- Program Introduces Two New Scholarships to Foster Greater Diversity in RIA Industry

- Scholarship and Grant Applications Accepted Now through June 1, 2015

Jersey City, N.J., April 14, 2015 – There just aren’t enough investment advisors to keep up with the growing demand for financial advice. That’s bad news for investors seeking professional guidance, but it’s good news for young people looking for a career with long-term growth potential. In fact, the U.S. Bureau of Labor Statistics projects that the number of personal financial advisor jobs will grow three times as fast as for all other professions, making it one of the fastest-growing career fields through 2022.

“RIAs as a group are aging: roughly half are 55 years or older, and many of them will be looking to retire over the next decade,” said Tom Nally, president, TD Ameritrade Institutional. “Add that with the fact that fewer than 8 percent of advisors are under 35, and it’s clear our industry needs more young professionals to join us and help families better manage their finances.”

Through its NextGen Initiative, TD Ameritrade Institutional is working to bring younger talent and greater diversity to the registered investment advisor (RIA) industry. Including its annual scholarships, grants and a long-term sponsorship agreement with Texas A&M University, TD Ameritrade Institutional plans to invest $2 million toward helping attract next generation talent and raising awareness of the RIA industry on campuses across the country.

Scholarship program expands to include a focus on diversity

Now in its third year, the TD Ameritrade Institutional NextGen Financial Planning Scholarship & Grant Program for 2015 has been expanded to offer a total of 12 scholarships of $5,000 each to undergraduate students pursuing financial planning degrees.

Two new scholarships will recognize deserving scholars from demographic groups that are under-represented in the profession, including blacks, Hispanics, American Indians, Alaska and Hawaiian natives, other Pacific islanders, Asians and women. Though students from all backgrounds have always been encouraged to apply, the new scholarships are designed to ensure the NextGen program’s winners represent a broader spectrum of talent.

Serving an increasingly diverse client base

The financial advisory industry is mostly white and male. Women comprise just 12 percent of all financial advisors and 10 percent of RIAs, according to Cerulli Associates. The Bureau of Labor Statistics reports that women represent 36 percent of personal financial advisors, compared with 47 percent of all employed Americans 16 and older. Similarly, black or African-Americans represent just 8 percent of all financial services employees, versus 11 percent across all industries, according to the BLS.

Yet the makeup of the U.S. population is changing. Census data show non-white minorities combined are expected to represent the majority of Americans by 2040, up from a third today. Likewise, millennials are projected to overtake Boomers as the largest generation segment in the U.S. this year.

“Our country is growing increasingly diverse and we, as an industry, should take measures to better reflect the communities we serve,” said Kate Healy, managing director of marketing at TD Ameritrade Institutional. “With these new scholarships, we want to reach more students from groups that have been historically underrepresented in the financial planning profession.”

Grants encourage universities to offer degrees in financial planning

TD Ameritrade Institutional will again provide two grants to universities and colleges – $50,000 for an established program and $25,000 for an emerging program – with the goal of increasing the number of graduates with bachelor’s degrees in financial planning emerging from U.S. schools. In addition to expanding their offerings, past winners have introduced innovative programs and approaches to help ensure their graduates are well prepared for the workplace.

Scholarship and university grant applications accepted Now through June 1.

Scholarship applicants:
• Should be a current college freshman, sophomore or junior with a satisfactory academic standing
• Must be pursuing a Bachelor’s degree in Financial Planning at an accredited 4-year college or university
• Members of under-represented demographic groups may choose to apply instead for one of the two NextGen Diversity Scholarships.

Grant applicants should be accredited colleges or universities in the United States that either:

• Offer a Bachelor’s degree program in Financial Planning, or
• Plan to offer a Bachelor’s degree program in Financial Planning in the next academic year

To learn more about the program, and to submit an application, visit the TD Ameritrade Institutional NextGen Scholarship & Grant website at http://www.tdainstitutional.com/lp/nextgen-scholarship.page.

# # #

About TD Ameritrade Institutional
TD Ameritrade Institutional is a leading provider of comprehensive brokerage and custody services to more than 4,500 fee-based, independent registered investment advisors and their clients. Our advanced technology platform, coupled with personal support from our dedicated service teams, allows investment advisors to run their practices more efficiently and effectively while optimizing time with clients. TD Ameritrade Institutional is a division of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors turn to TD Ameritrade’s (NYSE: AMTD) technology, people and education resources to help make investing and trading easier. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how – bringing Wall Street to Main Street for 40 years. An official sponsor of the 2016 U.S. Olympic and Paralympic Teams, as well as an official sponsor of the National Football League for the 2015 and 2016 seasons, TD Ameritrade has time and again been recognized as a leader in investment services. Visit TD Ameritrade’s newsroom or amtd.com for more information.

Media Contact
Joseph Giannone
TD Ameritrade Institutional
(201) 369-8705
joseph.giannone@tdameritrade.com

Brokerage services provided by TD Ameritrade, Inc., member FINRA /SIPC

Source: TD Ameritrade Holding Corporation

With the end of the semester swiftly approaching, students everywhere are scrambling to get in last minute extra credit and finalize plans for the upcoming break. Fortunately, there are tools and resources available to help students make the most of this important time. Below we have compiled several of the most overlooked strategies to help get an end-of-semester boost.

1. Digital Learning Tools: utilizing digital resources is one of the easiest and most effective ways for students to step up classroom performance. Platforms, such as Cengage Learning’s MindTap, are specifically designed to customize to each student’s unique learning style helping improve time management, raise grades and increase student success. Digital learning tools use a combination of reading, multimedia, activities and assessments, to engage users and maximize understanding and retention. Students who have integrated digital tools into their learning have reported significant improvement in their grades and higher levels of engagement in their course work.

2. e-Portfolios: with the market for internships and jobs becoming more competitive, it is critical for students to differentiate themselves among other candidates and show potential employers tangible examples of the skills and knowledge they possess. To help students put their best foot forward, offerings like Pathbrite, a portfolio learning platform, can help students package their accomplishments in a seamless and organized way in order to best highlight their soft skills and practical experiences. Presenting potential employers with a comprehensive demonstration of skills and accomplishments will give students the competitive edge to secure the top positions in their fields. As a bonus, any students using Cengage Learning digital solutions have free access to Pathbrite’s complete online portfolio platform.

3. Top-Notch Study Materials: whether it is flashcards, study guides or pop quizzes, study materials are a key part to successful studying. Unfortunately, for many students note taking and developing study materials can be a major challenge. Luckily, online marketplaces like Flashnotes.com make it possible for students to access high quality, course-specific study materials written by their peers. This allows students to maximize engagement and understanding- with 94% of students reporting improved grades! Even better, Flashnotes works with faculty and institutions to be sure content is accurate and fits school guidelines.

4. Peer Tutors: Peer-to-peer learning is one of the most helpful ways to boost engagement and retention in the classroom. Oftentimes, another student can explain a challenging concept or idea in a different way from a professor that makes it easier to understand or retain. With most schools offering free peer tutoring resources, students have access to support and advice from students who have already mastered the material. Utilizing tutoring resources, even just once or twice, can have significant results. Even better, studying with another student can result in better study habits or sharing of best practices to increase success.

5. Career Center: more than ever, students are enrolling in college with the goal of securing a job after they graduate. With that in mind, getting practical, hands-on experience is crucial for landing a top job after graduation. Yet securing an internship can often feel like a daunting task especially with students today already juggling a myriad of other responsibilities. To help prepare and guide students through the process, many colleges have career centers to provide students with the resources and support to find internships that align with their skills and interests. Moreover these centers have knowledgeable staff who can help students practice interview skills, polish their resume and provide helpful advice about what to expect.

Being knowledgeable and taking advantage of different resources and tools that are available is one of the best ways for students to boost their grades, improve classroom performance or land the job or internship out of school. Leveraging one – or all!- of these tips can help students to make the most of the time left in the semester and get the last minute boost they need.

McLEAN, Va. (April 6, 2015) – Food Allergy Research & Education (FARE) announced today the launch of a pilot program aimed at providing colleges and universities with gold-standard recommendations and evidence-based resources needed to effectively manage food allergy, a potentially life-threatening disease.

The FARE College Food Allergy Program was introduced last year with the goal of providing students with food allergies a safer college experience by helping colleges and universities develop comprehensive, uniform food allergy management policies. The new “Pilot Guidelines for Managing Food Allergies in Higher Education” were developed by FARE together with experts in the areas of health, housing, dining services, disability services and emergency medical services.

Out of an outstanding group of applicants, FARE chose 12 schools nationwide to participate in the pilot program:

• College of the Holy Cross (Worcester, Mass.)
• George Mason University (Fairfax, Va.)
• King’s College (Wilkes-Barre, Pa.)
• North Carolina State University
• Texas A&M University
• University of Arizona
• University of Chicago
• University of Michigan
• University of Northern Colorado
• University of Southern California
• Valparaiso University (Valparaiso, Ind.)
• Wesleyan University (Middletown, Conn.)

“We are very excited to be working with these outstanding institutions of higher learning that have recognized the critical importance of ensuring the safety of their students with food allergies,” said James R. Baker, Jr., M.D., CEO of FARE. “The new guidelines cover food allergy management in all aspects of campus life, and this pilot program enables colleges and universities to test them in a campus environment.”

These schools will work to implement FARE’s pilot guidelines, which offer guidance for identifying students with food allergies and serving their needs via housing, dining, health, disability and emergency services. In addition to receiving assistance and support from FARE with implementing the guidelines, the participating schools will receive free food allergy training for dining and resident life staff. FARE will also work to support the creation of student support groups on campuses.

Beginning in 2016, FARE will launch a database that will give all colleges and universities the opportunity to list the components of FARE’s program and guidelines they have implemented. This will assist parents and students as they make important decisions about where to attend school.

FARE invites schools wishing to access free resources, including the Pilot Guidelines for Managing Food Allergies in Higher Education, to visit www.foodallergy.org/collegeprogram.

FARE is proud to be partnering with food allergy experts, college and university representatives, the Association on Higher Education and Disability, MenuTrinfo and foodservice industry representatives from Premier REACH, Sodexo and Compass Group on this program.

ABOUT FARE
Food Allergy Research & Education (FARE) works on behalf of the 15 million Americans with food allergies, including all those at risk for life-threatening anaphylaxis. This potentially deadly disease affects 1 in every 13 children in the U.S. – or roughly two in every classroom. FARE’s mission is to improve the quality of life and the health of individuals with food allergies, and to provide them hope through the promise of new treatments. Our work is organized around three core tenets: LIFE – support the ability of individuals with food allergies to live safe, productive lives with the respect of others through our education and advocacy initiatives; HEALTH – enhance the healthcare access of individuals with food allergies to state-of-the-art diagnosis and treatment; and HOPE – encourage and fund research in both industry and academia that promises new therapies to improve the allergic condition. For more information, please visit www.foodallergy.org.

MEDIA CONTACT
Nancy Gregory
703-563-3066
ngregory@foodallergy.org

“This book is the ultimate campus wingwoman! It guides you through the tricky situations of classes, parties and hook-ups so you’ll never have to feel like a newbie!”—Ann Shoket, millennial expert and former editor-in-chief of Seventeen

“The Her Campus team writes a girlfriendy, honest, and fact-filled how-to covering everything from roommate relations to social media management. Colleges should be handing this out at orientation—it’s the ultimate handbook to college life in 2015.”—Chandra Turner, Founder and President of Ed2010

“This book is a must-have for any graduating senior who has more questions than answers, but would not dare ask Mom and Dad. Leave it on her pillow, stuff it in her duffel, but make sure she packed it off to college, and refers back to it again and again.”—Lucy Danziger, former editor-in-chief of SELF 

BOSTON, MA—April 2, 2015— Harvard-grad entrepreneurs and co-founders of Her Campus Stephanie Kaplan Lewis, Windsor Hanger Western, and Annie Wang lend their collegiette expertise to the book world with this fresh and savvy take on a college girl’s survival guide: The Her Campus Guide to College Life: How to Manage Relationships, Stay Safe and Healthy, Handle Stress, and Have the Best Years of Your Life.

This marks the first book from the experts behind Her Campus, the #1 global community for college women with 5.5+ million monthly users and chapters at 250+ colleges, recognized with accolades from Forbes, BusinessWeek, and Inc. Magazine, among others.

The Her Campus Guide to College Life is bursting with insider tips to help students navigate classes, relationships, and all extracurriculars—including parties and Greek life, and much more. Whether they are a seasoned upperclassman or are starting freshman year in just a few months, readers will learn how to:

• Find out what to do NOW to get ready for college
• Pick the college that’s right for them (April — college decision month)
• Stay safe at college parties and learn rules for safe drinking (April — Sexual Assault Awareness & National Alcohol Awareness Month)
• Bond with their roommate and set ground rules for their new space
• Beat the Freshman 15 without having to give up dessert
• Snag a date with the cutie from their Lit class
• Cope with stress and anxiety—even during finals week!
•  Score jobs and internships that will help transition them into post-collegiette life

This book will also give students the lowdown on campus safety so they can enjoy all that college has to offer while avoiding the unfortunate scary parts that sometimes come with it. Complete with fun checklists and worksheets to help you carry out HC’s essential advice, The Her Campus Guide to College Life shows readers how to make the most out of the college experience—in and outside the classroom.

About the Authors

Her Campus Media (HerCampus.com) is the #1 global community for college women with over 5.5 million monthly users. HerCampus.com features national content on Style, Beauty, Health, Love, Life, Career, LGBTQ+, High School, and Real World, supplemented by local content from 250+ campus chapters nationwide and in seven countries. In addition, Her Campus offers an email newsletter, Her Campus Blogger Network, High School Ambassador Program, Her Conference, College Fashion Week®, Her Campus Shop, and even more products, programming and tools to fulfill its mission of serving college women across every platform.

Her Campus serves as a career launching point for its team of college journalists and future marketing mavens. Since joining the Her Campus Team, members have been offered jobs and internships with Glamour, Vogue, Vanity Fair, Seventeen, Marie Claire, Harper’s Bazaar, People, The Huffington Post, Teen Vogue, InStyle, Lucky, Esquire, O, The Oprah Magazine, MTV, The Washington Post, Digitas, Ogilvy, and many more.

Founded by three students while they were undergraduates at Harvard—Stephanie Kaplan Lewis ‘10, Windsor Hanger Western ‘10, and Annie Chandler Wang ‘11—Her Campus was a winner in Harvard College’s business plan competition in 2009, was a Gold Winner & Best All-Around Team in MassChallenge in 2011, and was named Top Small Business of the Year by the Greater Boston Chamber of Commerce in 2013. The Her Campus co-founders have been named to Businessweek’s 25 Under 25 Best Young Entrepreneurs, Inc. Magazine’s 30 Under 30 Coolest Young Entrepreneurs, The Boston Globe’s 25 Under 25, Forbes’s All-Star Student Entrepreneurs, Glamour Magazine’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. Her Campus has been named to Forbes’s lists of The 100 Best Websites for Women and The 10 Best Websites for Millennial Women. See more at hercampus.com/book.

###

Media Contacts

Bethany Carland-Adams
Adams Media
Phone: (508) 427-6726
Email: bethany.carland-adams@fwmedia.com

Chelsea Evans
Her Campus
Phone: (617) 783-3800
Email: chelseaevans@hercampus.com

NEW YORK – April 1, 2015 – Love coffee but hate the hassle? You’re not alone. Coffee has become an essential food group in dorm life. Early mornings and pulling all-nighters increases the need for that extra boost to get through the day. But, for busy students, stopping to wait in line or brew a pot wastes precious time and energy. And do you really want to add yet another K-cup to the estimated 9 billion which clog landfills each year?

A new product – just launched on Kickstarter – now makes delicious HOT coffee instantly available. HOTSHOT® is always HOT, delicious coffee in a ready-to-drink CAN that you just grab and sip.

HOT coffee in a ready-to-drink can is not a new concept — in fact in Japan, it is a $14B industry. Entrepreneur Danny Grossfeld was on a trip to Japan when he reached into what he thought was a cooler to grab a can of iced coffee. Much to his surprise, the can was HOT– and ready to drink. After extensive research (2+years) and many changes to the Japanese product — the serving size was too small, it wasn’t HOT enough and the taste wouldn’t appeal to US consumers — HOTSHOT is ready to deliver the most convenient, delicious coffee to US consumers—one ready-to-drink can at a time.

After investing more than $1 million of his own money in the product development, can design and the HOT fridge technology, Grossfeld is turning to crowdfunding and Kickstarter to take HOTSHOT mainstream. “Successfully funding a project on Kickstarter means you have an established community of customers that are ready to buy your products as soon as they hit the shelves – most products don’t have that at launch.”

Initially available in Espresso, Caramel, Vanilla Frappe and Hot Chocolate, the coffee (made from 100% Arabica beans grown in Sumatra) is served in aluminum cans (made of 70% recycled content) that are warmed to 140 degrees by a custom-designed HOT “fridge.” When opened, the cans emit steam and the fresh-brewed aroma expected from a delicious cup of coffee.

“I created HOTSHOT and the HotBox – a HOT fridge–with college students in mind. I want to bring grab-n-go HOT coffee convenience right to their dorm rooms. All you do is reach in, take one, pop the top and sip delicious HOT coffee,” says Grossfeld.

Early backers of the campaign will be able to get a “starter kit,” consisting of a HotBox that holds nine cans and a case of 12 HOTSHOT cans for $99. For those who have a bigger coffee craving, retail-sized HotBoxes that hold up to 36 cans are also available throughout the campaign.

Additional information about HOTSHOT is available on the Kickstarter page (http://kck.st/1BoLMry), Facebook (https://www.facebook.com/pages/Hotshot/72412905711, Twitter @hotshotdrinks and Instagram (https://instagram.com/hotshotcoffee).

Hi- res images are available.

Contact:
Laura B Peet
PeetCom Inc.
lbptalk@aol.com
(917) 860-6285

March 25, 2015

Social Influencers Frankie J. Grande, Megan Nicole, Chris Collins, Brittani Louise Taylor, Jason Chen, and Charity Vance Challenge YouTubers To “Left Swipe Dat” Lip Sync Competition

Washington, DC – By “Lip Syncing Dat” truth gives teens the opportunity to become a YouTube star. To emphasize the unattractiveness of smoking truth is challenging teens to join in the “Left Swipe Dat” movement by creating their own lip sync video. Riffing off the creativity of popular YouTube icons, truth encourages teens nationwide to put their own imagination to work. The best lip syncs will be included as part of a supercut video released by truth in April.  

“It was so cool to see all of the cameos in the original ‘Left Swipe Dat’ music video. It’s a funny video and also gets the point across that smoking is not good for you and our generation has the power to end smoking” said Megan Nicole. “It was great to work with Chris Collins on the song and put my own spin on ‘Left Swipe Dat’!”

“Left Swipe Dat” calls attention to the negative impact smoking images have on teen behavior. Tobacco use is not only deadly, with half of those who smoke long-term dying prematurely from smoking, it’s also unattractive. Since the video’s release, #leftswipedat has been a number one trending topic across social platforms worldwide. More than 28 million video views have propelled left swiping smoking into popular culture: “Left Swipe That” now appears in the Urban Dictionary.

“’Left Swipe Dat’ has been amazingly successful,” said Cas Marburger, the social media manager for truth. “And now we get to see what other hilarious and talented YouTubers and YouTube stars can do with it. We hope more people put their spin on it by Lip Syncing Dat. It’s like karaoke for a cause, without the pressure of hitting any notes.”

truth is sparking conversations about tobacco through the Finish It campaign launched in August 2014. Finish It empowers this generation to be the one that ends tobacco for good. “Left Swipe Dat,” offers another way for teens to creatively join, support, and make an impact on the tobacco issue – whether that be by left swiping a smoking selfie, erasing smoking photos from the web, or putting an X through their social profile.

To join the Finish It campaign or create an original “Lip Sync Dat” video, visit thetruth.com/take-action/lip-sync-dat/. How? Pick a favorite part of the song, record a lip sync, then post it to Twitter, Facebook, YouTube, Instagram, or Vine using #LeftSwipeDat AND #PickMe. Using the hashtag makes the video eligible for inclusion in the “Lip Sync Dat” supercut video that will debut on truth social media in April.

View the original “Left Swipe Dat” in its entirety at: YouTube.com/truthorange or visit thetruth.com to learn more about how teens are using their creativity and social power to end tobacco use for good.

###

ABOUT truth
truth® is the most successful and one of the largest national youth smoking prevention campaign. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts and information about the tobacco industry and its products, allowing them to make their own informed choices about tobacco use. Research-proven as an effective public health intervention, the campaign is credited with keeping hundreds of thousands of teens from starting to smoke. To learn more, visit www.thetruth.com. truth is directed and funded by Legacy, a national public health foundation located in Washington, D.C. Legacy was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy’s life-saving programs, visit www.LegacyForHealth.org.

Media Contacts:

Sarah Shank, Legacy
202-454-5561
sshank@legacyforhealth.org

Mickey Chagnon, Legacy
202-454-5902
mchagnon@legacyforhealth.org

Three U.S. College Students to Receive #CaringScholar Grants of $1,500 Each

Caring.com, a leading senior care resource for family caregivers, today announced a new financial aid scholarship for students attending an accredited U.S. university or college while also caring for an aging or ailing loved one.

According to a 2005 report from the American Journal of Public Health and per 2010 U.S. census data, there are an estimated 5-8 million young adult family caregivers in America (ages 18-24), the majority of whom are caring for an elder female relative such as a grandparent. In multiple research studies with family caregivers over several years, Caring.com has found that providing unpaid care for a relative can be costly, taking a significant financial, emotional, and physical health toll.

“Juggling the responsibilities of caregiving while also pursuing a degree in higher education is really difficult. The time spent on caregiving has the potential to negatively impact academic success, whether by prolonging years of study or lowering their grades,” says Caring.com co-founder and CEO Andy Cohen. “Helping to ease the burden of family caregivers has been Caring.com’s social mission from day one, and this new scholarship for student caregivers is one more way we’re delivering on that promise.”

The new Caring.com Student-Caregiver Scholarship will award each of three (3) university students in the United States a $1,500 #CaringScholar grant for tuition and/or books, based on the applicants’ compelling 1,500-word essay or 2-minute video story submissions. The deadline to apply is May 31, 2015 (11:59 p.m. Pacific Time), and grant recipients will be selected and announced by June 30. Caring.com will share some of the caregiving stories it receives, and is building a new national conversation around the hashtag #CaringScholar.

“We’re excited to receive these students’ grant applications, select the best three to receive the awards, and raise more awareness about family caregivers at America’s colleges and universities,” said Cohen.

For more information about the Caring.com Student-Caregiver Scholarship, please visit https://www.caring.com/scholarship. Accredited universities and colleges are encouraged to share this information on their financial aid websites and/or in their campus offices, and may contact scholarship@caring.com to reach the Caring.com staff managing the grants.

About Caring.com
With three million unique visitors to its website monthly, Caring.com is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses, and other elder loved ones. A Bankrate company headquartered in San Mateo, CA, Caring.com provides helpful caregiving content, online support groups, and a comprehensive Senior Care Directory for the United States, with more than 75,000 consumer ratings and reviews and a toll-free senior living referral line at (800) 325-8591. Connect with Caring.com on Facebook, Twitter, Google+, Pinterest, LinkedIn, and/or YouTube.

For more information, please contact
Denise Graab, Caring.com’s Director of Social Community
pr@caring.com
(650) 762-8190

San Francisco, Calif. – March 19, 2015 – San Francisco-based startup Skout, the leading global platform for meeting new people, is offering a unique summer internship within its marketing department. The company is looking for a Global Friendship Ambassador to join its team for 8 weeks in San Francisco.

Serving as Skout’s Global Friendship Ambassador is a role that is tailor-made for an energetic student who loves connecting with friends through social media and mobile apps, enjoys making new friends around the world, and is interested in gaining hands-on experience in marketing.

“We are a fast-growing company with a fun team and a great product used by people in more than 180 countries,” said Jane Barrett, Head of Marketing at Skout. “Our Global Friendship Ambassador intern will have a real impact on our company while gaining valuable skills and experiencing the unique culture of the startup scene in San Francisco.”

Skout’s Global Friendship Ambassador will play a key role in activities like daily in-app chatting with Skouters around the world, dreaming up community contests, producing social content, and ideating new partnerships, ads and virtual gifts. The intern will also be involved in various marketing activities ranging from social media and community engagement to public relations and advertising.

To be eligible for the internship, candidates must be at least 19 years of age, enrolled in a four-year degree program in the U.S., and eligible to work in the U.S. To apply, candidates are invited to create a Skout ID and complete an online application by April 19, 2015. Visit Skout on TheMuse.com to learn more about the Global Friendship Ambassador internship and apply.

To download Skout for iOS, Android or Windows, or to sign up online, visit www.skout.com. You can also find Skout on Facebook and Twitter.

About Skout
Skout is the largest global platform for meeting new people and expanding your social circle. The Skout community spans more than 180 countries, is available in 14 languages and can be downloaded on iOS, Android and Windows devices. Skout is dedicated to providing a platform through which people can easily and safely connect. The Andreessen Horowitz backed company was founded in 2007 and is headquartered in San Francisco. Visit skout.com to learn more.

Media Contact
Katy Gaenicke
(781) 585-1717
katy@henrygreypr.com

# # #

Dictionary.com Releases College Students’ Most Searched Words Across the Country

OAKLAND, Calif., March 18, 2015 – Dictionary.com, the leading online and mobile resource for everything word related, today released the most popular lookups at colleges across the country.

“While many searches from college students look at words you’d expect to see for homework or research, such as effect and affect, we saw vastly different searches from students once we drilled down on specific areas of the country,” said Michele Turner, CEO of Dictionary.com. “This shows that the issues affecting each campus are very different.”

Dictionary.com’s list of most searched words at colleges include:

• University of Alabama – maelstrom
• University of Arkansas – equivocation
• United States Military Academy – ethics
• Boise State University – cauliflower
• University of California, Los Angeles – egregious
• Duke University – deacons
• Harvard University – sustainability
• Howard University – impeccable
• University of Kentucky – academia
• University of Minnesota – elucidate
• University of New Mexico – suffrage
• New York University – courtesy
• University of North Dakota – cubism
• University of Northern Iowa – benefactor
• Northwestern University – widower
• University of Notre Dame – judeo-christian
• Ohio State University – bold
• University of South Carolina – sociopath
• Stanford University – blithe
• Texas Southern University – beneficiary
• Wichita State University – serendipity
• University of Wisconsin, Madison – evidence
• University of Wyoming – gag
• Villanova University – autonomy

Data for Your College in a Word was determined through zip code matches to search data in 2014. To inquire about the most frequently searched word at a specific university, contact Jennifer@dottedlinecomm.com. To view an interactive map of College in a Word, visit: http://cdb.io/1EZr9th and to embed the map use this code: <iframe width=’100%’ height=’520′ frameborder=’0′ src=’http://dictionary.cartodb.com/viz/834632ec-cc3c-11e4-801b-0e9d821ea90d/embed_map&#039; allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>.

About Dictionary.com
Dictionary.com, an IAC (NASDAQ: IACI) company, is the world’s leading, definitive online and mobile resource for everything word related. We provide tens of millions of global monthly users with reliable access to millions of definitions, synonyms, audio pronunciations, example sentences, translations and spelling help through our services at Dictionary.com, Thesaurus.com, and Reference.com. Our leading mobile applications for reference and education have been downloaded more than 90 million times.

Media Contact
Jennifer Conway
(978) 463-0289
jennifer@dottedlinecomm.com

vitaminwater® is launching the crowdfunding-inspired program, Project Hustle, and calling all aspiring entrepreneurs to enter by delivering their business pitch via an “elevator” or online

(New York, New York) March 16, 2015 – Project Hustle, the crowdfunding-inspired program by vitaminwater, is calling all aspiring entrepreneurs, artists-in-training, dreamers and future film directors to prepare their elevator pitch for the opportunity to see that their dreams can become reality and the chance to win up to a total of $500,000 (across ten finalists) to bring them to life.

Beginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com. Alternatively, invited guests can deliver their business pitch live, March 18-21, at The FADER FORT in Austin, in a unique “elevator” activation that’s a first for this event. This simulated elevator is designed to capture and record an elevator pitch in a setting that physically represents the theme of Project Hustle.

Creators can submit their ideas in the following five categories: music, film, fashion, art and technology, and the top ten best and brightest ideas will be chosen by a panel of judges.

“Project Hustle is our way of supporting the dedication and tenacity of our most driven fans, hustling to make their goals and dreams reality,” explained vitaminwater Senior Brand Manager, Ryan Robertson. “vitaminwater hustled its way from a small start-up in Queens, so we understand first-hand that hard work is the only path to success, and now we want to support those at the beginning of their journey. There’s no better place to launch this program than at The FADER FORT – the epicenter of creativity and innovation.”

This summer, vitaminwater will put the power into the public’s hands to decide which finalists will potentially have their projects funded up to $50,000 each, giving them a chance to come one step closer to their ultimate goal. Beginning in July, participating vitaminwater and vitaminwater zero™ bottle caps will contain a code that people can enter online at www.projecthustle.com. Each code holds a specific value, which can be allocated to one of the ten finalists’ projects. Backers can be choosers, right?

No entrepreneur has made it to the top without some help, so as a thank you, every valid code entered wins a prize that is tied to the value of the code, ranging from: vitaminwater, tablets, wireless speakers, streaming music and video subscriptions, tickets to top festivals, and much more.

vitaminwater has been hydrating The FADER FORT as a partner for four years. To keep up with the excitement at The FADER FORT, follow vitaminwater (@vitaminwater) and The FADER (@thefader) on Twitter and Instagram. Keep hydrating the hustle at www.vitaminwater.com, and join the conversation at #hydratethehustle and #projecthustle.

For official contest rules, prizing information, odds of winning, and more information, please visit: www.projecthustle.com

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Contact
TCCC PR:
Emily Johnson
T: 212.545.6144
E: emijohnson@coca-cola.com

The Coca-Cola Company
Public Affairs & Communications Department
260 Madison Avenue, 9th Floor
New York, NY 10016