FOR IMMEDIATE RELEASE

CONTACT: Rebecca Rasch, (202) 572-3365, rrasch@edf.org

Encouraging Students to Take a Stand for their Clean Energy Future

WASHINGTON, DC (April 5, 2010) – Today Environmental Defense Action Fund begins sharing its mic with college students.  For the next eight weeks EDAF is asking students from across the country to create short video clips calling on Congress to pass strong climate and clean energy legislation.

EDAF is reaching out to campus green leaders and club presidents across the country, from the University of Alaska Anchorage to University of South Florida, to encourage participation. EDAF will award grants of up to $3,000 to the environmental club that collects the most video submissions.  EDAF welcomes submissions from any student group from any university.

“College students around the country are eager to show Congress how much they support clean energy, and EDAF is happy to help,” said Challenge Director Rebecca Rasch. “After all, it’s their future that hangs in the balance.”

For more details, please visit TakeAStand (www.edf.org/takeastand), where you can view a sample video and enter the challenge. To interact with the participating groups or see campaign updates, like which group is pulling ahead or entered the challenge, become a fan of our Take A Stand Campus Video Challenge fan page on Facebook.

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About Environmental Defense Action Fund

Environmental Defense Action Fund is the lobbying arm of the Environmental Defense Fund, a leading national nonprofit organization, represents more than 700,000 members. Since 1967, Environmental Defense Fund has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. www.edf.org

CHICAGO, IL March 29, 2010 – WilliamPaid, an online resource for renters and roommates, launched recently bringing relief to the 102 million Americans who live in apartments, condominiums, and other rental units. The comprehensive new website for renters and roommates provides flexible rent payments, the ability to build personal credit with rent payments and a cash-back program with a matching contribution toward student loan and rent payments.

“With WilliamPaid, powerful renter and roommate tools are just a click away,” said WilliamPaid CEO Evan Silverman. “For many, rent is a sensitive topic due to financial issues and roommate disagreements. WilliamPaid complements existing social media platforms to offer a hyperpersonal roommate relationship experience. We provide flexible payment options to relieve financial strain as well as a medium for roommates to communicate about and monitor rent payments without face-to-face conflicts or ‘text message stress.’ In the end, it is a win-win for everyone – landlords get paid on time, and roommates avoid needless drama.”

Communication and busy schedules, Silverman said, are big obstacles for roommates and rent. “I live with three other roommates, and our biggest challenge has been getting our rent in on time. It is difficult for us to be on the same page,” said Ingrid Perez, 19, from Suffolk University.

To address these types of issues, according to Silverman, WilliamPaid (www.williampaid.com) provides flexible rent payment options that let each roommate pay rent how each person chooses – bank account, credit or debit card or any combination – but yet provides a collective payment to the landlord. “With WilliamPaid, each roommate can see who has paid – and, more importantly, who hasn’t. It’s a non-confrontational way of dealing with the rent while also providing the flexibility that each roommate may need,” said Silverman.

WilliamPaid also helps renters build credit with their rent payments. “As the only rent payment service that reports rent payments to a credit bureau, tenants can build credit without going into debt – something renters struggle with,” Silverman added.

Matthew Vitko, SVP of Sales for PRBC, Inc., a credit bureau and division of MicroBilt Corporation, agrees. “Traditionally, apartment renting comes with a disadvantage,” he said. “Unlike mortgage payments, timely rent payments do not improve your credit rating. WilliamPaid helps renters build a positive payment history by providing them with the option to report monthly rent payments to a nationally-recognized credit bureau. If you are currently an apartment renter and you want to establish a positive payment history, WilliamPaid is a good option.”

The WilliamPaid Cash-back Program provides cash-back to its users who shop online and refer friends to the service, with a 10% matching contribution when users apply their cash-back to their rent or student loans. According to Silverman, WilliamPaid will also be rolling out a cash-back program for rental payments.

For more information about WilliamPaid or to schedule an interview with a member of WilliamPaid’s executive team, contact Evan Silverman, 847.510.6444.

Renters and roommates are invited to visit William Paid’s BLOG, YouTube Channel, Twitter Page, and Facebook Fan Page for more tips and resources.

About WilliamPaid
WilliamPaid is an online resource for renters and roommates, providing flexible rent payment options, including paying rent with a credit or debit card, credit building services such as having rent payments and past rent and utility payments reported to a credit bureau, shared bill management, allocation and tracking and other roommate tools that help renters and roommates communicate. WilliamPaid is headquartered in Northbrook, Illinois. Learn more: www.williampaid.com.
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Ethisphere Institute Recognizes Companies That Raise the Bar for Ethical Standards

GAITHERSBURG, Md., March 22, 2010 – Sodexo was named one of the World’s Most Ethical Companies for 2010 by the Ethisphere Institute. This is the second consecutive year the company has been named to the coveted list, which recognizes firms based on their commitment to ethical leadership, compliance practices and corporate social responsibility.

Sodexo is a leader in providing comprehensive service solutions worldwide, and is one of the world’s leading employers, with core businesses in foodservice, facilities management and senior services.

Ethisphere, a think tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, will publish the listing of the World’s Most Ethical companies in Ethisphere Magazine’s Q1 issue. Ethisphere reviewed thousands of nominations from companies in more than 100 countries and 36 industries in order to determine the winners of the coveted ranking. This is the fourth year Ethisphere has published the rankings.

“Acting in accordance with high ethical standards is one of the ways Sodexo secures and maintains business relationships and attracts and retains employees,” said George Chavel, president and CEO of Sodexo North America and COO of Sodexo Group. “Sodexo voluntarily meets the highest standards of social responsibility and sustainability. We strive for transparency in our business dealings and have instituted rigorous internal controls to drive our ethical principles throughout the organization. We are pleased to be named again as one of the World’s Most Ethical Companies.”

Chavel added that Sodexo treats its employees with dignity, respect and equality, and supports and encourages them to shape their own future and grow with the company. “By living the Sodexo values and ethical principles, and actively fostering diversity and inclusion, our people make Sodexo a company of the future,” he said.

To read more about company employees’ success and experiences with Sodexo, visit SodexoCommunity.com. Sodexo actively reinforces its commitment to maintain the highest ethical standards in several ways, including:

• The company has a Business Abuse Hotline that provides employees at every level the opportunity to report legal, ethical, or safety concerns anonymously, 24 hours a day, seven days a week.
• New management employees attend orientation where ethical conduct is emphasized as a core value.
• Executives, senior leaders, and new managers are required to take interactive online ethics training through the company’s own Sodexo University.
• All employees are expected to conduct themselves in accordance with uncompromising ethical standards. The company displays Business Integrity posters at all accounts and offices to reinforce this expectation every day.
• Sodexo requires all of its manufacturers to adhere to the company’s Supplier Code of Conduct, which addresses respect for people, the environment, and business integrity. Sodexo is committed to these principles and asks the same from its business partners.

Sodexo also recently introduced its Better Tomorrow Plan, the company’s global promise for sustainability and its roadmap for sustainability over the next 10 years. The Better Tomorrow Plan includes 14 commitments with measurable targets that the company will work toward achieving.

The methodology for the World’s Most Ethical ranking includes reviewing codes of ethics, litigation and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; looking at activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers and customers. Read about the methodology and view the complete list of the 2010 World’s Most Ethical Companies at http://ethisphere.com/wme-2010.

About Sodexo

Sodexo in North America
Sodexo, Inc. (www.sodexoUSA.com), a member of Sodexo Group, is a leading provider of Comprehensive Service Solutions serving more than ten million customers daily in corporations, health care, long term care, retirement, schools, higher education, government and remote sites. Headquartered in Gaithersburg, Md., Sodexo, Inc. operates in the U.S., Canada and Mexico, with $7.7 billion (USD) in annual revenue and 120,000 employees. The Sodexo Foundation (www.SodexoFoundation.org) is an independent charitable organization that, since its founding in 1999, has made more than $12.7 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo, world leader in Quality of Daily Life Solutions
Quality of Life plays an important role in the progress of individuals and the performance of organizations.  Based on this conviction, Sodexo is the strategic partner for companies and institutions that place a premium on performance and well-being, as it has since Pierre Bellon founded the company in 1966. Sharing the same passion for service, Sodexo’s 380,000 employees, in 80 countries design, manage and deliver an unrivaled range of On-site Service Solutions and Motivation Solutions. Sodexo has created a new form of service business that contributes to the economic, social and environmental development of the communities, regions and countries in which it operates and to the fulfillment of its employees.

Key Figures (as of August 31, 2009)

Sodexo in the World
14.7 billion euro consolidated revenue
380,000 employees
33,900 sites
50 million consumers served daily
80 countries
22nd largest employer worldwide

Sodexo in North America
7.7 billion dollars revenue
120,000 employees
10 million consumers served daily (on-site consumers and motivation beneficiaries as a single number)
6,000 clients
700 facilities management sites

Contact
Jaya K. Bohlmann
301 987 4415
jaya.bohlmann@sodexo.com

Contacts:

Melissa Siciliano, Weber Shandwick:  312/988-2069,  msiciliano@webershandwick.com

Basil Maglaris, Kraft: 847/646-4538, news@kraft.com

Gail Dent, NCAA: 317/917-6117, gdent@ncaa.org

Jen Sabatelle, CBS Sports: 212/975-4120,  jsabatelle@cbs.com

Major Snack Brands Named Official “Cracker,” “Nut” and “Cookie” of all 88 NCAA Championships

EAST HANOVER, N.J. (March 11, 2010) – Kraft Foods’ U.S. Snacks business announced today it has teamed with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands including Planters, Ritz, Oreo and Wheat Thins.  The partnership includes promotional and marketing rights for the NCAA and all 88 of its men’s and women’s championships.

As part of the agreement, the brands will be featured as the NCAA’s “official” Cookie, Nut and Cracker partners through in-store promotions and with a major advertising buy on CBS Sports starting in March with the Network’s exclusive coverage of the “Road to the Final Four®.”

“This partnership is a slam dunk for Kraft Foods,” said Stephen Chriss, Senior Director, Marketing Alliances at Kraft Foods.  “It gives us an opportunity to connect our delicious snack brands with key audiences in a big way.”

Throughout the partnership, NCAA and CBS Sports fans can expect to see Kraft Foods snack brands sharing a large presence before, during and after NCAA championships events.  Planned marketing initiatives include new product sampling, contests, promotions, and college-themed displays in retail stores.

“Having Kraft Foods on board as part of the NCAA team is a win for everyone involved,” said Peter Davis, NCAA Director of Corporate Alliances.  “Associating with well-known brands like Planters, Oreo, Ritz and Wheat Thins helps increase awareness and build excitement for all of our NCAA sports and the fans who support our student-athletes and championships.”

“We are thrilled to have Kraft Foods join the NCAA Corporate marketing family at CBS Sports,” said Chris Simko, Senior Vice President CBS Sports Sales and Marketing & Director CBS Sports Properties Group.  “This is exactly the kind of integrated promotional partnership that has become synonymous with CBS Sports’ NCAA corporate marketing program.”

The initial sampling effort during March Madness will feature Wheat Thins snacks and two of the company’s newest snack products:  Ritz Munchables pretzel crisps and Planters Flavor Grove almonds and cashews.  In addition, people can follow Mr. Peanut’s Road to the 2010 NCAA Final Four in Indianapolis by becoming fans of Mr. Peanut on Facebook.  Beginning March 12, Mr. Peanut fans on Facebook can enter for a chance to win tickets to the 2011 NCAA Final Four.  Visit www.facebook.com/mrpeanut for more information.

Big Brands, Big Stages
In the last five years, Kraft Foods has embarked on several strategic, high profile sports marketing initiatives including NASCAR and the U.S. Open to raise the profile of its flagship snacks brands.  In fact, the company announced in January 2010 that Oreo and Ritz are the official cookie and cracker of NASCAR, in addition to its sponsorship of Stewart-Haas Racing drivers Tony Stewart and Ryan Newman.

“Showcasing our big brands on big stages takes our marketing and merchandising to new heights, providing perfect venues to elevate our equities, reach new audiences and promote new products in unique ways,” says Chriss.

Oreo has worked with A-list athletes Eli Manning and Peyton Manning and Venus and Serena Williams for its Oreo Double Stuf Racing League campaign, and enlisted sports analyst and former football star Tiki Barber for its recent Ritz “Tailgate” advertisement.

About Kraft Foods
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.  With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries.  The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats.  Another 70+ brands generate annual revenues of more than $100 million.  Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T and Coca-Cola—and the following elite companies as official Corporate Partners—Enterprise, The Hartford, Hershey’s, LG, Lowe’s, Kraft Foods and State Farm.

NCAA, Final Four and March Madness are licensed by or trademarks of the National Collegiate Athletic Association.

DEARBORN, Mich., March 8, 2010 – On March 15, 2010, Ford Motor Company Fund will launch the “Heart Behind the Oval” scholarship contest, awarding three scholarships to students who best describe the impact they are making in their community.

Modeled after Ford’s own standard of giving back to the communities in which it works, the two-part scholarship contest is open to high school seniors and current college students enrolled in an accredited U.S. college or university by September 30, 2010. The first place prizewinner will receive a $3,000 scholarship, second place a $2,000 scholarship and third place a $1,000 scholarship.

“The Heart Behind the Oval scholarship contest salutes students who share the same value of giving back to the community that Ford has demonstrated for more than a century,” said Mike Schmidt, Director, Education and Community Development, Ford Motor Company Fund. “More important, the program allows us to invest in these students’ futures.”

Students are required to submit a 1,000 – 2,000 character written essay demonstrating what their heart is behind, explaining how they are making a difference in their community. From contributing to local non-profit organizations to mentoring or volunteer work, each eligible submission will be judged based on originality, content, clarity, grammar and community impact. To register or view the Official Rules visit: www.fordscholars.org.

Ten semi-finalists will win an ULTRA HD FLIP Cam for their outstanding efforts. The semi-finalists will then use the Cam to produce a 3-minute video illustrating their essay. The videos will be posted to www.fordscholars.org for public voting May 10 – 14, 2010. The public votes combined with the judging panel will determine the scholarship winners. The winners will be announced on May 17, 2010.

Ford Motor Company strongly supports higher education. The “Heart Behind The Oval” scholarship contest is operated in conjunction with the Ford Blue Oval Scholar’s program. The program’s website, www.fordscholars.org, is a national web-based initiative open to the public as a resource for available scholarships supported by Ford Motor Company Fund. It also provides past Ford Motor Company Fund scholarship winners a place to network, coordinate community service activities and learn about internships and careers.

About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services is a community relations and philanthropic non-profit funded by Ford Motor Company. Ford Fund supports initiatives and institutions that foster and promote innovation in education, greater automotive safety and American heritage and diversity. National programs include Ford Partnership for Advanced Studies (Ford PAS), which provides 21st century skills-based curriculum to more than 60,000 high school students; and Ford Driving Skills for Life, which has taught safe driving skills to more than 337,000 young drivers. In addition, the Ford Volunteer Corps, established in 2005, enlists the help of thousands of Ford employees and retirees who volunteer their time to continue Ford’s legacy of community service worldwide. For more information about programs made possible by Ford Motor Company Fund and Community Services, please visit www.community.ford.com, www.volunteer.ford.com or www.abrighterfuture.ford.com.

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Anything else we need to know?
Contact:
Laine Gordon
PCGCampbell
Marketing & Communications
313.203.7102
lgordon@pcgcampbell.com

FOR IMMEDIATE RELEASE
Wednesday, March 4, 2010

CONTACT
Silvia Alvarez
Bloomberg LP
+1 212 617 3707
salvarez13@bloomberg.net

New York, March 4 – With baseball season fast approaching, Bloomberg, a global leader in analytics, and MLB.com have come up with the most comprehensive, easy to use, online product for baseball fans that any sport has ever seen. Whether you are just a casual fan or trying to win your fantasy league in your frat or sorority or with your roommates, the BLOOMBERG SPORTSTM fantasy tools on MLB.com, are the best way to follow baseball today.

Bloomberg spent nearly two years developing the product with the help of MLB.com’s vast library of historical data.  With input from key executives like former Padres general manager and current Yankees consultant Kevin Towers, former Mets general manager Jim Duquette, the Minnesota Twins slugger Jim Thome, and former Cleveland Indians Manager Eric Wedge, the Bloomberg team developed tools that give everyone the ability to come up with an entertaining, interesting way to follow baseball online for the first time.   It allows the computer-savvy fan to take a deep dive behind the scenes with their fantasy team or favorite players, while it is also a fun, easily navigable application for more casual fans.

“As someone who has been involved in analytics and loves baseball but has been terrible at fantasy this has been a labor of love,” said Bo Moon, a veteran product manager for Bloomberg and one of the creators of BLOOMBERG SPORTS fantasy tools. “We think we have found a fun and very cool way to marry technology and sports and make baseball easy to follow for everyone, whether you are a die-hard fantasy player looking for a little edge or someone who just wants to understand the game better. Our collaboration with MLB.com brings together the technological innovation that Bloomberg is known for in the business world, with all the numbers that baseball has in its history to give everyone a great experience of the sport, delivered right on their laptops.”

BLOOMBERG SPORTS fantasy tools on MLB.com consist of two products: “The Draft Kit” and “In-Season Tools.” These two products give fans the most powerful capability to prepare and conduct their fantasy draft and make replacements, trades and other decisions for their fantasy teams during the season. The season update tool also will give the casual fan the ability to explore added features and insights about all their favorite players and teams.

Some of the key differentiators for BLOOMBERG SPORTS Fantasy Tools on MLB.com include:
•    Interactive draft tools that allow the consumer to create and track player lists.
•    Complete, easy to navigate information on every player, including all career data, key splits and the ability to chart customizable stats to see critical trends needed for decisions.
•    The best match-up projections and player comparison tools ever built.
•    The most compelling, up-to-date and customizable charts, graphs and other visual tools.

In addition to the consumer product now available, Bloomberg and MLB.com also have created The BLOOMBERG SPORTS professional product, provided to Major League  baseball clubs with a secure, virtually unlimited set of analytical functions that will assist them in personnel evaluation and performance matchups. It was introduced to the clubs at the Baseball Winter Meetings in December 2009 on a trial basis, and is being tested by a majority of the 30 clubs. Current MLB analysts and former stars like Al Leiter, Ron Darling, and current Milwaukee Brewers pitching coach Rick Peterson have all sampled the product as well, and have raved about its ability to really explain the intricacies and matchups of baseball like never before.

Bloomberg has also assembled a team of top bloggers to pull facts and figures for the fans to follow.  The blog team is led by journalist Jonah Keri, and can be seen at bloombergsports.mlblogs.com/, and you can follow all the information on Facebook at: bit.ly/bloombergsportsfb and Twitter at www.twitter.com/bloombergsports.
More details are available at mlb.com/bloombergsports and BLOOMBERGSPORTS.COM.

About Bloomberg
Bloomberg is the world’s most trusted source of information for businesses and professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms.  Bloomberg’s media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 countries.  The BLOOMBERG TELEVISION® 24-hour network delivers smart television to more than 240 million homes.  BLOOMBERG RADIO® services broadcast via SIRIUS XM Radio and 1worldspaceTM satellite radio globally and on WBBR 1130AM in New York.  The award-winning monthly BLOOMBERG MARKETS® magazine, Bloomberg BusinessWeek magazine and the BLOOMBERG.COM® financial news and information Web site provide news and insight to business decision-makers.  For more information, please visit www.bloomberg.com.

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BLOOMBERG and BLOOMBERG NEWS are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. All rights reserved.

BRECKENRIDGE, Colo. – February 25, 2010 – It’s time to take a recess from studying, and take advantage of the incredible late season snow conditions Breckenridge, Colorado has been receiving just in time for spring break. Get the entire Breckenridge spring break experience in March with unrivaled night life, live concerts including a FREE concert with Lyrics Born, hip restaurants, top terrain parks, blue skies and the legendary spring ski conditions at Breckenridge Ski Resort. Lodging and lift packages are still available, making an affordable vacation easier to attain than ever. Visit gobreck.com or call 877.593.5260 today.

Spring Break Lodging Packages:
• Spring Fun for Four: Five nights of lodging and four days of lift tickets for a group of four. Get 20 percent savings with prices as low as $99 per person, per night during March. Some restrictions apply.
• Spring Break Adventure Package: Five nights of lodging, four days of lift tickets, a dinner sleigh ride, dog sledding and a half day snowmobile rental. Get 15 percent savings with prices as low as $179 per person, per night during March. Some restrictions apply.

More Spring Break Events and Features than Ever:
• Spring Concerts at Three20South Live Music Venue March 1-27
Concerts include music from Swollen Members, The Bridge, Midnite, Boombox, Ozomatli, The Motet, Pimps of Joytime and more.
• Spring Break Breckenridge Bargains Coupon Books Valid March 12-April 4
More than 30 bars, restaurants and local businesses around Breckenridge will be featured in these coupon books. The prime resource for deals for Spring Break visitors. FREE at all Breckenridge lodging properties when you check-in and at the Breckenridge Welcome Center.
• Bud Light Best Bar Party Competition March 13-28
Breckenridge’s hottest bars and clubs will be throwing incredible parties as they vie for the title of “Breckenridge’s Best Bar Party.” The competition will offer different themed parties with drink specials, live music and tons of fun. Celebrity judges will determine which bar throws down the best.
• Colorado Freeride Downtown Rail Jam March 13
Watch as Breckenridge skiers and snowboarders showcase their best tricks in an open jam format from 4-6 p.m. in the heart of town at the Colorado Freeride parking lot.
• FREE Retro Ski Movie Nights March 14 and 21
Retro ski movies will show each night at 7:30 p.m. at the Riverwalk Center.
• FREE Spring Break Concert with Lyrics Born March 16
One of the most critically acclaimed and best-selling independent hip-hop artists of this era, Lyrics Born will perform a FREE ticketed concert at 7:30 p.m. at the Riverwalk Center.
• Dave Attell from Comedy Central’s Hit Show, Insomniac live March 18
Named one of the 25 Funniest People in America by Entertainment Weekly Magazine, Dave Attell brings his humor to Breckenridge to entertain spring break goers at 8 p.m. at the Riverwalk Center.
• Banff Mountain Film Festival World Tour March 19
Come enjoy the spirit of outdoor adventure at 7:30 p.m. at the Banff Mountain Film Festival World Tour at the Riverwalk Center.
• Breckenridge Ascent Series March 24 and 31
Head up the Breckenridge Ski Resort for an evening hill climb event starting at the bottom of Peak 8 at 5:30 p.m. and finishing at the Vista Haus. Use any kind of way to get up the mountain, but skis or a snowboard are required to come back down.

Spring fun for FREE:
• Barney Ford House Museum tour
• Breckenridge Wine and Cheese Wednesdays
• Bus transportation around Breckenridge and Summit County
• Edwin Carter Museum tour
• Film nights
• Gallery visits and Second Saturdays gallery walks
• Gondola ride
• Lyrics Born concert
• Sledding at Carter Park
• Snowman building
• Spring break bar parties
• Spring break coupon books
• Spring break movie nights
• Spring break rail jam
• Swing Crew après ski show at the Coppertop at Beaver Run
• Tin Shop artist in residence studio
• Welcome Center museum and information

Spring savings with activities for less than $20:
• Arts District workshop (prices vary depending on workshop)
• Backstage Theatre productions ($20 adults, $14 children)
• Carriage ride (prices vary depending on length of ride and number of people)
• Comedy nights at the Park Avenue Pub ($10)
• Country Boy Mine tour and gold panning ( $19 adults, $13 children)
• D’Vine Wine tasting ($10)
• Fitness classes ($10)
• Guided historic walking tour ($5 adults, $3 children)
• Guided snowshoe hike ($12)
• Ice skating ($10 adults, $8 kids includes skate rentals)
• Mountain Top Children’s Museum ($5 adults, $7 children)
• NASTAR ski race course ($12 for and all-day pass)
• Nordic Center Pass for cross-country skiing and snowshoeing ($15 adults, FREE kids under 6)
• Rock climbing wall (3 climbs for $10)
• Speakeasy Movie Theater tickets ($9 adults, $7 children and seniors)
• Swimming, water slide and hot tub ($10)
• Three20South bar and live music venue (ticket prices vary depending on the concert)
• Shivaya Yoga ($15)

For more information on Breckenridge’s spring break events, activities and packages, visit gobreck.com or call 877.593.5260.

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Media Contact: Carly Grimes, Director of Public Relations, 970.453.5064 or cgrimes@gobreck.com

PSAs debut at Howard University and Colleges and Universities Nationwide as part of First Annual HBCU National Mental Health Awareness Day

Washington, DC, February 23, 2010 – The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Stay Strong Foundation, announced today the launch of a national public service advertising (PSA) campaign designed to raise awareness of mental health problems among young adults in the African American community. The new PSAs were unveiled at a Black History Month event at Howard University this morning to coincide with the first annual HBCU National Mental Health Awareness Day. The launch was telecast to colleges and universities nationwide.

Mental illnesses, including depression, anxiety, bipolar disorder and schizophrenia, are widespread in the U.S. and often misunderstood. According to SAMHSA, in 2008 there were an estimated 9.8 million adults aged 18 or older living with serious mental illness. Among adults, the prevalence of serious mental illness is highest in the 18 to 25 age group, yet this age group is also the least likely to receive services or counseling. In 2008, 6.0 percent of African Americans ages 18-25 had serious mental illness in the past year. Overall, only 58.7 percent of Americans with serious mental illness received care within the past 12 months and the percentage of African Americans receiving services is only 44.8 percent.

“Raising understanding and attention to these issues within the African American community will provide greater opportunities for those needing help to receive effective mental health services,” said Kathryn A. Power, Director of SAMHSA’s Center for Mental Health Services.

Created pro bono by Grey Worldwide through the Ad Council, the campaign aims to promote acceptance of mental health problems within the African American community by encouraging, educating and inspiring young adults to step up and talk openly about mental health problems. The television, radio, print and Web ads feature real personal stories of African Americans dealing with mental health problems, and they aim to engage those in the community to support young adults who need help. The PSAs direct audiences to visit a new website, www.storiesthatheal.samhsa.gov, where they can learn more about mental health problems and how to get involved.

“According to our research and the leading mental health experts, young adults with mental health problems are more likely to seek help if social acceptance is broadened and they receive support and services early on,” said Peggy Conlon, president & CEO of the Ad Council. “We are proud to continue our partnership with SAMHSA to address these issues in the African American community and help create the necessary societal change that will decrease the negative attitudes that surround mental illness, and ultimately inspire those who want help to get it.”

Terrie M. Williams, MSW, co-founder of The Stay Strong Foundation, collaborated on the development of the Web videos and PSA materials and serves as a campaign spokesperson. The Stay Strong Foundation works to support, educate and inspire African American youth through a series of programs and events that are designed to raise awareness of teen issues, promote the personal well-being of young people and enhance their educational and professional development.

“It is the work of the Stay Strong Foundation and my personal mission to educate everyone, and in particular the African American community, about depression and its impact on our communities,” said Williams. “Every day so many of us wear the “mask” of wellness that hides our pain from the world. Now is the time to identify and name our pain—minus the myths and the stigmas—and seek the help so many of us need.”

SAMHSA’s Campaign for Mental Health Recovery partners include the Centers for Disease Control and Prevention (CDC), the National Institute of Mental Health, state mental health agencies, leading researchers on stigma and a broad coalition of stakeholders, including organizations that represent provider organizations and consumer and family member groups. The Campaign held a series of regional meetings to develop a grassroots network to support the Campaign and provide assistance with anti-stigma efforts to states and local communities.

A resource guide entitled, “Developing a Stigma Reduction Initiative,” is also a part of the campaign and is based on the evaluation and lessons learned from the Elimination of Barriers Initiative. The guide provides information on how to mount a statewide anti-stigma campaign, examples of outreach materials, reports on the best practices for stigma reduction, and lists important resources for technical assistance. Copies of the guide can be downloaded at www.mentalhealth.samhsa.gov/publication/allpubs/sma06-4176/ or by calling SAMHSA’s Health Information Network at 1-877-SAMHSA7. SAMHSA also maintains a national technical assistance center called the ADS Center (Resource Center to Promote Acceptance, Dignity, and Social Inclusion) to help States, communities, and individuals get the necessary information and resources to counter misperceptions, prejudice and discrimination associated with mental illnesses.  For more information, visit www.promoteacceptance.samhsa.gov.

“In general, mental health problems are difficult to talk about,” said Rob Baiocco, EVP and managing partner of Grey New York. “But the second someone opens up and tells their specific personal story you instantly realize what they are dealing with. It’s such an immediate, intuitive and emotional understanding. And from that understanding comes the healing.”

Historically Black Colleges and Universities’ Center for Excellence in Substance Abuse and Mental Health at Morehouse School of Medicine, a grant funded through (SAMHSA), created National HBCU Mental Health Awareness Day. The HBCU Mental Health Awareness Day is the first national effort to promote behavioral health on HBCUs. The all-day event is being co-hosted by three additional HBCU institutions, Howard, Elizabeth City State University and Florida Agricultural and Mechanical University. The purpose is to increase public knowledge and student awareness about mental health issues and to foster a more supportive and informed environment on HBCU campuses and in the community. For more information, visit www.hbcucfe.net.

The Ad Council and SAMHSA first launched the Campaign for Mental Health Recovery nationwide in December 2006. Additional public service efforts designed to reach Hispanic Americans, Asian Americans and Native Americans will also be launched this spring. To view the ads, please visit www.adcouncil.org. The PSAs will air in advertising time that will be entirely donated by the media.

SAMHSA is a public health agency within the U.S. Department of Health and Human Services. The agency is responsible for improving the accountability, capacity and effectiveness of the nation’s substance abuse prevention, addictions, treatment and mental health services delivery system. SAMHSA can be reached at www.samhsa.gov.

The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

The Stay Strong Foundation (SSF) is a 501(c)(3) organization founded by Terrie M. Williams and Xavier Artis in 2001 to empower America’s youth. The Foundation encourages corporate and individual responsibility; develops educational resources for youth and youth organizations; provides and coordinates internships; sets up mentoring opportunities; and facilitates visits by prominent individuals and business professionals to schools, libraries, youth organizations and group homes.

Contact
SAMHSA Press Office: 240-276-2130
Ad Council Press Office: 212-984-1964, news@adcouncil.org

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DAYTON, Ohio — For 10 years, students at the University of Dayton’s RISE Global Investment Forum, the world’s largest student investment forum, have heard forecasts and predictions from top economic and financial experts.

This year, it’s the students’ turn.

Students are always part of the conversation at RISE, but this year, they’ll join the experts in economic forecasting. To celebrate RISE’s 10th anniversary March 18-20, students will be asked to give their opinions in an on-site poll, with results shared almost immediately.

“Today’s students have front-row seats on some of the most tumultuous times in the history of the world economy, and they represent the next generation of financial leaders,” said Matthew Shank, dean of the University of Dayton School of Business Administration. “We think their perspectives on the future of the markets, sustainability and ethics will be interesting and noteworthy.”

RISE X (Redefining Investment Strategy Education) will bring together graduate and undergraduate students and faculty with top economists, market experts and financial industry leaders in a non-scripted, panel discussion format. The line-up of keynote speakers this year includes investment strategists, ethics and governance experts and adds a new emphasis on the emerging importance of the energy and sustainability sectors.

During the last nine years RISE has drawn more than 11,000 students from around the world and all 50 states. Last year, more than 2,700 participants from more than 302 colleges and universities, representing 73 countries attended. The forum has grown so large, part of it is held in a basketball arena.

In the past, students have rubbed shoulders with Nobel laureates, Federal Reserve Bank presidents, noted finance and investment professionals and other high-profile industry leaders from around the world.

In addition to the keynote presentations, RISE X includes a range of sessions during three days on topics that include ethics, alternative investments, hedge funds, international markets, portfolio management and career strategies. An optional competition will also select the best student-managed investment portfolios.

The University of Dayton in association with the United Nations Global Compact sponsors RISE X. Global strategic partners include internationally prominent financial institutions, banks, investment firms and professional organizations.

Early registration for the three-day event is $225 for students and $300 for faculty until Feb. 22. After Feb. 22, registration is $250 for students and $350 for faculty.

Online registration closes March 6. After March 6, registrations will be accepted by calling 937-229-1444 or emailing rise@udayton.edu. For more information and to register, visit http://rise.udayton.edu or call 937-229-1444 or contact RISE at rise@udayton.edu.

CONTACT

For more information and to register visit http://rise.udayton.edu.

Media contact:
Cilla Shindell, director of media relations, University of Dayton
Shindell@udayton.edu
937-229-3257 (o)
937-367-2889 (c)

Program contact:
Dr. David Sauer

937.229.2757

rise@udayton.edu