FOR IMMEDIATE RELEASE
Contact: Dave Heinzinger / 212-219-7560, ext. 6775, firstname.lastname@example.org
Roland Alonzi / 212-219-7560, ext. 6765, email@example.com
Colorado’s Search for the “Snow-Less” Extended Through December 4
Video submissions from Atlanta to Singapore posted on www.snowatfirstsight.com; Snow At First Sight requirements eased to allow more to enter
DENVER (November 20, 2009) – Following the launch by Colorado to find three people who have never experienced snow, video submissions on www.snowatfirstsight.com have come in from around the world, including Texas, Florida, Hawaii, Thailand and Singapore. Contestants are vying to win a three-month Colorado winter vacation and a chance to learn to ski and snowboard, go snowshoeing, dog sledding, as well as enjoy the aprés ski lifestyle, spas and hot springs that Colorado is famous for.
In return, winners will be asked to blog and use social networking channels such as YouTube, Facebook, Twitter and Flickr to share their first snow experiences. The deadline for submitting a video (up to 60 seconds) on www.snowatfirstsight.com has been extended to December 4 and the voting deadline to December 11.
To make the contest more accessible, the Colorado Tourism Office has also announced that it will allow anyone who has never experienced snow before to enter as long as they can commit to being in Colorado for as short as two weeks and up to three months – all expenses paid. The videos currently posted on www.snowatfirstsight.com include a varied group of individuals eager to show why they deserve to experience snow for the first time this winter in Colorado. Recent entrants include:
- Deena from Hawaii ponders the irony: people usually come to her home state for the vacation experience of a lifetime. But as a lifetime resident of Hawaii, Deena’s dream vacation is experiencing Colorado’s legendary powder for the first time.
- Britney, hailing from Thailand, has never been to the U.S. and has never seen snow – but she’s ready. She wants to go dog sledding and create her own dessert using Colorado snow.
- Trevor, a 21-year old Atlantan who can certainly carve up a street on his skateboard – as his video demonstrates – can’t wait to see what it’s like to snowboard on Colorado powder.
- Mary, who has rarely traveled beyond the Southwest Florida area, is not an adventure junkie but said that the second she saw the contest, she knew that it would “help her expand her horizons.”
Visitors to www.snowatfirstsight.com can vote for their favorite video through December 11 and share it with their friends within their favorite social networking sites. Think you know someone who deserves the winter experience of a lifetime? They can upload a video submission to www.snowatfirstsight.com through December 4.
A total of 10 semi-finalists will score a free trip to Colorado during the two-day “audition” in early January. Out of the 10 semi-finalists, three will be selected by a panel of experts and will spend from two weeks to three months in Colorado from January to March.
Visit www.snowatfirstsight.com to vote for a video, enter the contest, or to learn more about the contest.
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