Gold Promise Announces the Mr. T Video Contest

Grand Prize: First-class trip to L.A. to appear with Mr. T in the next Gold Promise™ commercial!

To enter, create and submit a short video telling Gold Promise what Mr. T should try next with the money he receives for selling his gold to Gold Promise

FORT WORTH, Texas and CHICAGO – October 29, 2010 – Gold Promise™, a mail-in gold and jewelry buying business, is hosting a video contest where the winner will have the chance to appear in the company’s next TV commercial alongside Mr. T. To enter, create a short video telling Mr. T what you think he should do with the money he made selling his gold to Gold Promise. The grand prize winner of the contest will receive a first-class trip to L.A. where the Gold Promise spot will be filmed. The prize also includes a three-night hotel stay, pocket money and a Gold Promise customized Flip Video® camera*. Nine runners-up will receive a personalized Mr. T autograph keepsake and a Gold Promise customized Flip Video® camera*.

Gold Promise, the newest venture from Cash America International Inc., provides consumers with a safe and easy way to sell their old, broken or unused gold jewelry, diamonds, platinum and fine watches. As part of its launch celebration, the company is currently donating $5 to Bear Necessities Pediatric Cancer Foundation for every completed transaction it processes until November 19, 2010, and after that, will make a $1 donation to the foundation for each package of gold or jewelry items consumers send to Gold Promise. Gold Promise recently launched a series of television commercials and print advertisements featuring Mr. T, the iconic 1980s actor.

Contest Details

Videos must contain at least one mention of Gold Promise and must not contain third party material. Eligible contestants (age 13 and up) must upload their videos at by November 30, 2010, and are encouraged to use the tools on the website to share their videos with friends and to ask others to vote for their videos. Voting runs through December 31, 2010. The 10 videos with the most votes by December 31, 2010, will be judged by Mr. T and a Gold Promise panel of judges based on their creativity, uniqueness and fit with Gold Promise’s advertising concept (“Mr. T trying something new”). One grand prize winner will be chosen. The grand prize winner and runners-up will be announced on or about February 1, 2011, and the grand prize trip will take place in 2011.

To enter for a chance to win or to vote for videos, and for more information about the contest, including a guidance video, a sample video and Official Rules for full details and prize limitations, please visit

About Gold Promise

Gold Promise™ offers consumers an easy and risk-free way to make money by selling their old, broken or unused gold jewelry, diamonds, platinum and fine watches. Gold Promise is redefining the mail-in gold buying industry and restoring consumers’ trust in selling gold through the mail by offering consumers significantly more value, confidence and choices than competing gold-buying businesses. Gold Promise is operated by a subsidiary of Cash America International, Inc. (NYSE: CSH), one of the largest purchasers and processors of gold jewelry in the United States. For more information about Gold Promise, please visit or call 1-800-2-PROMISE. For additional information regarding Cash America, please visit

*Flip Video® is a registered trademark of Pure Digital technologies LLC; all rights reserved. Flip Video is not a sponsor of, does not endorse, and is not affiliated with this Contest.

MANY WILL ENTER. FEW WILL WIN. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Contest open only to legal residents of one of the 50 United States or the District of Columbia, at least 13 years of age on entry date. Enter from 12:00:01 a.m. EST 10/13/10 until 11:59:59 p.m. EST 11/30/10. Grand Prize Winner must travel from Sponsor-selected airport on Sponsor-selected dates in 2011 or prize will be forfeited. Subject to OFFICIAL RULES; see Total ARV of prizes $6800. Void where prohibited. Sponsor: Cash America International, Inc. d/b/a Gold Promise, 200 W. Jackson Blvd., Chicago, IL 60606.

Media Contact:
Stephanie Callahan
Porter Novelli for Gold Promise