Los Angeles, CA, December 13, 2011 - Meghan McCain, MSNBC contributor, author, columnist and political junkie has re-launched her official online political magazine, mccainblogette.com, announced EQAL, the media company that builds influencer networks around celebrities and brands. The blogette, which Meghan will update daily, will feature politics 101, up-to-date election commentary, hot topics, and Meghan’s essentials for life. McCainBlogette.com is a community for politically charged women who are looking to talk politics and for women looking to learn more about our election process.
Meghan launches the site today with a call to blogettes. She says, “Anyone that is interested and active in this election cycle and would like a platform to voice your opinions and perspective on 2012, please apply! I am looking for the fun and fearless political junkies out there that can bring a fresh look.”
Users will also get a sneak peek into what makes Meghan tick. She’ll talk style, music choices and her latest obsessions. “We’ll cover it all, from the politics of dating to the absurdities of the 2012 election, and I hope you’ll share your honest opinions with me.”
Meghan welcomes her fans to her site by saying, “Welcome to the new McCainBlogette.com. For those of you that followed this site that started my love affair with the political process during the 2008 election, welcome back. For those of you that are visiting for the first time, thank you for checking out my newly revamped site.”
Later in the week, Cindy McCain will guest blog about the McCain family holiday traditions, her favorite ornaments (hint: one is of the USS John McCain), John’s flawless turkey techniques and celebrating with one of her sons deployed overseas. Check in on Thursday for this special blog.
“We wanted to help Meghan McCain re-launch McCain Blogette to offer her a way to build a robust community around ideas and to empower women to speak out about their views,” said Miles Beckett, Co-Founder and CEO of EQAL, “With the election ramping up, re-launching Meghan’s community is a great way to bring the election conversation online in a new way.”
About Meghan McCain:
As the daughter of U.S. Senator John McCain, Meghan McCain was propelled into the national spotlight at an early age. Meghan’s unparalleled exposure to American politics gave her the opportunity to hear voters debate the most complex issues first-hand. Meghan’s time on the campaign trail with her father inspired her acclaimed memoir, Dirty Sexy Politics. The book chronicles her personal journey across the American political landscape. Campaigning with her father also inspired Meghan to publish My Dad, John McCain, an illustrated children’s book that brings her father’s heroic story to life. As a columnist for The Daily Beast, she passionately discusses women’s issues, social issues, marriage equality and her firm belief that there is room for all walks of life in the GOP. While in college, Meghan worked at Newsweek magazine and Saturday Night Live. She is a graduate of Columbia University and currently resides in New York City.
EQAL is a media company that builds influencer networks around celebrities and brands. Their celebrity and brand networks include the official websites and social media accounts for celebrities including Tori Spelling, Lauren Conrad, Bethenny Frankel, Nick Cannon, Elle and Blair Fowler and the brand partnership with Philadelphia Cream Cheese that recently won a Gold Effie Award. Their celebrity networks generate more than 1.8 billion impressions and reach over 25 million people each month. EQAL’s “hub and spoke” strategy focuses on building an integrated media property by increasing social media numbers, driving traffic and engagement to the celebrity’s official website, and providing new revenue opportunities.
EQAL was founded by Miles Beckett and Greg Goodfried, creators of the online sensations lonelygirl15, KateModern (with Bebo) and Harpers Globe (with CBS television). The two are widely credited as being the first to create quality serial programming for the internet, for integrating products into online programming and for originating the first “online to on-air” programming with a network television show. Miles and Greg are frequent speakers on digital entertainment and brand integration in the online space as well as the future of entertainment on the internet and beyond. The company continues to evolve at the rapid speed of the medium as it combines quality content, celebrity influencers and technology.
Contact for McCainBlogette.com:
Melissa Kwechansky, EQAL
Jill Siegel, EQAL