Bonnaroo Joins oneShirt Challenge for Earth Week Clothing Drive

Concert Giant to Provide Free Passes and Camping to 2012 Festival for Winning School

MORGANTOWN, W.V., March 12, 2012 - SustainU, a leading producer of apparel using fabrics made from 100% recycled materials that are manufactured in the USA, today announced its partnership with the Bonnaroo Music & Arts Festival and the 2012 oneShirt Challenge, the nation’s largest collegiate clothing drive.

“We are very excited to partner with Bonnaroo for the oneShirt Challenge and to help students and their communities become more aware of the benefits of textile recycling,” said Chris Yura, CEO and founder of SustainU. “Bonnaroo is leading the way in sustainable practices for concerts and events and this partnership helps everyone to have a better understanding of the impact clothing can have on our future.”

Building on momentum from last year when nearly 100 schools participated, SustainU expects more than 200 schools in all 50 states to join the inter-school competition during Earth Week 2012. Campus groups will rally their community to donate used clothing to benefit local charities. Schools will weigh donations and schools with the most total and per student amounts will be declared The Big Shirts on Campus.

Bonnaroo has committed to providing the school that collects the most clothing with a Grand Prize of a Reserved Group camping space and 24 four-day passes to the 2012 Bonnaroo Music & Arts Festival in Manchester, TN from June 7-10.

“Many people do not realize that donated textiles not only reduce the waste stream to our landfills, but also often support job training programs,” said Rich Goodstone, Bonnaroo Partner. “Because apparel is such an integral and meaningful part of the festival experience, we want to do all we can to encourage sustainable practices.”

Campus groups, clubs or departments interested in joining the oneShirt can visit or contact Tiffany Newcomb at 304-413-416.


About SustainU (
SustainU produces high quality apparel using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste, carbon emissions and water use. Our mission is to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector, and educate the world about how clothing can positively impact people’s lives.

About Bonnaroo (
Set on 700 acres in Manchester, TN, Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Bonnaroo has served as a launching pad for such popular artists as Kings of Leon, The Black Keys, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has featured a stagger ingly diverse range of world-class acts such as Bob Dylan, Metallica, Bruce Springsteen and the E Street Band, Stevie Wonder, Neil Young, Radiohead, Jay-Z, Phish, Eminem, Willie Nelson, The Police, Pearl Jam, David Byrne, Tom Petty, The Black Keys, Tool, Wilco, The Dave Matthews Band, James Brown, The White Stripes, Al Green, Arcade Fire, Nine Inch Nails, The Dead, Mumford & Sons, Widespread Panic, Death Cab For Cutie, Elvis Costello, Ornette Coleman, Amadou and Mariam, Beck, TV on the Radio, Against Me!, Merle Haggard, Florence & The Machine, Phoenix, Alison Krauss, Robert Plant, Bright Eyes, Bonnie Raitt, Lil’ Wayne, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Deerhunter, Common, Burning Spear, the Flaming Lips, among many others.