more colleges and universities go tobacco-free is an important step in achieving our shared goal of helping to deliver the first tobacco-free generation.”

The tobacco industry has long profiled minority communities, particularly African Americans, with intense advertising and promotional efforts. For example, in major cities like Washington D.C., there are up to ten times more tobacco advertisements in African American neighborhoods than in other neighborhoods. There is a disproportionate health burden of tobacco-related morbidity and mortality among African Americans. Each year, approximately 47,000 African Americans die from smoking-related disease. Research has also shown a clear pattern of targeted marketing in socioeconomically disadvantaged neighborhoods. People living below the poverty level in the U.S. are nearly twice as likely to smoke, compared to those at or above the poverty level.

Additional stats on smoking

- Teen smoking of traditional cigarettes in the U.S. reached a historic low of six percent in 2016, but tobacco still remains the leading preventable cause of death in the United States.
- Cigarettes cause over 480,000 deaths annually in the U.S.
- Tobacco kills up to half of its users.
- LGBTQ young adults, ages 18-24, are nearly twice as likely to smoke as their straight peers.
- Individuals with mental illness account for up to 46 percent of cigarettes sold in the U.S.
- People living below the poverty level in the U.S. are nearly twice as likely to smoke, compared to those at, or above, the poverty level.

###

About Truth Initiative
Truth Initiative is a national public health organization that is inspiring tobacco-free lives and building a culture where all youth and young adults reject tobacco. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth^® public education campaign, our rigorous and scientific research and policy studies, and our innovative community and youth engagement programs supporting populations at high risk of using tobacco. The Washington D.C.-based organization, formerly known as Legacy, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about our work speaking, seeking and spreading the truth about tobacco, visit truthinitiative.org.

About the CVS Health Foundation
The CVS Health Foundation is a private charitable organization created by CVS Health that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues’ spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

With many recent graduates looking a rewarding career with growth potential, work-life balance and satisfaction of helping others, the profession of financial planning should be top of mind.

Demand for financial planners is growing. In fact, it’s expected to grow 4 times faster than other occupations, according the Bureau of Labor Statistics. And there are financial rewards, with the Bureau reporting that financial planners earn a median salary of $89K.

A career in financial planning also provides you the opportunity to make a difference in lives of individuals and families by helping them reach their life goals. “There’s so much transformation in one’s life when they get their finances together,” says Brittany Castro, a Los Angeles-based CFP® Professional. “It’s a great feeling because I know I helped them get there.”

By becoming a CFP® Pro, you can further distinguish yourself with employers in the financial services industry who are increasingly seeking out CFP® certification as the most desired credential in this growing field. Today’s CFP® Pros are key parts of their communities, helping people achieve their dreams through financial planning. From budgeting and planning for retirement to managing taxes and insurance coverage, CFP® pros help their clients bring all the pieces of their financial lives together.

Check out 5 facts that might surprise you about a career in financial planning: 

1. It’s not all about math. The key to a flourishing career in financial planning is creative problem solving, relationship building and communication skills. CFP® pros help people take a holistic, “big picture” look at their finances to help them reach their life goals

2. It offers freedom and flexibility. Talk to successful CFP® professionals and you will learn that what they value the most in their work is the freedom and flexibility to balance their personal and professional lives.

3. Demand for financial planners is growing. Job growth for financial advisors is expected to grow 4 times higher than other occupations, according to the Bureau of Labor Statistics.

4. It’s not a one-size-fits-all career. From striking out on your own to working at firms big and small, there are a variety of career pathways for CFP® professionals. In 2014, about 1 in 5 personal financial planners were self-employed, according to the Bureau of Labor Statistics.

5. It allows you to build your future by helping others. This exciting career brings personal satisfaction of helping others, as well as financial rewards. According to the Bureau of Labor Statistics the median pay for personal financial planners is $89K.

Visit www.CFPPro.org to learn more about becoming a CFP® Pro, including stories from successful CFP® pros and a variety of resources to get you started on your own path.  You can also join the conversation on Instagram and Twitter using the hashtag #CFPPro.

Media Contact
Hope Evans
(443) 614-5863
hope.evans@porternovelli.com

FOR IMMEDIATE RELEASE

APRIL 7, 2017

SWEDISH INDIE TUNESMITH UNVEILS “HIGH SOCIETY” COMPANION VIDEO
NEW VIDEO FOLLOWS LAST YEAR’S BREAKTHROUGH POP PROTEST ANTHEM,
“DONALDTRUMPMAKESMEWANNASMOKECRACK”
“HIGH SOCIETY” EP AVAILABLE NOW

Atlantic recording artist Ledinsky has announced the premiere of his new video for “High Society.” “High Society” – produced by acclaimed designer Spencer Graves (G-Eazy & Kehlani, Britney Spears Ft. Tinashe, Ariana Grande) – debuted earlier this week via High Times.

“High Society” is of course the delightfully dope title track from Ledinsky’s label debut EP. “HIGH SOCIETY” is available now at all DSPs and streaming services. The “High Society” remix by artist and composer Dan Deacon also premiered yesterday via Brooklyn Vegan.

The “HIGH SOCIETY” EP is highlighted by the internationally successful protest anthem, “DonaldTrumpMakesMeWannaSmokeCrack.” The track – which was inspired by the Swedish-born indie singer/songwriter’s increasing desperation at our political climate – proved a global sensation upon its arrival last summer, ascending to #1 on the Spotify Viral Charts in the US, the UK, Argentina, Austria, Belgium, Canada, Switzerland, Columbia, Spain, France, Hungary, and the Netherlands.

Ledinsky left his native Sweden just over a decade ago, making a new home in Los Angeles where he earned a reputation as a crafty songwriter and producer through collaborations with such diverse artists as Shakira, Rihanna, Zara Larsson, TV On The Radio, Tove Lo, and fellow Atlantic recording artists Icona Pop. All songs on the “HIGH SOCIETY” EP were written, produced, and performed by Ledinsky. Additional backing comes from like-minded musicians including Swedish artist and tunesmith Erik Hassle (Icona Pop, Ellie Goulding), Refused drummer David Sandstrom, and TV On The Radio’s Dave Sitek, who contributes drums, guitars and keyboards while also assisting in the creation of the EP’s memorable cover art.

For additional information, please see:

LEDINSKYMUSIC.COM
TWITTER
INSTAGRAM
SOUNDCLOUD
ATLANTIC RECORDS

CONTACTS:

Christina Kotsamanidis (National)
212.707.2241
Christina.Kotsamanidis@atlanticrecords.com

Ilana Gold (Online/Tour)
212.707.2749
Ilana.Gold@atlanticrecords.com

The Honor Society of Phi Kappa Phi—the nation’s oldest and most selective all discipline honor society—is currently accepting applications for its Love of Learning Award and Literacy Grant programs until Saturday, April 1.

Awarded twice a year, Love of Learning Awards help fund post-baccalaureate professional development for active Phi Kappa Phi members including graduate and professional studies, doctoral dissertations, continuing education, career development, travel related to teaching and research, and more. Phi Kappa Phi will award grants of $500 each to 100 members during Session A of the program. To be eligible, applicants must have completed their baccalaureate studies by the April 1 deadline.

The Literacy Grant Program, established in 2003, was created to provide funding to Phi Kappa Phi chapters and members for literacy initiatives that reinforce part of the Society’s mission: “to engage the community of scholars in service to others.” Grants of up to $2,500 are available for new and ongoing projects ranging from traditional reading initiatives to those fostering learning in cultural, digital, financial, health, historical literacy and beyond.

The application period for each of these award programs is currently open until April 1, 2017. For more information including eligibility requirements and application instructions, please visit www.phikappaphi.org/awards.

Since 1933, the Society’s award programs have recognized members and students on its chapter campuses for outstanding academic achievement. Currently, $1.4 million is awarded each biennium to qualifying students and members through graduate fellowships, funding for post-baccalaureate development, member and chapter awards, and grants for local, national and international literacy initiatives.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit www.phikappaphi.org.

Media Contact
Hannah Breaux
Communications Director
The Honor Society of Phi Kappa Phi
hbreaux@phikappaphi.org
225.923.7777

The Honor Society of Phi Kappa Phi—the nation’s oldest and most selective collegiate honor society for all disciplines—has announced that applications for its 2017 Student Vice President Leadership Summit are now available. The Summit will be held July 13-16 in Denver, Colorado.

Now in its third year, the two-day event will bring together student vice presidents from Phi Kappa Phi chapters across the country to engage in activities aimed at bolstering leadership development skills. Participants will also have the opportunity to network with other student vice presidents and learn strategies for enhancing Phi Kappa Phi chapters.

“I cannot stress enough how beneficial this Summit was for me,” said Jaime Staengel, a previous attendee. “The ability to hear what other chapters are doing or have done to improve was valuable, and I took some ideas away that I plan to implement at Murray State University.”

Applications for the event will be accepted on a rolling basis until May 15, 2017. Nominations will be limited to one student vice president per Phi Kappa Phi chapter.

To be eligible to attend, students must be an active member of Phi Kappa Phi and currently serve as a student vice president within their chapter. Members must also be returning to campus as a full-time student during the 2017-2018 academic year.

Established in 2013 and hosted every other year, the Student Vice President Leadership Summit was developed to engage Phi Kappa Phi’s student vice presidents in personal and organizational development. Since its creation, more than 125 students have attended the event.

To learn more about the Summit and download an application, visit www.phikappaphi.org/summit.

About Phi Kappa Phi
Founded in 1897, Phi Kappa Phi is the nation’s oldest and most selective collegiate honor society for all academic disciplines. Phi Kappa Phi inducts approximately 30,000 students, faculty, professional staff and alumni annually. The Society has chapters on more than 300 select colleges and universities in North America and the Philippines. Membership is by invitation only to the top 10 percent of seniors and graduate students and 7.5 percent of juniors. Faculty, professional staff and alumni who have achieved scholarly distinction also qualify. The Society’s mission is “To recognize and promote academic excellence in all fields of higher education and to engage the community of scholars in service to others.” For more information, visit www.phikappaphi.org.

Media Contact
Hannah Breaux
Communications Director
The Honor Society of Phi Kappa Phi
hbreaux@phikappaphi.org
225.923.7777

Green America calls on universities to make “Better Paper Commitment” and would keep one million trees standing each year through using 100 percent recycled paper in alumni magazines.

WASHINGTON, DC – March 21, 2017– In its newest push to encourage the magazine industry to embrace the use of recycled paper, the nonprofit Green America’s Better Paper Project launched “One Million Trees” today to encourage higher education institutions to publish alumni magazines on recycled paper in order to save trees and reduce landfill waste. One million trees a year could be saved if colleges and universities took this common-sense step for the environment.

According to the U.S. Census, there are almost 67 million people with higher education degrees across the country, with over three million new graduates joining alumni associations every year. These alumni receive up to four magazines throughout the year from their alma maters. These tens of millions of alumni magazines add up to significant environmental impacts, such as wasting enough energy to power a small town for an entire year. However, if all colleges used 100 percent recycled paper for their alumni publications, this could have annual savings up to:

• 1,000,000 trees. That’s two trees still standing every minute of every year.
• 90,000,000 pounds of carbon dioxide emissions. CO2 is a greenhouse gas that contributes to climate change, and recycled paper production produces much less than new paper.
• Enough water to fill over 700 Olympic-sized swimming pools.
• Over 16,000 tons of solid waste from new paper production. Pollution from paper production pollutes rivers and streams, killing wildlife and impairing recreational areas.

“The impact of losing one million trees a year is just too much for alumni magazines that could look every bit as good using recycled paper,” said Beth Porter, director of Green America’s Better Paper Project. “Universities across the country have a chance to greatly influence recycled paper demand by printing their alumni magazines with better paper that reduces greenhouse gas emissions and lessens impacts on forests. If you are a college graduate, please consider calling your university’s alumni office to tell them you want your alma mater to switch to recycled paper.”

“Printing on recycled paper is a great way to achieve multiple environmental benefits all at the same time,” said Susan Kinsella, executive director of Conservatree, a nonprofit environmental organization that researches and strategizes paper production impacts. “Not only does recycled paper save trees and reduce greenhouse gases, but it also reduces the demand for water and energy, diminishes the production of solid waste, and quickly minimizes the paper production footprint on the environment. In fact, a recent life cycle analysis found that 100% recycled paper had considerably lower impact levels for over 140 environmental impact categories. And it’s top quality paper, as well.”

Green America is asking universities to participate in the One Million Trees campaign by making the Better Paper Commitment. By taking this step, universities would commit to starting with a minimum of 30% recycled content for alumni magazines and publications, as well as using Forestry Stewardship Council-certified fiber for any virgin content in the paper. More on the goals of the campaign can be found here: http://betterpaper.org/onemilliontrees.

“Americans are increasingly asking businesses and institutions to take active steps to support the environment,” said Todd Larsen, executive co-director of Green America. “We’ve heard from thousands of college and university graduates who are asking their universities to use recycled paper in their magazines. As university students are increasingly urging their schools to reduce their environmental footprint, switching to recycled papers is a great way for schools to lower their carbon, water, and forest impacts.”

Environmental impact estimates were made using the Environmental Paper Network Paper Calculator Version 3.2.1. For more information, visit www.papercalculator.org.

ABOUT GREEN AMERICA
Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides economic strategies and practical tools for businesses and individuals to solve today’s social and environmental problems. www.GreenAmerica.org

Green America’s Better Paper Project has 15 years of experience guiding publishers to more sustainable paper choices for magazines. This goal of increasing the demand for recycled paper offers huge relief to endangered forest areas, curbs the publishing industry’s climate change impacts, and lessens pollution of nearby communities through new paper production. www.BetterPaper.org

MEDIA CONTACT
Max Karlin
(703) 276-3255
mkarlin@hastingsgroup.com