~Argo Tea provides unique and nutritious on-the-go options for college students as Millennials challenge traditional cafeteria dining~
Chicago, IL – February 12, 2014 –Today’s Millennials offer an interesting challenge to colleges. They want diversity and authenticity and wear their social conscience on their sleeves. Argo Tea, the largest tea-café chain in the world, has learned that when it comes to food, Millennials are health conscious−demanding natural and fresh−and yet prone to fits of decadence, all the while expecting convenience. Recognizing the college experience triggers changing food and beverage preferences among people ages 18-24* and the eating habits formed influence healthy food choices later in life, Argo Tea is quickly becoming a student favorite at colleges and universities across the country as the tea café’s menu reflects what students want.
“At Argo Tea, we deliver all-natural, real ingredients and smart calories,” said founder and CEO of Argo Tea, Arsen Avakian. “We provide students with great-tasting options that will fuel their bodies and minds with ingredients that will keep them healthy and happy.”
From unique signature beverages like Green Tea Ginger Twist to White Tea Acai Squeeze, Argo Tea sources the best ingredients from around the world to create drinks that taste good and are good for you. Students also benefit from Argo Tea’s wide selection of raw, vegan, and gluten-free foods that are baked and prepared in-store daily.
Argo Tea already has ten college campus area cafés with more scheduled to open in the near future. Current campus locations include New York University, Northeastern University, Saint Louis University, Grand Valley State University, University of North Carolina at Asheville, and Buffalo State, which opened just last week.
“The Buffalo State community is excited about the opening of the new Argo Tea Café in the Butler Library,” said Timothy Ecklund, associate vice president, student affairs at Buffalo State. “This initiative will put the campus in line with the new trend in tea as a preferred beverage by college students and also bring Argo’s new healthy food offerings to the campus.”
Argo Tea now operates 32 cafés in the U.S. and internationally, with more than 15 locations scheduled to open in the next 12 months. Customers can also find Argo Tea’s most popular beverages in ready-to-drink bottles at more than 10,000 retailers across the country, including Walgreens and Whole Foods.
About Argo Tea
Argo Tea, Inc. is a Chicago-based food and beverage company responsible for creating custom tea experiences. We focus on six key pillars: CommuniTEA, DiversiTEA, SustainabiliTEA, ChariTEA, QualiTEA and CreativiTEA. We are passionate about bringing teas directly from growers around the world, and blending them into unique and delicious signature beverages and teas. We are committed to sustainability by working with the best local and global tea, coffee, and food artisans, and by contributing back to our communities to promote a healthy lifestyle and the conservation of natural resources. We are dedicated to delivering consistent quality, combining all-natural, real ingredients and sharing a genuine customer experience “one customer and one cup at a time.” Founded in 2003 and headquartered in Chicago, Illinois, we now have retail partners across the world, and coming soon to a location near you. Our products are available for distribution in more than 10,000 premier retailers, including foodservice, retail, and hospitality companies in the U.S. and internationally. Learn more at www.argotea.com.
Ogilvy Public Relations
*The Hartman Group; Outlook on the Millennial Consumer study 2011