“Walk of Shame Shuttle” Premieres Wednesday, March 18th at 9PM on VH1
NEW YORK, NY (March 11, 2015) – VH1 is taking over the Summit Beach Resort in Panama City Beach, Florida from March 12-17, coming to the rescue of hard partying spring breakers with a branded activation surrounding the premiere of the new series “Walk of Shame Shuttle” on Wednesday, March 18th at 9PM ET/ PT.
For the full month, spring breakers will walk the ‘Walk of Shame Lane’ from the elevators in the lobby, outside past the pool, and all the way down the boardwalk to the beach at the Summit Beach Resort. From March 12-17, a VH1 pop-up tent and SUV will be manned by brand ambassadors who will encourage revelers to play several “Walk of Shame Shuttle” themed games (corn hole and pong) and to spin the Walk of Shame Prize Wheel for the chance to win The Walk of Shame Survival Kit which includes a hat, tank top, boy shorts, flip flops, sunglasses, mints, hand sanitizer, toothbrush, hairbrush and keychain. For those out partying hard, branded SUV’s will be parked throughout Panama City Beach at several clubs in the area with ambassadors giving out the essentials for any future walk of shamers.
VH1’s all-new series “Walk of Shame Shuttle” takes an uninhibited ride with hard-partying merrymakers rehashing the previous night’s escapades in the harsh daylight of the following morning. The “Walk of Shame Shuttle” drivers (Kellyann Wargo, Jordan Pease and Michelle Collins) provide real life partygoers with a ride home the morning after, and VH1 has rigged each driver’s car with cameras to document every hilarious ride. Find out why sometimes the morning-after stories are better than the ones from the night before when “Walk of Shame Shuttle” premieres Wednesday, March 18 at 9PM ET/ PT on VH1.
“Walk of Shame Shuttle” is executive produced by Brian Graden, Lois Curren, Gaurav Misra, and Carrie Franklin for BG Media. Susan Levison, Jill Holmes, Kristen Kelly, Fernando Mills and Tricia Biggio serve as executive producers for VH1.
About VH1:
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network’s three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com, VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR.
Media Contact:
Nyle Washington
212.846.5576
Nyle.Washington@vh1staff.com
Michael Cilnis
310.752.8019
Michael.Cilnis@viacom.com