NEW YORK, October 15, 2012 – TRESemmé, the #1 styling brand in the U.S.*, is proud to announce the launch of TRESemmé Style Studio. TRESemmé Style Studio is an innovative digital styling platform that gives women 24/7 access to the tools and knowledge they need to create “salon-worthy” hair everyday at home, so tight budgets and cramped schedules will never again stand in the way of great hair.
TRESemmé Style Studio was born from the insight that women feel their best when they leave the salon, but have difficulty recreating styles at home and are uncertain about which products to use and how to use them. With TRESemmé Style Studio, women can browse a comprehensive library of how-to videos and get expert tips and product recommendations straight from the brand’s stylists.
“This year we’re aiming to further engage with our fans through the launch of TRESemmé Style Studio, which gives users personal, customized hair styling options and tips, and offers them access to the latest technology in digital styling,” said David Rubin, Brand Building Director, US Hair, Unilever.
The latest innovation in virtual makeover technology takes the digital styling experience to the next level, and for the first time ever, allows women to test styles and products on their hair online, offering them a truly customized experience.
TRESemmé Style Studio had a limited release during Mercedes-Benz Fashion Week, from September 6th-13th, 2012, with a concentrated marketing support plan across multiple platforms following later this year and the beginning of 2013.
*Source: Nielsen F/D/M all outlet dollar sales 52 weeks ended 8/4/12
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding b rand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the pre ceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.
###