NEW YORK – April 1, 2015 – Love coffee but hate the hassle? You’re not alone. Coffee has become an essential food group in dorm life. Early mornings and pulling all-nighters increases the need for that extra boost to get through the day. But, for busy students, stopping to wait in line or brew a pot wastes precious time and energy. And do you really want to add yet another K-cup to the estimated 9 billion which clog landfills each year?
A new product – just launched on Kickstarter – now makes delicious HOT coffee instantly available. HOTSHOT® is always HOT, delicious coffee in a ready-to-drink CAN that you just grab and sip.
HOT coffee in a ready-to-drink can is not a new concept — in fact in Japan, it is a $14B industry. Entrepreneur Danny Grossfeld was on a trip to Japan when he reached into what he thought was a cooler to grab a can of iced coffee. Much to his surprise, the can was HOT– and ready to drink. After extensive research (2+years) and many changes to the Japanese product — the serving size was too small, it wasn’t HOT enough and the taste wouldn’t appeal to US consumers — HOTSHOT is ready to deliver the most convenient, delicious coffee to US consumers—one ready-to-drink can at a time.
After investing more than $1 million of his own money in the product development, can design and the HOT fridge technology, Grossfeld is turning to crowdfunding and Kickstarter to take HOTSHOT mainstream. “Successfully funding a project on Kickstarter means you have an established community of customers that are ready to buy your products as soon as they hit the shelves – most products don’t have that at launch.”
Initially available in Espresso, Caramel, Vanilla Frappe and Hot Chocolate, the coffee (made from 100% Arabica beans grown in Sumatra) is served in aluminum cans (made of 70% recycled content) that are warmed to 140 degrees by a custom-designed HOT “fridge.” When opened, the cans emit steam and the fresh-brewed aroma expected from a delicious cup of coffee.
“I created HOTSHOT and the HotBox – a HOT fridge–with college students in mind. I want to bring grab-n-go HOT coffee convenience right to their dorm rooms. All you do is reach in, take one, pop the top and sip delicious HOT coffee,” says Grossfeld.
Early backers of the campaign will be able to get a “starter kit,” consisting of a HotBox that holds nine cans and a case of 12 HOTSHOT cans for $99. For those who have a bigger coffee craving, retail-sized HotBoxes that hold up to 36 cans are also available throughout the campaign.
Additional information about HOTSHOT is available on the Kickstarter page (http://kck.st/1BoLMry), Facebook (https://www.facebook.com/pages/Hotshot/72412905711, Twitter @hotshotdrinks and Instagram (https://instagram.com/hotshotcoffee).
Hi- res images are available.
Laura B Peet