Effie Collegiate (U.S.) has announced that Spring Call for Entry is now open for the 2020-21 Effie Collegiate Brand Challenge, presented by Bose. The entry deadline is April 1, 2021.
Modeled after the Effie Awards U.S. competition, the Effie Collegiate program engages tomorrow’s marketers by providing an opportunity to research, ideate, and execute comprehensive marketing plans that address professional-level challenges for established brands.
For the 2020-21 competition, Bose challenges students to develop an integrated holiday campaign to promote the brand’s headphone/earbud innovation, targeted at the Gen Z (18-24) audience.
The Challenge is open to students who are currently enrolled full/part-time at accredited educational institutions, including undergraduate/graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals. Fall 2020 entrants may participate in the Spring semester with new team members, though may not submit any previously entered work.
Entries will be reviewed by a jury of industry professionals with diverse experience across client, agency, and media companies, and entrants will receive written feedback from the jury on their work. Selected finalists will have the opportunity to present their work to senior members of the Bose brand team. Bose will award monetary prizes to the teams named First-Place ($3,000) and Runner-Up ($2,000).
Following registration for the competition, participating professors whose students will be entering the competition will receive complimentary access to a selection of Effie Award-winning case studies from the Effie Case database, and to the Effie Collegiate Curriculum, a supplementary resource that professors can utilize to guide students through applying Effie’s Framework for Marketing Effectiveness to their projects.
Visit the Effie Collegiate website for more information, including how to register for the competition and access entry materials.
Please note: We have made modifications to this year’s program to ensure the competition can be facilitated and completed virtually.
Effie Worldwide, Inc.