FOR IMMEDIATE RELEASE
NOVEMBER 19, 2014

PARAMORE UNVEIL EXPANDED DIGITAL EDITION OF BLOCKBUSTER FOURTH ALBUM
“PARAMORE: SELF-TITLED DELUXE” GATHERS PREVIOUSLY UNRELEASED MATERIAL,
INCLUDING RARE DEMO, LIVE TRACKS RECORDED THIS SUMMER AT RED ROCKS,
AND NEW VERSION OF “HATE TO SEE YOUR HEART BREAK (FEAT. JOY WILLIAMS)”;
HAYLEY WILLIAMS TO ACCEPT FIRST-EVER TRAILBLAZER AWARD AT
2014 BILLBOARD WOMEN IN MUSIC AWARD;
“PARAMORE: SELF-TITLED DELUXE” DROPS ON NOVEMBER 24TH

Fueled By Ramen recording group Paramore has announced the release of “PARAMORE: SELF-TITLED DELUXE,” an expanded new digital edition of their chart-topping 2013 blockbuster. “PARAMORE: SELF-TITLED DELUXE” will be available beginning November 24th.

“PARAMORE: SELF-TITLED DELUXE” is highlighted by a wide range of previously unreleased material, a new version of the “PARAMORE” favorite, “Hate To See Your Heart Break,” featuring duet vocals from Joy Williams (formerly of The Civil Wars). The release will also include the never-before-heard 2012 demo, “Tell Me It’s Okay,” two bonus tracks “Escape Route” and “Native Tongue”, and 8 electrifying live tracks recorded this past summer at Denver’s world famous Red Rocks Amphitheater as the GRAMMY® AWARD-nominated band co-headlined the hugely successful “Monumentour” (see attached tracklisting).

In other news, Paramore singer/songwriter Hayley Williams has been named the first winner of Billboard’s “Trailblazer Award,” honoring her as a standout female artist who breaks from convention to make a unique mark and pave the way for new talent. The Trailblazer Award will be presented next month as part of the ninth annual Billboard Women In Music Awards, slated for December 12th in New York City.

“PARAMORE” exploded to the apex of the SoundScan/Billboard 200 upon its April 2013 release – the GRAMMY® Award-nominated band’s first #1 album to date. In addition, “PARAMORE” scored an array of #1 debuts around the globe, marking Paramore’s second consecutive chart-topper – following 2009’s “brand new eyes” – in Australia, New Zealand, Ireland, and the United Kingdom, as well as its first to reach the top position in such countries as Argentina, Brazil, and Mexico.

Paramore’s first all-new release in more than three years, “PARAMORE” showcased a string of smash singles, including two top 40, RIAA platinum certified hits, “Still Into You” and “Ain’t It Fun.” The latter track proved one of Paramore’s biggest singles to date, ascending to #2 at Top 40 outlets nationwide as well as to the top 10 on Billboard’s “Hot 100” – the band’s first ever top 10 hit and their highest peaking song thus far on both charts.

For up-to-the-minute news and information, please visit paramore.net.

(TRACKLISTING ATTACHED)

PARAMORE: SELF-TITLED DELUXE
(FUELED BY RAMEN)
Release Date: November 24th

1. Fast In My Car
2. Now
3. Grow Up
4. Daydreaming
5. interlude: Moving On
6. Ain’t It Fun
7. Part II
8. Last Hope
9. Still Into You
10. Anklebiters
11. interlude: Holiday
12. Proof
13. Hate To See Your Heart Break
14. (One Of Those) Crazy Girls
15. interlude: I’m Not Angry Anymore
16. Be Alone
17. Future

BONUS MATERIAL
18. Hate To See Your Heart Break (feat. Joy Williams)
19. Escape Route (Bonus Track)
20. Native Tongue (Bonus Track)
21. Tell Me It’s Okay (Self-Titled Demo)
22. Still Into You (Live at Red Rocks)
23. Decode (Live at Red Rocks)
24. The Only Exception (Live at Red Rocks)
25. Brick by Boring Brick (Live at Red Rocks)
26. Let the Flames Begin (Live at Red Rocks)
27. Part II (Live at Red Rocks)
28. Proof (Live at Red Rocks)
29. Ain’t It Fun (Live at Red Rocks)

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FOR MORE INFORMATION, CONTACT
Christina Kotsamanidis
Atlantic Records
212.707.2241
Christina.Kotsamanidis@atlanticrecords.com

Latino Greeks join Voto Latino in registering more than 1500 voters in 2014

WASHINGTON, D.C. – November 7, 2014 – In preparation for the 2014 midterm elections, Voto Latino partnered with national Latino Greek organizations for the second-ever RepUrLetters Challenge (RepUrLetters), a competition for Latino Greeks across the country to register voters on their campuses and in their communities.

RepUrLetters seeks to fuse the energy of Voto Latino’s online voter registration tools and social media and celebrity networks with the Latino Greeks’ expansive student and alumni network. Voter registration efforts were coordinated both on the ground and online since the spring of 2014. Through the combined efforts of over 16 Latino Greek organizations, in 2014, RepUrLetters registered voters in at least 31 states and across 750 college campuses.

The winner of this year’s RepUrLetters Challenge is Sigma Lambda Gamma National Sorority, Inc, the largest historically Latina national sorority in the United States. Sigma Lambda Gamma’s voter registration efforts accounted for 36% of the total number of voters registered through the RepUrLetters Challenge, with the highest number of voters registered.

“On behalf of Sigma Lambda Gamma National Sorority, Inc., we are honored to actively empower the Latino community to vote during 2014 midterm elections,” said Genevieve Padro, Director of Engagement for Sigma Lambda Gamma National Sorority, Inc. “Sigma Lambda Gamma named as the 2014 winners of the RepUrLetters Challenge is only the beginning of our dedication to servicing our communities for positive change; our vote is our voice!”

“I would like to personally congratulate the sisters of Sigma Lambda Gamma for their efforts to register voters this year,” said Voto Latino President and CEO, María Teresa Kumar. “The number of voters registered was certainly impressive, but even more impressive is the capacity the women of Sigma Lambda Gamma have shown to be leaders in their communities. We are honored and proud to have worked with them and with fifteen other national Latino Greek organizations to help even more Latinos magnify the power of our vote in the 2014 elections.”

To learn more about RepUrLetters, visit www.repurletters.org and to find out how your organization can get involved, please email info@votolatino.org.

About Voto Latino
Voto Latino is a nonpartisan organization that empowers Latino Millennials to claim a better future for themselves and their community. United by the belief that Latino issues are American issues and American issues are Latino issues, Voto Latino is dedicated to bringing new and diverse voices to develop leaders by engaging youth, media, technology and celebrities to promote positive change. To learn more about Voto Latino, visit www.VotoLatino.org. Also engage Voto Latino on Facebook at www.facebook.com/VotoLatino, on Twitter at www.twitter.com/VotoLatino and on Instagram at www.instagram.com/VotoLatino

The Top 5 Apps for Traveling College Students this Holiday Season

How to Save Time, Money and a Pounding Headache Using only Your Smartphone

NORCROSS, Ga. (November 4, 2014) – As many of your fellow classmates will happily tell you, the official start to the holiday season is just a few weeks away. If you plan to skip town and head home for the holidays or hit the slopes for a much needed vacation, you need to start making travel plans now. In order to save time, money and a pounding headache this holiday season, look no further than your smartphone. Here are the top five must have holiday travel apps for college students:

• RoadNinja – If your holiday travel plans include loading up your car full of friends, RoadNinja is the perfect app for you. Users learn the locations of restaurants, gas stations and points of interest near every highway exit. View real-time gas prices and access RoadNinja special offers and coupons. Share places you do or don’t like on social media with the tap of a finger.
• Popmoney – Because let’s face it, your friends don’t carry cash. Figuring out who among friends owes what for gas, hotel rooms, dinners, groceries and other payments during holiday travel can be a nightmare. Popmoney allows users to pay each other back using the recipient’s email address or mobile phone number.
• GateGuru – In case you already forgot last year’s brutal winter, it saw more than a million weather related flight cancellations according to research by The Weather Channel. For any student traveling on a plane this holiday season, GateGuru helps you find the best place to grab a bite and even do a little holiday shopping while at the airport. Suddenly that long delay becomes less painful and maybe even productive.
• Inrix Traffic – Research from the Travel Channel shows the day before Thanksgiving is the busiest travel day of the year, closely followed by the Sunday after the delicious day. Because there are few things worse than wasting your holiday vacation while stuck in traffic, the Inrix Traffic app is a must have this holiday season. Using the app’s user-friendly interface, you have up-to-the-minute access to new routes, traffic patterns and gas prices.
• Spotify – To make sure everyone in your carpool home for the holidays can sing along, this is the perfect app for road trip music. With millions of artists at the user’s fingertips, playlists can be created so that everyone’s tastes are accounted for. Create a holiday mix to get you in the spirit of the season, or play some heavy metal to cope with the traffic.

When dealing with busy roads, unpredictable weather and inflated prices, preparation is key to having a smooth holiday travel experience. Don’t forget to download the above mentioned apps for your best holiday trip yet. Happy traveling!

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Media Contact:
Heather Graham
Trevelino/Keller
hgraham@trevelinokeller.com
404-214-0722 Ext. 103

Somerville, MA October 30, 2014

ItaliaRail, the experts on train travel to, from and around Italy, is now accepting applications for the Spring 2015 semester. Students who have been accepted to a study abroad program in Italy can apply for the $1,000 award. Two recipients will be chosen.

Interested students should have a GPA of 3.0 or higher at a recognized US university or college and currently be receiving financial aid, plus possess an overall dedication and enthusiasm for studying abroad in Italy. Applications can be found at www.italiarail.com/scholarship and will be accepted through November 15, 2014. Winners will be announced mid-December.

Recipients of the Fall 2014 scholarships are currently enjoying an incredible study abroad experience in Italy. Justine Barker from Michigan Technological University in Houghton, MI and Taylor Hammeke of the University of Connecticut in Storrs, CT, each received $1,000 for books, tuition and other expenses related to their studies in Italy.

Justine Barker is studying through the International Studies program in Rome, while Taylor Hammeke is attending the CIMBA Business Program in Paderno del Grappa, in the northern Veneto region of Italy. “I am extremely grateful and appreciative to be chosen, and think what you’re doing is awesome,” said Barker upon hearing she had been named as one of the recipients.

“With three times the number of applicants we received for our inaugural scholarship last spring – we are glad to see our program building momentum” said Mike Fuller, CEO of InterRail LLC, parent company of ItaliaRail. “We are excited to choose two new awardees for Spring 2015 and to see so many excellent students dedicated to, and inspired by, participating in a study abroad program in Italy. ItaliaRail is pleased to help those in need of financial assistance realize their dream,” continued Fuller.

The Boston area based company awards two scholarships each semester to university/college undergraduate students who intend to study abroad in Italy. The scholarship program is ongoing. Application details for the Fall 2015 semester will be released closer to the date.

About ItaliaRail: ItaliaRail are the experts on Italy train tickets and passes. In cooperation with Trenitalia, Italy’s only national railway, ItaliaRail provides a direct connection to Trenitalia’s reservation system allowing rail travelers access to the most routes at the best prices. Travelers are able to book in multiple currencies and knowledgeable customer service agents are available to answer questions and give advice on train travel throughout Italy. ItaliaRail was launched in 2005 and is a division of InterRail, LLC.

Media Contact
Mary Ekelund
mary@interrail.com
(617) 519-5660

For Immediate Release
Emeryville, California: October 30, 2014

Co-eds are partying with hot mobile app Sobrr this Halloween. Perfect for club, concert, bar, or sports gatherings, Sobrr takes the scary out of social, enabling no-regrets, spontaneous interactions that expire within 24 hours — unless both parties agree they’re a match.

Having attracted 30k new users in just two months, fandom across U.S. campuses is growing, and Sobrr is rewarding the enthusiasm with All Hallows parties at UC Berkeley, University of Florida, University of Miami, University of Illinois, Lehigh University and UCLA (full schedule below). In addition, dozens of schools continue to register for Sobrr’s Campus Race Program, which continues through December.

CEO Bruce Yang developed Sobrr after a bachelor party weekend in Vegas, and the initial media buzz attracted a predominantly male following. But now, an increasing number of women are embracing Sobrr’s combination of fun, spontaneity and privacy. Yang says: “Women are telling us they have become “tired of creeps on the dating apps.” Our 24-hour friendship feature enables users to connect with people around them — and then to curate those relationships, distinguishing between fleeting acquaintances and those with true friend potential.”

Rave reviews for the app include: “Genius.” “Tinder + Facebook = Sobrr! What could possibly go wrong?” and, “I love this app! Finally, privacy when we post!!! Great job guys!!! And I found my soulmate!” (iOS app reviewers).

Originally available for iOS, growth is now set to accelerate significantly with last week’s release of Sobrr for Android. In support of the new growth, Sobrr recently secured a $1.1 million round of funding from IDG Ventures.

Sobrr Fall Campus Tour Dates, 2014

October 23rd: UCLA (Alpha Epsilon Pi)
October 27th: Bucknell University (Order of Omega)
October 29th: UC Berkeley (Order of Omega)
October 29th: University of Florida, Gainesville (Pi Lambda Phi)
October 30th: University of Miami, Coral Gables (Sigma Alpha Mu)
October 31st: Ole Miss, Oxford MS (Phi Kappa Tau)
October 31st: University of Illinois, Urbana (Sigma Phi Delta)
November 1st: UC Berkeley (TDX)
November 1st: USC &UCLA (AGO + ADX)
November 6th: Lehigh University (Alpha Omicron Pi + AXO)
November 6th: UC Berkeley (Tri Delta)

About Sobrr

Available for iOS and Android, Sobrr is the first app to introduce the concept of 24-hour friendship. In real life, people socialize, but only become friends with whom they like. Sobrr returns this control back to the user. Everything on Sobrr expires in 24 hours, including photos, messages, and, even, friends (unless you really, really like them).
Founded in 2014, Sobrr Inc. is a team of Silicon Valley veterans and UC Berkeley
students and alumni lead by Co-Founders Bruce Yang, formerly of LinkedIn and Fitbit, and former Microsoft employee Vivian Xu.Sobrr was recently awarded “Most Innovative App” by the Silicon Valley Technology Innovation and Entrepreneurs Forum.

Download the iOS version: http://www.bit.ly/sobrriOS
Download the Android version: http://www.bit.ly/sobrrAndroid

Connect and follow us on the following channels:

Web site: www.sobrr.me
Facebook: www.facebook.com/SobrrMe
Twitter: www.twitter.com/SobrrMe
Instagram: www.instagram.com/SobrrMe
Blog: http://blog.sobrr.me

For Press and immediate contact:

Nikke Slight
nikke@app-promo.com
917-971-7169
@Apppromo

College football season is in full swing, homecoming is around the corner and that can only mean one thing: Tailgating! Hauling lawn chairs, grills and a cooler packed full of your favorite foods and drinks to a stadium parking lot full of people is part of the fun of football season. The game plan is to eat, drink and mingle until it’s time to head in and cheer on your school’s team as they take on your fiercest rival. This season, switch-up your game plan so that you keep the party big and the calories small.

“On average, tailgaters consume up to three times the recommended daily calorie allowance,” says Luke Corey, registered dietitian, performance nutritionist at EXOS and consultant for The Coca-Cola Company. “These extra calories are usually stored as body fat. One tailgating party may not result in weight gain, but for the 60 percent of students who tailgate five or more times a season, those extra calories can really add up.”

Here are seven tips for having fun this football season without adding extra pounds:

Tip 1 – Recruit your teammates
The key to success, whether on the football field or at a tailgate party, is to recruit a strong team. Gather your roommates or classmates and plan to have a healthy tailgate party together. Delegate responsibilities to each member, such as preparing the healthy snacks or packing extra water, and celebrate when they make a great play.

Tip 2 – Warm up with a healthy snack
Before you leave your dorm or apartment to attend a tailgating party, eat a healthy snack that is nutrient-dense, high in fiber and low in calories. Low-fat Greek yogurt with fresh berries or a protein bar are great pre-tailgating snacks.

Tip 3 – Hydrate like a football player
Collegiate athletes understand the need to properly hydrate before, during and after a game. Since tailgating can be like a sport, aim to drink at least 8 ounces of fluids every hour before and during the tailgating party (all non-alcoholic beverages hydrate).

Tip 4 – Don’t fumble your food and beverage choices
Much like football, you win some and lose some when it comes to food choices during a tailgate. Get on a winning streak by enjoying your favorite, classic party foods and beverages in moderation. Options such as sliders, small cups of chili and toothpick tasters are great ways to manage calories and still enjoy your favorites. For soda lovers, the 7.5-ounce Coca-Cola mini can not only saves space in your cooler but comes in other popular flavors like Diet Coke, Coke Zero and more.

Tip 5 – Avoid a food safety flag
Meats such as beef, chicken and pork are often the proteins of choice at a tailgate. Practice food safety by keeping these items in a cooler and then cooking them to the proper temperature on the grill. Foodborne illnesses are quite common at events like these, so take precautions to avoid a food safety flag.

Tip 6 – Take a break at halftime
Many tailgating parties can last five or six hours, so try to avoid sitting down the whole time. Get up and cheer! And when the team takes this opportunity to rehydrate and refuel, you can do the same. Make sure to take a break at the halfway point: get out of your chair, walk around the lot, stretch your muscles, hydrate and grab a healthy snack.

Tip 7 – Celebrate the win – yours and the team’s
Hopefully, your team wins the game. Regardless, consider it a victory if you are able to achieve tips one through six. These will help you make smarter choices and keep your tailgate party fun.

VALHALLA, N.Y., October 24, 2014 – Renowned engineer Ric Bradshaw, Ph.D has kicked off a tour of college campuses, speaking to students about data storage tape technology. Sponsored by FUJIFILM Recording Media U.S.A., Inc., Dr. Bradshaw’s seminar, “Tape Technology, Its Place in Information Storage and Management Now and in the Future,” incorporates inside stories of tape technology’s importance for data protection and archival applications. He has been well-received by computer science and engineering students at the University of Alabama and the University of the Pacific.

Dr. Bradshaw has nearly 30 years of R&D experience with IBM Corporation and holds 16 U.S. patents. He is a leader in collaborative tape research efforts and has been involved with archival storage strategies and best practices since the early 1990s. He is a recognized expert in tape formulation design, tape and component characterization, failure analysis and life prediction, data recovery and tape manufacturing process design and control. Dr. Bradshaw was a primary member of the data recovery effort that salvaged crucial data from the space shuttle Challenger flight recorder tapes in 1986. Ric’s team successfully recovered the data from the flight recorder tapes which had been under 60 feet of sea water for 90 days and were badly damaged and corroded. He has worked on numerous data recovery efforts for government and commercial clients, including the data recovery efforts resulting from Hurricane Sandy’s extensive damage along the East Coast.

“My seminar addresses the role of tape in the information storage hierarchy. Fujifilm’s sponsorship of this campus tour is an incredibly unique and beneficial contribution to university computer science and engineering departments, and it’s a privilege to be a part of it,” said Dr. Bradshaw. “This seminar is an insider’s look at past, present and future technology enabling the viability and robustness of magnetic tape, especially in archives that now must remain readable for long periods of time. I look forward to visiting more campuses in the near future.”

“Archival storage with tape is becoming more condensed, and it is interesting to learn that what was stored on many disks can now be stored on just one tape, and that large volumes of information stored on hundreds of older tapes can now be stored on only one newer tape,” said Julio Hernandez, a University of the Pacific student who aspires to visit Mars on a future NASA mission.

“We are pleased to have the opportunity to sponsor Ric on his road show to educate students about tape technology and the innovative nano-particle science behind it,” said Peter Faulhaber, president, FUJIFILM Recording Media USA, Inc. “Students really enjoy learning about Ric’s incredible experience recovering data from the Challenger tapes, and about today’s advanced tape storage in general.”

Additional students in attendance at Dr. Bradshaw’s recent campus seminars gave the following feedback:
• “Magnetic tapes are more robust than we imagined.”
• “Never heard about data recovery from NASA tapes – really interesting and amazing that they could recover the data.”

Educators and students interested in having Dr. Ric Bradshaw as a guest lecturer can contact him at MagTapeTech@earthlink.net or (520) 886-5778.

For more information about Fujifilm’s data storage products, please go to: www.FujifilmUSA.com/storage.

About Fujifilm
FUJIFILM Recording Media U.S.A., Inc. is the US-based manufacturing, marketing and sales operations of professional broadcast video and data tape recording media for FUJIFILM Corporation. The company provides broadcast and data center customers and industry partners with a wide range of unique data center accessories, value-added services and archival solutions, including Dternity. Based on a history of thin-film engineering and magnetic particle science such as Fujifilm NANOCUBIC technology, Fujifilm creates breakthrough data storage products. In 2013, Fujifilm surpassed the 100 million milestone for the number of LTO Ultrium data cartridges manufactured and sold since introduction, establishing the company’s leadership and success as the leading global manufacturer of mid-range and enterprise data tape. For more information on Fujifilm Recording Media products, customers can call 800-488-3854 or go to www.fujifilmusa.com/tape_data_storage. To receive news and informati on direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

CONTACT:
Diane Rainey
Fujifilm
(914) 789-8657
Drainey@fujifilm.com

Executives, Educators and Students Learn the Value of Digital Strategies With a New, Easy-to-Understand Guidebook

BEDFORD, VA, October 17, 2014—Ira Kaufman, President of Entwine Digital and Chris Horton, Head of Content & Distribution for Synecore, have released an innovative Digital Marketing Guidebook drawing on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. “Digital Marketing: Integrating Strategy and Tactics with Values,” (available digitally, of course) provides a roadmap to help executives, managers, educators and students adopt a digital mindset and incorporate the most effective, and quickly evolving digital tactics, (including social media and SEO tactics) strategically and competitively.

More than three-quarters of all executives say that digital initiatives are a priority for them, yet only a third of executives believe that their approach to digital is correct,” states Ira Kaufman, Co-Author of Digital Marketing Guidebook and President of Entwine Digital. “More than 65% have reported feeling unprepared to deal with the digital marketing explosion,” continues Kaufman. “To this point, industry and educators have been unable to train the estimated 1.5 million digital marketing managers needed in the U.S. by 2018. Currently, many employers attest that there aren’t enough qualified candidates to fill these positions today, let alone down the road.”

“Our goal with this guidebook,” states Chris Horton, co-author of Digital Marketing Guidebook and Head of Content & Distribution at Synecore, “is to create a primer on digital marketing that offers practical guidance to current business managers and executives, and relevant training to future business leaders by translating digital marketing concepts into real-world applications. To stay competitive in the digital age, individuals and organizations need to focus on the integration of digital technologies with marketing strategy and core values to achieve efficiency and long-term sustainability.”

The current business environment is changing dramatically with globalization and the effect of digital technologies; these same changes are impacting the college learning environment. Business education must adapt and transform to stay relevant. It must embrace innovative instructional methodologies and best practices for integrating digital technologies into the learning process to prepare students to succeed in an increasingly interconnected, global digital marketplace.

To accomplish these objectives, Kaufman and Horton developed the Digitally Integrated Learning Environment (DILE) to serve as a foundational instructional methodology for the Digital Marketing Guidebook. The DILE reflects a student-centric approach to pedagogy that requires the instructor first listen to and understand the needs and expectations of the students; based on the feedback received, the instructor designs a course that incorporates innovative projects and exercises with relevant, dynamic content that is delivered digitally.

“Modern marketing must be reconstituted to move into the digital age,” comments Dr. Philip Kotler, Professor of International Marketing, Kellogg School of Management at Northwestern University. “I applaud Kaufman and Horton’s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation.”

Several emerging technologies are highlighted in Digital Marketing Guidebook, including Vusay (pronounced view-say), which is a powerful platform that makes online videos interactive with any device. Vusay is highlighted due to fact that today, more than 1 billion unique users watch more than 6 billion hours of videos a month on YouTube alone. Both Kaufman and Horton see Vusay’s point-in-time video commenting technology as a critical asset in the areas of education, training, entertainment and brand engagement, saying that digital marketers should take note and utilize its immersive commenting capabilities.

Digital Marketing: Integrating Strategy and Tactics with Values helps readers evaluate the most up-to-date digital channels and technologies to manage and leverage current and new business ventures. It provides grounding in digital vocabulary, a snapshot of how digital technologies impact strategy, and how to implement and measure widely available digital media tactics, which are evaluated in terms of industry best practices and their ability to achieve strategic goals. Finally, the Guidebook offers executives a step-by-step roadmap to transform their company into a Digitally Integrated Organization.

On par with its message, this interactive guidebook provides a truly Connected Digital Experience via augmented reality app Zappar, which allows readers to use their smartphone or tablet to activate “Discover More” and “Play Video” icons that connect the print publication to expanded and updated rich content housed on the book’s companion website, www.DigitalMarketingResourceCenter.com. Digital Marketing: Integrating Strategy and Tactics with Values is published by Routledge in print and digital and is available through Amazon.com.

About Ira Kaufman PhD
Ira Kaufman assists companies ranging from multinationals to start-ups with their social branding and integrated digital marketing and transformation strategies. Founded in 2001, Entwine Digital, his privately held company headquartered in Virginia, helps clients to tap into new and emerging digital opportunities by designing customer experiences and targeted digital media strategies that are values-driven and culturally sensitive, generating sustainable relationships with their target markets. Earning his PhD in marketing from Northwestern’s Kellogg School of Management, he taught at the senior executive programs of Kellogg and Virginia Tech, and currently is designing innovative courses on digital marketing and social entrepreneurship at Lynchburg College School of Business and Economics

About Chris Horton
Chris Horton is a creative creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. Founded in 2011, Synecore is a privately held company headquartered in Minneapolis, MN that provides integrated digital marketing strategies and services and manages online and mobile engagement via social media, content creation, SEO, and email marketing. Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet trends, and digital transformation.

CONTACTS:
Ira Kaufman: ira@entwinedigital.com; http://www.entwinedigital.com
Chris Horton: chris@synecoretech.com; http://www.synecoretech.com

University of Maryland Wins the Characters Unite College Tour Competition,

Securing a Special Visit from a USA Network Star

NEW YORK, NY – October 16, 2014 – Verizon and USA Network today announced the seven stops on the Characters Unite College Tour. Beginning on Monday, October 20, the Tour will head across the country to encourage students to use technology and their voices to help solve some of the country’s biggest social issues, such hate and discrimination as well as dating abuse.

The University of Maryland was named the winner of the Characters Unite College Tour Competition. Launched in early September, the contest asked students to submit their college or university at charactersunitecollegetour.com for a chance to be part of the Tour. In addition to securing a spot on the Tour, the College Park, MD campus will get a special visit from a USA Network star.

The Characters Unite College Tour will make the following stops:

• Columbus State Community College, Columbus, OH – Monday, October 20^th
• Howard University, Washington, DC – Wednesday, October 22^nd
• University of Maryland, College Park, MD – Thursday, October 23^rd
• Midlands Technical College, Columbia, SC – Tuesday, October 28^th
• Georgia Perimeter College, Clarkston, GA – Thursday, October 30^th
• University of Texas, Austin, TX – Thursday, November 6^th
• University of New Mexico, Albuquerque, NM – Wednesday, November 12^th

At each stop of the Characters Unite College Tour, students will be invited to create a free “I Won’t Stand For…” t-shirt, personalizing it by stamping a word to fill in the blank, such as bullying, dating violence, racism, religious intolerance, sexism, homophobia, ableism and more. In addition, they can take a photo to be a part of the Characters Unite online gallery and immediately share the image with their friends and family via social media, joining millions of people – including top musicians, movie and television stars, athletes and political leaders – in the Characters Unite campaign to combat all forms of hate and discrimination.

In addition, students will have the opportunity to learn more about loveisrespect, a project of the National Domestic Violence hotline and Break the Cycle, a program, dedicated to empowering young adults to prevent and end abusive relationships, and join Verizon in speaking out against domestic violence through the company’s Hopeline® from Verizon program. Verizon is providing HopeLine collection bins on site for participants to donate no-longer-used wireless phones and accessories that will be used to support domestic violence organizations nationwide. Wireless phones donated to HopeLine are refurbished and provided to local domestic violence agencies to distribute to the victims of domestic violence they’re serving.  Students will also be invited to share messages of hope to domestic violence survivors through HopeLine’s Because Voices Have Power initiative using #VoicesHavePower.

To learn more about the Characters Unite College Tour, please visit charactersunitecollegetour.com. To learn more about HopeLine from Verizon, visit www.verizonwireless.com/hopeline or www.voiceshavepower.com.

About Characters Unite
Characters Unite, USA Network’s award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s iconic “Characters Welcome” brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance — on-air, online, and in communities across the country. www.charactersunite.com

About USA Network
The #1 network in all of basic cable for an unprecedented seven straight years, USA Network is seen in over 102 million U.S. homes.  USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events.  A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV.  USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.

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Verizon Contact:
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Jessica Thorpe
908.559.6734
jessica.thorpe@verizonwireless.com

OH HONEY ARE “SINCERELY YOURS”;
BROOKLYN-BASED ALTERNATIVE-POP DUO UNVEIL NEW EP,
MARKING SECOND INSTALLMENT IN “THE POSTCARD SERIES”;

4-TRACK SET FOLLOWS ACCLAIMED DEBUT, “WITH LOVE,”
AND TOP 25 BREAKTHROUGH SINGLE, “BE OKAY”;

“THE HONDA CIVIC TOUR” ALONGSIDE AMERICAN AUTHORS
GETS UNDERWAY OCTOBER 21ST IN TALLAHASSEE;

SINCERELY YOURS” AVAILABLE TODAY – STREAM EP HERE!

Fueled By Ramen/Atlantic recording group Oh Honey has announced the release of a new EP. “SINCERELY YOURS” is available today on the iTunes Store and all leading DSPs.

“SINCERELY YOURS” marks the follow-up to Oh Honey’s debut EP, “WITH LOVE,” and the second of four EPs dubbed “The Postcard Series.” The EP is highlighted by the new single, “Don’t You Worry,” alongside three additional new songs from the Brooklyn-based alternative-pop duo. The next two installments in “The Postcard Series” – entitled “WISH YOU WERE HERE” and “UNTIL NEXT TIME” – are slated for release in early 2015. For updates, please visit ohhoneymusic.com.

Oh Honey will herald “SINCERELY YOURS” by appearing on the upcoming Honda Civic Tour, with select dates beginning October 21st at The Moon in Tallahassee, Florida and then continuing through mid-November (see attached itinerary). The tour – which sees Oh Honey performing alongside American Authors – continues the duo’s busy live schedule, a journey that has already seen them supporting such artists as The Fray and Atlantic’s own James Blunt. For complete details and ticket information, please visit ohhoneymusic.com/tour.

Oh Honey – a.k.a. singer/songwriter/musician Mitchy Collins and singer/songwriter/actress Danielle Bouchard – first came together in 2013 and immediately captured attention with their melodic, organic songcraft and beautifully blended harmony vocals. The duo performed regularly – including well-received showcases at both CMJ and South By Southwest (SXSW) – before releasing “WITH LOVE,” the first EP in “The Postcard Series,” in November 2013. Signed by Atlantic in February 2014, Oh Honey made a major splash with their breakthrough single, “Be Okay.” The track – featured on the “WITH LOVE” EP – proved a top 25 smash at Hot AC outlets nationwide and has since been featured in a wide range of TV series, films, and other campaigns, including Fox’s Glee and Red Band Society, ABC’s Selfie, DreamWorks’ The Hundred Foot Journey, and recent commercials for Google Android and Chili’s Bar & Grill.

For more, please visit ohhoneymusic.com, www.twitter.com/ohhoneymusic, www.facebook.com/ohhoneymusic, and www.atlanticrecords.com.

OH HONEY
ON TOUR 2014
All Dates: THE HONDA CIVIC TOUR w/American Authors

OCTOBER
21 Tallahassee, FL The Moon
22 Orlando, FL The Beacham
23 Fort Lauderdale, FL Revolution Live
24 St. Petersburg, FL Jannus Live
25 Atlanta, GA Buckhead Theatre
27 Indianapolis, IN Deluxe at Old National Centre
28 Pontiac, MI The Crofoot
29 Chicago, IL Metro
31 Minneapolis, MN Mill City Nights

NOVEMBER
2 Columbus, OH Newport Music Hall
4 Boston, MA Paradise Rock Club
6 Pittsburgh, PA Stage AE
7 New York, NY Best Buy Theater
8 Philadelphia, PA Trocadero
10 Washington, DC 9:30 Club
11 New Haven, CT Toad’s Place

ohhoneymusic.com/tour

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Contact:
Christina Kotsamanidis (National)
Christina.kosamanidis@atlanticrecords.com

Amy Laudicano (Tour/Online)
Amy.Laudicano@atlanticrecords.com