Weehawken, New Jersey (April 20, 2010) – The Company Store, a home brand known for its comfort, design and value since 1911, announced today the launch of their “Ultimate Slumber Party” video contest. Geared towards college students, ages 17 to 22, the contest requires participants to write, perform and upload a video of an original, rockin’ lullaby for a chance to win a bevy of prizes including scholarships and dorm room makeovers with bedding from the company’s new campus collection, launching April 20, 2010.
College students account for more than $50 billion in spending annually, and when it comes to decorating their first living space, the dorm room, they are making most of the purchasing decisions. “Our goal with this campaign is to bring awareness of our brand to this audience while providing these hardworking students with a fun, engaging outlet to express themselves through music and dorm room decor,” says Francie Nguyen, President of The Company Store.
The Company Store’s “Ultimate Slumber Party” micro site, www.ultimateslumberparty.com, will launch April 20, 2010, and participants can submit videos through June 31, 2010. All entries will be reviewed by a panel of executives from The Company Store and will be judged on set criteria including cleverness, humor, and most importantly, originality.
Five winners will be selected. Two runners-up will receive a room makeover kit; the second prize winner will receive a room makeover kit plus $500 to apply towards course books; and the first prize winner will receive a $5,000 scholarship and room makeover kit. One grand prize winner and three of their closest friends will celebrate with the ultimate slumber party in Panama City Beach, Florida.
The Grand Prize package includes air and hotel suite for 5 days/4 nights*, food and back-to-school care packages. The hotel suite will be re-outfitted with The Company Store’s new campus collection and the winner and their friends will have a front row seat, or bed, for a private musical performance of the winning rockin’ lullaby. Additionally, the winner’s video will be prominently displayed on the The Company Store’s main web site, which receives 600,000 unique visitors monthly.
To enter, log on to www.ultimateslumberparty.com. To schedule an interview with a representative from The Company Store, please contact Lance Buckley at 212.243.1431 or lance@piercemattie.com.
* Winner to select dates before May 31, 2011.
About The Company Store
The Company Store, known for its comfort, design and value since 1911, offers top quality, down comforters and pillows, sheets, towels, and home accessories. The best-selling, American-made LaCrosse Comforter offers unique craftsmanship ensuring the ultimate in sleeping comfort, a lifetime guarantee and is available in a full palette of fashion colors. Other top collections include wrinkle-free bedding, fashion quilts, and a bamboo collection that features sheets, towels, blankets and loungewear. The Company Store offers extensive monogramming, and other custom services in their LaCrosse, Wisconsin factory. The Company Store sells its merchandise through catalogs and online at www.thecompanystore.com.