Effie Collegiate United States has announced that call for entry is now open for the 2020-21 Effie Collegiate Brand Challenge, presented by Bose.
Modeled after the Effie Awards U.S. competition, Effie Collegiate engages tomorrow’s marketers by providing an opportunity to research, ideate, and execute comprehensive marketing communications plans that address professional-level marketing challenges for established brands.
This year’s Brand Challenge with Bose will be the first Effie Collegiate competition offered for a full academic year, with opportunities for students to participate in either the Fall 2020 or the Spring 2021 semester.
For the 2020-21 competition, Bose will challenge students to develop an integrated holiday campaign to promote Bose’s headphone/earbud innovation, targeted at the Gen Z (18-24) audience.
The Fall Semester entry deadline is October 30, 2020.
The Spring Semester entry deadline is April 1, 2021.
The competition is open to students who are currently enrolled full/part-time at accredited educational institutions, including undergraduate/graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals.
Entries will be reviewed by a jury of industry professionals with diverse experience across client, agency, and media companies. Selected finalists will have the opportunity to present their work to senior members of the Bose brand team. Bose will award monetary prizes to the teams named First-Place ($3,000) and Runner-Up ($2,000).
Participating professors will also gain complimentary access to the Effie Collegiate Curriculum. This is a supplementary resource provided by Effie to introduce the Effie framework for Marketing Effectiveness and illustrate how to apply these concepts to their projects with a selection of complimentary Effie-winning case studies.
Visit the Effie Collegiate website for more information, including how to register for the competition and to access entry materials.
Please note: We have made modifications to this year’s program to ensure the competition can be facilitated and completed virtually, to support remote and online participation.