Proprietary Cash vs. Points® Recommendation Engine Gives Travelers Power to Easily Manage 200+ Rewards Programs, Book Travel, Maximize Point Redemption, and Prevent Point Loss

SANTA MONICA, Calif., October 17, 2011 – With a girlfriend on the west coast, and enrolled in college on the east coast, Justin Byers wanted to fly west regularly, but was frustrated by the time consuming process to book flights. So he created a solution. Justin, along with three other college friends, recently launched PointHub (, a loyalty program shopping and management destination, with its breakthrough Cash vs. Points® Recommendation Engine that recommends qualified, real-time, side-by-side comparisons between purchase price and rewards points for airlines and hotels. PointHub provides value-conscious students with an easy process to book travel in the most cost-effective way. Safe and easy-to-use, PointHub eliminates the need to visit multiple sites and remember as many passwords when booking rewards travel and empowers students to make better use of their incentive programs, reducing the $16 billion lost annually in unused frequent flyer miles and rewards points.

PointHub goes beyond answering the question, “Can I use my rewards points when making travel plans?” with its patent-pending, proprietary Cash vs. Points® Recommendation Engine. After eliminating blackout periods and cross-referencing factors such as redemption fees, point expiration risk, and travel preferences, PointHub provides side-by-side “best value” travel recommendations that can actually be booked using cash or rewards points. Registered users simply click on the desired option and they are sent directly to the travel provider where they make their reservations without having to enter their personal information again.

“We created PointHub to help people take back the power of their points,” said Justin Byers, PointHub CEO. “When I was in college, my friends and I were so frustrated trying to use our frequent flyer miles, and never fully understood if it was a better value to buy or use points. So, I knew there had to be an easier way and that’s when I came up with the idea for PointHub. Once all the elements came together, including being able to track your points online, we began developing our proprietary Recommendation Engine. Once we’re firmly established in the travel space, we’re going to roll out loyalty shopping options for retailers and credit card programs,” concluded Byers.

PointHub simplifies rewards management for consumers, who average 18 loyalty programs per household, through its PointTracker and alert tools. Eliminating the need to visit multiple sites, PointTracker monitors rewards program balances, elite levels, tier-status progress, pending itineraries, and expiration dates. PointHub warns registered users when their frequent flyer miles, rewards points, flight credits, or airline vouchers are about to expire and provides recommendations on how best to use them.

Beyond shopping and rewards management, PointHub also offers useful features such as a guide to more than 200 loyalty programs with user ratings and reviews, and tips about ways to earn and redeem air miles and rewards points. PointHub uses the same security measures, such as 128-bit encryption and physical security, as used by the largest financial institutions; its site is monitored and verified by Verisign, TRUSTe and McAfee.

About PointHub:
Santa Monica, CA-based PointHub ( is a loyalty program shopping and management destination whose patent-pending Cash vs. Points® Recommendation Engine strengthens consumer decision-making through qualified, real-time, side-by-side comparisons between purchase price and rewards points. PointHub is the single best source for powerful point-redemption recommendations, point loss prevention, and rewards program management. Visit for more details. Follow us on Twitter (@PointHub). Like us on Facebook ( Read our blog (

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Lisa McKendall