Monthly Archives: April 2010

Students From U. California-Davis Win Microsoft’s US Imagine Cup

National competition inspires students to realize their potential in science and technology fields.

WASHINGTON — April 26, 2010 —
Over the past three days, students across the country came together in Washington, D.C., to celebrate their creativity and passion for solving the world’s toughest problems using technology. These students were part of the eighth annual U.S. Imagine Cup, the world’s premier student technology competition sponsored by Microsoft Corp.

“Imagine Cup is more than a software competition; it’s about inspiring students to become tomorrow’s technology and business leaders,” said Craig Mundie, chief research and strategy officer at Microsoft. “The technology industry not only is a key driver of economic growth and job creation, but also offers vast potential to solve some of the world’s toughest societal problems. The creativity and passion of these students speaks volumes about the impact they will have on the world.”

More than 22,000 students registered for this year’s U.S. competition; only 80 were selected by a panel of judges to compete in the U.S. finals. The participants were tasked to use technology to make a difference in the lives of people in their local communities and around the world, addressing issues in education, healthcare and environmental sustainability. Projects ranged from a mobile safety alert system for women to a social-networking application that connects entrepreneurs to investors in the micro-banking industry.

“Studying computer science doesn’t necessarily mean that you’ll work for a computer company, but it does mean that you’ll have the education, resources and understanding to basically do anything in a future career,” said John R. White, executive director and CEO of Association for Computer Machinery. “It’s a fundamental skill and knowledge set for the 21st century.”

Team Mobilife from the University of California, Davis, took home the grand prize in the software design category. The team’s project helps field doctors use mobile technology for early detection of some vascular diseases among children in developing regions. Although these disorders are normally easy to diagnose in modern hospitals, the lack of tools readily available to doctors who work in places like sub-Saharan Africa, Southern Asia and Oceania make new solutions necessary.

The team will travel to Warsaw, Poland, in July to represent the United States in the worldwide finals and showcase their innovation alongside hundreds of other student teams from around the world. In addition to cash and prizes awarded to the top teams in the competition, students gain real-life experience, make new friends and attend several training sessions to help them turn their ideas into reality.

2010 U.S. Imagine Cup Winners
Software Design
The Software Design invitational is Imagine Cup’s largest competition. The winner of the U.S. competition is the only team that will receive an automatic bid to compete at the worldwide finals in Poland among students from over 100 countries and regions. Students create real-world software and services applications that use Microsoft tools and technology.

Grand Prize: Mobilife, University of California, Davis
- Kayvon Ghaffari, Audrey Lee, Helena Xu and Wilson To
- A mobile diagnostic tool for vascular diseases.

First Prize: MangoBunnies, Indiana University-Purdue University Indianapolis, DePauw University
- Malisa Vongskul and Ashley Myers
- A mobile and Web message alert system to inform users of unsafe areas for women.

Third Prize: Extraplaid, Utah State University
- Josh Light, Susanna Beck, Yiding Han and Cal Coopmans
- A social-networking application called Aidventure to connect entrepreneurs with investors in the micro-banking industry.

Second Prize: Team Blob, South Dakota School of Mines and Technology
- Jaelle Scheuerman, Lori Rebenitsch and Robyn Krage
- A multitouch design tool to help teachers create interactive presentations.

Game Design
The Game Design competition is a chance for students to create their own video game and at the same time help change the global community. Students are asked to create a new game that has been developed either using Microsoft XNA Game Studio 3.0 or later, Microsoft Visual Studio, or Microsoft Silverlight technologies.

Grand Prize: University of North Carolina, Central Piedmont Community College
- Will Isenhour, Nic Colley, Jonathan Mead and Danny Helms
- An educational video game called Sixth that involves a series of quest challenges related to ending poverty around the world.

First Prize: Coffee Powered Altruism, Yale University
- Henry Corrigan Gibbs and Christopher Riederer
- A strategy game called Alterra that tasks participants with tackling development issues of a country or region.

Second Prize: Ifrit Salsa, University of Houston
- Alaa Gharandoq, Jesus Hernandez, Daniel Biediger and Arifur Sabeth
- A video game called RoboRecycler that promotes a cleaner environment by collecting, sorting and recycling different items.

Third Prize: LeveL13, University of Houston
- Paul Diaz, Reggie Tye, Syung You and Yu Chao Chen
- A video game called Antitoxin Squad that lets participants combat pollution through cultivating plants around the world.

Achievement Awards
The Achievement Awards represent additional opportunities for students to be recognized for their excellence and creativity. The four awards highlight teams that had public appeal through an open voting process, the best solution accessed through a mobile phone, the top project that utilizes cloud computing, and a Web design competition.

People’s Choice Award: Coders Inc, Illinois Institute of Technology, Georgia Institute of Technology
- Krishna Rao Vijayanagar, Yamini Girey and Shayok Mukhopadhyay
- An online forum where nongovernmental organizations, volunteers, donors and vendors can interact and share resources.

Windows Azure Award: MedRx, University of Arkansas at Little Rock
- Jenish Pahari, Mohammed Akheel Ahmed, Mujeeb M Abdul and Travis Bennett
- A platform to make medical data available to researchers around the world.

Mobile Award: LifeCode, Wayne State University
- Melissa Hui, Steve Markovitch, Fahima Bhuyan and Kun Wang
- A tele-health data capture and analysis platform.

Microsoft bliink Web Design Award: Technology Center of DuPage, Glenbard East High School
- Andrey Danilkovich and German Fomin

The Imagine Cup is a worldwide student competition that helps young people apply their imagination, passion and creativity to make a difference in the world through technology. The event is one of the largest annual investments that Microsoft makes to inspire students.

More information about the Imagine Cup is available at http://www.imaginecup.com and the official Imagine Cup blog.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, press only:
Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7070, rrt@waggeneredstrom.com

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx

Photo caption: 04/26/10 Hun Wang of team LifeCode from Wayne State University demonstrates his team’s product to director James Cameron his wife Suzy and Microsoft’s Chief Research and Strategy Officer, Craig Mundie at the 2010 Imagine Cup competition held in the Newseum in Washington, D.C. on Monday.  Click here to download a high-resolution version of this photo

Sodexo Offers Aspretto: Sustainable Coffee From Field to Cup

CONTACT: Monica Zimmer

301 987 4461

monica.zimmer@sodexo.com

Fair-trade brew pours out green scheme with bio-degradable cups, wraps, and ink

GAITHERSBURG, Md., April 21, 2010 — If you’re looking for a cuppa Joe with a conscience on Earth Day, stop by one of Sodexo’s 241 cafés that serves Aspretto, the new Sodexo, a leader in Quality of Daily Life Solutions, fair trade-based hot beverage that is 100% sustainable from grower to grounds.

The sustainable coffee line sources from local markets accredited by the Rainforest Alliance, Fairtrade Foundation or the Soil Association and internationally-recognized fair trade certification organizations. Aspretto uses recyclable and bio-degradable materials in packaging and utensils. Equipment wraps are made from 100% post-consumer recycled resin and all printed materials are created with vegetable inks.

Coffee is a universal beverage of choice and Sodexo is proud to demonstrate its values and ethical principles through this fair trade product that has the potential to reach millions of people each day. Aspretto is served in nearly 250 sites in the U.S., including 177 on college campuses, 50 in corporate cafes, government buildings and hospitals. Some of the cafes where it’s most popular include Babson College and Merrimack College in Mass., Denison University in Ohio, California State – Monterey Bay, Lehigh Valley Hospital Cedar Crest in Allentown, Pa., and Saint Michael Medical Center in Newark.

As a company that buys an average of 8,000 tons of coffee and serves more than one billion cups per year, the launch of Aspretto is sure to make its mark in the global coffee industry.  In the U.S. alone, Sodexo purchases 10 million pounds and serve 100 million cups of coffee each year.

The company recently announced broad and detailed commitments for sustainability and corporate social responsibility. The Better Tomorrow Plan adds a global approach to Sodexo’s continuing commitment to improving the quality of daily life for customers in three key areas of the environment, health and wellness, and community development.

Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), a member of Sodexo Group, is a leading provider of Comprehensive Service Solutions serving more than ten million customers daily in corporations, health care, long term care, retirement, schools, higher education, government and remote sites. Headquartered in Gaithersburg, Md., Sodexo, Inc. operates in the U.S., Canada and Mexico, with $7.7 billion (USD) in annual revenue and 120,000 employees. The Sodexo Foundation (www.SodexoFoundation.org) is an independent charitable organization that, since its founding in 1999, has made more than $12.7 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations.  Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.

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The Company Store Contest: Win Scholarship and Dorm Makeover

Weehawken, New Jersey (April 20, 2010) – The Company Store, a home brand known for its comfort, design and value since 1911, announced today the launch of their “Ultimate Slumber Party” video contest. Geared towards college students, ages 17 to 22, the contest requires participants to write, perform and upload a video of an original, rockin’ lullaby for a chance to win a bevy of prizes including scholarships and dorm room makeovers with bedding from the company’s new campus collection, launching April 20, 2010.

College students account for more than $50 billion in spending annually, and when it comes to decorating their first living space, the dorm room, they are making most of the purchasing decisions. “Our goal with this campaign is to bring awareness of our brand to this audience while providing these hardworking students with a fun, engaging outlet to express themselves through music and dorm room decor,” says Francie Nguyen, President of The Company Store.

The Company Store’s “Ultimate Slumber Party” micro site, www.ultimateslumberparty.com, will launch April 20, 2010, and participants can submit videos through June 31, 2010. All entries will be reviewed by a panel of executives from The Company Store and will be judged on set criteria including cleverness, humor, and most importantly, originality.

Five winners will be selected. Two runners-up will receive a room makeover kit; the second prize winner will receive a room makeover kit plus $500 to apply towards course books; and the first prize winner will receive a $5,000 scholarship and room makeover kit. One grand prize winner and three of their closest friends will celebrate with the ultimate slumber party in Panama City Beach, Florida.

The Grand Prize package includes air and hotel suite for 5 days/4 nights*, food and back-to-school care packages. The hotel suite will be re-outfitted with The Company Store’s new campus collection and the winner and their friends will have a front row seat, or bed, for a private musical performance of the winning rockin’ lullaby. Additionally, the winner’s video will be prominently displayed on the The Company Store’s main web site, which receives 600,000 unique visitors monthly.

To enter, log on to www.ultimateslumberparty.com. To schedule an interview with a representative from The Company Store, please contact Lance Buckley at 212.243.1431 or lance@piercemattie.com.

* Winner to select dates before May 31, 2011.

About The Company Store
The Company Store, known for its comfort, design and value since 1911, offers top quality, down comforters and pillows, sheets, towels, and home accessories. The best-selling, American-made LaCrosse Comforter offers unique craftsmanship ensuring the ultimate in sleeping comfort, a lifetime guarantee and is available in a full palette of fashion colors. Other top collections include wrinkle-free bedding, fashion quilts, and a bamboo collection that features sheets, towels, blankets and loungewear. The Company Store offers extensive monogramming, and other custom services in their LaCrosse, Wisconsin factory. The Company Store sells its merchandise through catalogs and online at www.thecompanystore.com.

Sodexo to Customers: Eat Low on the Food Chain for Earth Day

CONTACT: Monica Zimmer

301 987 4461

monica.zimmer@sodexo.com

Chefs create peanut-butter and jelly cuisine to reduce carbon, water and land use

GAITHERSBURG, Md., April 19, 2010 — Choosing just one all plant-based meal on April 22 could make a big difference to the planet. So says Sodexo Inc., a leader in Quality of Daily Life Solutions, who is asking its 10 million U.S. customers to eat low on the food chain this Earth Day. To inspire the change, Sodexo chefs are cooking up new ways to serve the classic peanut butter and jelly combination.

Environmental advocates estimate that Sodexo’s PB&J For A Day campaign could save 1.3 billion gallons of water, 12,400 tons of carbon emissions and about 5,500 acres of land if all of the 10 million served daily by Sodexo choose one plant-based meal.

Customers at Sodexo-served college campuses, corporate cafés, hospitals, and senior residences will be given the option to choose a plant-based protein meal on Earth Day in the fun form of creative peanut-butter and jelly cuisine. Sodexo’s Earth Day menu choices will include: Fluffer Nutter Club Sandwich, Grilled Peanut Butter and Banana with Chocolate Chips, Toasted Peanut Butter Baguettes with Jelly Dipping Sauce, Peanut Butter Pancakes with Jelly Syrup, and for dessert customers can try the PB&J Sweet Shot or a PB&J Muffin. You can find the recipes and cooking demonstration videos online.

For this campaign, Sodexo is partnering with the PB&J Campaign, a project of Social and Environmental Entrepreneurs (SEE). The PB&J Campaign approaches positive change one meal at a time by illuminating the differences one single dining decision can make. Eat a peanut butter and jelly sandwich instead of a hamburger for a simple reason: one sandwich can save 133 gallons of water and 24 square feet of land over a burger, and each one served will save 2.5 pounds of greenhouse gas emissions, which is the same benefit as driving a hybrid car for half a day.

The company recently announced broad and detailed commitments for sustainability and corporate social responsibility. The Better Tomorrow Plan adds a global approach to Sodexo’s continuing commitment to improving the quality of daily life for customers in three key areas of the environment, health and wellness, and community development.

Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), a member of Sodexo Group, is a leading provider of Comprehensive Service Solutions serving more than ten million customers daily in corporations, health care, long term care, retirement, schools, higher education, government and remote sites. Headquartered in Gaithersburg, Md., Sodexo, Inc. operates in the U.S., Canada and Mexico, with $7.7 billion (USD) in annual revenue and 120,000 employees. The Sodexo Foundation (www.SodexoFoundation.org) is an independent charitable organization that, since its founding in 1999, has made more than $12.7 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations.  Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.

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Public Voting Open to Pick New (RED) Product to Fight AIDS in Africa

Winning Team to Be Announced May 10th

NEW YORK – April 19, 2010 –
Across the U.S., entries have been created and posted for “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students have the opportunity to help fight AIDS in Africa. Starting today, the voting is now open to the public to help select the top ten entries.

Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart – and (RED), the contest asked Principles of Marketing students to create their own marketing plans for a product targeted to college students that would fit into the (RED) product line and that would help raise awareness of and drive contributions to (RED)’s mission to help fight AIDS in Africa. Participating students pitched their proposed products in short videos, submitted to and now viewable on the contest’s Facebook site, apps.facebook.com/redcontest/contests/19255.

The public can now view and vote on the video entries through April 25th, to select the top ten submissions, which will then be reviewed by (RED) representatives. The Grand Prize winning team will be announced on May 10th, and the winning students and their professor will be flown to New York to present their submission to the (RED) team.

About Pearson
Pearson (NYSE:PSO), the global leader in education, teacher training, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry.

About (RED)™and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (US only), Dell, Nike, and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, and Lesotho and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases.

Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion in 144 countries. To date, programs supported by the Global Fund have averted more than 4.9 million deaths through providing AIDS treatment for 2.5 million people, TB treatment for 6 million people, and by the distribution of 104 million insecticide-treated bed nets for the prevention of malaria worldwide. The Global Fund provides nearly a quarter of all international financing for AIDS globally, as well as three-fifths for TB and malaria. (RED)™ is the Global Fund’s largest private sector contributor. For more information visit www.theglobalfund.org.

Contact:
Susan Aspey
Pearson
susan.aspey@pearson.com
800.745.8489

Across the U.S., entries have been created and posted for “Pearson Presents the (RED) Challenge,” through which Principles of Marketing students have the opportunity to help fight AIDS in Africa. Starting today, the voting is now open to the public to help select the top ten entries.

Sponsored by Pearson, the authors of Marketing: Real People, Real Choices – Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart – and (RED), the contest asked Principles of Marketing students to create their own marketing plans for a product targeted to college students that would fit into the (RED) product line and that would help raise awareness of and drive contributions to (RED)’s mission to help fight AIDS in Africa. Participating students pitched their proposed products in short videos, submitted to and now viewable on the contest’s Facebook site, apps.facebook.com/redcontest/contests/19255.

The public can now view and vote on the video entries through April 25th, to select the top ten submissions, which will then be reviewed by (RED) representatives. The Grand Prize winning team will be announced on May 10th, and the winning students and their professor will be flown to New York to present their submission to the (RED) team.

About Pearson
Pearson (NYSE:PSO), the global leader in education, teacher training, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry.

About (RED)™and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (US only), Dell, Nike, and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana, and Lesotho and supports programs that have reached more than 5 million people. For more information, visit www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases.

Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion in 144 countries. To date, programs supported by the Global Fund have averted more than 4.9 million deaths through providing AIDS treatment for 2.5 million people, TB treatment for 6 million people, and by the distribution of 104 million insecticide-treated bed nets for the prevention of malaria worldwide. The Global Fund provides nearly a quarter of all international financing for AIDS globally, as well as three-fifths for TB and malaria. (RED)™ is the Global Fund’s largest private sector contributor. For more information visit www.theglobalfund.org.

Contact:
Susan Aspey
Pearson
susan.aspey@pearson.com
800.745.8489

“Underground” filmmaker nabs nationwide release with Interactive Film

LOS ANGELES, April 14, 2010 – Ever since the advent of the Choose Your Own Adventure books, Interactive Cinema has been on the tip of everyone’s tongue. Hollywood has yet to discover what to do with it or how to even create it.

One of the most unique pictures of the year, The Weathered Underground did not come from a major studio, but instead a small team of guys working on a budget of $70,000 in the basements of Los Angeles and a half vacant stem cell research lab in Pasadena to create the most ambitious interactive feature film to date.

The live action film features literally hundreds of choices, dozens of endings and can be played for more than 4 & 1/2 hours without getting the same plotline. With its eye popping comic book aesthetic, the film stars Michael Ciriaco and Brea Grant (Daphne from NBC’s Heroes) and features a live performance by indie rock underground superstars, The Lashes.

In a time where it is a rarity for films made on budgets of less than one million dollars to ever see the light of day, The Weathered Underground’s interactive format, scathing sense of humor and aggressive voice was able to break through. The film is now available on DVD at Best Buy, Barnes and Noble, Netflix, Blockbuster, FYE, Hastings and will be available as an iphone / itouch app in May.

Included in the press kit is Mr. Donihue’s hilarious production journal. It chronicles the making of an interactive picture and demonstrates how a small group of underground filmmakers took a micro-budget project from concept to completion, finally earning themselves a nationwide commercial release.

Official websitewww.theweatheredunderground.com/

Download press kit (includes photos and Donihue’s own production journal and behind the scenes story) here: www.theweatheredunderground.com/presskit/weatheredundergroundpresskit.zip

TO REQUEST A COPY OF THE FILM PLEASE EMAIL largerthanlifeprfeed@publicist.com WITH YOUR MAILING ADDRESS.

Writer / Director David N. Donihue and actor Michael Ciriaco are available for interviews.

Contact

Jennifer Greene
Larger Than Life PR Feed
largerthanlifeprfeed@publicist.com

Veechi’s Job Genius™ Powers Social Editing of College Student Résumés

Job Genius helps students create, improve, and publish résumés – and identify job matches via best-fit technology

Monte Sereno, CA- April 13, 2010– Veechi Corp. — developers of the “Veechi Classes” Facebook application — today released Job Genius™, the first cloud tool to help college students create a professional résumé with input from invited members of their Facebook circle.

Job Genius guides students through their résumé with directions and suggestions for completion. It automatically transfers relevant information from a student’s Facebook profile to the résumé. The student can invite any member of his or her social circle to comment on the résumé, and then accept or ignore any edits. The completed résumé can be downloaded as a PDF file to be printed or posted at job sites.

Many college students have never created a résumé and few are experienced résumé writers, so students often omit information important to employers. With Job Genius’ directed suggestions, students include the most relevant information. With social editing, peers and mentors can help make an adequate resume outstanding and with Job Genius’ automated formatting, the resulting résumé is professional in every respect.

In addition to creating the resume, Job Genius searches major job sites, presents the student with currently available positions that match his or her background, and allows the student to identify opportunities from within his Facebook group. The National Association of Colleges and Employers projects that hiring for the Class of 2010 will be seven percent (7%) below 2009. Major employers are scaling back on-campus recruiting efforts and college career centers are facing increasing constraints as university budgets are slashed. In this difficult environment, Job Genius produces a better résumé and identifies well-suited opportunities.

“Job Genius was perfect,” said Sean McMahon, a student at UC Berkeley. “It automatically filled in part of my résumé, and then reminded me to include some things that I would have forgotten. I invited five friends and one professor to help me with it, and three people did. It turned my résumé information into a great looking PDF file that I can upload to job sites, and it showed me some jobs from those sites.”

Human resource professionals and career counselors are also pleased with the performance and functionality of Job Genius. “We’re struck by the poor résumé quality of otherwise highly qualified students,” said Heather Laing, Manager of College Recruiting for VMware. “Students frequently forget to include very relevant information that only gets noted during an interview, if at all. Many students in the US get passed over due to an inadequate résumé, students who would otherwise earn an interview and possibly a job. Job Genius addresses the core issues that plague student résumés.”

Santina Pitcher, Employer Relations Coordinator and Career Counselor at California State University – East Bay, said “Our students are well prepared when they graduate, but typically don’t know the best way to market their best skills in this competitive job market. Veechi Job Genius helps a student stand out with a résumé that best highlights their strengths, giving them the competitive edge.”

Job Genius is available today at http://www.veechi.com/jobgenius at no cost to students who enroll in 2010.

Veechi Classes, the popular and free Facebook application for college student success, connects directly to Job Genius and is available at http://www.facebook.com/veechi.

About Veechi Corp.

Veechi Corp., a venture capital backed Silicon Valley firm, is the “college success platform™,” helping students “conquer” college with a socially-powered productivity platform. Veechi Classes has been called one of “10 Facebook apps that teach you something” by CNET. Veechi was named a finalist in the fbFund competition run by Accel Partners and Founders Fund that identified the Top 50 Facebook applications. For more information, visit www.veechi.com.

“Veni. . . Vidi. . .Veechi” – “I came, I saw, I conquered.”

Facebook® is a registered trademark of Facebook Inc.

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Contact Information:

Veechi Corp.
Monte Sereno, CA 95030
Peter Levy, CEO
peter@veechi.com
Or
Bob Citelli
rcitelli@cintara.com
408 399 9771

CHLI AND PROMOMADRID SEEK BILINGUAL UNIVERSITY APPLICANTS FOR THE CHLI-MADRID PROGRAM: GATEWAY TO MADRID

For Immediate Release April 12, 2010

Contact: Yisel Cabrera
Director of Programs & Operations

(202) 347-8280

Summer Madrid Program Aims to Provide Global Leadership Experience for American Students from Diverse Backgrounds

WASHINGTON, DC – The Congressional Hispanic Leadership Institute (CHLI) and PromoMadrid invite qualified students who are currently in their last year of their undergraduate or studying a Post Graduate Program in an accredited four year University, from throughout the United States and Puerto Rico, to apply for the 2010 CHLI-Madrid Program: Gateway to Madrid Summer Internship Program.

Seven to ten students from diverse backgrounds will be selected to become part of this intensive six-week summer internship program in Madrid, Spain. Successful interns will first participate in a one week immersion course that will focus on Spanish culture, economy, and politics which will then be followed by a five week placement with a sponsoring Madrid-based company. The CHLI-Madrid Program aims to provide a unique and enriching practical work experience for bilingual American student leaders in one of Europe’s main economic hubs, the Regional Community of Madrid.

This initiative is financially backed by PromoMadrid and managed by CHLI, who will be responsible for all aspects related to the students’ internship, training, housing & travel while living in Madrid.

The application deadline is Monday, May 3, 2010. The program begins June 14 and ends July 30, 2010. Applications can be downloaded from the CHLI website at www.chli.org.

To apply, applicants must:
• Be U.S. citizens, bilingual in English and Spanish.
• Have a valid U.S. Passport.
• Be enrolled in an accredited four year college/university.
• Submit a completed application form, personal statement in English and Spanish, curriculum vitae, two letters of recommendation and official transcripts.

Compensation:

• Airfare and housing accommodations in Madrid, Spain.
• Stipend for living expenses
• Health insurance

For more information please contact Yisel Cabrera, Director of Programs and Operations, Congressional Hispanic Leadership Institute at ycabrera@chli.org or at 202-347-8280 Ext. 303.

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About CHLI:

The Congressional Hispanic Leadership Institute (CHLI, pronounced “chili”) is a non-profit, non-partisan organization, based in Washington, D.C., that advances the diversity of thought in U.S. Hispanic community in the public, private, and non-profit sectors, as well as in the international community. For more information, please visit www.chli.org. You may also connect with us on Facebook, Twitter and LinkedIn.

About PromoMadrid:
PromoMadrid, Desarrollo Internacional de Madrid, S.A. is a regional government-owned company, incorporated in 2004 with the purpose of promoting and developing the Region of Madrid internationally from an economic perspective. PromoMadrid acts under the authority of the Madrid Regional Ministry of Economy and Finance Affairs. Visit www.promomadrid.com.

Stressed Out? New Social Networking Site for College-Age Adults: Mental Health, Music and More

ARLINGTON, VA, April 12, 2010 - Freshman year. Final exams. Life after graduation. The pressures of college transitions involve many competing demands, including in some cases, mental health concerns.

The National Alliance on Mental Illness (NAMI) has launched StrengthofUs.org, a new online community where young adults, ages 18-25, can provide mutual support in navigating challenges and opportunities before, during and after the college years.

“Young adulthood is an exciting challenge, but also a confusing and stressful time for anyone,” said Michael Fitzpatrick, NAMI executive director. “Life can throw things at you fast.”

Developed by college students and other young adults, StrengthofUs.org is a user-driven social networking community where a person can connect with peers, share personal stories, creativity and helpful resources by writing and responding to blog entries, engaging in discussion groups and sharing videos, photos and other news.  It offers resources on:

  • Mental health issues
  • Healthy relationships
  • Family and friends
  • Campus life
  • Independent living
  • Finances
  • Employment
  • Housing

StrengthofUs.org is about helping and inspiring each other,” said Alex White, age 23, a member of the advisory group who helped develop the site. “I would not be alive today if it had not been for the love, care and support I received from family, friends and loved ones.”

A Montana State University graduate, White was diagnosed with bipolar disorder at age 13. He attempted suicide before gaining control of the illness, but now leads a happy, productive life in New York City. He has made an award-winning short film, Une Vignette de Melancolie, about depression that has played internationally.

On April 21, the site will host a “launch party” featuring a remix of the song “Goodmorning” from the upcoming Derivatives album by William Fitzsimmons, who worked helping people with mental illness before turning a passion for music into his profession. He was named an iTunes Best Singer-Songwriter for his album The Sparrow and the Crow and his music has been featured on the television show Grey’s Anatomy.

The launch coincides with the recent deaths of three students from suicides at Cornell University and reports of increasing cases of depression and anxiety on college campuses nationwide.

“I think that depression and suicide are the largest health issues facing college students at this time,” said Alan Glass, director of St..Louis’s Washington University student health services and American College Health Association board member, in an interview with the school’s independent student newspaper.

NAMI created the StrengthofUs community through the support of the Rodwell Dart Memorial Foundation, established by Hailey Dart, in loving memory of her son, Roddy, who lost his life at age 22.

About NAMI

NAMI is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness. NAMI has over 1100 state and local affiliates that engage in research, education, support and advocacy.

Contact

Christine Armstrong

christinea@nami.org

(703) 312-7893

www.nami.org

www.twitter.com/namicommunicate

www.facebook.com/officialNAMI

www.strengthofus.org

AMERICANLISTED.COM LAUNCHES CAMPAIGN TO STOP COUCH ABANDONMENT CRISIS

Hyperlocal Online Classifieds Site Wants to Save Thousands of Abandoned Couches Lining City, Town and Campus Streets Each Spring During Moving Exodus

NAPERVILLE, Ill.—April 12, 2010— A sad and disturbing crisis that ravages cities and towns across America is about to strike again: Couch Abandonment. Each spring and early summer during the moving exodus from campuses and cities, the phenomenon occurs nationwide. Thousands of abandoned couches line sidewalks and pile up forgotten around dumpsters, waiting to end up in land fills. In an effort to stop Couch Abandonment, AmericanListed.com, a free, hyperlocal online classifieds site, is launching a contest for college students and anyone who is moving to share their story of why their couches deserve to be saved and have a chance at a new life. Check out the Couch Abandonment Contest video at http://www.youtube.com/watch?v=zcksdAWj9TA.

Simple and easy rules for the contest:

  • To enter, applicants must submit either a video (no more than two minutes) or a written testimonial with a photo (no more than 250 words) explaining why their beloved couches deserve to be saved from abandonment. Videos and testimonials will be posted on AmericanListed.com each week.
  • During the first few weeks of the contest, AmericanListed.com will award a weekly prize of an iPod to a contest winner. The grand prize winner will win a new couch to take home to their new living space.

To enter the contest or check out posted applicant videos and testimonials, please visit www.AmericanListed.com or http://couch.americanlisted.com. Also follow AmericanListed on Twitter at http://twitter.com/americanlisted for contest updates.

“With Couch Abandonment a major concern in cities across America from Boston to San Francisco and towns from State College to College Station, AmericanListed.com is dedicated to putting a stop to the crisis and giving these couches the chance for a new home and life,” said Thomas Westling, president of AmericanListed.com. “AmericanListed.com offers college students and all movers an easy, safe and family-friendly place to post their old couches and other unwanted items online for sale, as well as look for new items to purchase or exchange. We hope Americans will join us in our effort to end Couch Abandonment.”

About AmericanListed

AmericanListed, founded in 2007, is a free online classified advertisements website that provides U.S. residents with a simple and safe way to sell and buy products and services within their own residential area/city. The site’s local reach offers users the ability to list and search classified ads in all states, all cities and all zip codes in the United States.

Contacts:

Paul DiPerna or Scott Love
Schwartz Communications
781-684-0770
americanlisted@schwartz-pr.com