New Haier Contest Gives Students the Chance to Build Their Dream Appliances

Haier America announces the release of a contest to connect its customers with its marketing and engineering team to build their dream appliances. The contest, which Haier is promoting through Facebook and Twitter, asks fans to dream up their ultimate appliance for a small space (think dorm room or tiny studio apartment) and promises to collaborate with their engineering and marketing teams to choose and potentially build their favorite submission.

The contest, which also offers up to $20,000 in prizes, offers students the chance to put real building power behind a dream appliance. Some stand out submissions so far include, an alarm clock that simultaneously wakes you up and pours your coffee, as well as a back pack that doubles as a refrigerator.

“In the world of social connectivity, Haier is leveraging our social communities to reach out to customers and listen to what products they want to see built. We want to put the customer’s ideas first and create things that they tell us they want. In today’s connected world, it’s all about our customer,” says Rian Cain, senior vice president of the white goods group, Haier America.

The submission process is open from now until September. To learn more and apply visit:

About Haier America:
Haier America is a wholly owned subsidiary of Haier Group, the world’s #1 major appliance brand as ranked by Euromonitor International 2013, and a global leader in consumer electronics. Haier employs more than 70,000 people around the world and distributes products in more than 100 countries and regions with global revenues reaching $29.5 billion in 2013. Haier is a proud supporter of the National Parks Conservation Association.

Media Contacts:
James Liess
Haier America Public Relations
212-594-3330 ext.2006