Author Archives: uwirepr

Publishing Startup Offers Aspiring Authors New Opportunities

Contact:
Erin Eber | Community manager
erin@pubslush.com | 786-877-9339

Publishing Startup Offers Aspiring Authors New Opportunities

NEW YORK – September 12, 2011 – PUBSLUSH Press, a full service, social publishing platform , has announced a nationwide writing competition. Targeting writers of any genre, PUBSLUSH is encouraging authors to submit their book ideas to be chosen to win an iPad 2 and a chance to be published. Writers simply submit the best ten pages and a summary of their manuscript at www.pubslush.com, through October 15th.

PUBSLUSH Press is a revolutionary publisher that utilizes the power of community support and social networking to select books to be published by connecting writers directly with their readers. Through a collaborative method, Slushers (registered users) review, share, and fund their favorite submissions. Upon reaching the required support level, PUBSLUSH will facilitate the complete publishing process , including editing, design, marketing, distribution, etc. Also, PUBSLUSH simultaneously acts as an agent, allowing editors at major publishers to easily browse the top submissions and extend deals to authors if they wish.

“The writing competition calls attention to this incredible new outlet for aspiring authors. Our mission is not only to discover new talent, but to give authors a lucrative publishing alternative somewhere between traditional and self publishing,” said Jesse Potash, founder of PUBSLUSH Press.

“In addition to giving a voice to undiscovered writers, we are committed to impacting literacy initiatives for children worldwide. And for every book we sell, we will donate a book to a child without access to literature,” added Potash.

The competition is free to enter and runs through October 15th. First, second and third place winners will receive an iPad 2. Additionally, all three winners will be featured prominently on the PUBSLUSH home page, and have a chance to get published if the required funding is achieved. Full details and contest rules can be found at www.pubslush.com.

About PUBSLUSH Press

Inspired by the industry term, “the slush pile” (where unsolicited manuscripts are set aside), PUBSLUSH Press is a full service, publishing platform that utilizes social media to bring together writers and readers, providing an innovative forum for discovering new writing talent. Writers upload a sample of their work and Slushers (registered users) review, share, and fund their favorite submissions. Once the required funding is achieved, PUBSLUSH facilitates the complete publishing process – or a deal is a made with another publisher prior to that. Additionally, for every book sold through PUBSLUSH and its distribution partners, a book will be donated to support children’s literacy. For more information about PUBSLUSH and the cause, please visit www.pubslush.com.

Sodexo Welcomes the Class of 2015: Dine on Heart-Healthy Mediterranean Cuisine, Stealth Health and Made-to-Order Fare

CONTACT: Monica Zimmer
301 987 4461
monica.zimmer@sodexo.com

Sodexo enhances experience by creating menus based on student insights

GAITHERSBURG, Md., August 29, 2011 – When college students head to class at the 650 Sodexo-served campuses across the country this fall, they’ll find menus featuring heart-healthy Mediterranean food, chefs preparing their meals while they wait with VIP treatment, world cuisine, and old favorites made with healthier ingredients – all built on research and insights from fellow students.

“We welcome freshmen and all students to enjoy the culinary innovations our talented chefs create each day that are interesting to the college-student palate and ultimately enhance the whole experience at school,” said Tom Post, president of Sodexo Education – Campus. “We’re responding to those who want healthy and tailor-made, customizable cuisine, which includes an opportunity to chat with our chefs while they prepare made-to-order meals.”

Here are some of the menu items students at Sodexo-served campuses will find this year.

  • Grilled Chicken Souvlaki Kabob
  • Paella
  • Spanakopita
  • Cous Cous Chicken Stew
  • Orecchiette with Broccoli and Garbanzo Beans
  • Fattoush and Sumac (Pita Bread Salad with Tangy Dressing)
  • Spanish Tomato Bread with Manchego Cheese
  • Edamame and Corn Salad
  • Pesto Pasta Bowl
  • Wild Mushroom Risotto Balls with Pesto Aioli

[Photos available at: www.flickr.com/photos/sodexousa/sets/72157627417759552/]

Sodexo’s main resident dining menu offering for the 2011-2012 school year will highlight Mediterranean cuisine. Mediterranean fare is heart-healthy, exotic, and appeals to vegetarians and omnivores alike. Sodexo will promote its new offer by hosting cultural and culinary events at colleges across the country through its Global Chef program, which will showcase visiting Sodexo chefs from Spain and Italy throughout the academic year.

“Sodexo has unparalleled expertise when it comes to world cuisine because we can tap into culinary expertise from chefs in the 80 countries where we operate,” said Chef Rob Morasco, senior director of offer development for Sodexo Education. “A chef from Spain can visit our North American culinary team to demonstrate the traditional techniques used to create authentic paella, for example.”

Other 2011 menu trends include stealth health – maintaining traditional flavors while substituting healthier ingredients. That trend is making popular gluten-free pasta and whole wheat and brown rice offerings. Students continue to insist on locally-sourced ingredients.

Sodexo uses a three-pronged approach to monitoring trends and developing college café menus, which includes researching desired tastes, using our global resources to create authentic flavors, and bringing those flavors to market. Sodexo holds frequent taste-test focus groups with students and consults with its team of topnotch chefs to develop this list. Sodexo conducted a food trends expo at Muhlenberg College in Allentown, Pa. in late 2010 to solicit feedback for this fall’s menu. Sodexo develops menu offerings for college students via its Customer Insight team with research from Sodexo’s Student Board of Directors, student food trend expo events, Nielsen’s Annual Restaurant Audit, Teenage Research Unlimited, Technomics Menu Monitor, NPD Group, Sodexo’s culinary team of chefs and vendor partners.

About Sodexo

Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $13 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations.  Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.

Key Figures (as of August 31, 2010)

Sodexo in the World
15.3 billion euro consolidated revenue
380,000 employees
34,000 sites
50 million consumers served daily
80 countries
21st largest employer worldwide

Sodexo in North America
8.0 billion dollars revenue
120,000 employees
10 million consumers served daily
6,000 clients
700 facilities management sites

KNO BRINGS 3D AND VIDEOS TO ETEXTBOOKS

New Interactive Features Make You Go OOOOH -AHHHH

SANTA CLARA, Calif., August 29, 2011 – Kno, Inc., www.kno.com , a pioneer in education software, today announced two new interactive learning features to its Textbooks for iPad application, 3D & Smart Links. The 3D feature makes it easier for students to grasp difficult concepts by instantly turning 2D figures into interactive 3D models that jump off the page. Meanwhile, the Smart Links feature automatically links multi-media content like videos, images and websites to key concepts presented in the textbook. An industry first, Kno has addressed the pain point for students in understanding complex problems presented in textbooks and classrooms by integrating one-to-one learning solutions into digital textbooks to help prevent students from getting left behind.

“Kno’s new 3D and Smart Links features are bringing interactive learning to a new level,” said Babur Habib, CTO and co-Founder. “These features extend beyond the classroom, giving students an opportunity to get hands on and explore concepts within the context of what they are already studying, in a completely new way.”

3D
Initially starting with chemistry textbook titles, Kno’s beta 3D feature gives students an unprecedented look inside complex and abstract figures, accelerating the time it takes to learn and practice difficult chemistry concepts. Kno’s beta release bring hundreds of 3D chemistry figures to life, allowing students to rotate, spin, zoom, accelerate and display 360-degree views of the object.

Smart Links – Beta
The Smart Links beta feature maps videos, including thousands of Khan Academy www.khanacademy.org instructional videos, educational images and websites to related formulas and sections in textbooks. Smart Links will be available for Kno’s massive library of over 100,000 textbooks and will cover a wide variety of subject matters from math and science to finance and history. Khan Academy, which provides an extensive collection of free education videos, practice exercises, and assessments for students, helps explain complex subject matters in an easy to understand one-to-one learning environment. By including these videos into the relevant section of the textbook, Kno is providing students another way to better understand the material that is being presented.

“Khan Academy’s goal is to provide a free world-class education to anyone, anywhere,” said Salman Khan, Founder and Executive Director of Khan Academy. “We’re excited that Kno sees the value in our mission and has integrated our videos and study tools directly into their books. This provides students with a new way to access Khan Academy content – and all within the context of what they are already learning.”

The features add to Kno’s already robust line-up of over 60 interactive features such as highlighting, note-taking, bookmarking, Quiz Me, and Journal features for the Kno Textbooks for iPad application. Students have access to over 100,000 eTextbooks at 30-50 percent off the list price with a 15-Day Money Back Guarantee at www.Kno.com.

Kno Smart Link: www.vimeo.com/27798033
Kno 3D: www.vimeo.com/27342076

Examples of Kno Textbooks With Smart Links
9780321385178: Linear Algebra and Its Applications Lay: David C. 1/20/2011 Pearson Higher Education
9780538497909: Calculus; Early Transcendentals: Stewart, James 11/19/2010 Cengage Learning (eisbn: 9780983804956)
9780538497817: Calculus: Stewart, James 1/1/2011 Cengage Learning Mathematics & Statistics (eisbn: 9780983804963)
9780321716811: College Algebra: Sullivan, Michael 1/4/2011 Pearson Higher Education Mathematics & Statistics (eisbn: 9780983804987)

Examples of Kno Textbooks With 3D
9780547125329: Chemistry: Zumdahl, Steven S. 1/2/2009 Cengage Learning (eisbn: 9780983804918)
9780840054449: Organic Chemistry, 8th ed.: McMurry, John E. 1/1/2011 Cengage Learning (eisbn: 9780983804925)
9781439049716: Fundamentals of Organic Chemistry. (eisbn: 1111789576)
9781429204941: Organic Chemistry Structure and Function (eisbn: 1429293810)
9780618857487: General Chemistry (eisbn: 1111808953)

About KNO
Kno, Inc. is an education software company on a mission to make learning engaging, effective, and social for students. Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, founded Kno, Inc. in May 2009. The company has received funding from Andreessen Horowitz, Intel Capital, Goldman Sachs, Advanced Publications, FLOODGATE, GSV Capital, First Round Capital, Ron Conway, Silicon Valley Bank, SV Angels and TriplePoint Capital and is based in Santa Clara, California. For more information, go to www.kno.com, or follow Kno at www.facebook.com/GoodtoKno and www.twitter.com/GoodtoKNO.

About Khan Academy
The Khan Academy is a not-for-profit organization with the goal of changing education for the better by providing a free world-class education to anyone anywhere. All of the site’s resources are available to anyone. It doesn’t matter if you are a student, teacher, home-schooler, principal, adult returning to the classroom after 20 years, or a friendly alien just trying to get a leg up in earthly biology. The Khan Academy’s materials and resources are available completely free of charge.

Contact Info:
Jennifer Stephens Acree
jennifer@jsastrategies.com
310-780-3331

Kathryn Kelly
kathrynkellypr@gmail.com
408-718-9043

How to Survive the Semester with the Right Tech Tools

Ten Android Market™ apps that will teach you more than your textbook

As you head to campus this fall, having the right tech tools can make or break school year success. Smartphones and tablets will keep you connected throughout the school day – from catching up on reading assignments to checking homework or having fun outside of the classroom. Devices such as Motorola XOOM™, Motorola TRIUMPH™, Motorola PHOTON™ 4G and DROID 3 by Motorola come packed with features that keep you entertained and on top of assignments. All three are powered by Android™, which allows greater choice of mobile applications to make the school year a little more bearable. Motorola is giving you the heads-up on ten must-have Android Market™ applications for student survival this school year:


Mint
Cost: Free

The Mint for Android application helps college students track, budget and manage their money from their phones. The app monitors savings and checking accounts, creates budgets and tracks spending – all for free. No word on if it also helps convince your parents to send more cash.

NOOK for Android by Barnes & Noble
Cost: Free

Barnes & Noble created the NOOK application for Android to provide access to more than two million NOOK Books, magazines and newspapers, right from your Motorola smartphone or tablet. Save money and time with a quick download instead of traditional textbooks. Updated with an optimized design that looks great on Motorola XOOM, NOOK for Android lets you customize your reading experience and take books and magazines with you wherever you go.

News Republic
Cost: Free

Is your teacher rambling on about a current event that somehow didn’t get mentioned on your favorite celebrity gossip blog? With this app from News Republic, you can quickly and easily catch up on all breaking news. And with the option to personalize and follow specific topics, you won’t have to miss updates on the latest celeb break-up either.

Spotify
Cost: Free to $9.99/month

Whether it’s helping you study or helping kick off an impromptu dorm dance party, music is a necessity outside of the classroom. Already popular all over Europe, Spotify is an on-demand music streaming service that just made its debut in the U.S. last month. Motorola is an exclusive launch partner for this program, which opens up your Motorola device to a new world of music. Take your Spotify playlists with you on your phone or tablet in order to listen to music at home, on campus and anywhere in between.

Dictionary – Merriam Webster
Cost: Free

Was it a compliment or a complaint when your professor called your term paper “factitious”? What’s the difference between “effect” and “affect”? With Merriam-Webster’s Collegiate Dictionary, you can easily look up definitions, synonyms and antonyms. This app also offers voice search to let you look up a word without having to spell it – along with example sentences, Word of the Day and more.

WolframAlpha
Cost: $1.99

How much vitamin C is in ice cream? Where is the lowest point in Australia (.92 milligrams and Lake Eyre, respectively). Gain instant access to expert knowledge with the WolframAlpha app. Students can look up calculus formulas, fact-check research papers and navigate complicated theories, with time left over to settle a bet on which was the largest dinosaur.

My HomeworkNOW & School Alerts
Cost: Free

SNOW DAYS! Learn about them first with My HomeworkNOW & School Alerts, which delivers school alerts and homework updates. Parents and students can stay connected with information on closings, emergencies, back pack notices and updates on class pages or homework assignments.

Wapedia
Cost: Free

It may not be the best reference for your bibliography, but wikis are an incredibly helpful resource and starting point for quick research or fact checking while you’re working on that big paper. The Wapedia app offers fast access to wikis for up-to-date articles on nearly every topic imaginable. Taking mobile device capabilities in account, the app breaks down large entries into smaller chunks and reduces image resolution so that you can spend more time learning and less time downloading.

37 Ways To Prepare For College
Cost: $9.99

Getting ready for college can be difficult. The applications, the costs and the planning can take time, especially if you wait until the last minute to start. That’s where the 37 Ways To Prepare For College e-book comes in. This e-book guides students and parents through the steps and measures to prepare for college – starting from the freshman year of high school.

HopStop
Cost: Free

The move to college often involves a move to a new city. Which begs the question where am I? The HopStop Android application provides detailed public transit and walking directions in dozens of cities throughout the US, Canada and Europe. Whether you’re traveling by bus, subway, train, trolley, ferry, taxi, limo or walking, this is the app that will get you there.

MOTOROLA and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. Android and Android Market are trademarks of Google, Inc. DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license. All other trademarks are the property of their respective owners. © 2011 Motorola Mobility, Inc. All rights reserved.

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Fidelity and The National Football Foundation Announce New Sponsorship

DALLAS & BOSTON, August 11, 2011 – The National Football Foundation (NFF) & College Football Hall of Fame and Fidelity Investments®, a leading provider of not-for-profit workplace retirement savings plans in higher education[1], today announced an expanded initiative between the two organizations to celebrate the scholar-athlete ideal and a commitment to higher education.

As part of the agreement, Fidelity will serve as the first presenting sponsor of the NFF National Scholar-Athlete Awards in the 53-year history of the prestigious program, which honors outstanding student athletes with scholarships to continue their post-graduate education. The firm will also sponsor the NFF Scholar-Athlete Reception and additional activities associated with the NFF Annual Awards Dinner honoring the annual NFF National Scholar-Athlete Class in New York City in early December.

To promote the achievements of the recipients, Fidelity will work with ESPN to produce a series of short television segments about the 2011 NFF National Scholar-Athlete Class, which annually recognizes the top 15 individuals in the country for their academic success, football performance and exemplary community leadership. The segments will also include a special feature on the recipient of the William V. Campbell Trophy winner, who is recognized by the NFF as the top football scholar-athlete in the nation. All of the segments will air on ESPN’s College Football Live on Thursdays from September through early December.

“Fidelity has a long-standing commitment to supporting higher education institutions across the country,” said John Ragnoni, executive vice president, Fidelity Tax-Exempt Retirement Services. “This new partnership with the National Football Foundation gives us the opportunity not only to recognize athletic accomplishments, but also to support and showcase students who are excelling in the classroom, on the field and in their communities.”

Fidelity will also continue to support the NFF Hall of Fame On-Campus Salute program. The salutes are a series of on-field plaque presentations at universities and colleges across the United States that honor the annual College Football Hall of Fame inductees at their respective alma maters.

“Millions of Americans and higher education employees look to Fidelity to help them save for retirement, and their commitment to excellence makes Fidelity the perfect corporate partner for our programs that highlight the best of the best,” said NFF President & CEO Steve Hatchell. “We know that Fidelity’s participation will significantly raise the visibility of our efforts while strengthening our key relationships at colleges and universities from coast-to-coast.”

The NFF National Scholar-Athlete Awards, launched in 1959, were the first initiative in history to award scholar-athletes post-graduate scholarships for their combined athletic, academic and leadership abilities. Fidelity becomes the first official sponsor of the program, which has awarded more than $9.5 million to 740 individuals since its inception. The program currently provides $300,000 each year in post-graduate scholarships to 15 of the nation’s top scholar-athletes from all levels of collegiate play. Fidelity’s sponsorship of the NFF National Scholar-Athlete Awards will provide the program unprecedented visibility through a series of innovative marketing initiatives.

Notable past NFF National Scholar-Athlete Award recipients include former NFL standout Derrick Brooks (Florida State); actor Mark Harmon (UCLA); NASA astronaut Leland Melvin (Richmond); former Dateline NBC anchor Stone Phillips (Yale); chairman of Augusta National Golf Club, home of the Masters Tournament, Billy Payne (Georgia); record-setting NFL quarterback Peyton Manning (Tennessee); famed NFL quarterback Steve Young (BYU); and Heisman Trophy winners Terry Baker (Oregon State), Gary Beban (UCLA), Doug Flutie (Boston College) and Tim Tebow (Florida).

The NFF Hall of Fame On-Campus Salute program is a hallowed tradition that began with the inaugural class in 1951. The salutes are the first of numerous activities in each inductee’s Hall of Fame experience. The events provide them with one more chance to take the field at their alma maters as they take their places among the greatest college players of all time.

This year’s hall of fame class, which will be inducted December 6 at the Waldorf Astoria in New York City, includes: Carlos Alvarez (Florida), Doug English (Texas), Bill Enyart (Oregon State), Eddie George (Ohio State), Marty Lyons (Alabama), Russell Maryland (Miami, Fla.), Deion Sanders (Florida State), Jake Scott (Georgia), Will Shields (Nebraska), Sandy Stephens (Minnesota), Darryl Talley (West Virginia), Clendon Thomas (Oklahoma), Rod Waldrop (Arizona), Gene Washington (Michigan State), coach Lloyd Carr (Michigan), and coach Fisher DeBerry (Air Force).

Led by Chairman Archie Manning and President & CEO Steve Hatchell, the NFF has attracted a committed board of directors with some of the most influential individuals from the worlds of sports, business and academia, including: William V. Campbell, chairman of the board of Intuit; Timothy Cook, the chief operating officer of Apple Computer; Gene DeFilippo, director of athletics, Boston College; Jerry Jones, owner of the Dallas Cowboys Football Club; Bob Kraft, owner of the New England Patriots Football Club; John J. Mack, executive chairman of Morgan Stanley; T. Boone Pickens, chairman of BP Capital Management; Donna Shalala, president of the University of Miami (FL); and Roger T. Staubach, executive chairman of Jones Lang LaSalle Americas. Behind their leadership and shared beliefs in football’s unique ability to promote the scholar-athlete ideal, the NFF National Scholar-Athlete Program has become one of the most prestigious honors in all of sports.

[1] LIMRA Not-for-Profit Market Report, First Quarter 2011.

For more information regarding the NFF National Scholar-Athlete Awards or College Football Hall of Fame programs, please visit www.footballfoundation.org.

ABOUT FIDELITY INVESTMENTS
Fidelity Investments is one of the world’s largest providers of financial services, with assets under administration of more than $3.6 trillion, including managed assets of more than $1.6 trillion, as of June 30, 2011. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com.

ABOUT THE NATIONAL FOOTBALL FOUNDATION & COLLEGE FOOTBALL HALL OF FAME
Founded in 1947 with early leadership from General Douglas MacArthur, legendary Army coach Earl “Red” Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame, a non-profit educational organization, runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 121 chapters and 12,000 members nationwide, NFF programs include the College Football Hall of Fame, the NFF Scholar-Athlete Awards, presented by Fidelity, Play It Smart, the NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni Association, the NFF Gridiron Clubs of New York City, Dallas, and Los Angeles, and scholarships of over $1 million for college and high school scholar-athletes. The NFF presents the MacArthur Bowl, the Campbell Trophy, endowed by HealthSouth, and releases the Bowl Championship Series (BCS) Standings. For more information, please visit www.footballfoundation.org.

# # #

Fidelity Brokerage Services LLC, Member NYSE, SIPC
900 Salem Street, Smithfield, RI 02917

590059.1.0

Kno, Inc is Giving Away $1 Million in Free eTextbooks

Kno, Inc is Giving Away $1 Million in Free eTextbooks to Help College Students Save Money This Fall

SANTA CLARA, Calif., August 10, 2011 – As back to school time draws near, Kno, Inc., a leader in education software, is giving away up to one million dollars in eTextbooks through a new Facebook game where students can earn credits towards the purchase of their books. From today until September 30, 2011, students can visit www.Facebook.com/GoodtoKno, to spin the wheel of knowledge and earn points that can be used for credit on textbooks at www.kno.com. The credits can be used towards discounts on the purchase or rental of over 100,000 eTextbooks available for Kno’s software on the iPad, Web and Facebook.

Each player will receive ten spins to start, and can earn more by sharing the game with their friends. Once the player spins the wheel, they will receive point values that have a dollar equivalency, which can be redeemed for a coupon code. Students then enter the coupon code on the Kno website and will receive an immediate discount at purchase. Students can earn up to $50 in Kno store credit.

“With the high cost of college tuition, we know that saving every penny counts,” said Ousama Haffar, Vice President of Marketing, Kno, Inc. “Kno already provides students a way to save 30 to 50 percent off the list price of their textbooks by ordering them through our website and this giveaway is just another way for us to help students keep their costs down.”

Kno’s catalog of available eTextbooks exceeds 100,000 titles, making it the largest provider of digital textbooks in the world. In addition, buying or renting textbooks via Kno’s iPad applications provides students with more than 60 interactive features including the ability to highlight important passages, take notes, bookmark pages, add sticky notes and search terms with Wikipedia or a dictionary. And now, students can instantly extract important information from their textbook with Journal, a digital notebook, and can create instant quizzes from any diagram with the Quiz Me feature.

“Kno is really at the cutting edge of making textbooks more interactive and social,” said Babur Habib, CTO and co-founder. “Our features do things that nobody else in the industry can do and our selection of more than 100,000 interactive eTextbooks, whose pages match exactly with those of their print counterparts, is unparalleled. We believe that by making these textbooks more interactive, accessible and affordable, students will want to ditch their heavy backpacks and opt for the digital version of their books.”

To play the Facebook game and earn points toward the purchase of eTextbooks through Kno, visit www.Facebook.com/GoodtoKno. Rules and restrictions apply: sites.google.com/site/milliondollartextbookgiveaway/?pli=1

About KNO

Kno, Inc. is an education software company on a mission to make learning engaging, effective, and social for students. Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, founded Kno, Inc. in May 2009. The company has received funding from Andreessen Horowitz, Intel Capital, Goldman Sachs, Advanced Publications, FLOODGATE, GSV Capital, First Round Capital, Ron Conway, Silicon Valley Bank, SV Angels and TriplePoint Capital and is based in Santa Clara, California. For more information, go to www.kno.com, or follow Kno at facebook.com/GoodtoKno and twitter.com/GoodtoKNO.

Contact info:
press@kno.com

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TEXTBOOKS COME TO FACEBOOK®

Kno Delivers Over 100,000 Discounted eTextbooks to Facebook and Web;
Announces Interactive Journal and QuizMe Features for iPad App

SANTA CLARA, Calif., August 10, 2011 – Kno, Inc., www.kno.com , a pioneer in education software, is shifting the industry once again with three breakthrough products that will fundamentally change how college students study this fall. The company is delivering the world’s largest selection of eTextbooks, over 100,000 titles, to Facebook, giving students instant access to their books and class materials where they are already spending an average of 3 hours a day . Kno has also added the most advanced set of interactive features to their Textbooks for iPad application – Journal and QuizMe, which help students easily extract the information from their textbooks that is most important to them. Lastly, Kno is giving 19 million students instant access to eTextbooks through Kno for Web, which works on any major web browser, computer or tablet.

“Kno is focused on redefining the learning experience well beyond the textbook. Students interact differently in the digital medium and our goal is to help students easily extract the pertinent information for their classes,” said Osman Rashid, CEO and Co-Founder, Kno, Inc. “Our latest release gives students the most advanced set of interactive features that helps them study more efficiently and focus on what is most important to get the grades they want.”

Kno for Facebook
Kno is now available on Facebook, giving students instant access to textbooks where they are already spending a large portion of their time. With this new option students can study alone or with their Facebook friends and can even post questions from their textbook to their news feed. In a recent survey from Kelton Research, Kno found that 67% college students said they would be likely to use an app through Facebook that might improve their grades. The survey also revealed that if they could access their textbooks from anywhere without having to lug them around, a majority would study more often (62%) and more effectively (54%).

New Journal and QuizMe Features for iPad
The latest version of Kno for iPad gives students the most advanced set of interactive features with Journal and QuizMe. The Journal feature helps students focus on what is most important to them by automatically transferring images, highlights, stickies, text and media from their textbook into a single digital notebook for easy review.

Meanwhile, the Quiz Me feature makes study preparation a breeze by turning any diagram into an instant multiple-choice quiz with a built in self-assessment tool, real-time feedback and grading.

“There is no competition on the market that comes close to what Kno offers, considering we have over 100,000 discounted eTextbooks and more than 60 interactive features that instantly simplify learning for students. And were not stopping there we’re constantly adding new features that make a traditional textbook look like nothing but an oversized paper weight,” said Babur Habib, CTO and Co-Founder.

Kno for Web
Kno for Web gives 19 million students free access to Kno’s software without the worry or expense of having to purchase a new device. From any browser, students can access the more than 100,000 textbooks they need and never have to worry about loosing a book again, since Kno automatically backs everything up on the web. This also means that students using platforms other than an iPad, such as laptops, netbooks or Android tablets can now have access to eTextbooks.

“I’ve been using Kno to access my books and it’s been a huge time saver because I can study anywhere at anytime,” said Noel Hernandez, a nursing student from Florida International University. “And, my books look exactly the same as the other people using physical textbooks so I can follow along with my professor in class but with a lot more interactive features that make it easier to understand and remember the material.”

For more information go to: www.kno.com/features

Broll links:
review.transvideo.com/clients/kno_com/mst_kno_broll_full_11061505_kno_05_sd.mov.zip

review.transvideo.com/clients/kno_com/mst_kno_broll_full_11061505_kno_05_hd.mov.zip

About KNO

Kno, Inc. is an education software company on a mission to make learning engaging, effective, and social for students. Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, founded Kno, Inc. in May 2009. The company has received funding from Andreessen Horowitz, Intel Capital, Goldman Sachs, Advanced Publications, FLOODGATE, GSV Capital, First Round Capital, Ron Conway, Silicon Valley Bank, SV Angels and TriplePoint Capital and is based in Santa Clara, California. For more information, go to www.kno.com, or follow Kno at facebook.com/GoodtoKno and twitter.com/GoodtoKNO.

Contact info:
press@kno.com

A QUARTER OF COLLEGE STUDENTS WOULD GIVE UP SEX TO NEVER HAVE TO CARRY AROUND A TEXTBOOK, NATIONAL SURVEY FINDS

Kno, Inc. Survey Reveals More Than Half of Students Would Rather Eat Boxed Macaroni and Cheese for Every Meal for a Month Than Carry a Semester’s Worth of Textbooks

SANTA CLARA, Calif., July 27, 2011 - College students find print textbooks so cumbersome that 73 percent are willing do something they might not normally do, including give up dating or sex, in order to never have to carry another one, according to a new survey by Kelton Research.  Kno, Inc., a leading education software company, commissioned the survey of American college students across the country and found that most college students (71 percent) want to go digital, whether through an application on a tablet such as an iPad®, through the Web on a laptop, netbook or desktop, or via a smartphone.

The findings of the study show a shift in perception from college students and lend new light to the future of digital learning.  While cost plays a large part of students’ desire to switch to digital textbooks, it’s also the ability to better their study habits.  Currently, students carry around such items as textbooks, notebooks, pens and organizational systems like a planner in their backpacks.  Because the textbooks alone weigh so much, about a quarter (24 percent) of students carrying 20 pounds or more on a typical day, there’s a lot of running back and forth to the dorms to get a book for the next class and a lot of back pain.

When they get to class, there’s no guarantee that they’ll be able to follow along with the professor.  According to the survey, 46 percent of college students have been prevented from studying because they forgot the specific book they needed.  Furthermore, 20 percent have lost their books and 16 percent have been hindered due to missing pages in the book.  An application like Kno’s Textbooks for iPad keeps textbooks, notes and class materials in one location, which is important to students.  If they could access their textbooks from anywhere without having to lug them around, a majority of students said they would study more often (62 percent) and more efficiently (54 percent).

With tuition rates continuing to rise across the county, nine in ten (87 percent) college students have had to cut back on expenses in order to pay for their textbooks.  And it’s no wonder, as college students expect to spend close to $2,400 on textbooks during their time as undergrads.  Making matters worse is the fact that many don’t see a majority of this money again.  College students expect to only receive an average of 30 percent of the money they spent on textbooks when they sell them back.  In fact, about two-thirds (65 percent) think the depreciating costs of textbooks is more unfair than interest rates on student loans.

“I spend so much money on textbooks every semester and when I go to sell them back, typically receive less than half of what I paid,” said Mary Beth Burch, a graduate student at UC Denver.  “That’s why having an application like Kno is extremely helpful.  I can purchase or rent my books for 30-50 percent off list price, which helps me save a lot of money.  It’s also convenient to have my textbooks available on my iPad, which I take with me everywhere.”

Another interesting piece of the survey revealed that most college students (78 percent) don’t think that their professors are currently doing enough to enhance their learning experience with technology, such as with online tutorials or digital textbooks.  Yet despite that, they see the shift happening, as 44 percent believe that in five years, college professors will no longer require students to use physical textbooks.

Below are a few additional findings from the survey:
  • 75 percent of students have had to forgo entertainment such as movies or concerts in order to pay for textbooks
  • 57 percent have surrendered travel such as their spring break so they can purchase textbooks
  • 48 percent are afraid that they will run out of memory to store all of the books they need
  • 45 percent have had to cut back on food in order to pay for their books
  • 35 percent are afraid that they will not be able to find the exact book or edition required
  • 34 percent of college students would rather take 8am classes every day for their entire college career if it meant never having to carry another textbook
  • 34 percent would stay home every Saturday night for a semester for the same reason
  • 28 percent would have their parents visit them at school every other weekend for an entire school year if it meant no more physical textbooks
  • One thing college students have not cut back on alcohol – with only 19 percent cutting back a beer budget in order to buy textbooks
The Kno college student survey was conducted through an email invitation and online survey by Kelton Research on behalf of Kno. The survey took place between July 14 and July 21, 2011 among 506 college students, aged 18 and over and 21 and over in the case of alcohol related questions. In this particular study, the chances are 96 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
For more information, go to www.twitter.com/GoodtoKNO.
About KNO
Kno, Inc. is an education software company on a mission to make learning engaging, effective, and social for students. Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, founded Kno, Inc. in May 2009. The company has received funding from Advance Publications, Inc., Andreessen Horowitz, First Round Capital, FLOODGATE, Goldman Sachs, GSV Capital, Intel Capital, Ron Conway, Silicon Valley Bank, SV Angels and TriplePoint Capital and is based in Santa Clara, California. For more information, go to www.kno.com, or follow Kno at www.facebook.com/GoodtoKno and www.twitter.com/GoodtoKNO.

Press Contacts:
JSA Strategies
Jennifer@jsastrategies.com
310-780-3331

Kathryn Kelly
kathrynkellypr@gmail.com
408-718-9043

Educational Value is Prime Consideration in Students’ College Choice

Maguire Associates/Fastweb Survey Also Confirms ROI, Financial Aid Appeals and Online/Social Tools Are Factors in Enrollment Decisions

CONCORD, Mass., July 12, 2011 Even two years after the height of the recession, economic concerns continue to influence where students choose to enroll for college, forcing many into a school that was not their first choice, according to the latest research from Maguire Associates and Fastweb.com. Ultimately, though, the primary factor in students’ decisions is a combination of perceived educational quality and costs.

Nearly 2,400 high school seniors were surveyed in follow-up to the annual College Decision Impact Survey that was conducted in January for insights into the factors that were most important in determining where these students enrolled. Key factors included use of social media and reliance on schools’ individual net price calculators (NPCs), which all US colleges and universities will be required to provide on their websites by late October 2011.

“Families are looking carefully at whether colleges and universities deliver the ROI they’re promising to students,” said Tara Scholder, Senior Vice President of Maguire Associates. “This means that to meet their enrollment management goals, institutions will need to prove their value as well as be strategic with their financial aid awards.”

Economy Remains a Significant Factor

Despite relative improvements, the US economy is still a major factor when it comes to enrollment decisions; for instance, more than one-third (37 percent) of seniors reported that the current economy heavily or highly influenced where they ultimately enrolled. In fact, nearly one-third (31 percent) of those who did not enroll in their first-choice school said that their main reason was that they could not afford it.

The survey findings also confirm the importance of cost and financial aid in students’ decision making. Two of the most important reasons they enrolled at their chosen school were financial – “scholarship or financial assistance” (43 percent) and “total costs” (41 percent). Still, “quality of major” ranked highest in their decisions (45 percent) and “academic reputation” (38 percent) was also paramount.

“Show Me the Money”

More than half of the seniors surveyed (56 percent) received need-based financial aid from their enrollment schools, and 50 percent received merit aid. However, many did not receive what they were hoping for; eight out of 10 respondents (82 percent) applied for need-based financial aid.

Perhaps as a result of the “shortfall,” approximately one in five seniors said that they appealed their initial financial aid offer from their enrollment school. The responsiveness of schools seems to have led many students to reverse course, enrolling in public schools despite a preference for a private education, and vice versa. For instance, one-third (33 percent) of those who preferred a public education, but ultimately enrolled in a private school, appealed the initial aid package offered by the college/university they chose. Nearly half of them (45 percent) received more aid from their enrollment schools as a result.

Public schools that sweetened their aid packages were also successful in persuading students to enroll, even if those students had initially preferred a private school. One in five (19 percent) of these “switchers” to public institutions appealed their offers from their enrollment schools, and nearly one-third of this group (32 percent) were successful in garnering additional aid.

“Although students were less likely to switch their enrollment choice from their initial preference of a public college to a private institution than vice versa, financial issues were one of the most significant reasons for a switch in either direction,” said Mark Kantrowitz, Publisher, Fastweb.com. “These issues contributed to the difficulty of making their final choice.”

Online Influence: Social Media and Net Price Calculators

In addition, online and social content and tools may have helped tip the decision making scales for students:

  • Over half (54 percent) of survey respondents recalled reading information on a social media site about the school where they chose to enroll.
  • Approximately one-third of them (32 percent) completed the net price calculator (NPC) provided or hosted by their enrollment schools. These online NPCs help students estimate the cost of attending individual schools, based on their financial situations and aid opportunities.

“Increasingly, institutions that provide an accurate, easy-to-use NPC with messaging built into it will have the opportunity to influence prospective students by emphasizing value as well as net price,” said Tara Scholder, Maguire Associates.

About Maguire Associates

Maguire Associates is a research-based consulting firm that exclusively serves educational clients – close to 400 of them – from colleges and universities to independent and public schools, consortia and government organizations focused on education. For 25 years, the firm has applied innovations in market research, analysis, and predictive modeling to help clients understand the dynamics of past performance, apply insightful knowledge to sound decision-making, and attain desired outcomes. For more information, visit www.maguireassoc.com.

About Fastweb

Fastweb is the nation’s recognized leader in helping students pay for school, by providing scholarship and financial aid information, as well as jobs and internships. One out of three college-bound seniors use the site, and more than 50 million* members have benefited from Fastweb’s information and services. Fastweb lets students create a personalized profile that can be matched against its expansive databases of colleges and scholarships. As the oldest and most popular free online scholarship matching service, the database has more than 1.5 million scholarships totaling over $3.4 billion. (*9 million are active users of the site.) For more information, visit www.fastweb.com.

For media inquiries and to learn more about the survey please contact:

Zora Falkowski, Porter Novelli for Fastweb
617-897-8247 or zora.falkowski@porternovelli.com

ScholarshipPoints $10,000 Scholarship Contest Deadline June 14

June 13, 2011 – ScholarshipPoints.com , an Edvisors online education company, will give away its second $10,000 scholarship of 2011. This scholarship award is a testament to ScholarshipPoints’ commitment to defraying the cost of college for students in need of financial assistance. Through their free scholarships program, ScholarshipPoints (www.scholarshippoints.com) will help students of all ages achieve their dreams of a college education by giving away up to $150,000 in 2011. To ensure funds are used for educational purposes, awards are sent directly to the student’s financial aid office.

Participation in the college scholarship rewards program is free and students can win just by becoming members. Students increase their chances of winning by earning points, called Scholarship Points, and entering them into monthly drawings for free scholarships. Members earn points by taking surveys, reading blog posts about paying for and saving money while in college, and completing other engaging activities.

In addition to four quarterly $10,000 scholarships, ScholarshipPoints gives away a number of $1,000, $2,500 and $5,000 awards throughout the year. The ScholarshipPoints team hopes to be able to increase award amounts on a monthly basis going forward as membership increases.

The ScholarshipPoints program has grown exponentially since 2008. In fact, membership has more than doubled in the past 12 months with 750,000 new members. In 2010 alone the site has already gained over 500,000 new members. “Because of our outstanding membership growth we are able to offer multiple scholarship contests every month. This keeps all of our members engaged,” said Gregg Manning, Director of Internet Strategy for ScholarshipPoints.com. “The more members we have, the more money we will be able to give away in the future.”

The next $10,000 scholarship winner will be drawn on June 15, 2011. Students have until June 14, 2011 to enter. To enter the June 15 $10,000 giveaway, and for announcements about future giveaways, visit www.ScholarshipPoints.com.

For more information, or to arrange an interview, contact:
Kristin Morris
press (at) edvisors (dot) com
617-328-1565

About ScholarshipPoints.com and Edvisors:

ScholarshipPoints.com offers free college scholarships through scholarship contests for members of our program. Joining is free and easy! You can win by earning points and entering them into monthly drawings for our free scholarships. Members earn points by logging in each day, completing surveys and reviewing other sites and services. We help high school and college students pay for college as our way of thanking them for providing feedback on our services and supporting our network of Edvisors websites.

Edvisors, a global leader in higher education marketing and college financial aid, provides a richer, more fulfilling education experience to students, educators and parents worldwide. We deliver on our mission by providing an unmatched portfolio of online education resources, online degree programs, student loan products and college-related information and services through Edvisors Student Services, Student Loan Network (www.studentloannetwork.com), and the Edvisors Foundation.

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