Contact:
Rebecca Sullivan
For the Effie Awards
617-501-4010/781-326-1996
rebecca@rsullivanpr.com

Tara Carraro
Heineken USA
914-681-4153
tcarraro@heinekenusa.com

Call for Entries Issued to College Students to Create Effective Public Service  Marketing Communications Campaigns

NEW YORK, September 28, 2011 - Effie Worldwide, which recognizes, encourages and provides education on effectiveness in marketing communications, and Heineken USA today announced a call for entries for the third annual Collegiate Effie Competition.  For the 2012 competition, students ages 21 and older will be challenged to develop a public service marketing communications campaign that supports Heineken’s global sustainability program, Brewing a Better Future, while highlighting the importance of sustainable bottle and package disposal.

Entrants will be challenged to create a campaign that encourages adult consumers to recycle their beverage containers. All entries must feature at least three different digital media creative executions.  Qualifying entries will be judged by industry professionals in various disciplines, including creative, strategic planning, media strategy, branding, marketing and social media.  Finalists will have the opportunity to present their work to senior members of the Heineken USA marketing team.

“The Collegiate Effie competition offers students a unique opportunity to gain professional-level experience and receive valuable feedback from some of the industry’s most respected individuals,” said [Mary Lee Keane, President of Effie Worldwide]. “We are thankful to have a partner in Heineken USA, whose creativity and dedication to this program allows us to inspire students to create great work on important topics.”

“At Heineken USA, we are working to continually improve the environmental impact of our brands and business, but encouraging our partners and consumers to join in this effort is vital for long-term success,” said Dan Tearno, senior vice president and chief corporate relations officer, Heineken USA. “This program allows us to work with some of the brightest new minds in advertising, apply and support their classroom education, and ensure that our organization continues to effectively spread awareness around these issues.”

Entries are due no later than March 23, 2012. Judging will follow and presentations are planned to take place at the end of April.  Students must be 21 or older by January 1, 2012 and currently enrolled in a undergraduate program to be eligible to participate in the PSA Challenge.

To download the 2012 entry kits, visit www.effie.org/collegiate.

About Effie Worldwide
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the ever-changing marketing industry.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and The Effie Effectiveness Index™, the first global ranking of marketing communications effectiveness. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie competitions worldwide. For more details, visit www.effieindex.com.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org.  Follow @effieawards on Twitter for updates on Effie information, programs and news.

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

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Company to Focus on its Increasing Footprint and Mobile Development

CHICAGO, September 21, 2011 – GrubHub, a web and mobile service that connects diners to restaurants and simplifies online ordering for delivery and pick up, has raised $50 million in Series E funding to aggressively focus on its mobile development and acquire New York-based Dotmenu, the parent company of Campusfood and Allmenus. This Series E funding is led by Lightspeed Ventures with Mesirow Financial, Benchmark Capital, Greenspring Associates and DAG Ventures participating. Terms of the acquisition will not be disclosed.

“Since starting GrubHub with my partner Mike Evans in his apartment in 2004, we’ve sent over $200 million in delivery and pick up orders to independent restaurants across the country,” said Matt Maloney, GrubHub co-founder and CEO. “With our unwavering focus on providing the best service to diners and the most efficient technology to restaurant owners, we have grown to become the leader in the online ordering space. It is precisely for this reason that we are acquiring Dotmenu. Dotmenu has shown great expertise in servicing the college market, and by combining our extensive networks, we will become the foremost resource for diners and restaurants for their online ordering needs.”

The Series E and Dotmenu acquisition comes just six months after GrubHub raised $20 million in funding led by DAG Ventures. The funding rounds, coupled with the acquisition, strengthen GrubHub’s position as the category-defining leader in the industry.

Through the acquisition, GrubHub will have the largest restaurant listing in the country with 250,000 restaurant menus in over 50 major cities and countless college towns across the US. The two companies are projected to send over $225 million in combined order revenues to independent restaurants in 2011, and will continue together to achieve more aggressive growth in the years to come.

“GrubHub has a strong presence in the top US markets,” said Michael Saunders, Founder and President of Dotmenu. “This, combined with our network across more than 300 college campuses, allows us to build upon the strong relationship we have with our diners long after they graduate. The acquisition will enable us to make an immediate impact on our restaurants by sending more orders their way.”

GrubHub is free for diners who order and pay for their meals with cash, credit or PayPal™. Restaurants pay commissions for each online order they receive from GrubHub, and every order is supported by GrubHub’s 24/7 customer service. Restaurants that do not currently partner with GrubHub can still list their telephone numbers and menus for free.

Visitors to the site or mobile users enter their address to see every local restaurant that delivers to them. Diners can view menus and coupons, read reviews and order for free online, by phone or through the GrubHub iPhone and Android apps.

“By combining its ability to aggressively scale its footprint and mobile platforms with Dotmenu’s proven leadership in college markets across the country, GrubHub is the clear leader in the online ordering space,” said Bill Gurley, general partner of Benchmark Capital. “This move will make GrubHub a household name, such as Benchmark’s other on-line portfolio companies OpenTable, Yelp and Zillow.”

There are more than 300,000 delivery and takeout restaurants in the country. On average, GrubHub users order out more than 10 times a month and over 22 percent of GrubHub’s revenues come through mobile orders. Pickup and delivery are the fastest growing segments in the restaurant industry, which is one of the largest sectors of the U.S. economy. With more people searching for restaurants and ordering food on-line and through smartphones, the opportunity for continued growth is substantial.

“GrubHub and Dotmenu have a shared vision to make online and mobile food ordering easier and more efficient for diners and restaurants,” said Maloney. “The acquisition is a natural fit for us and we are extremely excited to be able to share our mobile capabilities with their expansive network of diners and restaurants. This is an amazing opportunity for both companies.”

About GrubHub
GrubHub is a ventured-backed company founded in 2004 by Chicago-based software engineers Matt Maloney and Mike Evans. The website shows consumers all of the local restaurants that deliver to them and allows diners to order directly online, by phone or through the GrubHub iPhone and Android app. Both apps are free from their respective app markets, and it is also free for diners to order online at GrubHub.com.

The rapidly growing company currently services Chicago, New York, Los Angeles, San Francisco, Boston, Philadelphia, Washington D.C., San Diego, Orange County, Oakland, Seattle, Portland, Denver, Boulder, Miami, Dallas, Fort Worth, Houston, and Phoenix, with plans to add more cities in 2011.

About Dotmenu
For over a decade now, Dotmenu has been making it easier to stuff food into people’s faces. Thanks to the massive growth of our flagship websites Allmenus and Campusfood, Dotmenu has expanded its waistline to serve over 2 million registered users, nearly half of whom are college graduates. Having started out on just 18 campuses in 2000, Campusfood is now the number one late-night pizza and wings solution on 300 college campuses. Allmenus boasts over 250,000 menus, connecting famished Americans with their favorite restaurants in nearly every major city.

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Urecognize.com officially opens its doors today and launches the appreciation movement. The website will enable millions worldwide to recognize and appreciate friends, students, family, employees, companies, and organizations, for a job well done, a good deed, an accomplishment, among a host of other positive categories for free.

At Urecognize the philosophy is that you should appreciate people. Saying “thank you”, “job well done”, “congratulations”, or any words that convey heartfelt gratitude and appreciation should happen daily. Urecognize is a great way to appreciate people, companies, projects, and organizations and share the good news with a network of friends and associates.  If someone says thank you, everyone should know about it, not just you.

“This is a project I have wanted to create for a long time,” Maria Gomez, founder of Urecognize.com “We all have been in situations where we feel we have not been recognized or have been taken for granted after putting in hard work. The urecognize system encourages recognition and the spreading of appreciation beyond your inner circle.”

Urecognize.com tools enable members to send and receive appreciation messages.  Members can then share the messages with friends and associates, enabling the spread of good news and positive feedback.  The system is also free to use, because saying thank you should never come at a price.

Through the Urecognize system, members are able to send a Recognition Email to one or more individuals, a business or organization, that provides a positive appreciation message and contains a link to a printable online certificate of recognition.

What else can you do at Urecognize.com?

- Upload an image with your posting. If you are a business, feel free to upload your logo. You can even link your image to a website.

- After you send a Recognition, the receiver receives your message AND a FREE CERTIFICATE of RECOGNITION that they can print.

- Sender or Receiver can share it with friends via email, Facebook, Twitter, and a host of other social sites.

- The Sender can also view when the Recognition was opened by the Receiver.

- With the Send to Friends Report, the Receiver can even see when their friends have read the good news that someone appreciated them.

- The receiver can send a Thank You via the system to the Recognizer, to continue the Appreciation Movement.

- With the Send to Friends Report, the Receiver can even see when their friends have read the good news that someone appreciated them.

- Want to send a recognition gift, you also do this via the Urecognize store.

- The Dashboard gives you access to all your recognitions and provides you details on your recognition account, all from one location.

- And there is more so register to see.

At uRecognize we are creating a culture in which recognition is ongoing and spreads.

We developed uRecognize because we realize appreciation is nice, but it’s infrequent and many times many good deeds are overlooked or not known by your network of friends and business associates. In the uRecognize world appreciation is not a special event — it is part of our day-to-day living.

If you want to strengthen your relationships at home, work, school, with family and friends, the key is appreciating and recognizing what those around you do for you and letting others know.

The appreciation movement has started, spread positive news.

For more information please email: press@urecognize.com.

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CONTACTS:

EMERYVILLE, Calif., September 15, 2011 – Between classes, work, study and social obligations, college students often fall into a food trap of pizza, candy bars and sugary drinks, with their only exercise coming from frantic sprints between classes. In addition to unwanted long-term health effects, this cycle can lead to serious energy shortages and brain fatigue.

CLIF® BAR, the original energy bar made with organic ingredients, is on a mission to educate college students about the benefits of outdoor activity. Beginning Sept. 15 and continuing while supplies last, CLIF BAR is rewarding college students who post their active study breaks on Twitter with a CLIF BAR Energy Pack to energize their pursuits. Collegians who follow @ClifBar on Twitter and post their active #StudyBreak will be eligible to receive an Energy Pack that includes great tasting CLIF BARs, fitness tips, water bottles and other items intended to make outdoor recreation fun.

“CLIF BAR wants college students to know that getting outdoors for an active study break isn’t just a good idea for physical health, but can help you stay mentally sharp in the classroom,” said Carly Lutz, brand director, CLIF brands. “Getting out of the dorm and going for a run or a bike ride around campus is an essential part of keeping your mind in shape, as well as your body.”

The benefits of outdoor activity are scientifically undeniable, and CLIF BAR compiled a short list of ways college students benefit from getting outside and working up a sweat:

Cardiovascular Fitness Improves Cognitive Functioning
Activities that improve cardiovascular fitness, such as cycling and running, lead to improvements in cognitive functioning in ways that benefit every college student, including memory, how fast information can be recalled and the ability to pay attention.

Exercising Outdoors Beats Hitting the Gym
Compared with exercising indoors, exercising in natural environments creates greater feelings of revitalization and increased energy, helps people relate better with others and is a serious stress-buster.

Outdoor Activity Can Stave off the Dreaded Freshman 15
Research suggests that as many as 70 percent of college students gain a significant amount of weight between the start of college and sophomore year. In addition to the brain benefits of exercise, burning just an extra 143 calories per day—about what a 150-pound person will burn in 15 minutes playing Ultimate Frisbee® or 20 minutes of roller skating —can mean 15 fewer pounds at the end of one year.

College is the Perfect Place to Develop Lifelong Healthy Habits
A student’s role as “learner” during the college years makes it an ideal time to develop new healthy habits outside the classroom, and the earlier those exercise and nutrition habits are formed, the greater the chance they will stick for life.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s BrandAsset Valuator database measuring brand momentum from 2006 to 2009. (Forbes.com)

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From the enormously popular website comes the highly anticipated compilation of the funniest texts from parents to their kids, plus tons of new material!

WHEN PARENTS TEXT

So Much Said . . . So Little Understood

CONTACT: Monica Zimmer
301 987 4461
monica.zimmer@sodexo.com

Sodexo enhances experience by creating menus based on student insights

GAITHERSBURG, Md., August 29, 2011 – When college students head to class at the 650 Sodexo-served campuses across the country this fall, they’ll find menus featuring heart-healthy Mediterranean food, chefs preparing their meals while they wait with VIP treatment, world cuisine, and old favorites made with healthier ingredients – all built on research and insights from fellow students.

“We welcome freshmen and all students to enjoy the culinary innovations our talented chefs create each day that are interesting to the college-student palate and ultimately enhance the whole experience at school,” said Tom Post, president of Sodexo Education – Campus. “We’re responding to those who want healthy and tailor-made, customizable cuisine, which includes an opportunity to chat with our chefs while they prepare made-to-order meals.”

Here are some of the menu items students at Sodexo-served campuses will find this year.

• Grilled Chicken Souvlaki Kabob
• Paella
• Spanakopita
• Cous Cous Chicken Stew
• Orecchiette with Broccoli and Garbanzo Beans
• Fattoush and Sumac (Pita Bread Salad with Tangy Dressing)
• Spanish Tomato Bread with Manchego Cheese
• Edamame and Corn Salad
• Pesto Pasta Bowl
• Wild Mushroom Risotto Balls with Pesto Aioli

[Photos available at: www.flickr.com/photos/sodexousa/sets/72157627417759552/]

Sodexo’s main resident dining menu offering for the 2011-2012 school year will highlight Mediterranean cuisine. Mediterranean fare is heart-healthy, exotic, and appeals to vegetarians and omnivores alike. Sodexo will promote its new offer by hosting cultural and culinary events at colleges across the country through its Global Chef program, which will showcase visiting Sodexo chefs from Spain and Italy throughout the academic year.

“Sodexo has unparalleled expertise when it comes to world cuisine because we can tap into culinary expertise from chefs in the 80 countries where we operate,” said Chef Rob Morasco, senior director of offer development for Sodexo Education. “A chef from Spain can visit our North American culinary team to demonstrate the traditional techniques used to create authentic paella, for example.”

Other 2011 menu trends include stealth health – maintaining traditional flavors while substituting healthier ingredients. That trend is making popular gluten-free pasta and whole wheat and brown rice offerings. Students continue to insist on locally-sourced ingredients.

Sodexo uses a three-pronged approach to monitoring trends and developing college café menus, which includes researching desired tastes, using our global resources to create authentic flavors, and bringing those flavors to market. Sodexo holds frequent taste-test focus groups with students and consults with its team of topnotch chefs to develop this list. Sodexo conducted a food trends expo at Muhlenberg College in Allentown, Pa. in late 2010 to solicit feedback for this fall’s menu. Sodexo develops menu offerings for college students via its Customer Insight team with research from Sodexo’s Student Board of Directors, student food trend expo events, Nielsen’s Annual Restaurant Audit, Teenage Research Unlimited, Technomics Menu Monitor, NPD Group, Sodexo’s culinary team of chefs and vendor partners.

About Sodexo

Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivers On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as Esteem Pass. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $13 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations.  Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.

Key Figures (as of August 31, 2010)

Sodexo in the World
15.3 billion euro consolidated revenue
380,000 employees
34,000 sites
50 million consumers served daily
80 countries
21st largest employer worldwide

Sodexo in North America
8.0 billion dollars revenue
120,000 employees
10 million consumers served daily
6,000 clients
700 facilities management sites

SANTA CLARA, Calif., August 29, 2011 – Kno, Inc., www.kno.com , a pioneer in education software, today announced two new interactive learning features to its Textbooks for iPad application, 3D & Smart Links. The 3D feature makes it easier for students to grasp difficult concepts by instantly turning 2D figures into interactive 3D models that jump off the page. Meanwhile, the Smart Links feature automatically links multi-media content like videos, images and websites to key concepts presented in the textbook. An industry first, Kno has addressed the pain point for students in understanding complex problems presented in textbooks and classrooms by integrating one-to-one learning solutions into digital textbooks to help prevent students from getting left behind.

“Kno’s new 3D and Smart Links features are bringing interactive learning to a new level,” said Babur Habib, CTO and co-Founder. “These features extend beyond the classroom, giving students an opportunity to get hands on and explore concepts within the context of what they are already studying, in a completely new way.”

3D
Initially starting with chemistry textbook titles, Kno’s beta 3D feature gives students an unprecedented look inside complex and abstract figures, accelerating the time it takes to learn and practice difficult chemistry concepts. Kno’s beta release bring hundreds of 3D chemistry figures to life, allowing students to rotate, spin, zoom, accelerate and display 360-degree views of the object.

Smart Links – Beta
The Smart Links beta feature maps videos, including thousands of Khan Academy www.khanacademy.org instructional videos, educational images and websites to related formulas and sections in textbooks. Smart Links will be available for Kno’s massive library of over 100,000 textbooks and will cover a wide variety of subject matters from math and science to finance and history. Khan Academy, which provides an extensive collection of free education videos, practice exercises, and assessments for students, helps explain complex subject matters in an easy to understand one-to-one learning environment. By including these videos into the relevant section of the textbook, Kno is providing students another way to better understand the material that is being presented.

“Khan Academy’s goal is to provide a free world-class education to anyone, anywhere,” said Salman Khan, Founder and Executive Director of Khan Academy. “We’re excited that Kno sees the value in our mission and has integrated our videos and study tools directly into their books. This provides students with a new way to access Khan Academy content – and all within the context of what they are already learning.”

The features add to Kno’s already robust line-up of over 60 interactive features such as highlighting, note-taking, bookmarking, Quiz Me, and Journal features for the Kno Textbooks for iPad application. Students have access to over 100,000 eTextbooks at 30-50 percent off the list price with a 15-Day Money Back Guarantee at www.Kno.com.

Kno Smart Link: www.vimeo.com/27798033
Kno 3D: www.vimeo.com/27342076

Examples of Kno Textbooks With Smart Links
9780321385178: Linear Algebra and Its Applications Lay: David C. 1/20/2011 Pearson Higher Education
9780538497909: Calculus; Early Transcendentals: Stewart, James 11/19/2010 Cengage Learning (eisbn: 9780983804956)
9780538497817: Calculus: Stewart, James 1/1/2011 Cengage Learning Mathematics & Statistics (eisbn: 9780983804963)
9780321716811: College Algebra: Sullivan, Michael 1/4/2011 Pearson Higher Education Mathematics & Statistics (eisbn: 9780983804987)

Examples of Kno Textbooks With 3D
9780547125329: Chemistry: Zumdahl, Steven S. 1/2/2009 Cengage Learning (eisbn: 9780983804918)
9780840054449: Organic Chemistry, 8th ed.: McMurry, John E. 1/1/2011 Cengage Learning (eisbn: 9780983804925)
9781439049716: Fundamentals of Organic Chemistry. (eisbn: 1111789576)
9781429204941: Organic Chemistry Structure and Function (eisbn: 1429293810)
9780618857487: General Chemistry (eisbn: 1111808953)

About KNO
Kno, Inc. is an education software company on a mission to make learning engaging, effective, and social for students. Osman Rashid, the co-founder of Chegg, and Babur Habib, a consumer electronics veteran, founded Kno, Inc. in May 2009. The company has received funding from Andreessen Horowitz, Intel Capital, Goldman Sachs, Advanced Publications, FLOODGATE, GSV Capital, First Round Capital, Ron Conway, Silicon Valley Bank, SV Angels and TriplePoint Capital and is based in Santa Clara, California. For more information, go to www.kno.com, or follow Kno at www.facebook.com/GoodtoKno and www.twitter.com/GoodtoKNO.

About Khan Academy
The Khan Academy is a not-for-profit organization with the goal of changing education for the better by providing a free world-class education to anyone anywhere. All of the site’s resources are available to anyone. It doesn’t matter if you are a student, teacher, home-schooler, principal, adult returning to the classroom after 20 years, or a friendly alien just trying to get a leg up in earthly biology. The Khan Academy’s materials and resources are available completely free of charge.

Contact Info:
Jennifer Stephens Acree
jennifer@jsastrategies.com
310-780-3331

Kathryn Kelly
kathrynkellypr@gmail.com
408-718-9043

DALLAS & BOSTON, August 11, 2011 – The National Football Foundation (NFF) & College Football Hall of Fame and Fidelity Investments®, a leading provider of not-for-profit workplace retirement savings plans in higher education[1], today announced an expanded initiative between the two organizations to celebrate the scholar-athlete ideal and a commitment to higher education.

As part of the agreement, Fidelity will serve as the first presenting sponsor of the NFF National Scholar-Athlete Awards in the 53-year history of the prestigious program, which honors outstanding student athletes with scholarships to continue their post-graduate education. The firm will also sponsor the NFF Scholar-Athlete Reception and additional activities associated with the NFF Annual Awards Dinner honoring the annual NFF National Scholar-Athlete Class in New York City in early December.

To promote the achievements of the recipients, Fidelity will work with ESPN to produce a series of short television segments about the 2011 NFF National Scholar-Athlete Class, which annually recognizes the top 15 individuals in the country for their academic success, football performance and exemplary community leadership. The segments will also include a special feature on the recipient of the William V. Campbell Trophy winner, who is recognized by the NFF as the top football scholar-athlete in the nation. All of the segments will air on ESPN’s College Football Live on Thursdays from September through early December.

“Fidelity has a long-standing commitment to supporting higher education institutions across the country,” said John Ragnoni, executive vice president, Fidelity Tax-Exempt Retirement Services. “This new partnership with the National Football Foundation gives us the opportunity not only to recognize athletic accomplishments, but also to support and showcase students who are excelling in the classroom, on the field and in their communities.”

Fidelity will also continue to support the NFF Hall of Fame On-Campus Salute program. The salutes are a series of on-field plaque presentations at universities and colleges across the United States that honor the annual College Football Hall of Fame inductees at their respective alma maters.

“Millions of Americans and higher education employees look to Fidelity to help them save for retirement, and their commitment to excellence makes Fidelity the perfect corporate partner for our programs that highlight the best of the best,” said NFF President & CEO Steve Hatchell. “We know that Fidelity’s participation will significantly raise the visibility of our efforts while strengthening our key relationships at colleges and universities from coast-to-coast.”

The NFF National Scholar-Athlete Awards, launched in 1959, were the first initiative in history to award scholar-athletes post-graduate scholarships for their combined athletic, academic and leadership abilities. Fidelity becomes the first official sponsor of the program, which has awarded more than $9.5 million to 740 individuals since its inception. The program currently provides $300,000 each year in post-graduate scholarships to 15 of the nation’s top scholar-athletes from all levels of collegiate play. Fidelity’s sponsorship of the NFF National Scholar-Athlete Awards will provide the program unprecedented visibility through a series of innovative marketing initiatives.

Notable past NFF National Scholar-Athlete Award recipients include former NFL standout Derrick Brooks (Florida State); actor Mark Harmon (UCLA); NASA astronaut Leland Melvin (Richmond); former Dateline NBC anchor Stone Phillips (Yale); chairman of Augusta National Golf Club, home of the Masters Tournament, Billy Payne (Georgia); record-setting NFL quarterback Peyton Manning (Tennessee); famed NFL quarterback Steve Young (BYU); and Heisman Trophy winners Terry Baker (Oregon State), Gary Beban (UCLA), Doug Flutie (Boston College) and Tim Tebow (Florida).

The NFF Hall of Fame On-Campus Salute program is a hallowed tradition that began with the inaugural class in 1951. The salutes are the first of numerous activities in each inductee’s Hall of Fame experience. The events provide them with one more chance to take the field at their alma maters as they take their places among the greatest college players of all time.

This year’s hall of fame class, which will be inducted December 6 at the Waldorf Astoria in New York City, includes: Carlos Alvarez (Florida), Doug English (Texas), Bill Enyart (Oregon State), Eddie George (Ohio State), Marty Lyons (Alabama), Russell Maryland (Miami, Fla.), Deion Sanders (Florida State), Jake Scott (Georgia), Will Shields (Nebraska), Sandy Stephens (Minnesota), Darryl Talley (West Virginia), Clendon Thomas (Oklahoma), Rod Waldrop (Arizona), Gene Washington (Michigan State), coach Lloyd Carr (Michigan), and coach Fisher DeBerry (Air Force).

Led by Chairman Archie Manning and President & CEO Steve Hatchell, the NFF has attracted a committed board of directors with some of the most influential individuals from the worlds of sports, business and academia, including: William V. Campbell, chairman of the board of Intuit; Timothy Cook, the chief operating officer of Apple Computer; Gene DeFilippo, director of athletics, Boston College; Jerry Jones, owner of the Dallas Cowboys Football Club; Bob Kraft, owner of the New England Patriots Football Club; John J. Mack, executive chairman of Morgan Stanley; T. Boone Pickens, chairman of BP Capital Management; Donna Shalala, president of the University of Miami (FL); and Roger T. Staubach, executive chairman of Jones Lang LaSalle Americas. Behind their leadership and shared beliefs in football’s unique ability to promote the scholar-athlete ideal, the NFF National Scholar-Athlete Program has become one of the most prestigious honors in all of sports.

[1] LIMRA Not-for-Profit Market Report, First Quarter 2011.

For more information regarding the NFF National Scholar-Athlete Awards or College Football Hall of Fame programs, please visit www.footballfoundation.org.

ABOUT FIDELITY INVESTMENTS
Fidelity Investments is one of the world’s largest providers of financial services, with assets under administration of more than $3.6 trillion, including managed assets of more than $1.6 trillion, as of June 30, 2011. Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. For more information about Fidelity Investments, visit www.fidelity.com.

ABOUT THE NATIONAL FOOTBALL FOUNDATION & COLLEGE FOOTBALL HALL OF FAME
Founded in 1947 with early leadership from General Douglas MacArthur, legendary Army coach Earl “Red” Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame, a non-profit educational organization, runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 121 chapters and 12,000 members nationwide, NFF programs include the College Football Hall of Fame, the NFF Scholar-Athlete Awards, presented by Fidelity, Play It Smart, the NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni Association, the NFF Gridiron Clubs of New York City, Dallas, and Los Angeles, and scholarships of over $1 million for college and high school scholar-athletes. The NFF presents the MacArthur Bowl, the Campbell Trophy, endowed by HealthSouth, and releases the Bowl Championship Series (BCS) Standings. For more information, please visit www.footballfoundation.org.

Fidelity Brokerage Services LLC, Member NYSE, SIPC
900 Salem Street, Smithfield, RI 02917

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