JOIN DANNON AS THEY TEAM UP WITH FEEDING AMERICA TO SACK HUNGER,

PROVIDING UP TO 1 MILLION MEALS FOR FOOD INSECURE AMERICANS

White Plains, NY – September 15, 2015 – Now, you can help Dannon in their on-going efforts to help SACK HUNGER! Based on their core values to promote wellness through food, Dannon is proud to launch a new initiative to help end hunger in the USA. The new program will feature a text-to-feed sweepstakes challenge where Dannon will donate the value of 50 meals per text message to Feeding America, the nation’s largest domestic hunger relief organization.

Hunger hits closer to home than most people realize. In the USA, one in six people struggle with hunger.1 It is time to change this. With your help, Dannon aims to donate at least 750,000 meals2 to Feeding America and its nationwide network of food banks.

Beginning today, when you text “MEALS” to 80077, you will be entered into a sweepstakes3 for a chance to win NFL related prizes, including one Grand Prize of a trip to Super Bowl 50 courtesy of Dannon. At the same time this entry will trigger a donation from Dannon of $5 to Feeding America.4 You also have the option to match Dannon’s donation to your local Feeding America food bank via text. Be sure to keep an eye out for branded table tents, posters and videos in your campus dining hall to find more details for the SACK HUNGER program.

“We created the SACK HUNGER Challenge in connection with our NFL sponsorship and Feeding America to advance our mission to bring health through food to the greatest number of people,” said Greg Milton, Dannon’s Foodservice Director who is leading the initiative for Dannon. “Many Americans understand that we have a major obesity problem in the USA, however, fewer understand that we have an equally alarming hunger problem where 1 in 6 people, including nearly 16 million children, struggle with hunger. They are flipsides of the same coin and we’re passionate about both. Therefore, we are working with Feeding America to educate Americans about the benefits of eating yogurt every day as part of a healthy and balanced lifestyle, as well as doing what we can to provide access to nutritious foods to families across the U.S. struggling with hunger.”

“Feeding America is thrilled to work with partners like Dannon who not only support our nationwide network through creative donation programs, but also help us provide our clients with healthful food options,” said Nancy Curby, vice president of corporate partnerships for Feeding America. “With their commitment, we are able to better serve the 46 million Americans facing hunger who turn to us each year.”

Dannon is striving to exceed its stated commitment and has set an internal goal to raise 1 million meals (equivalent to $100,000) for Feeding America. This is in addition to the more than 8 million pounds of Dannon products the company already donated in 2014 to Feeding America for the benefit of food insecure Americans nationwide.

Dannon has also empowered their employees to SACK HUNGER through a volunteerism and donation campaign. Dannon employees (known as Danoners) across the USA are supporting Dannon’s goal to donate 1 million meals to Feeding America. From supporting local food banks to providing monetary donations directly to Feeding America, Danoners are doing what they can to make a difference.

Dannon kicked off SACK HUNGER internally on July 30 by gathering 400 Danoners for an event at the Sports Authority Field at Mile High Stadium to fight hunger for Food Bank of the Rockies and Feeding America. They competed in a variety of football themed games and participated in a silent auction, surpassing the evening’s goal to donate at least $10,000 to Food Bank of the Rockies. This level of enthusiasm and passion has been witnessed at hands-on meal-packing events already held at Dannon offices and plants in Ohio, Oregon, Texas, and Utah. Above and beyond the 1 million meal goal, Danoners have already packed over 200,000 nutritious meals for their local community food bank with still more events scheduled to come for team members in New Hampshire, New York and Connecticut and remote sales offices.

Since Dannon started working with Feeding America in 2000, the company has already donated more than 53 million pounds of its nutrient dense foods that are in particularly high demand at food banks. SACK HUNGER was chosen as the name to share Dannon’s passion for ending hunger in the spirit of the company’s status as the official yogurt of the NFL.

It’s time to make a difference! Are you ready to help us SACK HUNGER?

For more sweepstakes information and prize details, visit www.HelpSackHunger.com.

1 Feeding America®
2 $1 helps provide 10 meals secured by Feeding America® on behalf of member food banks.
3 When you enter via text, you will receive the following text replies: (1) a text asking for your email address to confirm your entry; (2) a reply text confirming your entry and presenting an opportunity for you to donate $5 to Feeding America via text; (3) if you choose to donate, you will receive a reply text confirming your donation; (4) if you reply YES, you will receive a donation confirmation message. If your text does not comply with submission requirements, you will receive an error text. MESSAGE AND DATA RATES MAY APPLY. †NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not improve your chances of winning. Open to legal residents of the 48 contiguous U.S. and D.C., age 18 or older. Starts on 9/7/15 at 12:00:01 AM ET and ends on 11/30/15 at 11:59:59 PM ET. Void in AK, HI, outside the U.S. and where prohibited. For Official Rules, complete details and how to enter without sending a text message, visit www.HelpSackHunger.com. Limit: One (1) entry per perso n per week regardless of means of entry. Sponsor: The Dannon Company, Inc., 100 Hillside Avenue, White Plains, NY 10603. The NFL entities (as defined in the Official Rules) have not offered or sponsored this sweepstakes in any way. Contest rules prohibit Danone employees from participating.
4 Minimum donation of $20,000 and up to a maximum of $50,000

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About Dannon
Headquartered in White Plains, New York, Dannon makes yogurt in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, and offers more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.

About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Contact:
Jessica Butera, The Food Group, 212.329.6273, Jessica.Butera@thefoodgroup.com, or,
Michael Neuwirth, Dannon, 914.872.8708, Michael.Neuwirth@dannon.com

Skout Reveals the Top 10 Friendliest College Towns in America

San Francisco, Calif. – September 14, 2015 – This month thousands of college students across the country headed back to campus. Skout, the leading global app that helps you meet new people and expand your social circle, recently reviewed 12 months of data among 18-24 year olds using its app to uncover the country’s friendliest college towns. Skout looked at college towns across the U.S. to uncover the cities where young adults engage most frequently with new friends through its app.

Top 10 Friendliest College Towns in America:

1. Madison, Wisconsin
2. Los Angeles, California
3. New York City
4. Ann Arbor, Michigan
5. Chicago, Illinois
6. San Francisco, California
7. Boulder, Colorado
8. Phoenix, Arizona
9. Philadelphia, Pennsylvania
10. Dallas, Texas

Skout’s data also reveals:
• Boston, known as America’s college town with over 100 colleges and universities within its metro area, came in at #12 on Skout’s Friendliest College Towns list.
• The friendliest college-age guys in America are in Boulder, Colorado, while the friendliest college-age women are in Madison, Wisconsin.
• The most generous college-age adults in the U.S. are in Los Angeles. Young adults using Skout in LA share more virtual gifts with friends than all the college-age adults in Boston, Miami, Chicago and Dallas combined.

“It’s always fun to look at what the data from our community reveals,” said Christian Wiklund, co-founder and CEO of Skout. “Hats off to all the Skouters in Madison, Wisconsin for helping it top the list as the friendliest college town in the U.S.”

Skout also recently conducted a survey among more than 2,500 people who use its app across the U.S. Of the Skouters who are college students between the ages of 18-24, the survey found that:

Goodbye high school. Making friends is easier in college.
• 57% of college students say that it is easier to make friends in college than it is in high school.
• However, 59% of college students said they were worried about making new friends during freshman year.
• 72% of college students say they met good friends within a week of being on campus.

Best place to meet a new friend in college? In the classroom!
• 75% of college students say they met their new friends in the classroom.
• 42% of college students say they met their new friends at parties.
• 39% of college students say they met their new friends during orientation.
• 34% of college students say they met their new friends online!
• Other great places to meet new friends include: the dorm (36%), cafeteria (35%), sports teams (28%), and the library (27%).

Roommates make good friends.
• 73% of college students say they consider their roommate a friend.

Coeds are friendlier than male students.
• 61% of college students say women are friendlier than men on campus.

Cliques don’t apply. Most college students arrive at school not knowing anyone.
• Only one third (37%) of students started college with an existing friend or acquaintance.

This survey was conducted online in August 2015 among 2,523 Skout users in the United States. To view an infographic with these findings, visit the Skout blog at http://blog.skout.com/2015/09/10/10-friendliest-college-towns-in-america/

To download Skout for iOS or Android, or to sign up online, visit www.skout.com. You can also find Skout on Facebook and Twitter.

About Skout
Skout is the leading global app for meeting new people and expanding your social circle. The Skout community spans more than 180 countries, is available in 14 languages and can be downloaded on iOS, Android and Windows devices. The Andreessen Horowitz backed company was founded in 2007 and is headquartered in San Francisco. Visit skout.com to learn more.

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Media Contact
Katy Gaenicke
(781) 585-1717
katy@henrygreypr.com

Students Can Now Earn College Credit and Spend a Semester Learning 21st Century Digital Skills in Tech Capitals Around the Globe from Silicon Valley to London to Sydney

NEW YORK, September 10, 2015 – General Assembly (GA), the global educational institution building a community of entrepreneurs and professionals through instruction and opportunity in technology, business and design, is now offering study abroad semester and intersession programs for undergraduates to earn college credits. General Assembly is now accepting applications for both their 10-day Tech Intensive Program and the 16-week Tech Semester Programs. General Assembly has 14 campuses around the globe and will be bringing its Tech Semester and Intensive Programs to all its international cities including London, Singapore, Sydney, Melbourne, and Hong Kong, over the next year.

The two new study abroad programs now available to undergraduates are a 16-week semester program, and a 10-day January term program. The 16-week program is a 15-credit program featuring 10-weeks of learning top skills desired by employers like digital marketing, user experience design, front-end web development, and product management, followed by a six-week internship at a tech company or startup. In the 10-day program, students begin with an idea of something they would like to create, and then spend one week in crash courses to learn a variety of technical topics including product management, ux, business strategy, and more. At the end of the program, students pitch their product prototype to a panel of industry experts for feedback. Both programs feature cultural and industry immersion including industry excursions where students will hear from designers, developers, business managers, and recent grads about their experience utilizing technical skills at work.

“At General Assembly we believe the future of study abroad are experiences that feature both cultural and industry immersion,” said Mercedes Bent, general manager of university programs & partnership at General Assembly. “We’re combining the best of both worlds – career and cultural exploration. The same curiosity that drives us to explore other cultures drives us to find meaning and passion in our work. GA’s mission is to help students pursue work they love.”

“I was unsure I wanted to stick with my major. I had always wanted to travel to Sydney, so when I saw that GA had a campus there I jumped at taking a program. After just a few weeks in the program, I was able to build a product that does something. I’m heading back to Georgetown in the fall (for Junior year) I am going to keep the Government major and add a Computer Science minor,” said Matthew Thees, a current senior at Georgetown who took a semester away from Georgetown to study with General Assembly.

Study abroad has traditionally focused on providing students with the opportunity to learn foreign languages and experience the culture of another nation. Over the past few years, students have increasingly seen studying abroad as an opportunity to learn more pre-professional skills. According to Open Door Data, STEM students studying abroad recently grew by 9% in one year.

General Assembly’s move to infuse study abroad with career-building skills and industry immersion comes as a welcome time in light of employment prospects for college graduates. In a January 2014 report the Federal Reserve found that roughly 44 percent of recent graduates—meaning those ages 22 to 27 with a B.A. or higher—were in a job that did not technically demand a bachelor’s degree. Furthermore, 16.8% of recent college grads are underemployed – working part-time jobs to make ends meet. Grads that are lucky enough to land good jobs will make an average of $45,000. On the other hand, jobs that require skills learned in General Assembly’s tech semester program like front-end web development and user experience design, pay an average of $60,000 for entry level positions.

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About General Assembly
General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love through instruction and opportunity in technology, design, and business. General Assembly offers full-time immersive programs, classes, workshops, and online educational programming on the most relevant skills of the 21st century economy, including web development, user experience design, product management, digital marketing, and data science. Headquartered in New York, General Assembly was established in early 2011 and has 14 campuses worldwide in Atlanta, Austin, Boston, Chicago, Hong Kong, London, Los Angeles, Melbourne, New York, San Francisco, Singapore, Seattle, Sydney, and Washington D.C.

Contact Information
For General Assembly
Mercedes Bent
929.224.6200
mercedes@ga.co

Do you know what strategy works the BEST?

By Christine Harrington Ph.D.

Have you ever studied for an exam only to be disappointed with your grade?  If you answered yes to this question, you are not alone.  Students often spend countless hours studying yet do not perform well on exams.  This is most likely due to the study strategies they are using.  Research shows that some study strategies are more effective than others (Harrington, 2016).  The strategy that most students use- and is unfortunately the least beneficial- is reviewing notes.  Think about it- reviewing your notes doesn’t take much effort or energy.  It’s a pretty low level cognitive task.  Perhaps the biggest problem with this approach is that you may feel very confident with the material, often too confident, even if you don’t know the content well (Karpicke & Blunt, 2011).  The reason that this is problematic is that this overconfidence means you will probably stop studying too soon (Dunlosky & Rawson, 2012).

Reviewing is a good starting place, but you can’t stop there if you want to really learn the material and do well in the class.  Learning requires much more active engagement with the content.  So what strategy does work best?  Testing yourself!  Researchers have found that students who continually try to recall the information just learned and quiz themselves often learn the most and perform the best (Roediger & Karpicke, 2006). In their study, students were asked to learn content one of three ways:

1. Study the material four times (SSSS)
2. Study the material three times and then test yourself once, recalling the content (SSST)
3. Study the material once and test yourself three times (STTT)

As you can see in the chart, students who spent their entire time studying did the best at first.  However, a week later, the opposite results were found.  The students who engaged in the most testing did the best even though they spent the least amount of time studying!  Knowing the information five minutes later is obviously not nearly as important as being able to remember the content a week later.

Psychologists call this the “testing effect.”  Research has consistently found that testing yourself is the best way to learn.  What this means is that we need to think differently about tests.  We used to think about tests as a way to show what we have learned, but this research shows us that testing is also a way TO learn! In fact, it is one of the best ways to learn.

The good news is that there are many mobile and online tools that can make testing yourself easy to do.  For example, the Cengage Learning MindTap Mobile app has flashcards and quizzes right at your fingertips.  Creating your own flashcards is a great way to put the testing effect into practice.  Taking practice or online quizzes in MindTap will also help you make the most of your time by engaging in strategies that really work.  If you want to get the most out of your study time, be sure to test yourself by using flashcards and quizzes.

Dr. Christine Harrington is a professor of Psychology and Student Success and the director of the Center for the Enrichment of Learning and Teaching at Middlesex County College in NJ.  She is an expert on student success research and is the author of a research-based first-year seminar textbook, Student Success in College:  Doing What Works!  2nd edition published by Cengage Learning.  She is also the coauthor of Foundations for Critical Thinking, published by the National Resource Center for the First-Year Experience and Students in Transition.  She frequently presents at national conferences, colleges and universities, engaging audiences on numerous topics such as motivation, maximizing the use of syllabus, rigorous yet supportive curriculum, critical thinking, and dynamic lecturing.  For more information about Dr. Harrington, visit her website at www.drchristineharrington.org

References
Harrington, C. M. (2016).  Student success in college:  Doing what works! 2^nd edition.  Boston:  Cengage Learning.
Karpicke, J. D., & Blunt, J. R. (2011). Retrieval practice produces more learning than elaborative studyingwith concept mapping. Science, 331(6018), 772-775.
Roediger, H., & Karpicke, J. D. (2006). Test-Enhanced Learning: Taking Memory Tests Improves Long-Term Retention. Psychological Science, 17(3), 249-255.   doi:10.1111/j.1467-9280.2006.01693.x

Apple Platform Gives New Meaning to “Having a Voice in Your Healthcare”

FOR IMMEDIATE RELEASE:

Dallas, September 1, 2015 – College students are heading back to school. Technology now allows students the ability to protect their voices in their own healthcare, all through an iPhone app and website that allow users to capture their thoughts regarding the care they would want to receive in the event of an accident where they cannot speak for themselves. The app also allows users to identify the people who they would want to speak for them in such a situation.

For students, MyDirectives MOBILE means they can engage in advance care planning and independence – and give their parents a sense of relief that they are planning ahead.

No one should have to wonder if they will receive the treatments they would want, or who will speak for them in the event of a health emergency; this video explains how the app makes identifying a healthcare agent simple.

As college students move away from home, the MyDirectives iPhone app empowers them to record and make accessible the healthcare information they choose to share. Users’ healthcare treatment priorities are accessible even when an iPhone is locked, to ensure that people’s voices are always heard, no matter what the case.

“Healthcare reform is happening so quickly and so pervasively in our society,” said MyDirectives CEO Jeff Zucker, “but much of it is behind-the-scenes from the general public. We are thrilled we’re able to use our technology to help people with an everyday concern: how to be in contact if there’s an emergency far away.”

Mindy Berkson, a MyDirectives user who is sending her twins off to college this week, said, “Knowing that I can be easily reached in case of an emergency is crucial. It took a terrible car accident with my older daughter to teach me this valuable lesson. Not being able to gather information from the emergency room made the two-plus hour drive to her seem like an eternity.”

MyDirectives MOBILE is an extension of MyDirectives.com, the critically acclaimed all-digital emergency, critical and advance care planning platform. An emergency, critical and advance care plan is a comprehensive document that can include elements of a living will, healthcare power of attorney and a person’s thoughts, goals and preferences related to his or her healthcare and specific medical treatments. A thorough plan, when accessible, can help people and their medical teams share important information about the individual’s healthcare. MyDirectives, with users in all 50 states and over 25 countries since going live in 2012, has been recognized by leading doctors, public officials, policy experts and consumer organizations for giving people a voice in their care.

Dr. Monica Williams-Murphy, a board-certified emergency physician at the University of Alabama Huntsville Hospital, where she also serves as the medical director for advance care planning and end-of-life education, said, “By giving people the ability to both create a comprehensive emergency care plan and populate it into their Medical ID with just a few taps, MyDirectives is transforming today’s healthcare. For a patient’s loved ones, there is nothing like hearing their wishes in their own words – which MyDirectives allows via the ability to upload videos – to know that you are making the right decisions at a time of crisis.”

The latest video from MyDirectives, the first completely free online advance care planning service, shows young people how they can do that via MyDirectives’ App. In a recent blog post, MyDirectives provides tips to students to help them get ready for school, including of course, creating an emergency medical plan.

MyDirectives’ leadership is also available for interview.

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MyDirectives®, a service of Dallas, Texas-based ADVault, Inc., is the first completely digital emergency, critical and advance care planning platform. MyDirectives MOBILE™ was launched in 2015. Additional information can be found at MyDirectives.com, Facebook.com/MyDirectives and Twitter.com/MyDirectives .MyDirectives was named by PC Magazine as one of the 100 best websites.

Media Contact
Heather Cabral
West End Strategy Team
heather@westendstrategy.com
Office: 202-776-7700
Cell: 202-550-6880

Part 2

In time with the start of the fall semester, Cengage Learning unveiled best practices on improving grades through time management. In the Part 2 of this article series, we will share a few more of our top tips to becoming a time management master.

______________________________________________________________________________

Building on earlier tips for time management including making a schedule, taking advantage of small chunks of time, and studying smarter, we have included more advice below to help keep yourself on track this school year.

Go Digital: To keep up in today’s increasingly digital landscape, most educational resources include a digital component. These digital extensions feature tools and resources to maximize student success and engagement. However, many students are either unaware they have access to these digital tools or underestimate the impact these tools can have on academic performance. Many digital tools, such as Cengage Learning’s digital learning solution MindTap, use a combination of reading, multimedia, activities and assessments, to engage users and maximize understanding and retention. MindTap also includes features like scheduling, notifications and messaging to help you stay organized and on top of upcoming deadlines. Take advantage of the digital resources available to you – and activate (and use!) them early in the semester, rather than waiting until crunch time. Studies show, students that use MindTap get better grades than those that do not.

Prioritize: The first step to time management is taking stock of all the different activities, commitments and responsibilities that make up day-to-day life. Taking an honest look at the big picture is essential to identifying priorities and possibly cutting unnecessary or superfluous activities out temporarily. From there, you can more easily identify the priorities that are most important and make sure they take precedent over less pressing commitments.

Get Organized: Organization is key to successful time management and being organized also helps to avoid unexpected interruption. Before settling down to study, be sure you have all the resources and tools you need to complete the assignments you will be working on. There is no greater nuisance to hitting a stride only to realize a missing textbook or forgotten computer charger.

Schedule in Fun Time: Time management does not equal all work and no play. Actually, students who effectively manage their time tend to have more time for socializing and fun since they aren’t wasting precious time procrastinating or being unproductive. Making sure to schedule some free time each week is not only important to overall happiness but is also key to maintaining high levels of productivity.

The start of the semester is a great opportunity to give a fresh boost to your study routine. Tackling the time management sinkhole is one of the best ways to kick your academic performance into high gear.  By taking advantage of even a few of our time management tips, you can streamline your study habits and maximize your classroom potential. Good luck!

Atlanta, August 31, 2015 – Coke Zero™ is bringing its first-of-its-kind drinkable marketing campaign to the football field, giving fans a chance to try delicious and refreshing zero-calorie Coke Zero through multiple innovative avenues. This season, Coke Zero is expanding the “You Don’t Know Zero ‘Til You’ve Tried It”™ campaign through a fully integrated drinkable campaign using multiple broadcast spots, traditional media, digital, out-of-home, retail, social media engagement and the most popular pre-game show on television — ESPN’s College GameDay Built by The Home Depot.

To kick off the third year of its partnership with ESPN College GameDay, Coke Zero is returning to college football with Section Zero — now, a Saturday staple, and the most coveted seat for the ultimate fan. At each campus ESPN College GameDay visits, Section Zero will treat 50 fans to premium seating and a chance to see ESPN College GameDay’s newest cast member, Rece Davis! Students can gain access to Section Zero by showing their school spirit on game day and participating in a few classic tailgate games on campus. Those fans not on campus can experience the fun of Section Zero by tuning in to the show nationwide, or by following @CokeZero on Twitter and Instagram.

“Coke Zero fuels the most passionate college fans throughout the season, allowing them to enjoy the ritual of watching ESPN College GameDay on television or — if they’re lucky — in person,” said Racquel Mason, Vice President, Coca-Cola & Coca-Cola Zero. “Section Zero was created to offer the pinnacle viewing experience, and by posting social content from this premium section, we can show fans at home that Section Zero truly has the best seats in the house at ESPN College GameDay.”

Along with Section Zero, Coke Zero’s 23,000-pound, 26-by-36 foot drinkable billboard will be making an appearance this season at a few ESPN College GameDay campuses. After running through a giant contour bottle and 4,500 feet of straw tubing that spells out “Taste It,” ice-cold Coke Zero is dispensed through a free sampling station to thirsty fans.

Football fans around the country, watching the game from their homes, will also have the chance to try Coke Zero – for free! The “You Don’t Know Zero ‘Til You’ve Tried It” campaign will bring 11 spots to football, and for the first time ever, includes drinkable commercials with the ESPN College GameDay crew. Three :30 spots will feature a mix of Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard and David Pollack, and will provide a behind-the-scenes look of the guys prepping for an ESPN College GameDay show. Viewers should have their mobile devices ready: as they watch a delicious Coke Zero pour from a glass contour bottle, they will be asked to open the Shazam app to redeem a mobile coupon for a free 20-ounce bottle of Coke Zero at participating retailer locations. Three more :30 spots will feature Herbstreit, Howard and Corso describing their first time trying a Coke Zero, and the last four spots (three :15s, one :30) will pair delic ious imagery of Coke Zero product with iconic sounds of the game.

The original Drinkable Commercial, which debuted during the NCAA® Men’s Final Four® weekend, will launch “You Don’t Know Zero ‘Til You’ve Tried It” campaign’s expansion into college football, and can be seen nationally on September 5th on ABC, NBC and online.

“ESPN College GameDay vividly conveys the excitement of being on campus before the big game, and a focal point for that excitement will be Section Zero, for those at the event. For all of those who are not in Section Zero, our ‘drinkable’ commercials make it fun to try the delicious, ice-cold refreshment of Coke Zero,” said Ivan Pollard, Senior Vice President, Connections and Assets, Coca-Cola North America. “Thinking how fans consume college football on multiple screens at once, we worked hard to make our broadcast and digital experiences intertwine wonderfully to surprise and delight fans during ESPN College GameDay all the way through to watching the games themselves.”

Football fans on campus can also try Coke Zero through additional innovative drinkable elements, including:

DRINK ME! DRINKABLE JERSEY
Select students will be given a Drink Me! Drinkable Jersey, which will feature their home team colors and a logo that can sync with the Shazam app. Fans will be encouraged to Shazam the logo to get a free 20-ounce bottle of Coke Zero at participating retailer locations.

COKE ZERO SIP-OFF DRINKABLE CHALLENGE
Fans from opposing teams can prove their dedication to their team, and attempt to finish a virtual Coke Zero before the other. The microphone on their smartphone becomes a straw, and as if by magic, the Coke Zero on their screen disappears with each “sip” they take. The winner will get a free 20-ounce bottle of Coke Zero (at participating retailer locations) and other great prizes.

Throughout the college football season, Coke Zero will share social content from ESPN College GameDay, straight from the fans sitting in Section Zero. Each week, drinkable social content will be shared, giving fans online another chance to use their Shazam app to receive a free 20-ounce bottle of Coke Zero. Don’t miss any of the excitement by following @CokeZero on Twitter and Instagram, and joining the conversation with #sectionzero.

Coke Zero’s drinkable advertising campaign was developed in partnership with Ogilvy & Mather New York, one of the largest marketing communications agencies in the world.

ABOUT COLLEGE GAMEDAY BUILT BY THE HOME DEPOT
Entering its 29th season and 23nd of originating from a game, ESPN’s College GameDay won the Sports Emmy in 2015, 2014, 2011, 2010 and 2008 for best weekly studio show and was the recipient of the 2006 Outstanding Contributor to Amateur Football Award, given by The National Football Foundation & College Hall of Fame Awards Committee. Hosted by first-year host Rece Davis, GameDay analysts include two-time Sports Emmy winner (2010 & 2011) for best studio show analyst Kirk Herbstreit, former coach and player Lee Corso, Heisman Trophy winner and Super Bowl MVP Desmond Howard and former University of Georgia football All-American David Pollack. Samantha Ponder, Tom Rinaldi and Gene Wojciechowski serve as contributors.

ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest e beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and en hance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

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MEDIA CONTACT
Andrew Miller
Coke Zero
(612) 746-4610
andrewm@fasthorseinc.com

Part 1

For students settling in for the new school year, we know starting off the semester strong is of top of mind. To help make this your strongest semester yet, Cengage Learning shares a two-part article focusing on best practices for staving off procrastination and becoming a time management expert, which can help to give you a leg up.

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College students, we know you are busy – really busy. Between academics, work, social activities, sports, clubs, family responsibilities and volunteering, you face endless pressure on your time. And although it is important to be well rounded and maintain a full and satisfying schedule, juggling so many commitments can often lead to burnout and fatigue. It’s no wonder that 78% of students report that they have struggled with time management at some point during school. Moreover, of the students that struggle with managing their time, 59% point to procrastination as the main cause.  Instructors also agree time management is a challenge for students with 91% of instructors surveyed in a recent Cengage Learning study reporting their students struggle with time management all or most of the time (Cengage Learning Student Engagement Insights Survey, Spring 2015).

Luckily, with a few small changes, you can start the school year off right, gain more control over your schedule and kick procrastination to the curb. And the best part? Successful time management can have a major positive impact on grades and classroom performance. In addition, students who improve their time management report less stress, better focus and improved quality of life.

Make a Schedule: Once priorities are established, the next step in successful time management is to create a schedule. Writing down a concrete schedule is an extremely helpful tool for tracking time. Each week, evaluate upcoming assignments, projects and activities, and design a schedule that makes time for the priority items. This will help you stay organized, focused and in control of the most important items on your to-do lists.

Take Advantage of Small Chunks of Time: Contrary to popular belief, studying doesn’t have to be done in marathon crunch sessions or all-nighters to be effective. Actually, some of the best studying occurs in small chunks where you can do a little bit at a time without burning out. Taking advantage of a ten-minute commute on public transportation, a 15-minute break before class or even just 5 minutes waiting for a friend can add up to very valuable study time. Mobile study tools, like MindTap Mobile from Cengage Learning, provide students with flashcards and quizzes to test your knowledge while on the go, allowing you to turn short-periods of time into small study sessions.

Study Smarter: Many students don’t realize that their study habits could be negatively impacting their attempts at time management. Oftentimes, even after countless hours reviewing coursework and notes, your grades don’t show improvement. This could be a result of ineffective study skills. Reviewing material is one of the most common study strategies out there; however, it can often make you feel more confident about your understanding of the material than you should. Instead, integrate self-testing into your study habits to be sure you truly know the material, and quickly identify areas where you need more work.

As you can see, a few small changes can have a big impact on managing your time.

Stayed tuned for Part 2 of our article for even more best practices on time management and avoiding time-suck pitfalls!

College is the best time of your life. Mostly because you have lots of freedom and your own space. But it might be hard to feel that way the first day you walk in and see your dorm room with those blank off-white walls, twin bedframe and thin mattress. Don’t worry, it’s actually not a bad problem to have. This setup actually means it’s that much easier to turn your room into your very own home away from home.

Follow these five tips to transform that small, plain dorm room into the perfect space for hanging out with friends, studying and getting a good night’s sleep.

Make It Your Own
As small or uncomfortable as your dorm room may be, it will still be the place you rest your head (almost) every night for the next year. Inject your personality! Your dorm room should be a representation of who you are. Turn that bland space into a comfy escape from the pressures of school with posters or pictures from your room back home, a string of lights, a calendar to keep you on schedule and other personal touches. Your room will feel like home in no time.

Stock the Mini-fridge
Nothing will help you enjoy spending time in your room (or make you popular among your friends) like a well-stocked mini-fridge. Make the grocery store your first stop after getting your room setup and load up on solid snack foods. Fill that mini-fridge with water, soda and snacks and anything else your heart (or stomach) desires.

Set Yourself Up for Sweet Dreams
Sleep is your most essential school supply, so it’s important to make sure your room is conducive to getting a good night’s rest. If your dorm room mattress just isn’t up to your standards, you might consider investing in new pillows or a mattress topper/protector. Swing by the nearest Mattress Firm (there’s sure to be one near your school) or go online to check out options for turning your nightmares into sweet dreams.

Open Door Policy
Whether you’re new to campus or staying in a particular dorm for the first time, meeting new people is always fun. When in your room, keep the door open. This way, you can meet and greet your new neighbors and make new study buddies. Buy a few bean bags for friends who might pop in to chat, play video games or come for impromptu get-togethers in your room.

Study in Style
There will be plenty of nights where you just want to study in your room. Let’s face it, eating, playing music and talking to yourself in the library is just a no-no. Whether you’re studying on the bed, at the desk or in a common area, deck out your study space. Get a laptop pillow, highlighters, dry erase board, sticky notes and other things that will make your room study central.

Los Angeles – Aug. 26, 2015 – Tinder, the world’s most popular social app for meeting new people, has just released its list of “Most Right-Swiped” U.S. campuses. According to Tinder’s proprietary data, the list was compiled based on male and female students enrolled in a college or university who received the most right swipes, indicating collectively which schools had the most desirable student body.

Summary of Insights
• Top 10 campuses for females and males who received the most right swipes are widely dispersed, not similar
• University of Mississippi made the top 10 most right-swiped male and female lists
• Top 10 campuses with the most popular females are all public schools
• The majority of campuses with the most popular males are private schools, with the 5th most right-swiped being a military academy
• Top 4 most right-swiped males attend a religiously affiliated university
• Top 25 males: ACC Schools lead with 7; Ivy League came in second with 4 schools
• Top 25 females: SEC schools lead with 5; Big 12, ACC came in second with 4 schools
• Profiles with the most right swipes all contained bios

Top 25 List: Campuses with Most Swiped Right Females
1. Florida State University
2. University of Miami
3. University of Mississippi
4. University of Colorado Boulder
5. University of Alabama
6. Colorado State University
7. Boise State University
8. Iowa State University
9. University of Arizona
10. University of Iowa
11. Kansas State University
12. Indiana University
13. Texas Christian University
14. San Diego State University
15. Virginia Tech
16. Miami University (Ohio)
17. Clemson University
18. Ohio University
19. University of Florida
20. University of Kentucky
21. Auburn University
22. Texas Tech University
23. Pennsylvania State University
24. West Virginia University
25. Southern Methodist University

Top 25 List: Campuses with Most Swiped Right Males
1. Georgetown University
2. Brigham Young University
3. University of Notre Dame
4. Texas Christian University
5. Air Force Academy
6. Yale University
7. Dartmouth College
8. University of Virginia
9. University of Mississippi
10. University of North Carolina Chapel Hill
11. United States Naval Academy
12. Brown University
13. Rice University
14. Tulane University
15. University of Vermont
16. Wake Forest University
17. Cornell University
18. University of Tennessee
19. Ohio University
20. Loyola Marymount University
21. Miami University (Ohio)
22. United States Military Academy (West Point)
23. Mississippi State University
24. Clemson University
25. Boston College

See the full Top 50 list published on Tinder’s blog. Data is based on the ratio of right swipes received by students attending each university, ages 18-23 in the spring of 2015.

About Tinder
Launched in 2012, Tinder is the world’s leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 70 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Each day, 26 million matches are made on Tinder with more than eight billion matches made to date.

Media Contacts
Rosette Pambakian
VP Communications & Branding
rosette.pambakian@gotinder.com

Alex Munson
Rogers & Cowan for Tinder
amunson@rogersandcowan.com
310.854.8297