New York, NY, September 19, 2013 – NowThis News (www.nowthisnews.com), the first video news network for the mobile and social generation creating the news in your pocket, today announced a collaboration with On Campus Media (www.on-campusmedia.com) the nation’s largest college targeted television network, to invite college students to tell us the news they think needs to be heard from their campuses and beyond.
To enter, students will submit short videos through Instagram on any topic students think matter most to their campus and that they are most passionate about. Each video must include the hashtags #campusnews and [#yourschoolsname]. NowThis News and On Campus Media will select videos based on relevancy and likes. The selected videos will be showcased across the On Campus network, nowthisnews.com and NowThis News social domains at the end of the month.
“NowThis News is the news in your pocket, made for a generation of college students that live on mobile and social,” said Katharine Zaleski, Managing Editor of NowThis News. “We couldn’t be more excited about this collaboration since it directly connects us to our audience.”
“We’re especially excited about our partnership with NowThis News because with smartphone ownership at close to 90% amongst all college students, interactive based programming opportunities have a huge appeal to our viewers and advertisers,” said On Campus Media CEO Scott Krantz.
Along with iOS and Android apps, NowThis News leverages its growing audiences across social networks like Instagram, Facebook, Twitter and Vine to deliver over 40 daily videos for users that want the news in their pockets. As the first news organization to create a news channel specifically for Instagram and Vine, NowThis News reaches an expanding demographic of people who want to seamlessly access video news throughout the day.
For more information visit: http://instagram.com/p/eZzebpM9_z/
On Campus Media
ABOUT NOWTHIS NEWS
NowThis News is the first video news network for the mobile and social generation that delivers original content on a variety of topics that range from 6, 15 and 30 to 50 seconds. Video segments are tailored to each platform, social network and device. The company was founded in November 2012 by Huffington Post co-founder and former Chairman Kenneth Lerer, former Huffington Post CEO Eric Hippeau, Bedrocket founder and CEO Brian Bedol and Oak Investment Partners Managing Partner Fred Harman. NowThis News technology pushes over 40 original news videos every day across multiple platforms from bureaus in New York and Washington, D.C.
ABOUT ON CAMPUS MEDIA
On Campus Media is the nation’s largest college television network. With more than 1,000 HD screens at more than 400 Barnes and Noble Superstores on college campuses around the country, On Campus Media delivers targeted, interactive advertising, entertainment, news, sports and social media to more than 4 million college students.
On Campus Media has been a hit with such brands as Levi’s, The National Guard, 20th Century Fox, Paramount Studios and dozens of other brands aiming to this hard to reach demographic.